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326:
127:
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29:
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In August 2001, "Whopping
Wotsits" were introduced, which was longer version of the snacks promoted as a "Wot a Whopper!", and also featured as part of a promotion. In September 2001, Golden Wonder ran a "Footie Flikka" promotion, which included twenty Footie Flikkas and a Footie Flikka album. The
267:
On 1 April 2004, Walkers announced the launch of a new "Flamin' Hot" flavour of the product, replacing "BBQ Beef", and was promoted as such as a "HOT NEW FLAVOUR!" On 26 July 2004, Walkers announced the launch of a new product expansion called "Wotsits
Twisted", which contained twists of corn, and
192:
1999, which was smaller version of the snacks promoted as "Little
Wotsits for weenie mouths!". This was followed up with the launch of the grid-shaped "Wotsits Wafflers" in May 2000, promoted as "Big, crunchy and waffle shaped!" and the oven-based "Wotsits Mealtime Potato Shapes" in November 2000.
282:
In
December 2009, Quavers, Wotsits, Squares, and French Fries all changed their packaging again to coincide with a "99 Calories or Less" range with a consumers’ focus on “New Year New Me”. Wotsits had 95 calories in multipack bags and 99 calories in standard bags at the time. In January 2012 the
191:
In the late 1990s, Golden Wonder introduced various brand expansions of the product. The first brand extension was "Long
Wotsits" in February 1995, which was longer version of the snacks, and said "How long is your Wotsit?" on the back. The second brand extension was "Weenie Wotsits" in November
300:
On 9 January 2020, Walkers announced that the Flamin' Hot and BBQ Beef (renamed to "Sizzlin' Steak") would return to store shelves due to popular demand. A new variety called "Wotsits Giants" was also introduced around the same time, containing larger pieces of corn double the size of standard
311:
In March 2024, the Flamin' Hot flavour for all
Wotsits varieties was renamed to "Sweet and Spicy Flamin' Hot" to avoid confusion with Walkers' "Extra Flamin' Hot" brand, of which a new Wotsits Crunchy flavour was released for the range. On 1 July, Walkers announced the "Yummy With" range of
304:
On 18 February 2022, it was announced that the Prawn
Cocktail flavour would return to store shelves as a Wotsits Giants flavour in March, once again due to popular demand. At the same time, it was announced that Crunchy Wotsits would be introduced, in Really Cheesy and Flamin' Hot flavours.
188:, Wotsits were available in flavours such as Cheesy, Crispy Beef (later named Barbecue Beef and BBQ Beef), Cheese & Bacon, and Spicy Tomato. The latter two were discontinued in the 1993, and a Prawn Cocktail flavour was put onto the market after it replaced Smoky Bacon in February 1998.
389:
stickers and other inserts aimed at 11-year-old boys. The brand was advertised with the strapline "you only get a whoosh with a Wotsit" between 1994 and 2002 following a campaign designed by JWT of a play on words. Wotsits packaging used to come with a joke or trivia section on the back.
263:
On 3 January 2003, Walkers relaunched
Wotsits with a brand new look and advertising campaign. The previous flavours alongside the Wotsits Wafflers and Weenie Wotsits varieties were retained from Golden Wonder days, alongside the addition of a "Mild Cheese" variety.
108:
in the 1970s, Wotsits have become a staple in
British snack culture. The snack is primarily known for its cheese variant, although other flavours have been introduced over the years. Wotsits are often compared to other puffed corn snacks globally, such as
260:), but with little success, where early plans were put in place in October to rebrand Wotsits under the Cheetos name. However, nothing came to be of this planned change and Walkers kept the Wotsits brand as is with a new look, replacing Cheetos.
228:
In
November 2001, "Wotsits Micro Snacks" were introduced, which were microwave versions of the snack and said "Deliciously hot cheesy snack", and "Wotsits Wafflers Cheesy Potato Shapes", which were oven-based versions of the snack.
279:. This packaging reflected the usage of Sunseed Oil, which was used in all products. The Multipack bags were in a different layout, being in Landscape style. In May 2008 Wotsits were changed from being fried to baked instead.
893:
1009:
248:
In May 2002, Golden Wonder announced they would change hands and be sold to Longulf. The Wotsits brand was, however, not included in the purchase and was announced to be sold separately to rival
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was put on sale for Halloween in September 2013 and has returned at following Halloweens. These come in Flamin' Hot flavour and are longer and curlier than normal Wotsits.
