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Surprise album

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484: 238: 476:, he explained the tendency of dropping surprise albums: "I feel like when an album is coming out, if I give people notice. They start seeing the track list and they know it's coming, I feel like, my best shot to avoid it is just to drop it, instead of people thinking to themselves like 'if he got this person on the album, I ain't f**king with it.' It gives everybody too much time to think about it and their expectations of what they think it should be, I will never meet that. So this is kind of theory I have based ever since 353: 65: 3189: 647: 3176: 661: 90:, intended for release in March 2001, was originally conceived with the intention of being recorded and released as quickly as possible, foregoing traditional promotional cycles in the process. While the album was ultimately shelved, not seeing an official release until 2021, the concept was regarded by analysts as an early precursor to the surprise album model. 590:
for itself." Entrepreneur and freelance writer Cortney Harding wrote in a Medium article that while surprise albums give artists more flexibility, the strategy can usually only pay off for well-known musicians and can be problematic when the album is exclusive to a specific streaming service. David Sackllah of
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s surprise release acknowledged that "the new class of winners release music steadily and adapt quickly to capitalize on sudden flashpoints, rather than trying to force those flashpoints to happen on any sort of regular, preordained schedule. If music industry success used to be all about muscle, now
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one month before its scheduled release date, Beyoncé began working on her next album in secrecy to prevent a repeat. She shared details of the album only with a small circle of people and often shifted the release date, which was only finalized a week before its release. The album was kept a complete
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magazine describes as "a pretty unexpected move" at the time. Shortly after the release, Radiohead's bassist Colin Greenwood stated the band had several motivations behind the album's release format, including the increased popularity of the internet as a tool for discovering music, frustrations with
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stated that the news of another surprise album from Swift "came as a major shock", as she has been "the industry's most prominent loyalist to the pop-album rollout", who turns her carefully planned releases into "an art of their own". In 2022, three hours after the release of her tenth studio album,
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By the mid-2010s, the music industry had entered what Zoladz called the "surprise-album era". While Beyoncé's name became synonymous with surprise albums, subsequent acts used the strategy in different ways. For instance, certain artists unexpectedly released an album, or a selection of tracks, that
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said that while surprise albums were becoming too common to be truly surprising, "it gives artists breathing space to really make an impact and retain control over the way their music is released, pre-empting album leaks and taking their album out of the pre-album press cycle to let the music speak
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to allow fans the ability to edit and remix the new music as they desired. Nine Inch Nails manager Jim Guerinot said the idea to release the albums without prior announcement was to pre-empt a leak and control the marketing, stating: "Internet searches peak around the leak, not around the single or
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on 13 December 2013, just after midnight in the United States and became the fastest-selling album in history of the iTunes Store within three days of its release. The commercial success of the album was a factor in shifting the global release date for all albums to Friday. Beyoncé later explained
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with little or no prior announcement, marketing or promotion. The strategy contrasts traditional album releases, which typically feature weeks or months of advertising in the form of singles, music videos, tour announcements and album pre-sales. Often, the release of a surprise album is the formal
620:, an album that not only had a previously announced release date, but which Drake himself had been teasing for the better part of two years.) But even when the phrase is used more precisely, it's becoming a bit hollow; we're living through a deluge of albums — even something as long promised as 388:, which for those with automatic downloads enabled, resulted in an unprompted download of the album to their electronic devices. Many users did not want the album and several months after the release were frustrated that they could not delete the album from their devices. David Sackllah of 110:
the traditional release and promotion format, the freedom of not being signed to a record label at the time, a desire to do something special and unique, and an interest in broadcasting their music directly to listeners globally at the same time. It also served as a countermeasure to
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track list came down the pipe, it was like overwhelmingly, 'This shit is going to be trash.' Nobody really wanted to be wrong about it. I'm not saying everybody, but a lot of people had already formed their opinion". Eminem's next studio album in 2020,
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wrote, "Ever since Beyoncé's self-titled visual album appeared like a Christmas miracle on the iTunes store at midnight on a Thursday in December of 2013, the rules for how to release a record were rewritten literally overnight." According to
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at the time, "Our view is that giving exclusives to individual streaming platforms for long periods of time is not good for the artist, it's not good for the fans, and it limits the commercial opportunity for everybody involved". By 2019,
1641:"Surprise! I think of Midnights as a complete concept album, with those 13 songs forming a full picture of the intensities of that mystifying, mad hour. However! There were other songs we wrote on our journey to find that magic 13" 457:, he laid out the reason for releasing the album this way. "When you go into an album, you can go into anything with the mindset of, 'This is gonna suck.' I feel like giving them no warning was the best thing to do. When the 602:, Lindsay Zoladz expressed criticism toward overuse of the term that began to dilute its meaning as music journalists were using "surprise album" to describe albums that were previously announced. Zoladz stated: 1677: 1200: 992: 288:
writer Lindsey Zoladz, the release was made possible by, "presumably, an entire rain forest's worth of nondisclosure agreements". The singer would also adapt the release format for her follow-up album
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noted that "U2 and Apple deserve credit for thinking ambitiously, but they overestimated the band's relevance with fans, and many felt like the automatic download constituted an invasion of privacy".
