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850:"Knowledge is there when you need it — now it needs you" is also being used. Non-English Wikipedias are featuring "Knowledge Forever" and two thermometer banners, one about the number of articles and one about the number of users. According to Montoya, the fundraising team will constantly test the effectiveness of different banners against each other and adjust the messages as the fundraiser progresses.
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capitalization is a case in point. "Knowledge. Ad-free forever. Donate Now." is anemic and far inferior to the original version with capital letters, and that concession seems to have done nothing to allay the crowd. Probably nothing would be satisfactory except for a plain twelve-point Arial statement saying "Knowledge. Ad-free for now. You can donate if you feel like it, or do it later."--
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larger set of banners, still raises concerns. Please be assured that we're listening. Again, the "Knowledge
Forever" theme is only the kick-off of the campaign, not the entire campaign. We've already eliminated all-caps from all our banners, and we've pulled up some of our later-stage banners into the first phase. This represents a change in response to the feedback we've received from you.
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With regard to cultural awareness, we've given translators a lot of flexibility in how they want to translate/localize the messages, and chapters have played a role here as well where they exist. For example, the German
Knowledge banner says "Strengthen Knowledge - for the future". But for next year,
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Our fundraising messages have, historically, always caused significant unhappiness among the editor community. However, we also acknowledge that the early, all-caps, "WIKIPEDIA FOREVER" banner was too in-your-face for many
Wikipedians, and that even the current "Knowledge Forever" theme, as part of a
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First, a few comments on the theme "Knowledge
Forever", and why we chose it for this year's campaign. "Knowledge Forever" is meant to represent both a present and future commitment from the Wikimedia Foundation to preserve, protect, and support Knowledge for the long run, and to appeal to the public
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This table shows the statistics for the first five days of the fundraiser, along with the equivalent data for the past two years. Donations to international chapters are excluded from these totals; although 50% of chapter revenue will be reinvested in the
Foundation. Figures have been rounded to the
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As you've probably noticed, we've phased in new banners, and "Knowledge
Forever" is only running at 20% on en.wp right now. We're running different banners on the English Knowledge and the non-English projects, and should have solid comparison data tomorrow. We'll also build at least one banner for
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when the prospective donor comes from a country with a participating chapter. Chapters have participated before, but they're receiving significantly more visibility than last year. Wikimedia UK is also participating for the first time. Chapter totals aren't included in the statistics, but chapters
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Early on 17 November (UTC), the banners were adjusted again and "Knowledge
Forever" was reduced to a 20% frequency. More traditional thermometer-style banners are now being shown, with the slogans "Knowledge. Ad-free Forever" and "Knowledge Is Powered by People Like You." A slogan from last year
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Last week's launch of the annual
Wikimedia Fundraiser had a rocky start. Originally scheduled to begin on Monday, November 9, the first sitenotice banners were put up across the global projects on Tuesday evening (PST), only to be taken down again in the early hours of Wednesday due to technical
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I just want to say that in my experience, marketing campaigns always face the same criticisms when presented to a committee of engineers. Such committees seem unable to appreciate, let alone agree on, anything beyond literal meaning. (And geeky kitten jokes.) The fanatical insistence on proper
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The guiding principle of our campaign is data. As we're gathering the first full reports about the success of the banners we're currently running, we'll be able to make a better decision, going forward, about which ones to continue to run. This is the primary driver of the campaign.
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Möller also noted that at least some community-developed banners will be used, though it takes time to test new banners. He also addressed some of the criticisms of the campaign, and announced that customised banners for non-Knowledge projects will be rolling out next week.
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We're working on next stage banners right now and hope to have them up soon for testing. We're also further investigating whether there are remaining issues with the new donation module, credit card processing, etc. (We may end up testing this year's form against last
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much did the
Wikimedia Foundation pay for this bit of silliness? This sort of factually dubious assertion makes me less, not more, willing to donate. If I weren't a regular, I wouldn't have upon seeing this, instead of the more tasteful appeal we had last year.
