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422:, Colin McCoy and Alison Reynolds. The advertisements typically featured the family sitting down to a meal at which Oxo gravy would be served. The product was not always mentioned by name, occasionally appearing only as a logo in the corner of the screen at the end of the commercial. Throughout the 1980s and 1990s, the family were seen to grow older, and, when the campaign was retired in 1999, the family moved out of the house.
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In 1958, Oxo commenced their longest running television advertising campaign, "Life with Katie." Katie was played by Mary
Holland, and her long-suffering husband by Peter Moynihan. The campaign ran until the early 1970s, including two seasons where the family traveled to the US to film. By this time,
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of being the "first" commercial sponsor of the games) and supplied marathon runners with Oxo drinks "to fortify them." During the first half of the 20th century, Oxo was promoted through the issue of recipes, gifts, and sponsorships, before fading into the background as a part of the fabric of
351:-based spread. The product also contained a small portion of beef extract, giving it a slightly "beefier" taste than other yeast extracts. At the beginning of 2015, Mars Consumer Products Africa (Pty), Ltd discontinued Oxo spread in South Africa, with no prior communication to the public.
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On 11 November 2014, it was announced that a 1984 Oxo advert starring Lynda
Bellingham would be screened on Christmas Day as a tribute to the actress, who had died of colon cancer the previous month. It was aired during a commercial break of
297:) promoted it, starting in 1866. The original product was a viscous liquid, containing only meat extract and 4% salt. In 1899, the company introduced the trademark Oxo; the origin of the name is unknown, but presumably comes from the word "
390:. There they erected a factory, demolishing most of the original building and constructing a tower, with distinctive windows appearing to spell out 'OXO', which became known as the
301:." Since the cost of liquid Oxo remained beyond the reach of many families, the company launched a research project to develop a solid version that could be sold in cubes for a
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Oxo launched another long-running advertising campaign in the UK in 1983, when a second "Oxo Family" debuted on commercial television. The father was played by
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IACOVETTA, F., KORINEK, V. J., & EPP, M. (Eds.). (2012). Edible
Histories, Cultural Politics: Towards a Canadian Food History. University of Toronto Press.
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As styles and tastes changed, Oxo moved to a more up-to-date format with Dennis
Waterman as the sole face of the brand in the mid '70s.
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spices. The cubes are broken up and used as flavouring in meals or gravy or dissolved into boiling water to produce a bouillon.
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In the 1920s, the Liebig's
Extract of Meat Company acquired the a Wharf on the south bank of the river
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In 1908, Oxo (alongside Odol mouthwash and Indian Foot Powder) was one of the sponsors of the
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acquired Lemco in 1924, and the factory was renamed El Anglo. Vestey merged with
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bought
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347:. The only product marketed under the Oxo brand in South Africa was a
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529:"Wildly interesting facts about London you never knew, until now"
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In 1966, Oxo had a sponsored show on the offshore radio station,
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635:"Lynda Bellingham OXO advert to be repeated at Christmas"
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Industrial buildings : conservation and regeneration
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615:"» Oxo, 1983Marketing Society - Brand of the year 2019"
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56:. Unsourced material may be challenged and removed.
586:(Online-Ausg. ed.). London: E & FN Spon.
340:. The Worksop plant currently produces Oxo cubes.
467:http://www.jstor.org/stable/10.3138/9781442661509
368:English life in the latter parts of the century.
244:and other flavour cubes, including versions with
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255:In the United Kingdom, the OXO brand belongs to
727:Food and drink companies of the United Kingdom
240:stock cube, and the company now also markets
324:in 1984. Unilever sold the Oxo brand to the
263:and in Canada is owned and manufactured by
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228:) is a brand of food products, including
116:Learn how and when to remove this message
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397:the couple were joined by their "son."
343:In South Africa, Oxo is now a brand of
320:in 1968, which was in turn acquired by
19:For the US kitchen utensils brand, see
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232:, herbs and spices, dried gravy, and
418:, while the children were played by
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291:Liebig's Extract of Meat Company
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363:(despite claims by
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702:Mars brands
644:11 November
599:18 November
318:Brooke Bond
307:World War I
230:stock cubes
722:Food paste
681:Categories
620:2024-06-04
453:References
338:Kings Lynn
224:(stylized
194:Introduced
76:newspapers
447:Oxo Tower
392:Oxo Tower
376:Oxo Tower
365:Coca-Cola
355:Marketing
639:BBC News
533:ITV News
436:See also
378:, London
322:Unilever
181:(Canada)
334:Worksop
271:History
246:Chinese
242:chicken
202:Website
197:Ireland
186:Country
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179:Knorr
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567:2016
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336:and
312:The
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238:beef
209:.oxo
159:Food
69:news
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226:OXO
222:Oxo
213:.uk
211:.co
207:www
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