296:. AdSense has become one of the most popular programs specializing in creating and placing banner and responsive ads on websites and blogs. Responsive ads adjust themselves based upon user's device size. These advertisements are less intrusive and the content of the advertisements is often relevant to the website. Many websites use AdSense to make revenue from their web content (website, online videos, online audio content, etc.), and it is the most popular advertising network. AdSense has proved particularly useful for generating advertising revenue for small websites that do not have sufficient resources or other major sources of revenue. To display contextually relevant advertisements on a website, webmasters place a brief JavaScript code on the website's pages. Websites that are content-rich have been very successful with this advertising program, as noted in a number of publisher case studies on the AdSense website. Google has removed the policy of limiting AdSense ads to three ads per page. Now, AdSense publishers can place several AdSense ads on a page given there is sufficient content on a webpage. According to Google guidelines on ensuring proper ad placement, advertising and promotional material should not exceed page content.
498:
AdSense for Feeds works by inserting images into a feed. When the image is displayed by a RSS reader or Web browser, Google writes the advertising content into the image that it returns. The advertisement content is chosen based on the content of the feed surrounding the image. When the user clicks the image, he or she is redirected to the advertiser's website in the same way as regular AdSense advertisements. AdSense for Feeds remained in its beta state until August 15, 2008, when it became available to all AdSense users. On
December 3, 2012, Google discontinued AdSense For Feeds program.
364:, who organized the team that adapted that idea into an enormously successful product. By early 2005 AdSense accounted for an estimated 15 percent of Google's total revenues. In 2009, Google AdSense announced that it would now be offering new features, including the ability to "enable multiple networks to display ads". In February 2010, Google AdSense started using search history in contextual matching to offer more relevant ads. On January 21, 2014, Google AdSense launched Direct Campaigns, a tool where publishers may directly sell ads. This feature was retired on February 10, 2015.
38:
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1713:
422:. The publisher is able to decide what type of ads are shown with their video inventory. Formats available include linear video ads (pre-roll or post-roll), overlay ads that display AdSense text and display ads over the video content, and the TrueView format. Publishers can also display companion ads - display ads that run alongside video content outside the player. AdSense for video is for publishers running video content within a player and not for
603:
236:
346:, since it served ads that related contextually to the content on a web page and that content was less likely to be related to a user's commercial desires than search results. For example, someone browsing a blog dedicated to flowers was less likely to be interested in ordering flowers than someone searching for terms related to flowers. As a result, in 2004 Google allowed its advertisers to opt-out of the AdSense network.
93:
381:(cost per thousand impressions) based, the only significant difference in CPC and CPM is that with CPC targeting, earnings are based on clicks while CPM earnings recently are actually based not just per views/impression but on a larger scale, per thousand impressions, therefore driving it from the market, which makes CPC ads more common.
329:
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relating to search terms on their site and receive 51% of the revenue generated from those ads. AdSense custom search ads can be displayed either alongside the results from an AdSense Custom Search Engine or alongside internal search results through the use of Custom Search Ads. Custom Search Ads are
467:
AdSense for domains allows advertisements to be placed on domain names that have not been developed. This offers domain name owners a way to monetize (make money from) domain names that are otherwise dormant or not in use. AdSense for domains is currently being offered to all AdSense publishers, but
458:
using targeted Google advertisements. Just like AdSense for content, Google matches advertisements to the content of a website — in this case, a mobile website. Instead of traditional JavaScript code, technologies such as Java and
Objective-C are used. As of February 2012, AdSense for Mobile Content
392:
ads. At most ad sizes, users can change whether to show both text and multimedia ads or just one of them. As of
November 2012, a grey arrow appears beneath AdSense text ads for easier identification. Google made a policy update regarding the number of ads per page, the three ads per page limit
324:
second price auction. AdSense requires an advertiser to submit a sealed bid (i.e., a bid not observable by competitors). Additionally, for any given click received, advertisers only pay one bid increment above the second-highest bid. Google currently shares 68% of revenue generated by AdSense with
713:
Google came under fire when the official Google AdSense Blog showcased the French video website Imineo.com. This website violated Google's AdSense
Program Policies by displaying AdSense alongside sexually explicit material. Typically, websites displaying AdSense have been banned from showing such
341:
Google launched its AdSense program, originally named "Content targeting advertising" in March 2003. The AdSense name was originally used by
Applied Semantics, a competitive offering to AdSense. The name was adopted by Google after Google acquired Applied Semantics in April 2003. Some advertisers
497:
that have more than 100 active subscribers. According to the
Official Google Blog, "advertisers have their ads placed in the most appropriate feed articles; publishers are paid for their original content; readers see relevant advertising—and in the long run, more quality feeds to choose from."
