2062:
157:, have described it as "the hardest hitting ad campaign ever", and a change in tone from previous UK public health campaigns during the pandemic. In addition to these adverts, a short film features one-on-one interviews with staff working at Basingstoke and North Hampshire Hospital in which they discuss their experiences looking after patients with COVID.
33:
187:, observed that the campaign was aimed at two groups of people – those who bend the rules and those who ignore them because they do not believe they are at risk, but questioned whether the campaign would be effective in reaching these groups, or whether it was instead more likely just to terrify those already following the rules.
1309:
556:
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151:, and asks people if they can "look them in the eyes" and tell them they are doing everything they can to stop the spread of the virus, while urging the public not to leave home unless for essential reasons. Media, including
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in an attempt to control an ongoing increase in the number of daily cases of the virus, and deaths linked to it. The adverts first appeared on television on 22 January 2021, airing during commercial breaks on
1259:
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website in what was described as an ad takeover. The ads featured an image of a mask-wearing nurse with the text "Look into her eyes and tell her you still back Boris
Johnson".
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had recently attracted criticism for what it described as "scaremongering" and suggested he was likely to do so again because of the nature of the campaign.
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cited it as an example of people being shamed into compliance, and suggested the campaign was "deemed to be a good utilisation of shame".
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147:, the campaign features adverts showing close-up facial shots of a number of doctors, healthcare workers and COVID patients wearing
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2017:
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173:. The campaign was subsequently rolled out to other media, including radio and social media platforms, the following day.
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208:" into compliance with COVID regulations, with the campaign targeted at those who felt complacency for the rules. In
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scandal which had seen several gatherings held at
Downing Street and other government venues during the various
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2012:
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Health
Protection (Coronavirus, Restrictions) (Entry to Venues and Events) (England) Regulations 2021
968:
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1990:
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1608:
1106:
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383:
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2022:
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1363:
Coronavirus, Restrictions (All Tiers and Self-Isolation) (England) (Amendment) Regulations 2021
2037:
1922:
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1969:
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131:. It was launched in January 2021 across radio and television, as well as in other media.
8:
1776:
1408:
1320:
Health
Protection (Coronavirus, Restrictions) (Self-Isolation) (England) Regulations 2020
983:
934:
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1976:
1950:
1475:
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1084:
32:
2007:
1943:
1915:
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Health
Protection (Coronavirus, Wearing of Face Coverings) (England) Regulations 2021
1310:
Coronavirus, Restrictions (Local
Authority Enforcement...) (England) Regulations 2020
1224:
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907:
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243:
200:
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1962:
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Coronavirus, International Travel and
Operator Liability (England) Regulations 2021
247:
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1863:
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1802:
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998:
436:"'Can you look them in the eyes'? The new hard-hitting Covid-19 awareness advert"
153:
2061:
1315:
Health
Protection (Coronavirus, Restrictions) (England) (No. 3) Regulations 2020
1280:
Health
Protection (Coronavirus, Restrictions) (England) (No. 4) Regulations 2020
1956:
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2080:
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Health
Protection (Coronavirus, Business Closure) (England) Regulations 2020
1837:
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Health Protection (Coronavirus, Restrictions) (England) Regulations 2020
298:"Will the government's new emotive Covid ad make people obey the rules?"
1761:
1684:
204:, Philip Hammond cited the campaign as an example of the public being "
160:
The campaign's launch occurred a few weeks after England had entered a
1147:
Parliamentary Under-Secretary of State for COVID-19 Vaccine Deployment
354:"Patients and NHS workers urge public to stay home in powerful new ad"
268:"Patients and NHS workers urge public to stay home in powerful new ad"
922:
231:
170:
892:
514:"Labour takes over Conservative Home website with 'partygate' ads"
326:"New hard-hitting national TV ad urges the nation to stay at home"
1285:
Coronavirus, Restrictions (All Tiers) (England) Regulations 2020
1983:
1300:
Face Coverings in a Relevant Place (England) Regulations 2020
1295:
Face Coverings on Public Transport (England) Regulations 2020
1348:
Coronavirus, Restrictions (No. 2) (England) Regulations 2020
1305:
Coronavirus, Restrictions (Steps) (England) Regulations 2021
1290:
Coronavirus, International Travel (England) Regulations 2020
409:"Covid: Government reveals hard-hitting stay at home advert"
1619:
New and Emerging Respiratory Virus Threats Advisory Group
488:"Our shifting definition of shame | The Spectator"
226:In May 2022, and following the publication of the
2078:
1255:Health Protection (Coronavirus) Regulations 2020
1614:Joint Committee on Vaccination and Immunisation
1210:Stamp Duty Land Tax (Temporary Relief) Act 2020
1270:COVID-19 local lockdown regulations in England
550:
127:, designed to encourage the public to follow
1937:Hold Still: A Portrait of Our Nation in 2020
1215:Corporate Insolvency and Governance Act 2020
1137:Vaccines Manufacturing and Innovation Centre
793:Saint Helena, Ascension and Tristan da Cunha
377:
375:
1180:Public Health (Control of Disease) Act 1984
246:had bought up the advertising space on the
16:UK government COVID-19 public health slogan
1275:First COVID-19 tier regulations in England
557:
543:
291:
289:
1624:Scientific Advisory Group for Emergencies
372:
381:
320:
318:
145:Basingstoke and North Hampshire Hospital
2102:COVID-19 pandemic in the United Kingdom
1599:Imperial College COVID-19 Response Team
1130:European Commission–AstraZeneca dispute
566:COVID-19 pandemic in the United Kingdom
459:
433:
286:
2079:
2018:COVID-19 Bereaved Families for Justice
511:
485:
348:
346:
538:
315:
1439:Cabinet Secretary for Covid Recovery
462:"Will we be 'nudged' into Net Zero?"
