172:
Dial-A-Mattress ads on television and in
October 1988, Dial-A-Mattress started promoting their toll-free 800 number in broadcast ads. Having quickly eclipsed the furniture store where Barragan originally worked, the company went national in 1994 and later the name was changed to 1-800-Mattress corresponding with the familiar "1-800-Mattress" jingle written by
179:
In 2005, near the company's peak when it was the leading bedding telemarketing company in the US, 1800mattress had more than 300 employees with annual sales in excess of $ 100 million. It had nearly 50 showrooms and 250 distributors nationwide. On March 23, 2009, 1-800-Mattress filed for
Chapter 11
171:
1800mattress.com was founded as Dial-A-Mattress in 1976 by furniture store employee
Napoleon Barragan. His idea for the business was inspired by an advertisement for Dial-A-Steak, a business that sold meat over the telephone. From its beginnings as a basement operation, 1979 saw the first
176:, the President and chief creative officer of Media Results, Inc. Part of the company's growth was spurred by referrals and a familiarity with the brand, largely due to the catchy jingle and brand awareness.
272:
Because a Guy from
Ecuador Can Sell Soda Off the Back of a Donkey, Then Come Here and Build a $ 120 Million Business—All It Takes Is a Few Mattresses and an 800 Number
188:
for $ 780 million; Sleepy's retail stores became
Mattress Firm, and 1800Mattress.com remained in use. In 2019, Mattress Firm appointed John Eck as its new CEO.
159:
and famous for its ads that used the slogan "leave off the last S for savings" (since the word "mattress" has 8 letters and only 7 are necessary for the
512:
507:
482:
497:
487:
201:
502:
184:
and later that year the merger was completed and 1-800-Mattress officially became 1800Mattress.com. In 2015, Sleepy's was acquired by
439:
329:
222:
339:
255:
17:
492:
372:
304:
406:
286:
191:
As of 2021, the 1800Mattress.com brand was retired and the website now redirects to
Mattress Firm.
287:
Sleep on it: an
Ecuadoran finds a novel way to sell mattresses, and builds on empire along the way
108:
354:
123:
152:
81:
8:
271:
414:
380:
335:
227:
156:
331:
Branding a Store: How to Build
Successful Retail Brands in a Changing Marketplace
127:
103:
476:
418:
384:
185:
173:
112:
181:
36:
160:
180:
bankruptcy protection pending a proposed merger with former rival,
96:
46:
467:
151:) was an American bedding retailer headquartered in
355:Bankrupt 1-800-Mattress plans merger with Sleepy’s
373:"Mattress Firm to Buy Sleepy's for $ 780 Million"
474:
302:
256:How 1-800-Mattress Turned zzzz's into $ $ $ $ !
202:Dial-A-Mattress Franchise Corp. v. Anthony Page
437:
291:BNET, The CBS Interactive Business Network
251:
249:
247:
245:
370:
513:1976 establishments in New York (state)
508:Retail companies disestablished in 2021
483:Mattress retailers of the United States
242:
14:
498:American companies established in 1976
488:Telephone numbers in the United States
475:
404:
334:. Kogan Page Publishers. p. 184.
327:
503:Retail companies established in 1976
438:Pulsinelli, Olivia (21 March 2016).
371:Beckerman, Josh (December 1, 2015).
321:
296:
215:
24:
25:
524:
461:
431:
149:Dial-A-Mattress Operating Corps
398:
364:
348:
280:
265:
260:The New York Enterprise Report
13:
1:
440:"Mattress Firm names new CEO"
407:"Mattress Firm Names New CEO"
208:
7:
405:Stynes, Tess (2016-03-21).
194:
10:
529:
166:
124:Archived official website
119:
102:
92:
76:
68:
64:Napoleon and Kay Barragan
60:
52:
42:
32:
303:Lebhar-Friedman (1999).
361:. Retrieved 2011-08-11.
293:. Retrieved 2011-08-12.
277:. Retrieved 2011-08-11.
262:. Retrieved 2011-08-11.
