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WRAP (Norfolk)

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In December 1978, five African American WRAP DJs joined together and asked the station's white management for raises. They were summarily fired. One of the DJs, Randy Williams, managed to issue an on-air "statement of solidarity" in protest of the firings before he was forced to leave the station.
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Other popular deejays at WRAP over the years were Jay Dee Jackson, Frankie "The WRAP Soul Ranger" Stewart, Throckmortan "Gosh Oh Gee" Quiff, Maurice Ward, H.J. Ellison, William "Bill" Boykins, Chester Benton, Alvin Reaves, Calvin "Shakespeare" Perkins, with Calvin Cooke, and Leola Dyson. One of the
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broadcaster. Shortly thereafter, the new management at WBSK fired fifteen employees – many of them longtime WRAP personalities – without any warning. The WBSK management justified these actions by arguing that the staffers had not yet completed a 90-day probationary period they had started at the
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The WRAP call sign and associated format premiered on September 21, 1952 as a new station on 1050 kHz, which was limited to only operate from local sunrise until sunset. It joined a select few radio stations across the country that aimed to reach black audiences, including
342:, Jack began his radio career at WLOW in Portsmouth in September 1949. Within a few years, Jack had developed a devoted following in the area. And then in the late 1950s Jack joined the WRAP staff and became their most prominent deejay. 437:-owned, including WRAP. WRAP was a subsidiary of Rollins Broadcasting, owned by local businessmen John W. Rollins, who served as president, and O. Wayne Rollins, the vice president. It would be several decades before the 541:
In 1989, AM 1350 changed its ownership to Three Chiefs Broadcasting, and the call sign was switched to WBSK, and the WRAP call letters disappeared from the Hampton Roads area, after they were sold to a
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March 31, 1969 station survey, captioned: "Mrs. Dyson and the WRAP Soul-Tastic Five" (Pictured DJs: Leola Dyson, Jack Holmes, Jimmy "B" Van Dunn, Rick Foy, Soul Ranger and Maurice Ward)
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In 1986, a local cable television company, Clinton Cablevision, bought WRAP on AM 850. Two years later, the cable company changed AM 850's call sign to WNIS, a
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As early as 1953, a newspaper article described WRAP as "the only station in the Tidewater area of Virginia which beams its programs exclusively to a
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hits in the 1960s and the 1970s, and then in the 1980s, H.J. Ellison became the first deejay to host a show devoted to a new type of music called
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first black female radio deejays in the country, Dyson directed public relations for WRAP and performed on the air for more than twenty years.
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The next month, "The WRAP Fired Five" organized a public rally to protest WRAP. They called for African Americans in the area to
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stations from 1952 until 1989. WRAP began as one of only a handful of American radio stations broadcasting full-time to the
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and targeted African American audiences with recordings by black artists and advertising aimed at black consumers.
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Wilayto, Phil (January 26, 1979). "Boycott Of Radio Station Urged: Black Community Must Use 'Listening' Power".
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WRAP staffers came together for a reunion in 2003, organized by Chester Benton and Bill Boykins.
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the station, citing both the unfair firings and the management's deeper insensitivity to the
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Virginia radio stations that operated at various times with the WRAP format. "Rap" is an
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station and were thus subject to termination without notice. The station switched to a
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Gibson, Jockey Jack (September 12, 1976). "Jack The Rapper, Nostalgia Flash-Back".
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issued rules that encouraged minorities to own and operate broadcasting outlets.
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WRAP's most popular deejay was Jackson "Big Daddy Jack" Holmes. Born in 1915 in
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Golden, Ron (December 27, 1989). "Mass firings affect AM radio personalities".
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covering 1950-1981 as WRAP / WCMS (AM 1050: was WRAP from 1952 until 1954)
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Colvin, Leonard (September 24, 2003). "WRAP-AM radio to observe reunion".
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In 1954, the WRAP call letters and format were transferred to the former
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covering 1947-1981 as WCAV / WRAP (AM 850: was WRAP beginning in 1954)
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News for All the People: The Epic Story of Race and the American Media
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declared that the station played the "Music That Belongs to America."
