29:
1553:
1563:
927:
81:
2011 on the effects of "school spirit" and color preferences found members of
Berkeley were more likely to favor the school's official colors than rival university Stanford. This degree of preference was also correlated with their self-reported level of "school spirit". The researchers conducting the study concluded that this was evidence for the EVT.
80:
response to everything the individual associates with the color. Hence, positive emotional experiences with a particular color are likely to increase the propensity to develop a preference for that color and vice versa. Social and cultural factors also factor into this affective response. A study in
89:
Infants as young as 12 weeks old exhibit color preferences. Generally, children prefer the colors red/pink and blue, and cool colors are preferred over warm colors. Color perception of children 3–5 years of age is an indicator of their developmental stage. Color preferences tend to change as people
98:
Favoritism of colors varies widely. Often societal influences will have a direct impact on what colors are favored and disdained. In the West, the color black symbolizes mourning and sadness, red symbolizes anger and violence, white symbolizes purity and peace, and yellow symbolizes joy and luck
28:
76:
theory' (EVT) has been suggested to explain why people have preferences for different colors. This is the idea that the preference for color is determined by the average
359:
Madden, Thomas J.; Hewett, Kelly; Roth, Martin S. (2000), "Managing Images in
Different Cultures: A Cross-National Study of Color Meanings and Preferences",
423:
Saito, Miho (February 1996), "Comparative studies on color preference in Japan and other Asian regions, with special emphasis on the preference for white",
443:
Teller, Davida; Civan, Andrea; Bronson-Castain, Kevin (2004), "Infants' spontaneous color preferences are not due to adult-like brightness variations",
1179:
479:
Zemach, Iris; Chang, Susan; Teller, Davida Y. (May 2007), "Infant color vision: Prediction of infants' spontaneous color preferences",
436:
1330:
276:
Sable, Paul; Akcay, Okan (February 2010). "Color: Cross
Cultural Marketing Perspectives As To What Governs Our Response To It".
1320:
1184:
549:
213:
Zemach, Iris K.; Teller, Davida Y. (May 2007). "Infant color vision: Infants' spontaneous color preferences are well behaved".
387:
Morse, Janice M. (March 2008), ""What's your favorite color?" Reporting irrelevant demographics in qualitative research",
1396:
1341:
22:
1566:
1520:
103:
is the process where an individual develops color preferences. In different countries, color preference vary. In
319:
Ellis, Lee; Ficek, Christopher (December 2001), "Color preferences according to gender and sexual orientation",
1336:
1325:
1401:
1204:
864:
638:
1406:
993:
542:
166:"Effects of university affiliation and "school spirit" on color preferences: Berkeley versus Stanford"
1587:
1171:
1064:
722:
339:
Grossman, Randi; Wisenblit, Joseph Z. Priluck (1999), "What we know about consumers' color choices",
255:
Read, M., & Upington, D. (2009). Young
Children's Color Preferences in the Interior Environment.
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73:
8:
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190:
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832:
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195:
99:(other colors lack a consistent meaning). From a recent study, it was discussed that
472:
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129:
41:
1506:
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226:
33:
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631:
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814:
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678:
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400:
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234:
1276:
1239:
1232:
1038:
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1013:
954:
946:
809:
653:
502:
464:
408:
242:
199:
139:
134:
299:
Crozier, W. Ray (1999), "The meanings of colour: preferences among hues",
1413:
1271:
1048:
1043:
907:
876:
842:
747:
643:
609:
21:"Favourite colour" redirects here. For the song by Carly Rae Jepsen, see
164:
Schloss, Karen B.; Poggesi, Rosa M.; Palmer, Stephen E. (5 March 2011).
1423:
1266:
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998:
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10.1002/(SICI)1520-6378(199602)21:1<35::AID-COL4>3.0.CO;2-6
1283:
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869:
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16:
Tendency for individual or group to prefer some colors over others
1310:
592:
112:
108:
1533:
1136:
1126:
527:
49:
1161:
1156:
1146:
1116:
587:
558:
104:
53:
36:, Hong Kong. Red is considered lucky by many Chinese people.
