211:
365:
361:, the terms of the merger were such that Manners became chairman and joint managing director of Worthington, and deputy chairman and joint managing director of Bass. The amalgamation, described as 'the biggest non-merger in the history of the brewing industry', failed to realize its objectives. Apart from greater co-operation in bottled beer production and distribution, there were few economies and the two companies continued to operate as separate entities. Both boards were increasingly dominated by Manners and his family.
319:
differentiate themselves from other brewers, Worthington labelled their beers with alphabetical letters: their Burton Ales were called G, F and D, their light dinner ale was labelled M. Worthington E was an India Pale Ale, a competitor to Bass Pale Ale. By 1880, Worthington's IPA was challenging Bass's sales in the home market. Worthington was the third largest Burton brewer by 1888, behind Bass and
Allsopp, with an annual output of 220,000 barrels per annum.
656:
480:
294:
boys. Worthington dissolved the
Robinson partnership in 1864, in order for his sons to acquire the business. The company became known as Worthington and Company, the co-partners being: William (1799-1871), with two of his sons, William Henry (1826-1894) and Calvert (1830-1871), who were joined two years later by his youngest son, Albert Octavius (1844-1918). After the introduction of
335:
and
Whitbread. When William Henry Worthington (1826–1894) died he left no direct heirs and was the fourth and final generation of the family to manage Worthington & Co. Horace Brown left the company in 1894 following a dispute with co-manager William Manners. By 1900, 73 per cent of the company's
166:
as one of only three beers with nationwide distribution. However, bottled beer sales declined as keg beer grew in popularity throughout the 1960s, and the
Worthington brewery closed in 1965. The beers continued to be brewed elsewhere, and the Worthington brand has remained prominent up to the present
376:
and although
Worthington occasionally overtook Bass in sales, the decision was taken to prioritise Bass products. Arthur Manners took the chairmanship of Bass in 1947, and was instrumental in driving the company forward. Brewing industry mergers from the late 1950s onwards damaged Worthington sales,
318:
strains. From 1872 the
Worthington brewery was the first in the world to systematically use a laboratory in the brewing process. The company had previously resisted employing a laboratory, for fear that the public would perceive the scientific apparatus as a means of doctoring the beer. In order to
293:
The railway network joined Burton in August 1839, which made it much more economical to distribute beer throughout the country. In 1842 William
Worthington entered into partnership with Thomas Robinson, and the business traded as Worthington & Robinson. By 1861 Worthington employed 191 men and
381:
ownership became increasingly concentrated with brewers intent on promoting their own products. At the same time, bottled beer sales suffered as drinkers in search of consistency opted for the new keg beers instead. In 1965, the original
Worthington brewery was closed, although production of the
560:
550:
in Burton. It also produces other
Worthington beers such as Red Shield and seasonal beers. In 2012, increasing demand saw White Shield production moved to the main Coors brewery in Burton. In 2013, Roger Protz described White Shield as the highest selling bottle conditioned beer in Britain.
276:
Worthington's eldest son, also named
William (1764–1825), assumed control of the company following his father's death. On the death of Worthington in 1825 he was succeeded by his son, also named William (1799–1871). A combination of factors conspired to make the Baltic trade infeasible; the
330:
in 1889, and Horace Brown was created joint managing director alongside William Posnette Manners (1846–1915). By this time the company had an annual output of around 200,000 barrels, and employed 470 people. By 1890, the company's bottling operations equalled those of Bass, Guinness,
523:
By the 1960s White Shield had become a cult drink brewed in small quantities for a dedicated following; production in 1965 was just 15,000 barrels as drinkers switched to filtered and pasteurised bottled and keg beers. It found renewed popularity in the early 1970s as the demand for
588:
The brewery's blood red heart shield and dagger logo was introduced in 1863. The name was changed to Worthington's in 2002 and shield became more obviously heart shaped. The shield was restored in 2011, and the brand's design was modified to resemble its 1920s appearance.
