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134:. SMART was launched in 2000 as a boutique creative agency. Over the next decade the business grew to become Australia's largest independent agency and was described by AdNews Magazine as "one of the best known independent advertising agency success stories in the country". SMART's founders created the most awarded campaign in the history of the
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SMART was established by a group of ex-multinational agency professionals seeking to create "a strategic and creative alternative to traditional agency thinking". The agency's founding partners were
Creative Directors Ben Lilley, Paul Findlay and John Mescall. Lilley is a media commentator,
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acquired SMART and replaced the management of McCann
Worldgroup Australia with the management team from SMART. In 2020, SMART was reacquired back from McCann Worldgroup by Ben Lilley, who runs it as an independent advertising agency once again today.
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in an effort to secure a spot on the car maker's agency pitch list. A stunt that involved agency staff disguising themselves as takeaway delivery drivers to post recruitment advertisements inside competing agencies also raised eyebrows.
204:, a client who had previously refused to work with advertising agencies. It has also undertaken several unconventional stunts, including sending dwarves to the headquarters of
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list of
Australia's fastest growing businesses. The agency is known for taking a selective approach to its clients, focusing on "blue-chip" creative advertisers.
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forty top industry professionals under forty and his agency became the most awarded in the world.
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365:"B&T - Australia's leading title for the advertising, marketing, media and PR industries"
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The founding partners were each under thirty when they set up the agency. Marketing magazine
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442:"Careers | Latest News & Analysis | The Australian Financial Review | AFR"
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228:"Smart acquires The Foundry to become Australia's biggest independent agency"
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Brand
Advertising, Communication Strategy, Social Media and Digital Services
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named SMART "the New Age ad agency" in its Agency of the Year awards.
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391:"McCann confirms Smart acquisition, Lilley to replace Mort as CEO"
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284:"Quirky 'Dumb Ways to Die' campaign sweeps advertising awards"
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28:
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417:"Former CEO Ben Lilley to acquire McCann Australia"
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337:"Ben Lilley is the new owner of McCann Australia"
136:Cannes Lions International Festival of Creativity
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76:Ben Lilley, Paul Findlay and John Mescall
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200:SMART was appointed by Australian brand
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504:Privately held companies of Australia
467:"Mambo farewells its flatulent pooch"
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39:Independently Owned Creative Agency
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415:Wilkinson, Zoe (3 February 2020).
389:Hicks, Robin (28 September 2011).
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499:Advertising agencies of Australia
335:Murphy, Paige (3 February 2020).
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226:Burrowes, Tim (16 June 2010).
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16:Australian advertising agency
153:particularly in the area of
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186:B&T Agency of the Year
471:The Sydney Morning Herald
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188:and has featured in the
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310:"They've got the look"
191:Business Review Weekly
94:Number of locations
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258:"Your next target"
180:Clients and awards
120:advertising agency
115:is an independent
68:, Australia (2000)
48:Advertising agency
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173:McCann Worldgroup
148:Agency principals
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141:Dumb Ways to Die
122:with offices in
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316:. 20 April 2004
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473:. 17 June 2004
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475:. Retrieved
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81:Headquarters
36:Company type
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346:11 February
294:11 February
268:11 February
237:11 February
493:Categories
213:References
117:Australian
421:Mumbrella
395:Mumbrella
232:Mumbrella
171:In 2011,
128:Melbourne
86:Melbourne
52:Marketing
159:AdNews's
132:Brisbane
103:Services
73:Founders
56:Branding
44:Industry
477:28 June
451:28 June
426:28 June
400:28 June
374:28 June
369:B&T
320:28 June
314:The Age
288:Reuters
206:Peugeot
195:Fast100
166:B&T
62:Founded
341:AdNews
262:AdNews
124:Sydney
66:Sydney
202:Mambo
113:SMART
22:SMART
479:2021
453:2021
428:2021
402:2021
376:2021
348:2023
322:2021
296:2023
270:2023
239:2023
130:and
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356:^
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247:^
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144:.
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404:.
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98:3
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