1151:
1131:
1111:
981:
898:
442:
1227:
1121:
886:
341:
Journal of
Marketing Practice: Applied Marketing Science
278:
American
Society of Business and Behavioral Sciences
163:
1180:Linguistic relativity and the color naming debate
478:
338:
48:are the tendency for an individual or a group to
1579:
358:
275:
206:
543:
212:
1562:
550:
536:
318:
492:
189:
93:
1331:International Commission on Illumination
27:
298:
1580:
1321:Color Association of the United States
321:Personality and Individual Differences
32:Red items on a street market stall in
531:
422:
386:
13:
1185:Blue–green distinction in language
361:Journal of International Marketing
292:
257:Early Childhood Education Journal,
14:
1599:
509:
170:Psychonomic Bulletin & Review
1561:
1552:
1551:
1342:International Colour Association
925:
557:
425:Color Research & Application
23:Emotion (Carly Rae Jepsen album)
107:, red indicates luck, while in
67:
1337:International Color Consortium
1326:International Colour Authority
301:Pigment & Resin Technology
269:
249:
157:
56:over others, such as having a
1:
1402:List of Crayola crayon colors
333:10.1016/S0191-8869(00)00231-2
150:
115:it means the exact opposite.
494:10.1016/j.visres.2006.09.024
227:10.1016/j.visres.2007.02.002
7:
1205:Traditional colors of Japan
982:Achromatic colors (Neutral)
865:Multi-primary color display
639:Spectral power distribution
389:Qualitative Health Research
118:
84:
10:
1604:
20:
1547:
1519:
1432:
1357:
1350:
1301:
1220:
1170:
1102:
1093:
1065:Color realism (art style)
1012:
945:
934:
923:
823:
770:
723:Evolution of color vision
652:
575:
566:
457:10.1017/S0952523804213360
373:10.1509/jimk.8.4.90.19795
313:10.1108/03699429910252315
265:10.1007/s10643-009-0311-6
182:10.3758/s13423-011-0073-1
1382:List of colors (compact)
1200:Color in Chinese culture
850:Digital image processing
583:Electromagnetic spectrum
401:10.1177/1049732307310995
353:10.1108/EUM0000000004565
1387:List of colors by shade
1392:List of color palettes
94:In different societies
37:
1316:Color Marketing Group
1071:On Vision and Colours
1004:Tinctures in heraldry
615:Structural coloration
31:
1397:List of color spaces
1289:Tint, shade and tone
1172:Cultural differences
987:Polychromatic colors
972:Complementary colors
960:Monochromatic colors
517:"The Survey Results"
125:Car color popularity
101:associative learning
1377:List of colors: N–Z
1372:List of colors: G–M
1367:List of colors: A–F
445:Visual Neuroscience
42:psychology of color
1424:List of web colors
1419:List of RAL colors
825:Color reproduction
790:Lüscher color test
627:Color of chemicals
145:Lüscher color test
38:
1575:
1574:
1515:
1514:
1297:
1296:
1089:
1088:
1079:Theory of Colours
921:
920:
833:Color photography
785:Color preferences
728:Impossible colors
718:Color vision test
713:Color temperature
691:Color calibration
620:Animal coloration
487:(10): 1368–1381,
221:(10): 1362–1367.
62:traditional color
46:color preferences
1595:
1588:Color in culture
1565:
1564:
1555:
1554:
1355:
1354:
1221:Color dimensions
1210:Human skin color
1100:
1099:
977:Analogous colors
943:
942:
929:
855:Color management
772:Color psychology
738:Opponent process
654:Color perception
573:
572:
552:
545:
538:
529:
528:
524:
505:
496:
475:
439:
419:
383:
355:
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327:(8): 1375–1379,
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286:
285:
273:
267:
259:36(6), 491-496.
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204:
203:
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130:Color psychology
1603:
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1571:
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1195:Blue in culture
1166:
1085:
1032:Secondary color
1008:
965:black-and-white
937:
930:
917:
819:
805:National colors
800:Political color
780:Color symbolism
766:
696:Color constancy
674:Color blindness
648:
605:Spectral colors
562:
556:
515:
512:
481:Vision Research
295:
293:Further reading
290:
289:
274:
270:
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215:Vision Research
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121:
96:
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72:An 'ecological
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34:Wan Chai Market
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1191:Color history
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1074:(Schopenhauer)
1067:
1062:
1059:Color analysis
1056:
1054:Color triangle
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860:Color printing
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846:
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795:Kruithof curve
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669:
667:Sonochromatism
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521:awp.diaart.org
511:
510:External links
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451:(3): 397–401,
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395:(3): 299–300,
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176:(3): 498–504.