1490:
182:
in the United Kingdom, as well as the highest selling ale in Wales, and is brewed in Burton. Worthington's White Shield IPA has continued to be brewed since 1829, and has been the recipient of a number of awards. In 2010, Molson Coors opened the William Worthington
1330:
1481:
575:
and other national areas of beauty. Throughout the 1970s Worthington E was marketed as "The taste that satisfies..." Advertising in the mid-1990s focused on Creamflow, with a series of television advertisements featuring comedian
528:
grew, but lost this position as cask ale became easier to find. Bass moved production from Burton to their Hope & Anchor brewery in Sheffield in 1981. The Hope & Anchor brewery closed in 1992, and production was moved to
537:
of Sussex in 1998. By this time, production was down to just 1,000 barrels a year, and the beer's long-term survival was in doubt. The King and Barnes brewery closed in 2000, and production moved to the Bass owned White Shield
352:
in 1915. On Manners' death in 1915, control of the company passed to two of his sons, Arthur (1879–1968) and Ernest. Arthur was the architect of the merger with archrival Bass in 1927, and proved to be more than a match for
1334:
285:
duty in 1823, this led to an oversupply of beer in Burton. As a result, the brewers instead looked towards the expatriate community in India as an increasingly important export market. Worthington produced their own
545:
In 2000, a total of 500 barrels were produced; this was forecast to grow to 1,000 barrels by 2009. In 2010, production was moved to the newly constructed William Worthington's Brewery, a microbrewery based at the
390:
offered by Bass from 1967, and it had become a leading bitter brand by the 1970s, boosted by the company's network of 11,000 public houses. Worthington E was replaced as Bass' leading keg bitter by
158:
strains from 1866, and the brewery was the first in the world to systematically use a laboratory in the brewing process from 1872. Worthington & Co merged with its major Burton rival
40:
372:
By the 1920s, in bottled form, Worthington was one of only three nationally distributed beer brands, alongside Bass and Guinness. Product rationalisation began after the
1274:
1966:
273:. Largely as a result of this trade, by the time of Worthington's death in 1800, Worthington & Co. ranked among the largest of the provincial breweries.
246:
at Joseph Smith's brewery. In 1760, Worthington purchased the brewery from Smith's successor, Richard Commings, for £320 (equivalent to £60,000 as of 2023).
1542:
1131:
126:
1713:
1688:
303:
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from 1981. Worthington regained its position as the leading ale brand for Bass from 1997, predominantly through the Creamflow variant.
249:
By the 1780s, the brewery probably had an annual output of around 1,500 barrels, similar to the rival breweries of Benjamin Wilson and
17:
413:, who later became Molson Coors in 2005. In 2004 Coors announced that they would no longer advertise Worthington on a large scale.
947:
409:
ordered Interbrew to divest itself of a number of its recently acquired brands, and Worthington was bought by the American brewer
854:
877:'Burton-upon-Trent: Economic history', A History of the County of Stafford: Volume 9: Burton-upon-Trent (2003), pp. 53-84. URL:
1646:
1925:
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1070:
984:
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696:
Christine Clark, 'Worthington, William (1723–1800)', Oxford Dictionary of National Biography, Oxford University Press, 2004
520:. In the 1870s it gained the White Shield logo, and by the end of the nineteenth century took on this name with drinkers.
1961:
1356:
1621:
1099:
Christine Clark, 'Manners, Arthur (1879–1968)', Oxford Dictionary of National Biography, Oxford University Press, 2004
281:
disrupted trade in the region and the Russian government increased import tariffs in 1822. Combined with a decrease on
512:
In 1829, Worthington launched East India Pale Ale, their first IPA. It was exported to British expatriates across the
1572:
326:, which provided a captive market for their product. In order to raise capital for this expansion, the firm became a
461:
and cans. Modest amounts of a four per cent ABV keg bitter known as Worthington's Ale continue to be brewed for the
449:, where it has a 20 per cent volume share, and has been first since at least 1999. Most of the sales consist of the
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154:, a chemist employed by Worthington, pioneered brewing science in the separation and cultivation of pure
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344:, and under his astute leadership Worthington acquired a reputation for the quality of its bottled
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948:"William Worthington's White Shield Beer, IPA microbrewery beer - Burton upon Trent - Heritage"
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was in the hands of William Posnette Manners, who had joined the company in 1862 as a junior
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in British conurbations from the mid-1860s, the company began to rapidly expand. In 1866 the
171:
151:
878:
788:
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in 1927. Until the 1960s the Worthington brand, in bottled form, ranked alongside Bass and
150:
When William Worthington died in 1800, his brewery was one of the largest outside London.