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is still in alpha stage. Emulation is too slow for me, and native doesn't work for my eclectic software collection. I try every new release, but alpha is alpha. As soon as I can use it for production work, M$ can kiss my hairy cesarean. ;)
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By
Thursday morning, several fixes and modifications had been made by the Foundation fundraising team. Thursday's relaunch, to Knowledge projects only, used four banners as sitenotices with the uppercase text changed to sentence case:
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to support us in doing so. Yes, it's an emotional appeal, not a literal message. It's our kick-off message, not our only message. It will be followed by other messages later in the campaign which will re-connect to the same theme.
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Other controversies included the campaign's other messages, and whether the community should have been further consulted. In addition, some people objected to the amount of money being paid to the public relations company
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So the banners which everyone hated and didn't think would work....didn't work. Strange. And why are we aiming for 25 million articles (Who came up with the figure and what relevance does it have to anything)???
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Technical fixes were implemented for various browser compatibility problems and issues with the credit card form. Additionally, the landing pages for international chapters have been improved. Issues with
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Why are people still using Windows and Microsoft products in general? Management stupidity, a/k/a the Dilbert Factor. We have no choice when our Pointy-Haired Bosses are reading "Zero" on the cluemeter.
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for underline links were also affected, as the banner code was overriding their settings. Möller said, "This is unacceptable and inexcusable, and I apologize on behalf of WMF for the bad start."
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According to Erik Möller the November 13th dollar amounts reported online are grossly incorrect due to a problem recording currency conversions with the new credit card processing form.
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The Tuesday start had been delayed because of technical issues, including problems with the new in-house credit card processing mechanism. (All previous fundraisers have used
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the sitenotices across all projects. This was due to technical mistakes in the banner code, which resulted in the banner links being unclickable in
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The numbers so far still need to be treated with caution; we're optimizing the reporting infrastructure as I write this.
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I agree. Caps would've been appropriate for "Knowledge. Ad-free forever. Donate Now.". After all, it's B1FF, not b1ff.
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The grandson / granddaughter slogans were discontinued during the first day. According to Head of Community Giving
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will re-invest 50% of their revenue in the Wikimedia Foundation. We'll be getting the first chapter reports soon.
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to work on the Foundation's messaging. The current drive marks the beginning of an 11-month, $ 250,000
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I definitely want us to have more lead time in developing culturally appropriate messaging.
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There are no results for November 12th as the banners were disabled for technical fixes.
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On the English Knowledge, there are two pages for discussion about the fundraiser:
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This is the first fundraiser, ever where we're using geo-targeting to highlight a
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reported that the collapsed banner obscured the entire page in Internet Explorer 8
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Thanks Erik, I incorporated some of your points into the story pre-publication.
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to work on improving the Foundation's public relations and public image.
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the central sitenotice on the English Knowledge by altering Knowledge's
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That was a funny add. I didn't realize it was asking for money. -
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Help Knowledge Raise $ 7.5 Million in 'Knowledge Forever' Campaign
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Fundraiser 2009 statistics in comparison to previous fundraisers
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Knowledge seeks to raise $ 7.5M in ‘Knowledge Forever’ campaign
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415:"Knowledge Forever, Ad-Free Forever, Knowledge Forever" (33%)
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I still think it should have been "WIKIPEDIA FOREVER " --
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Outside media coverage of the fundraiser so far includes:
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After all it's given me I thought I'd give something back.
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about the fundraiser and the "Knowledge Forever" theme:
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Knowledge:Village pump (proposals)/Fundraising headers
421:"For your great, great, great, great grandson" (16%)
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924:Knowledge Runs Ads Highlighting Their No-Ad Policy
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948:And if you're looking to donate, the form is at
891:Knowledge:Requests for comment/Wikipedia Forever
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68:"Knowledge Forever" fundraiser begins
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1097:A couple of quick additional notes:
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1046:Arbitration report
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42:← Back to Contents
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