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58:favorite color
15:
9:
6:
4:
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2:
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1304:organizations
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1270:
1268:
1265:
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1254:
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1246:
1245:Pastel colors
1243:
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1231:
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1050:
1047:
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1042:
1040:
1037:
1033:
1030:
1028:
1027:Primary color
1025:
1024:
1023:
1020:
1019:
1017:
1015:
1011:
1005:
1002:
1000:
997:
995:
994:Light-on-dark
992:
988:
985:
983:
980:
978:
975:
973:
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962:
961:
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952:
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948:
944:
941:
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928:
914:
913:Color mapping
911:
909:
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900:
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896:
895:
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888:
885:
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883:
880:
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868:
866:
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862:
861:
858:
856:
853:
851:
848:
844:
841:
839:
838:Color balance
836:
835:
834:
831:
830:
828:
826:
822:
816:
815:Chromotherapy
813:
811:
808:
806:
803:
801:
798:
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793:
791:
788:
786:
783:
781:
778:
777:
775:
773:
769:
763:
762:
758:
756:
755:Tetrachromacy
753:
749:
746:
744:
741:
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739:
736:
734:
731:
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724:
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719:
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714:
711:
707:
704:
703:
702:
699:
697:
694:
692:
689:
685:
682:
680:
679:Achromatopsia
677:
676:
675:
672:
668:
665:
664:
663:
662:Chromesthesia
660:
659:
657:
655:
651:
645:
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629:
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625:
621:
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608:
606:
603:
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589:
586:
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584:
581:
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578:
576:Color physics
574:
571:
569:
568:Color science
565:
560:
553:
548:
546:
541:
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533:
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522:
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421:
418:
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406:
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398:
394:
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385:
382:
378:
374:
370:
367:(4): 90–107,
366:
362:
357:
354:
350:
346:
342:
337:
334:
330:
326:
322:
317:
314:
310:
306:
302:
297:
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284:(1): 950–954.
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55:
51:
47:
43:
35:
30:
24:
19:
1277:Fluorescence
1240:Colorfulness
1233:Dichromatism
1077:
1069:
1039:Chromaticity
1022:Color mixing
1014:Color theory
947:Color scheme
810:Chromophobia
784:
759:
520:
484:
480:
448:
444:
431:(1): 35–49,
428:
424:
392:
388:
364:
360:
347:(3): 78–88,
344:
340:
324:
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304:
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281:
277:
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256:
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218:
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208:
173:
169:
159:
140:Color vision
135:Color theory
97:
88:
71:
68:Introduction
61:
57:
45:
39:
18:
1414:Color chart
1272:Iridescence
1104:Basic terms
1095:Color terms
1049:Color wheel
1044:Color solid
908:Color space
894:subtractive
877:Color model
748:Unique hues
644:Colorimetry
610:Chromophore
307:(1): 6–14,
1434:Shades of:
1267:Brightness
999:Web colors
955:Color tool
938:philosophy
843:Color cast
743:Afterimage
733:Metamerism
706:Color code
701:Color task
684:Dichromacy
151:References
1284:Grayscale
1257:Lightness
1252:Luminance
1061:(fashion)
761:The dress
381:155065770
235:0042-6989
78:affective
1582:Category
1557:Category
1539:Lighting
1262:Darkness
1082:(Goethe)
882:additive
870:Quattron
503:17118421
473:37398241
465:15518220
417:42214073
409:18235153
243:17397896
200:21380587
119:See also
85:Children
1521:Related
1482:Magenta
1407:history
1311:Pantone
598:Visible
593:Rainbow
191:3098359
113:Germany
109:Nigeria
74:valence
40:In the
1534:Qualia
1529:Vision
1477:Purple
1472:Violet
1452:Yellow
1447:Orange
1142:Orange
1137:Purple
1127:Yellow
561:topics
501:
471:
463:
415:
407:
379:
241:
233:
198:
188:
54:colors
50:prefer
1567:Index
1507:Black
1497:White
1492:Brown
1457:Green
1359:Lists
1351:Names
1333:(CIE)
1302:Color
1162:Brown
1157:White
1147:Black
1117:Green
936:Color
632:Water
588:Light
559:Color
469:S2CID
413:S2CID
377:S2CID
105:China
90:age.
60:or a
52:some
1502:Gray
1487:Pink
1467:Blue
1462:Cyan
1152:Gray
1132:Pink
1112:Blue
899:CMYK
499:PMID
461:PMID
405:PMID
239:PMID
231:ISSN
196:PMID
111:and
1442:Red
1228:Hue
1122:Red
887:RGB
489:doi
453:doi
433:doi
397:doi
369:doi
349:doi
329:doi
309:doi
261:doi
223:doi
186:PMC
178:doi
1584::
519:.
497:,
485:47
483:,
467:,
459:,
449:21
447:,
429:21
427:,
411:,
403:,
393:18
391:,
375:,
363:,
343:,
325:31
323:,
305:28
303:,
282:17
280:.
237:.
229:.
219:47
217:.
194:.
184:.
174:18
172:.
168:.
64:.
44:,
551:e
544:t
537:v
523:.
491::
455::
435::
399::
371::
365:8
351::
345:5
331::
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25:.
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