8:
243:
199:
198:
sponsorship since the latter half of the twentieth century. The brand also sponsored the
821:"Britain, Bengal, Burton and Beer: George Hodgson and the Development of India Pale Ale"
951:
747:
712:
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version of White Shield) and the draught product, E. Worthington E became the main keg
1921:
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980:
901:
669:
235:
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118:
77:
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sold in 2012. It is the third highest selling ale brand in the United Kingdom after
1331:"William Worthington marks microbrewery's first birthday with strong sales figures"
661:
637:
373:
337:
516:, mostly officers and civil servants, as the soldiers tended to drink the cheaper
1765:
718:
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278:
215:
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723:
719:"The Annual RPI and Average Earnings for Britain, 1209 to Present (New Series)"
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327:
287:
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144:
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A. Barnard, The noted breweries of Great Britain and Ireland, 1 (1889), 409–48
170:
The Worthington brand was purchased from Bass by the American brewing company
1950:
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137:
1810:"Oldham News | Roughyeds News | Roughyeds agree new sponsor deal"
1320:
Alcoholic Drinks: Euromonitor from trade sources/national statistics (2012)
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http://onlinelibrary.wiley.com/doi/10.1002/j.2050-0416.1987.tb04474.x/epdf
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Worthington beers continued, consisting of White Shield, Green Shield (a
266:
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262:
253:. Throughout the eighteenth century, Worthington sales were mostly of
1162:
Beer Is Proof God Loves Us: Reaching for the Soul of Beer and Brewing
559:
530:
402:
130:
1788:"Pontypridd RFC & Molson Coors / Worthington's - a winning team"
1280:. Competition Commission Beer Report (Report). 1997. Archived from
610:
525:
462:
450:
345:
163:
134:
39:
1941:
1527:
Protz, Roger (21 February 1998). "Last orders: Bass bottles out".
218:
beer bottle lorries used for promotional purposes during the 1920s
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398:
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83:
50:
1512:
Williams, Philip (1 March 2001). "Jewel Returns to Bass Crown".
1407:
793:
A History of the County of Stafford: Volume 9: Burton-upon-Trent
357:, the chairman of the much larger Bass. Despite Bass's superior
231:
114:
479:
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446:
341:
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155:
1065:. Routledge, Chapman & Hall, Incorporated. p. 121.
900:. Routledge, Chapman & Hall, Incorporated. p. 116.
121:
in 1761. It is the third oldest continuously brewed British
426:
282:
122:
1745:"Worthington's becomes official sponsor of Scarlets rugby"
457:
Creamflow, which was launched in 1995 and is available in
314:, who led the world in separation and cultivation of pure
879:
http://www.british-history.ac.uk/report.aspx?compid=12335
490:
458:
422:
179:
979:. Continuum International Publishing Group. p. 43.
1863:"Carling poised to call time on League Cup sponsorship"
1103:(Subscription or UK public library membership required)
701:(Subscription or UK public library membership required)
230:, the fourth child of William Worthington (1687–1742),
234:
farmer, and his wife, Elizabeth. In 1744, he moved to
1380:
1378:
1045:
History of Brewing in Burton upon Trent by C C Owen (
133:. The best known Worthington beers are its Creamflow
1062:
Adding Value: Brands and Marketing in Food and Drink
897:
Adding Value: Brands and Marketing in Food and Drink
651:
1689:"Landor rebrands Caffrey's and Worthington's ales"
1480:
1474:
1472:
1445:
1443:
1375:
1059:Geoffrey Gareth Jones; Nicholas J. Morgan (1994).
894:Geoffrey Gareth Jones; Nicholas J. Morgan (1994).
746:
509:Gold award three times, more than any other beer.
194:The Worthington brand has had an association with
1573:"Molson Coors Opens New British Cask Ale Brewery"
1095:
1093:
1091:
1089:
889:
887:
819:Hamlin, Nicholas J. (Autumn 2009 – Spring 2010).