885:
1059:
694:
240:
for the "Goalden Shootout" promotion. Numbered codes of the back were shown in special packs of Nik Naks, Wotsits, Wotsits Wafflers and new Wotsits Goalden Balls.
1005:
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408:(Walkers' owners) where it proposed encouraging children (4 to 9 years old) to believe that "Wotsits are for me—I'm going to buy them when I get the chance and
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806:
563:
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286:
In August 2012, Wotsits Wafflers were reintroduced, being available in Bacon flavour. In May 2013, it was reintroduced as simply "Wafflers" under the
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232:
In March 2002, Golden Wonder announced the launch of a football-shaped version of the product called "Wotsits Goalden Balls" to coincide with the
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restaurants in the country, and were later expanded to Wotsits Wafflers as well. Golden Wonder redesigned the "Wotsits" brands in October 2001.
1883:
397:(alongside other Walkers snacks such as Monster Munch and Squares) from 4 January 2003 until the show's discontinuation on 27 December 2003.
236:. The product was released to compete with Walkers' "Footballs" product. In April 2002, Golden Wonder teamed up with British television duo
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lower-salt snacks made with chickpea flour. Two new Wotsits flavours - Crispy Bacon, and Cheese Toastie, are part of this range.
104:. Known for their light, airy texture and distinctive orange hue, Wotsits are a beloved snack in the UK. Originally launched by
2072:
404:
made a public apology when the Parliamentary Select Committee on Health brought to light a private brief that it had made to
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Walkers logo was re-added again and after a while, the brand has simply been sold in Really Cheesy flavour.
585:
458:
432:
308:
In June 2023, A "Wotsits Really Cheesy" flavour of Walkers Crisps was released for a limited time only.
1975:
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615:
533:
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1969:
1822:
1792:
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210:
144:
85:
523:, Catering Update via caterersearch.com. Article dated 1 November 2000, retrieved 21 January 2007.
378:
The brand was the first to introduce inserts into its packs in March 1996, with the insertion of "
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137:
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1991:
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8:
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271:
In February 2007, Walkers changed the packaging for all their snack products, which were
233:
113:
in the United States, but are distinguished by their unique texture and flavour profile.
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1046:"Extra Flamin' Hot flavour added to Doritos, Walkers MAX and Wotsits Crunchy ranges"
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1060:"Walkers debuts new 'Yummy With' non-HFSS range from Wotsits and Monster Munch"
828:
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brand, alongside the relaunch of Wotsits Twisted, branded solely as "Twisted".
209:
winning leaflets were included in special packs of Wotsits, Wotsits Wafflers,
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1032:"Walkers launches Wotsits, Monster Munch and Doritos inspired crisp flavours"
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39:
886:"Wotsits brings back two discontinued flavours - Flamin' Hot and BBQ Beef"
252:. The purchase was completed by November. Walkers previously released the
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350: in this section. Unsourced material may be challenged and removed.
151: in this section. Unsourced material may be challenged and removed.
96:
are a popular British brand of cheese-flavoured corn puffs produced by
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717:"ADWATCH: Wotsits brings in rapping school kids to revamp image"
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1006:"Wotsits adds duo of Crunchy snacks and prawn cocktail Giants"
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1519:
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1136:
928:
747:"Walkers unveils new Wotsits flavour and relaunches Squares"
1997:
1362:
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1310:
976:"Walkers confirms return of Wotsits flavour after 20 years"
883:
379:
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28:
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Wotsits, and are sold in Really Cheesy and Flamin' Hot.
773:"leisure-kit.net: The search engine for leisure buyers"
650:; article dated 28 May 2002, retrieved 27 October 2006.
931:"Walkers gives it large with Wotsits Giants campaign"
256:
brand in the country (owned by their parent company
691:"Walkers aims to relaunch Wotsits brand as Cheetos"
195:In February 2001, Golden Wonder teamed up with the
268:were available in BBQ and Really Cheesy flavours.
2059:
217:, excluding Weenie Wotsits and Wheat Crunchies.
803:"Walkers launches '99 Calories or less' banner"
221:Mealtime Potato Shapes were later released at
1104:
586:"Goalden Balls to tackle Walkers' Footballs"
959:: CS1 maint: numeric names: authors list (
914:: CS1 maint: numeric names: authors list (
1111:
1097:
433:"McDonald's set to roll out Wotsits snack"
179:
27:
829:"Walkers Wotsits Crisps | Walkers Snacks"
366:Learn how and when to remove this message
167:Learn how and when to remove this message
116:
929:Dishman2020-09-08T10:04:00+01:00, Mark.
