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Global Business Network

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received custom scenario planning. As part of the GBN community, they received exposure to the network of experts, were invited to workshops and interactive meetings to explore emerging trends and alternative futures, while gaining access to training seminars, a private website, and the GBN Book Club, offering a selection of literature about future issues each month. GBN was acquired by
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In 2004, there was widespread media attention about a report that the Global Business Network prepared for the United States Defense Department which predicted "killer droughts through much of Europe, nuclear war between Pakistan and India over drinking water supplies, conflict between China and the
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by Pierre Wack and other business strategists at Royal Dutch/Shell in the 1970s. Scenario planning is thus often called the "Shell method". The key principles of scenario planning include thinking from the outside in about the forces in the contextual environment that are driving change, engaging
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reported that GBN had nearly 100 clients, "ranging from blue-chip firms such as IBM and AT&T to the government of Singapore and the National Education Association". At the time, they paid annual subscriptions of $ 35,000 each to become members of the GBN community; for an additional sum, they
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is a process for exploring alternative, plausible, possible futures and what those might mean for strategies, policies, and decisions. Scenario planning was first used by the military in
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co-published a report titled "Scenarios for the Future of Technology and International Development". The report explored four hypothetical scenarios, titled
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in 2000, and soon stopped offering this membership service, concentrating instead on scenario-based consulting and training.
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From counterculture to cyberculture: Stewart Brand, the Whole Earth Network, and the rise of digital utopianism
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as director of the Strategic Environment Center; following that, he took a position as head of
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multiple perspectives to identify and interpret those forces, and adopting a long view.
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in 2000, which was in turn acquired by Deloitte. GBN was headquartered in
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US over Saudi oil, and an inland sea in California's Central Valley."
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GBN ceased to be an active entity following the acquisition of the
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which extrapolates past and present trends to predict the future,
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Puckett, Jason; Tregde, Jason; Spry Jr., Terry (2020-07-15).
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Originally an independent firm, GBN became part of the
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advice to businesses, non-profits, and governments.
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Index

Berkeley, California
Peter Schwartz
Stewart Brand
Deloitte
Parent
Monitor Deloitte
consulting firm
scenario planning
Monitor Group
Emeryville, California
New York City
London
Cambridge, Massachusetts
Berkeley, California
entrepreneurs
Peter Schwartz
Stewart Brand
Wired
Kevin Kelly
Clay Shirky
Mary Catherine Bateson
Brian Eno
Orville Schell
The Economist
Monitor
SRI International
scenario planning
Royal Dutch/Shell
Pierre Wack
Monitor Group

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