786:
567:1920s print advertisements linked the brand with
1948:
1920:. New Ash Green, Kent: Brewery History Society.
1766:"Worthington's extends partnership with Ospreys"
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178:in 2005. Creamflow is the third highest selling
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609:(with whom it has been affiliated since 1983),
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1613:
950:. Worthingtonswhiteshield.com. Archived from
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868:
852:
807:
769:
681:
1967:Food and drink companies established in 1761
1834:
1152:
597:Worthington's is involved in sponsorship of
222:William Worthington (1723–1800) was born at
1597:
1251:
966:
937:
818:
705:
1672:"Restyled Worthington's takes new heart".
1575:. FoodAndDrinkBusiness.com. Archived from
1141:. Vol. 66, no. 3. Archived from
1129:
749:The Brewing Industry in England, 1700-1830
738:
533:in Birmingham, before being contracted to
310:science from 1866 by employing a chemist,
1622:"A spoonful of yeast makes beer age well"
1543:"Expansion for White Shield microbrewery"
715:inflation figures are based on data from
174:in 2002, which following a merger became
1742:
1647:"Worthington's logo goes back to basics"
1511:
1158:
855:"Desert Island Beers – Steve Wellington"
636:Since 2011, the brand has sponsored the
558:
501:form, but also in casks. It has won the
478:
363:
322:From 1886, Worthington began to acquire
209:
1520:
1478:
1159:Bamforth, Charles W. (26 August 2010).
972:
744:
14:
1949:
1915:
1837:"Bass Brewers splits consumer account"
1758:
629:From 1998 until 2003 it sponsored the
1619:
1526:
1505:
1216:
1025:"Worthington 'E' is NOT a Burton Ale"
789:"Burton-upon-Trent: Economic history"
716:
1861:Charlie Wright (28 September 2011).
1600:"New livery for historic Burton IPA"
1565:
1449:
1357:"£1,000 of Worthington's TO BE WON!"
1021:The blog of a noted beer historian:
1687:Angus Montgomery (25 August 2011).
1482:"Drink the beer, swallow the tonic"
1479:Jackson, Michael (29 August 1992).
1450:Fort, Matthew (22 September 2007).
1408:"Champion Bottle-conditioned Beers"
1022:
1007:"Worthington & Co Trade List".
445:. It is the highest selling ale in
421:Worthington's Creamflow (3.6% ABV)
24:
1888:"Newbury racecourse packs them in"
1549:. 24 February 2009. Archived from
1363:. Cardiff, Wales. 9 September 2002
795:. Institute of Historical Research
261:market, which was transported via
117:founded by William Worthington in
25:
1978:
1942:Official Worthington White Shield
1935:
1620:Protz, Roger (30 November 2013).
1333:. 31 January 2012. Archived from
1254:"White Shield: A Worthy Champion"
1208:"Bass, Mitchells & Butlers".
489:Worthington's White Shield (5.6%
1835:Simon Ellery (16 October 1998).
1421:Philip Williams (1 March 2001).
1224:"A Report on the Supply of Beer"
654:
571:alongside classic images of the
563:The Worthington Cup logo in 2001
397:In 2000, Bass was bought by the
38:
1918:Century of British Brewers Plus
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1493:from the original on 7 May 2022
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1252:Roger Protz (1 December 2011).
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853:David Mayhall (November 2011).
787:Nigel J. Tringham, ed. (2003).
468:
425:is the twelfth highest selling
355:John Gretton, 1st Baron Gretton
27:British brewery founded in 1761
1743:Scarlets (20 September 2010).
592:
554:
13:
1:
1423:"Jewel returns to Bass crown"
1306:"Massive deal for Thwaites".
675:
187:, which brews historical and
1139:Scandinavian Brewers' Review
881:Date accessed: 23 June 2012.
633:to the cost of £23 million.
433:, with an estimated 640,000
7:
1598:Roger Protz (7 June 2012).
973:Pearson, Lynn (July 1999).
647:
605:. It is a major sponsor of
416:
348:. The company acquired the
10:
1983:
1962:Drink companies of England
1130:Wellington, Steve (2009).