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games, and programming for homemakers. It was best known for playing
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was an historic radio call sign, that was transferred, along with a
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Moore, Mark (July 26, 1989). "WRAP-AM: Keeping up with the times".
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audience." An early station slogan that appeared in newspaper
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were Robert "Bob" King, Milton "Milt" Nixon, and Oliver Allen.
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word for "talk" or "discussion". WRAP aired a mix of music,
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word for "talk" or "discussion" as for a new musical genre)
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station. WRAP's call letters and R&B format moved to
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Defunct religious radio stations in the United States
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Radio stations in Hampton Roads, Virginia (1952–1989)
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That station was owned by a 322: 2050:Defunct mass media in Virginia 855:This area includes the cities 684: 669: 656: 643: 640:, September 21, 1952, page 20. 630: 613: 593: 576: 561: 169:1,000 watts nights (1954–1987) 1: 1335:by frequency & subchannel 554: 697:, p. D30, June 12, 1954 470:, which was also moved from 311:in Afternoon Drive at WRAP. 7: 10: 2066: 2040:Radio stations in Virginia 804:FCC History Cards for WTAR 798:FCC History Cards for WVXX 747:(1987 edition), page B-299 680:. 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December 7, 2008. 606:The Virginian Pilot 586:Atlanta Daily World 504:AM 1350 (1987–1989) 413:by day, and had to 382:, founded in 1948, 363:AM 1050 (1952–1954) 204:36.86111; -76.35333 195: /  59:850 kHz (1954–1987) 21: 1919:WRRW-LP (102.5 FM) 1909:WORJ-LP (103.5 FM) 1899:WJRX-LP (102.5 FM) 1312:NOAA Weather Radio 678:Pittsburgh Courier 456:AM 850 (1954–1987) 320: 19: 1997: 1996: 1306: 1305: 214: 213: 29:Norfolk, Virginia 2057: 1990: 1153: 1152: 834: 827: 820: 811: 810: 785: 784: 774: 765: 764: 754: 748: 738: 732: 731: 721: 715: 705: 699: 698: 688: 682: 681: 673: 667: 660: 654: 649:William Barlow, 647: 641: 634: 628: 627: 617: 611: 610: 597: 591: 590: 580: 574: 573: 565: 289:college football 229:African American 210: 209: 207: 206: 205: 200: 196: 193: 192: 191: 188: 167:5,000 watts days 42:Tidewater region 22: 18: 2065: 2064: 2060: 2059: 2058: 2056: 2055: 2054: 2000: 1999: 1998: 1993: 1985: 1979: 1928: 1877: 1446: 1334: 1326: 1314: 1302: 1174: 1151: 962: 868: 849: 838: 794: 789: 788: 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524:Portsmouth 522:in nearby 500:'s needs. 486:kilocycles 338:, outside 245:Portsmouth 237:soul music 190:76°21′12″W 187:36°51′40″N 116:September 82:soul music 1965:Southside 1453:call sign 1315:frequency 516:news/talk 427:Monterrey 285:Religious 269:call sign 126:Call sign 93:Ownership 49:Frequency 1971:See also 1960:Richmond 846:Virginia 551:format. 