1177: 2973: 561:, Swift surprise-released seven additional songs written for but not included in the original 13-song tracklist. In 2024, two hours after the release of her eleventh studio album, 2942: 1059: 2950: 1663: 1230: 3041: 1420: 1208: 982: 421:
exclusives. The act of Frank Ocean leaving Def Jam called into question surprise albums and exclusive digital releases. An anonymous Def Jam employee said to
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that her intent was to reinstate the idea of an album release as a significant, exciting event that had lost meaning in the face of hype created around
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in 2008. Both were released for free (with the option to purchase higher-quality digital or physical editions) and were released under a
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noted that while many major artists had attempted a surprise release, few had matched or surpassed the level of excitement of
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is also credited with the further popularization of the surprise release strategy. Following the leak of her previous album
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published editorial articles questioning if the surprise album release format had peaked in popularity and effectiveness.
3058: 3048: 1583: 524:, Swift's record label, were informed about the project only a few hours before its launch. According to Elias Leight of 3063: 2916: 1428: 191:. At the time, the public was convinced that Bowie had effectively retired. On 8 January 2013, his 66th birthday, the 1611: 530:, while Swift had preferred traditional album-release cycles and was "a rare holdout" among major recording artists, 774: 2634: 1934: 17: 1298: 103:
is often credited as the first surprise album. The release was announced on the band's blog ten days prior, which
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on the Internet during the 2000s and became popular by the mid-2010s among high-profile recording acts.
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without any promotion or pre-announcement following the polarizing reaction of his previous 2017 album
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in the early hours of the morning, with his website announcing that listeners could buy the single on
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at no cost to half a billion people. The album was automatically added to users' music libraries in
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had been announced at an earlier date in an effort to outpace Internet leaks, as in 2015 with
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announcement of its release. This strategy developed in part due to the prevalence of album
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it's more about speed". Five months later, Swift surprise-released her ninth studio album,
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secret from the general public until the moment it was released. Eponymously titled
2846: 2760: 2662: 2594: 2486: 2412: 2376: 2371: 2238: 2170: 2115: 2017: 1705: 1231:"BEYONCÉ Shatters iTunes Store Records with 828,773 Albums Sold in Just Three Days" 1201:"How Beyonce's 'Beyonce' Stayed Secret Until the Day of Release, Its First Singles" 611: 550: 521: 352: 212: 159: 137: 2714: 2707: 2435: 2356: 2273: 2243: 2228: 2223: 1786: 1362:"From My Inbox: People Are Still Trying to Get U2's Free Album off Their iPhones" 274: 224: 131: 126: 2198: 2586: 2542: 2506: 2422: 2398: 2361: 2293: 2110: 1840: 1366: 1047: 718: 652: 585: 335: 169: 105: 43: 1270: 300:, and the following year the