709:
firms as a large source of what Google calls "invalid clicks", in which one company clicks on a rival's search engine advertisements to drive up the other company's costs. The payment terms for webmasters have also been criticized. Google withholds payment until an account reaches US$ 100,
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engineered to produce counterfeit Google advertisements that are formatted looking like legitimate ones. The Trojan uploads itself onto an unsuspecting user's computer through a webpage and then replaces the original advertisements with its own set of malicious advertisements.
688:(MFA) website or webpage has little or no content, but is filled with advertisements so that users have no choice but to click on advertisements. Such pages were tolerated in the past, but due to complaints, Google now disables such accounts. There have also been reports of
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There were numerous complaints in online discussion forums about a difference in treatment for publishers from China and India, namely that sites from those locations are required to be active for six months before being eligible for AdSense. Due to alleged concerns about
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659:
create websites tailored to lure searchers from Google and other engines onto their AdSense website to make money from clicks. Such websites often contain nothing but a large amount of interconnected, automated content (e.g., a directory with content from the
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content. Using both AdSense and Google Ads may cause a website to pay Google a commission when the website advertises itself. In some cases, AdSense displays inappropriate or offensive ads. For example, in a news story about a terrorist attack in
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AdSense publishers are paid for clicks on the ads that are linked from link unit topics, not for clicks on the initial topics themselves. The ads on the linked page are pay-per-click Google ads similar to those shown in regular AdSense ad units.
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In May 2014, Hagens Berman law firm filed a national class-action lawsuit against Google, claiming the company unlawfully denies payments to thousands of website owners and operators who place ads on their sites sold through Google AdWords.
209:
offering (also owned by Google). In Q1 2014, Google earned US$ 3.4 billion ($ 13.6 billion annualized), or 22% of total revenue, through Google AdSense. In 2021, more than 38 million websites used AdSense. It is a participant in the
312:
They do not try methods that encourage users to click ads. Google prohibits webmasters from using phrases like "Click on my AdSense ads" to increase click rates. The phrases accepted are "Sponsored Links" and
579:
Because the JavaScript is sent to the Web browser when the page is requested, it is possible for other website owners to copy the JavaScript code into their own webpages. To protect against this type of
410:" publishers. Although the revenue share from AdSense for Search (51%) is lower than from AdSense for Content (68%) higher returns can be achieved due to the potential for higher Click Through Rates.
570:
For referrals, Google adds money to the advertiser's account when visitors either download the referred software or subscribe to the referred service. The referral program was retired in August 2008.
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based on website content, the user's geographical location, and other factors. Those wanting to advertise with Google's targeted advertisement system may enroll through Google
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reported that AdSense for
Domains is available for all US publishers. On February 22, 2012, Google announced that it was shutting down its Hosted AdSense for Domains program.
325:
content network partners, and 51% of revenue generated by AdSense with AdSense for Search partners. On June 18, 2015, Google announced rebranding of AdSense with a new logo.
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that are viewed by some users as a threat to privacy. AdSense terms of service require that sites using AdSense explain the use of these cookies in their privacy policy.
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Link units are closely targeted to the interests of users. Because users directly interact with the ad unit, they may be more interested in the ads they eventually see.
584:, AdSense publishers can specify the pages on which advertisements should be shown. AdSense then ignores clicks from pages other than those specified. (see
1282:
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If you believe that another site is abusing Google's quality guidelines, please report that site at https://www.google.com/webmasters/tools/spamreport.
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blogs), which are poorly written content centered around known high-paying keywords. Many of these websites reuse content from other websites, such as
418:
AdSense for video allows publishers with video content (e.g., video hosting websites) to generate revenue using ad placements from Google's extensive
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to the site content and audience. These advertisements are administered, sorted, and maintained by Google. They can generate revenue on either a
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The content-based advertisements can be targeted at users with certain interests or contexts. The targeting can be CPC (cost per click) or
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was rolled into the core AdSense for
Content offering to better reflect the lessening separation between desktop and mobile content.
57:
Please help improve this article by looking for better, more reliable sources. Unreliable citations may be challenged and removed.