109:Steinhoff International
493:Direct sales companies
130: (archive index)
82:Hicksville, New York
444:www.bizjournals.com
411:Wall Street Journal
377:Wall Street Journal
139:(formerly known as
29:
328:Floor, Ko (2006).
27:
359:Crain’s NY Report
305:"Chain Store Age"
275:New York Magazine
228:New York Magazine
134:
133:
18:Napoleon Barragan
16:(Redirected from
520:
468:1800mattress.com
455:
454:
452:
450:
435:
429:
428:
426:
425:
402:
396:
395:
393:
391:
368:
362:
352:
346:
345:
325:
319:
318:
316:
315:
300:
294:
284:
278:
269:
263:
253:
240:
239:
237:
236:
223:"1-800 Mattress"
219:
137:1800Mattress.com
30:
28:1800Mattress.com
26:
21:
528:
527:
523:
522:
521:
519:
518:
517:
473:
472:
464:
459:
458:
448:
446:
436:
432:
423:
421:
403:
399:
389:
387:
369:
365:
353:
349:
342:
326:
322:
313:
311:
309:Chain Store Age
301:
297:
285:
281:
270:
266:
254:
243:
234:
232:
221:
220:
216:
211:
197:
169:
145:Dial-A-Mattress
128:Wayback Machine
88:
84:
23:
22:
15:
12:
11:
5:
526:
516:
515:
510:
505:
500:
495:
490:
485:
471:
470:
463:
462:External links
460:
457:
456:
430:
397:
363:
347:
340:
320:
295:
279:
264:
241:
213:
212:
210:
207:
206:
205:
196:
193:
168:
165:
141:1-800-Mattress
132:
131:
121:
117:
116:
106:
100:
99:
94:
90:
89:
86:
80:
78:
74:
73:
70:
66:
65:
62:
58:
57:
54:
50:
49:
44:
40:
39:
34:
9:
6:
4:
3:
2:
525:
514:
511:
509:
506:
504:
501:
499:
496:
494:
491:
489:
486:
484:
481:
480:
478:
469:
466:
465:
445:
441:
434:
420:
416:
412:
408:
401:
386:
382:
378:
374:
367:
360:
356:
351:
343:
341:9780749448325
337:
333:
332:
324:
310:
306:
299:
292:
288:
283:
276:
273:
268:
261:
257:
252:
250:
248:
246:
230:
229:
224:
218:
214:
204:
203:
199:
198:
192:
189:
187:
186:Mattress Firm
183:
177:
175:
174:Andy Vallario
164:
162:
158:
154:
150:
146:
142:
138:
129:
125:
122:
118:
114:
113:Mattress Firm
110:
107:
105:
101:
98:
95:
91:
83:
79:
75:
71:
67:
63:
59:
55:
51:
48:
45:
41:
38:
35:
31:
19:
447:. Retrieved
443:
433:
422:. Retrieved
410:
400:
388:. Retrieved
376:
366:
358:
350:
330:
323:
312:. Retrieved
308:
298:
290:
282:
274:
267:
259:
233:. Retrieved
231:. 1996-01-01
226:
217:
200:
190:
178:
170:
148:
144:
140:
136:
135:
77:Headquarters
33:Company type
477:Categories
449:16 October
424:2017-10-16
314:2012-06-10
235:2012-06-10
209:References
153:Hicksville
37:Subsidiary
419:0099-9660
385:0099-9660
161:phoneword
195:See also
182:Sleepy's
157:New York
93:Products
43:Industry
390:May 20,
167:History
126:at the
120:Website
97:Bedding
69:Defunct
61:Founder
53:Founded
417:
383:
338:
104:Parent
47:Retail
451:2017
415:ISSN
392:2016
381:ISSN
336:ISBN
147:and
72:2021
56:1976
163:).
87:USA
479::
442:.
413:.
409:.
379:.
375:.
357:.
307:.
289:.
258:.
244:^
225:.
155:,
143:,
85:,
453:.
427:.
394:.
344:.
317:.
238:.
115:)
111:(
20:)
Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.