couple surprise released the collaborative album 3208: 2735: 2427: 2366: 2298: 2155: 2135: 2105: 1782: 1672: 1534: 1481: 1371: 987: 929: 616: 526: 454: 228: 1253:"New albums will come out on Fridays instead of Tuesdays now. Blame Beyonce" 3149: 3114: 2883: 2862: 2728: 2599: 2557: 2532: 2491: 2481: 2455: 2381: 2351: 2278: 2130: 2078: 2026: 1878: 1636: 1421:"Eminem Talks Surprise "Kamikaze" Release And "Revival" Backlash With Sway" 1020: 934: 841:"Why Radiohead Is the Only Rock Band to Perfect the Surprise Album Release" 679: 666: 626: 568: 507: 487: 381: 269: 183: 3159: 3094: 2911: 2686: 2565: 2466: 2443: 2391: 2386: 2341: 2314: 2283: 2253: 2248: 2208: 2180: 2150: 2145: 2063: 1792: 1338: 1303: 418: 398: 330: 307: 279: 192: 164: 163:, in part an effort to pre-empt leaks. This strategy inspired the singer 99: 81: 73: 125:
After ending a tumultuous relationship with Interscope Records in 2007,
64: 2820: 2742: 2647: 2336: 2319: 2175: 2125: 1968: 371: 154: 111: 48: 1504:"The National's Aaron Dessner Talks Taylor Swift's New Album folklore" 252: 241: 3079: 2775: 2693: 2439: 2288: 2160: 2073: 674: 557: 472:) was another surprise release. In an interview on his radio channel 320: 94: 68: 1394:"Frank Ocean's Apple Deal Was A Wake-Up Call For The Music Industry" 2855: 2805: 2700: 2329: 2324: 1444:"Eminem explains the reason why he prefers to drop surprise albums" 1398: 1334:"Everybody 'Pulling a Beyoncé' Has Given Me Surprise-Album Fatigue" 540: 498: 473: 366:
Some surprise albums created controversy. In 2014, Irish rock band
1729:"Save the Term 'Surprise' for Albums That Are Actually Surprising" 502:, back-to-back in 2020 to commercial success and critical acclaim. 315: 2604: 2527: 2501: 2459: 2042: 1809: 1738: 1648: 1557:"Taylor Swift to release surprise ninth album 'Evermore' tonight" 1168:"Bon Jovi Debuts at No. 1 on Billboard 200, David Bowie at No. 2" 779: 621: 408: 200: 1470:"Taylor Swift's New Album 'Folklore' Is Making a Surprise Debut" 1094:"David Bowie to release new album, with surprise single out now" 630:— that lay claim to that trendy term 'surprise,' but have, like 2629: 2165: 1074: 438: 385: 204: 1530:"Taylor Swift Finally Abandoned the Traditional Album Rollout" 2450: 2100: 157:
advertised false release dates for their collaborative album
150: 39: 2800: 2652: 2140: 2032: 1908: 1584:"Did 2020 Kill the Long, Fancy Pop-Album Rollout for Good?" 983:"David Bowie Worked in Secret on Comeback LP for Two Years" 834: 832: 830: 828: 742:"David Bowie's 'Lost' Album 'Toy' Set for Official Release" 296: 248:(2013) is often credited with popularizing surprise albums. 1137:"David Bowie tops albums chart for first time in 20 years" 187:
in complete secrecy, requiring personnel involved to sign
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the album. By the time the album comes out, it's done."
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Music album released with little or no prior publicity
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NME | Music, Film, TV, Gaming & Pop Culture News
775:"The 10 greatest surprise album drops ever - ranked" 642: 916: 356:U2 performing at the Apple product launch at which 173:one week earlier than its publicized release date. 114:of albums, which had become prevalent at the time. 1765:Ashes to Ashes: The Songs of David Bowie 1976–2016 1052:"David Bowie's 'Where Are We Now?' – first review" 1292: 1290: 634:, given us a lot of hints that they were coming." 