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Some webmasters put significant effort into maximizing their AdSense income. They do this mainly by following best practices:
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For website-targeted advertisements, the advertiser chooses the page(s) on which to display advertisements, and pays based on
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The source of all AdSense income is the Ads program, which in turn has a complex pricing model based on a
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There are various ad sizes available for content ads. The ads can be simple text, image, animated image,
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556:. If keywords have been cached already, advertisements are served for those keywords based on the Ads
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They produce good quality content that attracts and engages users and provides a good user experience.
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relying on RSS feeds for content). Possibly the most popular form of such "AdSense farms" are
1454:"Google Adsense and its adventure in India: The real story of Google adsense scam in India!!"
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567:(CPM), or the price advertisers choose to pay for every thousand advertisements displayed.
8:
824:"Goodbye "Ads By Google" & Hello "AdChoices" As Google's Backs Industry Label Effort"
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356:, had the idea to run ads within Google's e-mail service. But he and others say it was
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AdSense for mobile content allowed publishers to generate earnings from their
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are added to the list of results after the visitor/user performs a search.
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680:, to attract visitors. These and related approaches are considered to be
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1470:(blog blames Indians for their click fraud scams, does not blame Google)
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serve text, images, video, or interactive media advertisements that are
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627: in this section. Unsourced material may be challenged and removed.
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In May 2005, Google announced a limited-participation beta version of
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1042:"Susan Wojcicki: The most important Googler you've never heard of"
849:"About the responsive behavior of display ad units - AdSense Help"
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1322:"Google yanks AdSense referral program, offers shoddy surrogate"
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They do not link or redirect to websites with a poor reputation.
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program, so AdSense ads typically include the triangle-shaped
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1308:"Google AdSense Help Center: What is the referrals feature?"
1136:"Inside AdSense: Mobile becomes a core component of AdSense"
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Google
Expands Advertising Monetization Program for Websites
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service, but discontinued it in
October 2008 in favor of a
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who wishes to participate in AdSense inserts the AdSense
487:
468:
it wasn't always available to all. On December 12, 2008,
1533:"BE CAREFUL when using both AdSense + AdWords by Google"
1160:
AdSense For Domains Now Available For All US Publishers
1383:"Trojan Horse program that targets Google AdSense ads"
1174:, Andrew Allemann, February 22, 2012, Domain Name Wire
944:
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They avoid flooding their website with advertisements.
1625:
899:"AdSense best practice: Set yourself up for success"
788:"DoubleClick by Google - Better digital advertising"
1201:
342:complained that AdSense yielded worse results than
1785:Online advertising services and affiliate networks
1441:complaint about treatment India vs. Pakistan, 2009
1172:Google kills "hosted" Adsense for Domains program
533:to display content fetched from Google's servers.
1771:
1283:"Google AdSense Help Center: What are CPM ads?"
1663:
1207:
705:, Google AdSense has been criticized by some
1485:"How click fraud could swallow the internet"
867:"Usage of advertising networks for websites"
1122:"AdSense for video overview - AdSense Help"
1010:
1008:
1670:
1656:
921:
919:
1259:"How AdSense works - Google AdSense Help"
1162:, Robin Wauters, Dec 12, 2008, TechCrunch
643:Learn how and when to remove this message
276:Learn how and when to remove this message
73:Learn how and when to remove this message
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1014:
1005:
401:AdSense for search allows publishers to
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181:through which website publishers in the
1795:Internet properties established in 2003
1790:Marketing companies established in 2003
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1419:"Eligibility to participate in AdSense"
916:
573:
1772:
933:from the original on 30 September 2010
881:"Ad placement policies - AdSense Help"
821:
777:, June 18, 2004, Press Release, Google
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1397:"Google Adsense Class Action Lawsuit"
1070:"Google expands ad targeting methods"
1039:
1019:. New York: Penguin. pp. 151–2.
518:Each time this page is visited by an
444:
1479:
1452:Jawahar, Mahesh (20 February 2012).
1231:
625:adding citations to reliable sources
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486:, a version of AdSense that runs on
288:Google uses its technology to serve
258:adding citations to reliable sources
229:
218:icon. This program also operates on
31:
1380:
1096:"Adsense ads per page limit lifted"
987:"Google Acquires Applied Semantics"
552:" to determine a set of high-value
13:
971:. Web Master World. Archived from
14:
1811:
1621:Google AdSense patent application
1605:
1068:Pepitone, Julianne (2011-02-12).
822:Parker, Pamela (March 22, 2011).
684:and can be reported to Google. A
449:
306:They follow webmaster guidelines.
1711:
1635:
1547:"Google's Worst Ads Ever (GOOG)"
1185:"What is a feed? - AdSense Help"
1040:Swift, Mike (February 7, 2011).
