168:
The CMO is responsible for facilitating growth, sales and marketing strategy. They work towards objectives such as revenue generation, cost reduction, or risk mitigation. The CMO completes tasks that fall into three different categories: Analytical tasks, such as pricing and market research; creative
104:
and may be reported to by senior vice presidents, vice presidents, directors, and other senior marketing managers. Historically, some jurisdictions have conferred legal responsibility upon marketing chiefs, but the use of modern-day titles typically does not correspond to a legally defined role.
192:
The unpredictable effect of marketing efforts and the need to drive profits often leads to a short tenure for most CMOs. Consulting firm
Spencer Stuart revealed average CMO tenure in 2020 was 40 months, which was the lowest in a decade. In comparison, the average CEO tenure is 7 years.
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tasks, such as graphic design, advertising and product, and service promotion; and interpersonal tasks, such as coordinating with other company executives in creating alignment on strategy and execution plans.
435:
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As part of the senior management, the CMO is involved in developing and adjusting company strategy and plans based on market conditions and competitive dynamics. CMOs may be involved in departments such as
160:
analyst predicted that in the future CMOs will spend more on IT than their counterpart CIOs, with many modern CMOs handling increasing amounts of customer-facing technology implementations. According to
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in 2021 showed that women made up 47% of CMO positions in 2020, an increase from the 43% reported in 2019. 13% of CMOs had a racially or ethnically diverse background in 2020, down from 14% in 2019.
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In a CMO mapping study done by Raines, CMOs are losing influence. A proportion of CMOs don't feel valued, and many CMOs don't have clear alignment with their CEOs on key performance metrics.
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165:, few senior-executive positions will be subject to as much change over the next few years as that of the chief marketing officer.
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235:"The Post-Covid CMO in the Digital Age: The need for marketing planning is greater now than it has ever been"
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512:"From Stretched to Strengthened, Insights from the Global Chief Marketing Officer Study"
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Chief
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577:"The Wall Street Journal - Advice for Chief Marketing Officers - Raines"
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526:"CMO Tenure Study: Progress for Women, Less for Racial Diversity"
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551:"CEO Succession Practices in the Russell 3000 and S&P 500"
27:
Highest ranking executive-level position focusing on marketing
145:
304:
Germann, Frank; Ebbes, Peter; Grewal, Rajdeep (2015).
352:"CMOs' Time in Their Posts Continues to Grow Shorter"
436:"By 2017 the CMO will Spend More on IT Than the CIO"
643:"Study: Marketing execs still lack boardroom clout"
387:"CMO tenure falls to lowest level in over a decade"
303:
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640:
411:"The evolving role of the CMO | McKinsey"
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57:activities in an organization. The CMO leads
1075:List of business and finance abbreviations
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665:
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461:"7 Ways the Retail CMO Role Has Evolved"
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1103:
641:Matthew Schwartz (November 30, 2005).
306:"The Chief Marketing Officer Matters!"
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385:Jefferson, Michaela (2021-04-29).
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100:The CMO typically reports to the
575:Harbrecht, Amanda (2021-11-10).
514:. IBM. October 2011. p. 34.
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243:Worshipful Company of Marketors
83:distribution channel management
486:"The evolving role of the CMO"
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619:10.1080/0267257X.1986.9963990
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263:Welch, Andrew (March 2008).
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316:(3). SAGE Journals: 1–22.
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1011:
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265:"Who is the brand daddy?"
53:responsible for managing
44:chief brand officer (CBO)
350:Ives, Nat (2021-04-29).
206:Digital strategy manager
134:corporate communications
63:marketing communications
998:Representative director
555:corpgov.law.harvard.edu
357:The Wall Street Journal
102:chief executive officer
32:chief marketing officer
1111:Management occupations
1070:Executive compensation
988:Non-executive director
130:information technology
530:www.spencerstuart.com
1116:Corporate executives
1065:Corporate governance
1012:Mid-level executives
973:Development director
822:Information security
629:10.1509/jmkg.75.1.60
609:10.1509/jmkg.72.1.65
581:Raines International
310:Journal of Marketing
51:corporate executive
1060:Board of directors
983:Executive director
322:10.1509/jm.14.0244
40:marketing director
18:Marketing Director
1098:
1097:
1090:Talent management
1085:Supervisory board
1080:Senior management
968:Creative director
956:Senior executives
492:on 29 August 2015
285:on 7 October 2013
276:Landor Associates
231:McDonald, Malcolm
211:Chief web officer
79:product marketing
69:, promotions and
38:), also called a
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1121:Corporate titles
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174:customer loyalty
142:public relations
119:Responsibilities
95:customer service
91:customer success
71:public relations
59:brand management
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963:Chairperson
882:Procurement
817:Information
289:19 December
248:19 December
182:mobile apps
67:advertising
65:(including
1105:Categories
1034:Supervisor
937:Technology
867:Networking
832:Investment
827:Innovation
792:Experience
752:Compliance
742:Commercial
722:Automation
649:2012-02-23
586:2022-08-07
471:2015-08-14
446:2015-08-14
396:2021-04-30
371:2021-04-30
272:Landor.com
217:References
188:Challenges
126:production
993:President
942:Visionary
922:Solutions
872:Operating
852:Marketing
837:Knowledge
807:Happiness
797:Financial
787:Executive
782:Diversity
712:Analytics
366:0099-9660
330:168076084
172:CMOs see
55:marketing
927:Strategy
917:Security
892:Research
842:Learning
762:Creative
732:Business
560:26 March
535:26 March
496:26 March
420:26 March
200:See also
163:McKinsey
1044:Foreman
1019:Manager
912:Science
902:Revenue
887:Product
877:Privacy
857:Medical
777:Digital
757:Content
737:Channel
178:tablets
158:Gartner
154:finance
87:pricing
48:C-suite
46:, is a
802:Gaming
772:Design
364:
335:20 May
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152:, and
93:, and
847:Legal
727:Brand
717:Audit
326:S2CID
283:(PDF)
268:(PDF)
907:Risk
767:Data
562:2023
537:2023
498:2023
422:2023
362:ISSN
337:2022
291:2022
250:2022
180:and
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625:doi
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318:doi
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