484:Worthington's White Shield
475:Worthington's White Shield
472:
214:One of 5 of Worthington's
205:
18:Worthington Draught bitter
1718:www.gloucesterrugby.co.uk
505:Champion Bottled Beer of
497:available principally in
90:
72:
64:
56:
46:
37:
1165:. FT Press. p. 10.
368:The White Shield Brewery
306:. Worthington pioneered
302:awarded the company the
1916:Barbar, Norman (2005).
1714:"Partners and Sponsors"
1388:. Molsoncoorsdirect.com
1101:accessed 17 April 2012
753:. CUP Archive. p.
745:Mathias, Peter (1959).
717:Clark, Gregory (2017).
583:
548:National Brewery Centre
257:, directed towards the
1193:"Bigness in Brewing".
1115:"Tied Beer and Free".
698:accessed 17 April 2012
564:
542:in Burton upon Trent.
486:
407:Competition Commission
369:
350:Burton Brewery Company
219:
202:from 1998 until 2003.
1386:"Molson Coors Direct"
1231:Monopolies Commission
1009:North Wales Chronicle
619:Newport Gwent Dragons
562:
482:
367:
312:Horace Tabberer Brown
242:where he worked as a
213:
152:Horace Tabberer Brown
107:Worthington & Co.
1553:on 21 September 2013
1337:on 21 September 2013
1957:Molson Coors brands
1310:. 20 February 2004.
757:. GGKEY:DYD5N29F6JD
631:Football League Cup
290:from 1829 onwards.
200:Football League Cup
103:Worthington Brewery
68:William Worthington
34:
33:Worthington Brewery
1651:Morning Advertiser
1212:. 25 January 1964.
1148:on 8 January 2014.
1011:. 17 October 1891.
834:(1 & 2): 12–18
713:Retail Price Index
642:Newbury Racecourse
565:
499:bottle conditioned
487:
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32:
1927:978-1-873966-11-2
1894:. 28 October 2011
1790:. 17 October 2011
1579:on 16 August 2011
1287:on 16 August 2010
1172:978-0-13-217299-8
1072:978-0-415-09516-7
1023:Cornell, Martyn.
986:978-0-8264-3460-9
976:British Breweries
907:978-0-415-09516-7
670:Brewers of Burton
236:Burton upon Trent
224:Orton on the Hill
119:Burton upon Trent
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1456:The Guardian
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1275:"The Market"
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469:White Shield
451:nitrogenated
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271:Port of Hull
265:through the
251:Michael Bass
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185:microbrewery
176:Molson Coors
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142:White Shield
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95:Molson Coors
73:Headquarters
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1693:Design week
1657:11 February
1631:30 November
1547:Burton Mail
1291:27 November
599:rugby union
593:Sponsorship
569:Englishness
555:Advertising
455:pasteurised
435:hectolitres
267:River Trent
196:rugby union
1951:Categories
1867:The Grocer
1674:The Grocer
1031:25 October
676:References
379:tied house
263:narrowboat
1772:8 January
531:Cape Hill
403:Interbrew
346:pale ales
131:Whitbread
1898:19 April
1820:20 April
1583:20 April
1557:23 March
1497:23 March
1491:Archived
1461:24 March
1392:20 April
1178:28 March
958:20 April
838:23 March
648:See also
611:Scarlets
526:real ale
493:) is an
465:market.
463:Teesside
443:Tetley's
417:Overview
384:filtered
296:agencies
164:Guinness
135:nitrokeg
47:Industry
1872:23 June
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1841:PR Week
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761:6 March
615:Ospreys
507:Britain
429:in the
401:brewer
399:Belgian
333:Allsopp
308:brewing
269:to the
216:Daimler
206:History
84:England
65:Founder
57:Founded
51:Brewing
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518:porter
514:Empire
405:. The
388:bitter
338:equity
259:Baltic
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232:yeoman
138:bitter
115:brewer
1285:(PDF)
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730:7 May
503:CAMRA
447:Wales
411:Coors
342:clerk
316:yeast
172:Coors
167:day.
156:yeast
91:Owner
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960:2011
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902:ISBN
862:2012
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732:2024
625:and
601:and
584:Logo
459:kegs
453:and
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283:malt
160:Bass
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109:and
60:1761
828:Jur
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423:ale
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238:in
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