490:(pictured in 2018) released two surprise albums, 3206: 1385: 869:"Radiohead's Colin Greenwood: Set yourself free" 707: 705: 703: 701: 699: 697: 695: 294:in 2016. Jay-Z surprise released his 2017 album 948: 1287: 1259: 766: 1825: 1720: 1692: 1353: 1299:"Does the Surprise Album Release Still Work?" 888: 692: 1666:The Tortured Poets Department: The Anthology 1549: 860: 268:, the album was uploaded exclusively to the 181:Between 2011 and 2012, David Bowie recorded 1762: 1080: 925:"Nine Inch Nails Release Free Album Online" 1832: 1818: 2307: 1327: 1325: 1192: 1165: 1135:Smith, Caspar Llewellyn (18 March 2013). 1046: 866: 374:to release their thirteenth studio album 1791:(Revised and Updated ed.). London: 1501: 1013: 838: 482: 362:was surprise announced in September 2014 351: 236: 63: 1698: 1609: 922: 14: 3207: 1726: 1701:"Surprise Album Releases are Terrible" 1661: 1527: 1331: 1322: 1272:"Self Titled" Part 1. The Visual Album 980: 897:"Nine Inch Nails Album Is Free Online" 867:Greenwood, Colin (13 September 2010). 803: 772: 71:on tour for their 2007 surprise album 1813: 1635: 1581: 1495: 1461: 1296: 1198: 1134: 954: 894: 1781: 1467: 1441: 1391: 1359: 1147:from the original on 10 January 2015 1122: 1062:from the original on 14 January 2014 1028:from the original on 7 December 2013 1014:Petridis, Alexis (11 January 2013). 995:from the original on 13 January 2013 739: 711: 506:In 2020, American singer-songwriter 417:the next day independently, both as 401:surprised released his visual album 167:to surprise-release his first album 3059:Global Recording Artist of the Year 3027:Highest-grossing live music artists 1699:Harding, Courtney (5 August 2016). 1664:"Taylor Swift Unveils Double Album 1427:. 12 September 2018. Archived from 1104:from the original on 2 October 2013 754:from the original on 1 October 2021 740:Rapp, Allison (29 September 2021). 347: 24: 1839: 1680:from the original on 19 April 2024 1582:Curto, Justin (22 December 2020). 1199:Hampp, Andrew (13 December 2013). 1180:from the original on 22 March 2013 1166:Caulfield, Keith (19 March 2013). 733: 118:is also credited for starting the 25: 3231: 1610:Brandle, Lars (21 October 2022). 1360:Bean, Daniel (23 February 2015). 804:Murphy, Sam (29 September 2019). 397:In 2016, American R&B singer 176: 3188: 3187: 3174: 2204:Artists and repertoire (A&R) 1935:Universal Music Publishing Group 1332:Zoladz, Lindsay (8 April 2015). 1297:Brown, Harley (2 January 2019). 659: 645: 441:released his tenth studio album 407:, to complete his contract with 2625:Entertainment Monitoring Africa 1727:Zoladz, Lindsay (1 June 2016). 1662:Zemler, Emily (19 April 2024). 1655: 1629: 1603: 1575: 1521: 1435: 1413: 1392:Ugwu, Reggie (24 August 2016). 1269:(Director) (13 December 2013). 1245: 1223: 1159: 1128: 1086: 1040: 1007: 981:Greene, Andy (9 January 2013). 974: 411:, and quickly followed up with 219:". Upon release in March 2013, 3125:Largest recorded music markets 3032:Highest-grossing concert tours 1528:Leight, Elias (23 July 2020). 1502:Sodomsky, Sam (24 July 2020). 955:Smith, Da'Shan (2 June 2019). 839:Sackllah, David (5 May 2016). 712:Finn, Rachel (25 March 2019). 13: 1: 923:Serpick, Evan (29 May 2008). 685: 564:The Tortured Poets Department 223:debuted at number one on the 59: 3181:Record production portal 1997:Independent UK record labels 578: 7: 3049:Most-attended concert tours 1468:Shah, Neil (23 July 2020). 773:Butler, Ben (20 May 2016). 638: 10: 3236: 3064:Wealthiest musical artists 2917:Best-selling music artists 1756: 895:Leeds, Jeff (6 May 2008). 149:In 2011, American rappers 54: 3168: 3072: 2904: 2839: 2768: 2759: 2671: 2635:New Zealand singles chart 2556: 2520: 2411: 2189: 2091: 2056: 2010: 1953: 1917: 1856: 1847: 1275:(Short film, documentary) 1233:. Apple. 