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and up-linked to the satellite. 40 Vividh
Bharati stations across the country down-link these programmes through captive earth stations provided at each of these AIR stations. Some local programme windows are also provided at these stations to give regional flavour to the listeners. Vividh Bharati is
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Commercials were introduced initially in the Vividh
Bharati Service in 1957 on an experimental basis. Realising the role of advertising in accelerating the social and material progress of the country, commercials were extended to primary channels including FM and local radio stations in a phased
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The service provides entertainment for nearly 15 to 17 hours a day. It presents a mix of film music, skits, short plays and interactive programmes. Some of the popular programmes of Vividh
Bharati are 'Sangeet Sarita', 'Bhule Bisre Geet',
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also broadcast on DD Direct Plus, the state owned DTH platform. The 40 Vividh
Bharati stations are known as Commercial Broadcasting Service Stations and are located at major cities covering 97% of the Indian population.
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in 1967. Due to the Indian
Government stopping its short wave relay centers, VBS is only available on the Internet. Vividh Bharati radio channel was launched on 3 October 1957.
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manner. Advertising on radio is cost effective to advertisers and has the potential to reach rural areas where other mass media is not as prevalent.
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226:(who worked as a radio broadcaster in his early career). Celebrities take part in the popular show "Vishesh Jaimala" to encourage the
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All the programmes are produced centrally at Vividh
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soldiers. Today its archives which started the record of film,
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328:. CNN-IBN. 3 October 2007. Archived from
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