460:Hammond, Philip (23 February 2022).
2107:Public health in the United Kingdom
1125:Oxford–AstraZeneca COVID-19 vaccine
343:
139:Produced by the advertising agency
13:
1453:Coughs and sneezes spread diseases
928:Privileges Committee investigation
434:Meechan, Simon (23 January 2021).
382:Reynolds, Mark (22 January 2021).
191:noted that British Prime Minister
14:
2148:
295:
162:third period of national lockdown
2060:
1394:Coronavirus Job Retention Scheme
486:Murray, Douglas (23 June 2022).
31:
979:COVID-19 Genomics UK Consortium
505:
1434:Can you look them in the eyes?
1220:Business and Planning Act 2020
758:British Indian Ocean Territory
512:Bowler, Hannah (27 May 2022).
479:
453:
427:
401:
384:"LOOK THEM IN THE EYES !"
260:
113:Can you look them in the eyes?
102:Can you look them in the eyes?
1:
253:
2048:National Covid Memorial Wall
574:British Overseas Territories
176:
7:
2112:British advertising slogans
1419:National Tutoring Programme
1195:Contingencies Fund Act 2021
1190:Contingencies Fund Act 2020
134:
10:
2153:
2132:2021 in British television
2097:2021 in the United Kingdom
875:National Day of Reflection
242:website reported that the
2056:
2013:Coronavirus Tech Handbook
2000:
1881:
1846:
1790:
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1723:
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1458:Catch It, Bin It, Kill It
1384:
1375:
1338:
1247:
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1168:
1159:
1115:
1070:
1007:
974:Cancer Monitoring Project
957:
940:Scottish COVID-19 Inquiry
883:
845:
810:
733:
705:
665:
658:
580:
221:
95:
77:
69:
59:
49:
39:
30:
1609:Joint Biosecurity Centre
1107:UK Rapid Test Consortium
945:Virtual House of Commons
903:Dominic Cummings scandal
835:Exam grading controversy
798:Turks and Caicos Islands
2117:Public health education
1444:Pre-pandemic exercises
1414:Global Travel Taskforce
1200:Coronavirus mini-budget
918:Northern Research Group
2023:Death of Belly Mujinga
1399:Contract controversies
763:British Virgin Islands
302:www.campaignlive.co.uk
117:public health campaign
2092:Advertising campaigns
2038:London Blossom Garden
1230:Culture Recovery Fund
1117:Vaccination programme
823:Cost-of-living crisis
743:Akrotiri and Dhekelia
466:www.spiked-online.com
83:; 3 years ago
1798:Catherine Calderwood
1481:Overseas territories
1330:Coronavirus Act 2020
1091:Test, Trace, Protect
898:COVID Recovery Group
735:Overseas Territories
236:lockdowns in England
81:22 January 2021
2067:COVID-19 portal
1891:"Can You Hear Me" (
1409:Eat Out to Help Out
1205:Winter Economy Plan
1009:Temporary hospitals
984:COVID Symptom Study
969:Antiviral Taskforce
855:Clap for Our Carers
492:www.spectator.co.uk
27:
1923:Grayson's Art Club
1509:July–December 2020
1097:Operation Moonshot
1085:NHS Test and Trace
707:Crown Dependencies
570:Crown Dependencies
129:COVID restrictions
121:British government
21:
2074:
2073:
2008:Captain Tom Moore
1944:Isolation Stories
1916:Failures of State
1877:
1876:
1767:Charlotte McArdle
1525:Northern Ireland
1504:January–June 2020
1489:
1488:
1371:
1370:
1243:
1242:
1225:Nightingale Court
1155:
1154:
1072:Testing programme
953:
952:
908:Greensill scandal
870:The 2.6 Challenge
806:
805:
415:. 22 January 2021
360:. 22 January 2021
274:. 22 January 2021
125:COVID-19 pandemic
109:
108:
2144:
2127:Health campaigns
2122:Health promotion
2065:
2064:
1963:Pandemic Diaries
1777:Michelle O'Neill
1750:Northern Ireland
1736:Amanda Pritchard
1721:
1720:
1705:Jonathan Van-Tam
1700:Patrick Vallance
1604:Independent SAGE
1424:Pick for Britain
1382:
1381:
1173:
1172:
1166:
1165:
1080:NHS COVID-19 app
1005:
1004:
913:Impact on Brexit
843:
842:
788:Pitcairn Islands
773:Falkland Islands
687:Northern Ireland
663:
662:
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388:Euro Weekly News
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248:ConservativeHome
143:, and filmed at
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35:
28:
25:
20:
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2043:Lineage B.1.1.7
1996:
1909:Emergency State
1883:
1873:
1864:Vaughan Gething
1842:
1828:Nicola Sturgeon
1803:Joe FitzPatrick
1786:
1772:Michael McBride
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1485:
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1448:Exercise Cygnus
1367:
1340:
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1111:
1102:Test to Release
1066:
1003:
999:PANORAMIC trial
989:COVID passports
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272:The Independent
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201:Spiked magazine
189:EuroWeekly News
181:Kate Magee, of
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154:EuroWeekly News
137:
105:
87:
85:
82:
78:Release date(s)
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17:
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5:
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2033:Notable deaths
2030:
2025:
2020:
2015:
2010:
2004:
2002:
1998:
1997:
1995:
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1987:
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1957:Lockdown Files
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1476:United Kingdom
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994:RECOVERY Trial
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216:Douglas Murray
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2137:2021 in radio
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1869:Eluned Morgan
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1808:Jeane Freeman
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1757:Arlene Foster
1755:
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1741:Simon Stevens
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1731:Stephen Powis
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1715:Nadhim Zahawi
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1695:Maggie Throup
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1991:This England
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1838:Humza Yousaf
1833:John Swinney
1823:Devi Sridhar
1818:Gregor Smith
1813:Jason Leitch
1710:Chris Whitty
1680:Phil Prosser
1675:Wei Shen Lim
1655:Dido Harding
1650:Matt Hancock
1640:Kevin Fenton
1433:
631:January–June
616:January–June
601:January–June
521:. Retrieved
517:
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244:Labour Party
239:
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198:Writing for
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159:
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149:oxygen masks
138:
115:" is a 2021
112:
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70:Running time
22:
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2028:EveryDoctor
1977:Preventable
1951:Locked Down
1903:(series 35)
1782:Robin Swann
1690:Rishi Sunak
1665:Sajid Javid
1235:2021 budget
1185:2020 budget
1161:Legislation
720:Isle of Man
497:3 September
228:Gray Report
123:during the
2081:Categories
1884:depictions
1762:Paul Givan
1685:June Raine
1633:Key people
1441:(Scotland)
1386:Government
1040:Washington
1035:Manchester
1020:Birmingham
962:healthcare
783:Montserrat
590:Statistics
445:6 February
419:6 February
393:6 February
364:31 January
335:6 February
307:6 February
254:References
141:MullenLowe
88:2021-01-22
44:MullenLowe
1970:Partygate
1545:Scotland
1494:Timelines
1377:Responses
1142:Taskforce
1087:(England)
1057:Gibraltar
1025:Harrogate
923:Partygate
830:Education
778:Gibraltar
659:Locations
594:Timeline
232:Partygate
230:into the
177:Reception
171:Channel 4
2001:See also
1901:Casualty
1791:Scotland
1590:Advisory
1500:England
1469:Military
1404:Lockdown
1341:or spent
1016:England
893:Beergate
885:Politics
860:Protests
748:Anguilla
715:Guernsey
692:Scotland
518:The Drum
413:ITV News
240:The Drum
184:Campaign
135:Overview
60:Language
2087:Slogans
1893:Doctors
1724:England
1339:Expired
1248:Revoked
1169:Current
1093:(Wales)
1052:Cardiff
1047:Glasgow
958:Science
847:Society
818:Economy
753:Bermuda
675:England
585:History
523:18 June
471:18 June
278:13 July
119:of the
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1984:Staged
1592:bodies
1565:Wales
1062:Jersey
1030:London
811:Impact
725:Jersey
680:London
330:GOV.UK
222:Legacy
206:nudged
96:Slogan
50:Market
40:Agency
1882:Media
1847:Wales
697:Wales
627:2022
612:2021
597:2020
1930:Help
1579:2022
1574:2021
1569:2020
1559:2022
1554:2021
1549:2020
1539:2022
1534:2021
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1514:2021
648:2024
643:2023
572:and
525:2022
499:2022
473:2022
447:2021
421:2021
395:2021
366:2021
337:2021
309:2021
280:2021
169:and
960:and
167:ITV
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73:1
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