884:Dawson2020-01-10T00:01:00+00:00, Abbie.
661:"Walkers puts its muscle behind Wotsits"
507:
973:
609:
607:
412:for them when she next goes shopping".
2060:
839:from the original on 25 September 2019
427:
425:
1920:500 Park Avenue (Pepsi-Cola Building)
1092:
1012:from the original on 22 December 2022
941:from the original on 22 December 2022
859:"New additions to Smiths snack range"
809:from the original on 18 February 2022
783:from the original on 18 February 2022
753:from the original on 18 February 2022
727:from the original on 18 February 2022
622:from the original on 18 February 2022
616:"Walkers to move Wotsits to AMV.BBDO"
592:from the original on 18 February 2022
469:from the original on 18 February 2022
439:from the original on 18 February 2022
275:, Wotsits, Squares, French Fries and
2042:
865:from the original on 28 October 2021
613:
604:
566:from the original on 14 October 2022
540:from the original on 29 October 2022
393:Wotsits were one of the sponsors of
348:adding citations to reliable sources
319:
243:
149:adding citations to reliable sources
120:
697:from the original on 7 October 2022
422:
382:". In November 1997, also inserted
13:
2010:Produced under a partnership with
821:
14:
2084:
974:Garrett, Lee (18 February 2022).
896:from the original on 2 March 2021
671:from the original on 15 July 2023
560:"Wotsits' soccer collector drive"
495:from the original on 15 July 2023
2041:
2032:
2031:
1710:
986:from the original on 6 June 2023
400:In 2003, the advertising agency
324:
125:
1940:List of assets owned by PepsiCo
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614:Week, Marketing (30 May 2002).
335:needs additional citations for
136:needs additional citations for
634:
578:
552:
526:
481:
451:
315:
1:
415:
2073:Walkers (snack foods) brands
1082:, retrieved 27 October 2006.
7:
1803:D'Angelo Grilled Sandwiches
1118:
459:"Golden Wonder TV campaign"
10:
2089:
2025:Fruit juices under license
1073:publications.parliament.uk
534:"Wotsits turn into potato"
293:A limited edition version
2006:
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184:When first introduced by
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1970:Leonard v. Pepsico, Inc.
1823:North American Van Lines
1793:California Pizza Kitchen
1078:29 October 2016 at the
180:Golden Wonder ownership
2068:Brand name snack foods
1976:Pepsi, Where's My Jet?
721:www.campaignlive.co.uk
641:archive.theargus.co.uk
463:www.campaignlive.co.uk
117:Varieties and flavours
1925:2021 Frito-Lay strike
1828:Wilson Sporting Goods
646:10 March 2007 at the
435:. 20 September 2001.
833:walkers-snacks.co.uk
519:15 July 2023 at the
514:The Wonder of potato
344:improve this article
145:improve this article
1650:Scott's Porage Oats
805:. 5 December 2013.
777:www.leisure-kit.net
588:. 10 January 2002.
402:Abbott Mead Vickers
234:2002 FIFA World Cup
23:
1950:Pepsi Number Fever
980:LeicestershireLive
100:, a subsidiary of
21:
16:British snack food
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1899:Donald M. Kendall
1808:East Side Mario's
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2016:Outside the U.S.
1913:Related articles
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277:Monster Munch
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238:Ant & Dec
235:
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216:
215:Golden Wonder
212:
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189:
187:
186:Golden Wonder
171:
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134:This section
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107:
106:Golden Wonder
103:
99:
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87:
86:walkers.co.uk
84:
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76:Golden Wonder
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34:
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19:
1990:
1974:
1625:King Vitaman
1615:Cap'n Crunch
1597:Propel Water
1571:
1547:Uncle Chipps
1510:Burger Rings
1391:Cracker Jack
1358:Sting Energy
1244:Mountain Dew
1129:subsidiaries
1068:
1054:
1040:
1026:
1014:. Retrieved
1000:
988:. Retrieved
979:
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943:. Retrieved
934:
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898:. Retrieved
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441:. Retrieved
399:
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362:
356:January 2021
353:
342:Please help
337:verification
334:
310:
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183:
163:
157:January 2021
154:
143:Please help
138:verification
135:
93:
92:
40:Cheese puffs
36:Product type
18:
2019:Distributed
1965:Pepsi Stuff
1960:Pepsi Spire
1945:Pepsi Globe
1889:Dina Dublon
1872:Indra Nooyi
1833:Yum! Brands
1737:Lebedyansky
1645:Rice-A-Roni
1607:Quaker Oats
1475:Quaker Oats
1346:Frappuccino
1341:Ethos Water
1321:Sierra Mist
1291:Ocean Spray
945:18 February
900:18 February
813:18 February
787:18 February
757:18 February
731:18 February
675:18 February
626:18 February
596:18 February
473:18 February
443:18 February
316:Advertising
205:promotion.