421:station 415:sign-off 1882:Defunct 1858:WXTG-FM 1848:WXGM-FM 1833:WWDE-FM 1816:WVSP-FM 1799:WVBW-FM 1777:WTWV-FM 1762:WRPC-LP 1757:WROX-FM 1690:WMTO-LD 1685:WMOV-FM 1675:WLQM-FM 1633:WHRO-FM 1623:WHBT-FM 1591:WEPV-LP 1442:107.7-1 1437:106.9-1 1432:106.1-2 1427:106.1-1 1422:105.3-3 1417:105.3-1 1412:102.9-1 1407:101.3-1 857:Norfolk 520:AM 1350 494:boycott 396:Atlanta 388:Chicago 380:Memphis 358:History 350:Reunion 309:hip-hop 293:R&B 253:Hampton 233:R&B 128:meaning 106:History 78:R&B 1606:WGH-FM 1561:W297BH 1556:W289CI 1551:W285FM 1546:W280CX 1541:W279AD 1536:W270DA 1531:W261DI 1526:W261CN 1521:W257BV 1516:W256DH 1511:W252CB 1506:W250BQ 1501:W250AE 1496:W249CT 1491:W245BB 1486:W243EK 1481:W243DJ 1476:W228DX 1471:W227BR 1466:W223CT 1402:98.7-1 1397:97.3-2 1392:97.3-1 1387:95.7-2 1382:95.7-1 1377:94.9-1 1372:94.1-2 1367:94.1-1 1362:92.9-1 1357:92.1-1 1352:90.3-3 1347:90.3-2 1342:90.3-1 1322:162.55 1266:W261DI 1261:W261CN 1257:100.1 1236:W250BQ 1231:W250AE 1211:W243EK 1206:W243DJ 863:, and 476:AM 850 472:AM 860 431:Mexico 263:Format 135:icked 72:Format 1982:Notes 1461:KHB37 1298:107.3 1293:105.7 1288:104.9 1283:103.9 1278:103.7 1273:101.9 1227:97.9 1202:96.5 1170:104.1 1165:103.7 1147:107.9 1142:107.7 1137:106.9 1132:106.1 1127:105.3 1122:104.5 1117:102.9 1112:102.1 1107:101.7 1102:101.3 1097:100.5 536:Tampa 446:Negro 435:white 411:watts 400:Negro 221:black 160:watts 154:Power 98:Owner 53:1050 1873:WZLV 1868:WYFI 1863:WYCS 1853:WXTG 1843:WXGM 1838:WWIP 1828:WVXX 1804:WVKL 1787:WUSH 1782:WTYD 1772:WTJZ 1767:WTAR 1752:WRJR 1747:WPTE 1742:WPMH 1737:WPCE 1732:WOWI 1727:WNVZ 1722:WNSB 1717:WNOR 1705:WNOH 1700:WNOB 1695:WNIS 1680:WMBG 1670:WKGM 1665:WJZU 1660:WJLZ 1655:WJFV 1650:WHRV 1628:WHOV 1618:WGPL 1596:WFOS 1586:WCWM 1581:WCPK 1576:WBQK 1571:WBKU 1566:WAFX 1253:99.3 1248:99.1 1243:98.3 1223:97.7 1218:96.9 1198:93.5 1193:93.3 1188:92.5 1157:LPFM 1092:99.7 1087:99.1 1082:98.7 1077:97.3 1072:96.1 1067:95.7 1062:94.9 1057:94.1 1052:93.7 1047:92.9 1042:92.3 1037:92.1 1032:91.7 1027:91.5 1022:91.1 1017:90.9 1012:90.7 1007:90.3 1002:89.5 997:89.1 992:88.7 987:88.5 982:88.1 977:87.7 958:1650 953:1600 948:1490 943:1420 938:1400 933:1350 928:1310 923:1270 918:1250 913:1110 908:1050 534:and 510:WGPL 468:WCAV 462:WTAR 392:WERD 390:and 384:WVON 376:WDIA 369:WVXX 305:soul 303:and 301:funk 295:and 267:The 255:and 239:and 217:WRAP 158:500 139:(an 118:1952 20:WRAP 1986:1. 1821:HD2 1809:HD2 1792:HD2 1710:HD3 1643:HD3 1638:HD2 1611:HD2 1601:WGH 1451:By 967:By 903:940 898:850 893:790 888:740 883:670 873:By 474:to 425:in 423:XEG 404:DJs 394:in 386:in 378:in 273:RAP 137:RAP 55:kHz 2006:: 859:, 844:, 769:^ 743:, 710:, 603:. 538:. 429:, 259:. 251:, 247:, 235:, 867:. 833:e 826:t 819:v 271:W 133:W 88:) 84:/ 80:/

Index

Norfolk, Virginia
Tidewater region
Frequency
kHz
Format
R&B
soul music
black gospel
1952
Call sign
African-American English
Power
watts
daytime only
36°51′40″N 76°21′12″W / 36.86111°N 76.35333°W / 36.86111; -76.35333
black
Hampton Roads
African American
R&B
soul music
black gospel
Portsmouth
Newport News
Hampton
Virginia Beach
call sign
Hampton Roads
African-American English
Religious
college football

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