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1232:John, Tony (28 November 2012).
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1213:"Official Google Blog: Feed me"
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802:"Websites using Google AdSense"
612:needs additional citations for
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245:needs additional citations for
183:Google Network of content sites
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1234:"AdSense For Feeds going away"
951:Adsense rebrands with new logo
891:
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859:
841:
815:
794:
780:
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332:AdSense logo from 2015 to 2018
1:
1521:. Google AdSense Help Center.
1507:. Google AdSense Help Center.
1359:"Google Webmaster Guidelines"
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429:
27:Advertising program by Google
1381:Jah, Benaifer (2005-12-27).
1285:. 2007-12-29. Archived from
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526:), the JavaScript code uses
522:(e.g., a person surfing the
7:
927:"Google Form 10-Q, Q2 2010"
725:
544:of the page created by its
225:
10:
1816:
1567:"Privacy Concerns adsense"
1439:Discussion forum example:
1399:. hbsslaw.com. 24 May 2014
707:search engine optimization
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1703:Google Marketing Platform
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540:, Google's servers use a
538:contextual advertisements
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16:Not to be confused with
1015:Battelle, John (2005).
742:List of Google products
138:(web-based application)
45:Some of this article's
1589:"Google AdSense terms"
869:. W3Techs. 2012-08-25.
662:Open Directory Project
588:for more information).
360:, with the backing of
333:
117:; 21 years ago
1569:. Allaboutcookies.org
1505:"When do I get paid?"
1209:Ghosemajumder, Shuman
1047:San Jose Mercury News
574:Search advertisements
331:
621:improve this article
515:code into a webpage.
254:improve this article
177:is a program run by
420:advertising network
406:only available to "
87:
1759:Google Contributor
1263:support.google.com
1189:support.google.com
1100:Bestparttimejob.in
885:support.google.com
853:support.google.com
828:Search Engine Land
757:Native advertising
682:search engine spam
666:"scraper" websites
445:Discontinued types
393:has been removed.
334:
149:Online advertising
115:June 18, 2003
85:
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1766:
1693:Google Ad Manager
1026:978-1-85788-361-9
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484:AdSense for Feeds
352:, the founder of
313:"Advertisements".
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1483:(January 2006).
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1102:. 22 August 2016
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993:. April 23, 2003
991:News from Google
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957:, June 19, 2015.
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720:tracking cookies
686:Made for AdSense
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1460:on 4 March 2016
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969:"Google Guy"
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905:. 2017-04-18
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619:Please help
614:verification
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252:Please help
247:verification
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220:HTTP cookies
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101:Developer(s)
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63:October 2016
60:
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1749:DoubleClick
833:January 20,
752:DoubleClick
732:Ad blocking
703:click fraud
586:Click fraud
403:display ads
386:flash video
362:Sergey Brin
207:DoubleClick
199:beta-tested
50:may not be
1774:Categories
1679:Google Ads
1594:13 October
1573:13 October
1424:7 December
1364:2012-02-02
1344:2008-07-01
1293:2007-12-29
1268:2023-01-13
1243:13 October
1218:2007-12-29
1194:2020-06-10
1145:13 October
1081:2012-07-26
1017:The Search
937:2010-09-08
909:2020-06-10
807:22 January
763:References
737:Google Ads
657:webmasters
513:JavaScript
471:TechCrunch
440:Link Units
430:Link units
390:rich media
344:Google Ads
122:2003-06-18
22:Google Ads
1403:1 January
1334:1797-1993
1106:23 August
678:Knowledge
633:June 2012
593:Reception
542:web cache
509:webmaster
216:AdChoices
212:AdChoices
191:per-click
1642:Internet
1053:July 12,
997:July 12,
931:Archived
726:See also
554:keywords
546:Mediabot
524:Internet
520:end user
226:Overview
187:targeted
166:/adsense
52:reliable
1733:Adscape
560:system.
558:bidding
550:crawler
528:inlined
463:Domains
424:YouTube
373:Content
337:History
322:Vickrey
162:.google
155:Website
120: (
18:AdWords
1721:Mobile
1628:Portal
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670:splogs
397:Search
179:Google
106:Google
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716:India
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655:Some
582:fraud
495:feeds
478:Feeds
414:Video
368:Types
354:Gmail
1596:2014
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1330:ISSN
1245:2014
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1108:2016
1055:2014
1021:ISBN
999:2014
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809:2021
674:spam
536:For
531:JSON
507:The
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490:and
164:.com
144:Type
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294:Ads
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160:www
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