16 December 2013 610:even used it to describe 437:In 2018, American rapper 227:and number two on the US 189:non-disclosure agreements 3105:Christian music industry 2620:GfK Entertainment charts 2264:Professional audio store 1788:The Complete David Bowie 510:'s eighth studio album, 246:self-titled studio album 143:Creative Commons license 2512:Music streaming service 1945:Disney Music Publishing 1763:O'Leary, Chris (2019). 1442:Remy (1 January 2021). 520:, under total secrecy; 470:Side B – Deluxe Edition 465:Music to Be Murdered By 129:independently released 3054:Most-attended concerts 3022:Highest-paid musicians 636: 544:, which she dubbed as 503: 363: 249: 93:The English rock band 77: 3135:Most valuable records 3130:Most expensive albums 3085:Album-equivalent unit 2615:Italian singles chart 2472:Promotional recording 1940:Warner Chappell Music 1930:Sony Music Publishing 1925:BMG Rights Management 1431:on 25 September 2021. 747:Ultimate Classic Rock 604: 486: 355: 240: 97:'s 2007 studio album 67: 3110:Environmental impact 3010:Best-selling singles 2023:Digital music stores 1767:. London: Repeater. 1267:Heinzerling, Zachary 846:Consequence of Sound 592:Consequence of Sound 548:'s "sister" record. 391:Consequence of Sound 3140:Music certification 3120:Largest music deals 2998:Best-selling albums 2831:The Country Network 2610:Irish Singles Chart 2259:Musical instruments 1639:(21 October 2022). 1474:Wall Street Journal 1255:. 26 February 2015. 1211:on 17 December 2013 1125:, pp. 308–311. 1056:The Daily Telegraph 874:Index on Censorship 341:To Pimp a Butterfly 2653:SNEP singles chart 2428:Extended play (EP) 2199:Album cover design 1563:. 10 December 2020 1100:. 8 January 2013. 1050:(8 January 2013). 902:The New York Times 571:edition subtitled 504: 377:Songs of Innocence 364: 359:Songs of Innocence 303:Everything Is Love 277:. Harley Brown of 250: 217:Absolute Beginners 199:" was uploaded to 78: 3202: 3201: 3145:Parental Advisory 3100:Bootleg recording 3090:A-side and B-side 2947: 2900: 2899: 2816:The Music Factory 2658:Sverigetopplistan 2582:Argentina Hot 100 2548:Music competition 2538:Concert residency 2477:Phonograph record 2447: 2407: 2406: 2234:Music and fashion 2219:Entertainment law 2087: 2086: 2048:Virgin Megastores 1850:and organizations 1802:978-1-78565-365-0 1774:978-1-91224-830-8 811:The Music Network 518:COVID-19 pandemic 432:The Music Network 197:Where Are We Now? 120:pay-what-you-want 80:English musician 16:(Redirected from 3227: 3191: 3190: 3179: 3178: 3177: 2945: 2766: 2765: 2663:UK singles chart 2595:Canadian Hot 100 2487:Compact cassette 2425: 2372:Session musician 2347:Hip hop producer 2305: 2304: 2239:Music journalism 2171:Rhythm and blues 1889:IFPI (worldwide) 1854: 1853: 1834: 1827: 1820: 1811: 1810: 1806: 1778: 1750: 1749: 1747: 1745: 1724: 1718: 1717: 1715: 1713: 1696: 1690: 1689: 1687: 1685: 1659: 1653: 1652: 1633: 1627: 1626: 1624: 1622: 1607: 1601: 1600: 1598: 1596: 1579: 1573: 1572: 1570: 1568: 1553: 1547: 1546: 1544: 1542: 1525: 1519: 1518: 1516: 1514: 1499: 1493: 1492: 1490: 1488: 1465: 1459: 1458: 1456: 1454: 1439: 1433: 1432: 1417: 1411: 1410: 1408: 1406: 1389: 1383: 1382: 1380: 1378: 1357: 1351: 1350: 1348: 1346: 1329: 1320: 1319: 1317: 1315: 1294: 1285: 1284: 1282: 1280: 1263: 1257: 1256: 1249: 1243: 1242: 1240: 1238: 1227: 1221: 1220: 1218: 1216: 1207:. 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Index

Surprise release
album
single
leaks

Radiohead
In Rainbows
David Bowie
Toy
Radiohead
In Rainbows
DIY
Internet leaks
pay-what-you-want
Nine Inch Nails
Ghosts I–IV
The Slip
Creative Commons license
Jay-Z
Kanye West
Watch the Throne
Frank Ocean
Channel Orange
The Next Day
non-disclosure agreements
music video
Where Are We Now?
YouTube
iTunes
UK Singles Chart

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