2062:Categories
1874:(chairman)
1818:Loft, Inc.
1813:Hot 'n Now
1772:SodaStream
1757:PopCorners
1620:Honey Ohs!
1453:Lay's Stax
1406:Baconzitos
1401:Elma Chips
1259:Baja Blast
1185:Zero Sugar
1175:Real Sugar
1127:Brands and
935:The Grocer
890:The Grocer
843:29 October
665:The Grocer
570:14 October
416:References
410:pester Mum
223:McDonald's
207:Robot Wars
202:Robot Wars
2022:49% owned
1935:Cola wars
1868:(founder)
1848:Taco Bell
1843:Pizza Hut
1693:Tropicana
1670:Tropicana
1592:CytoSport
1537:Sun Chips
1500:Smartfood
1480:Rold Gold
1411:Fandangos
1373:Frito-Lay
1336:Starbucks
1202:Concordia
1016:7 October
869:7 October
701:7 October
544:7 October
499:7 October
406:Frito-Lay
395:SMTV Live
2037:Category
2012:Ekaterra
1992:Pepsiman
1955:Pepsi P1
1747:Matutano
1698:Tropolis
1584:Gatorade
1542:Tostitos
1525:Twisties
1495:Sabritas
1381:Bluebird
1306:Rockstar
1269:LiveWire
1264:Code Red
1212:Lemonade
1192:Aquafina
1076:Archived
1010:Archived
984:Archived
955:cite web
939:Archived
910:cite web
894:Archived
863:Archived
837:Archived
807:Archived
781:Archived
751:Archived
725:Archived
695:Archived
669:Archived
644:Archived
620:Archived
590:Archived
564:Archived
538:Archived
517:Archived
493:Archived
467:Archived
437:Archived
387:football
211:Nik Naks
199:for the
2047:Commons
1762:Sandora
1678:Copella
1572:Wotsits
1567:Squares
1562:Quavers
1552:Walkers
1532:Stacy's
1515:Nobby's
1505:Smith's
1485:Ruffles
1465:Munchos
1443:Kurkure
1438:Hostess
1428:Funyuns
1396:Doritos
1386:Cheetos
1286:No Fear
1274:Voltage
1239:Mirinda
1217:Mangola
1120:PepsiCo
273:Quavers
258:PepsiCo
254:Cheetos
250:Walkers
111:Cheetos
102:PepsiCo
98:Walkers
94:Wotsits
82:Website
64:Markets
56:Country
50:Walkers
22:Wotsits
1859:People
1732:Duyvis
1470:Oberto
1433:Gamesa
1423:Fritos
1416:Stiksy
1353:Starry
1301:Punica
1229:Lipton
1207:Duke's
990:6 June
384:Merlin
288:Smiths
1880:(CEO)
1767:Simba
1688:Naked
1655:Toddy
1640:Quisp
1520:Toobs
1490:Sabra
1448:Lay's
1326:Slice
1316:Shani
1197:Brisk
1180:Twist
1150:Pepsi
1145:Bubly
1137:Pepsi
46:Owner
1998:Pilk
1838:KFC‎
1683:Dole
1630:Life
1363:Teem
1331:SoBe
1311:7 Up
1249:Diet
1170:Next
1160:Jazz
1155:Diet
1018:2022
992:2023
961:link
947:2022
916:link
902:2022
871:2022
845:2019
815:2022
789:2022
759:2022
733:2022
703:2022
677:2022
628:2022
598:2022
572:2022
546:2022
501:2022
475:2022
445:2022
380:Pogs
213:and
1254:Amp
1224:Kas
1165:Max
346:by
197:BBC
147:by
2064::
1008:.
982:.
978:.
957:}}
953:{{
937:.
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908:{{
892:.
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606:^
562:.
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461:.
424:^
1112:e
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