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Utility maximization problem

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1061: 1926: 1848: 1182: 73: 1859:, the same steps cannot be taken to find the utility maximising bundle as it is a non differentiable function. Therefore, intuition must be used. The consumer will maximise their utility at the kink point in the highest indifference curve that intersects the budget line where x = y. This is intuition, as the consumer is rational there is no point the consumer consuming more of one good and not the other good as their utility is taken at the minimum of the two ( they have no gain in utility from this and would be wasting their income). See figure 3. 135: 32: 1887:
relative prices of listening to the two artists. If attending a Tame Impala concert is cheaper than attending the AC/DC concert, the consumer chooses to attend the Tame Impala concert, and vice versa. If the two concert prices are the same, the consumer is completely indifferent and may flip a coin to decide. To see this mathematically, differentiate the utility function to find that the
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spend entire budget on good y) to see which is the solution. The special case is when the (constant) MRS equals the price ratio (for example, both goods have the same price, and same coefficients in the utility function). In this case, any combination of the two goods is a solution to the consumer problem.
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Negativity must be checked for as the utility maximization problem can give an answer where the optimal demand of a good is negative, which in reality is not possible as this is outside the domain. If the demand for one good is negative, the optimal consumption bundle will be where 0 of this good is
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says that if the demand for both goods is homogeneous, when the price of one good decreases (holding the price of the other good constant) the consumer will consume more of this good and less of the other as it becomes relatively cheeper. The same goes if the price of one good increases, consumers
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The income effect occurs when the change in prices of goods cause a change in income. If the price of one good rises, then income is decreased (more costly than before to consume the same bundle), the same goes if the price of a good falls, income is increased (cheeper to consume the same bundle,
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is constant - this is the technical meaning of perfect substitutes. As a result of this, the solution to the consumer's constrained maximization problem will not (generally) be an interior solution, and as such one must check the utility level in the boundary cases (spend entire budget on good x,
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is a concept in utility maximization which refers to the consumer's desire to get the best value for their money. If Walras's law has been satisfied, the optimal solution of the consumer lies at the point where the budget line and optimal indifference curve intersect, this is called the tangency
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perfect substitutes. This means that they are happy to spend all afternoon listening to only AC/DC, or only Tame Impala, or three-quarters AC/DC and one-quarter Tame Impala, or any combination of the two bands in any amount. Therefore, the consumer's optimal choice is determined entirely by the
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heuristic: In this strategy it is seen that people often assign subjective values to their money depending on their preferences for different things. A person will develop mental accounts for different expenses, allocate their budget within these, then try to maximise their utility within each
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and other biases, consumers sometimes pick bundles that do not necessarily maximize their utility. The utility maximization bundle of the consumer is also not set and can change over time depending on their individual preferences of goods, price changes and increases or decreases in income.
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exists, but it is not necessarily unique. If the preferences of the consumer are complete, transitive and strictly convex then the demand of the consumer contains a unique maximiser for all values of the price and wealth parameters. If this is satisfied then
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For a given level of real wealth, only relative prices matter to consumers, not absolute prices. If consumers reacted to changes in nominal prices and nominal wealth even if relative prices and real wealth remained unchanged, this would be an effect called
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is defining a level for each aspect of a product they want and eliminating all other options that do not meet this requirement e.g. price under $ 100, colour etc. until there is only one product left which is assumed to be the product the consumer will
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increasing the quantity of both goods should make the consumer strictly better off (increase their utility), and increasing the quantity of one good holding the other quantity constant should not make the consumer worse off (same utility).
1905:. The mathematical first order conditions for a maximum of the consumer problem guarantee that the demand for each good is homogeneous of degree zero jointly in nominal prices and nominal wealth, so there is no money illusion. 1672: 1464: 2027:. In expenditure minimisation the utility level is given and well as the prices of goods, the role of the consumer is to find a minimum level of expenditure required to reach this utility level. 816: 2307: 752: 694: 1232: 1170: 928: 1122: 309:
For utility maximization there are four basic steps process to derive consumer demand and find the utility maximizing bundle of the consumer given prices, income, and preferences.
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condition. To find this point, differentiate the utility function with respect to x and y to find the marginal utilities, then divide by the respective prices of the goods.
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heuristic is when a consumer defines an aspiration level and looks until they find an option that satisfies this, they will deem this option good enough and stop looking.
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Completeness of preferences indicates that all bundles in the consumption set can be compared by the consumer. For example, if the consumer has 3 bundles A,B and C then;
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If the consumers income is increased their budget line is shifted outwards and they now have more income to spend on either good x, good y, or both depending on their
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Utility maximization is an important concept in consumer theory as it shows how consumers decide to allocate their income. Because consumers are modelled as being
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consumed and all income is spent on the other good (a corner solution). See figure 1 for an example when the demand for good x is negative.
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then consumption of both goods would increase and the optimal bundle would move from A to C (see figure 5). If either x or y were
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When the prices of goods change, the optimal consumption of these goods will depend on the substitution and income effects. The
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In practice, a consumer may not always pick an optimal bundle. For example, it may require too much thought or too much time.
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For a utility representation to exist the preferences of the consumer must be complete and transitive (necessary conditions).
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states that if a consumers preferences are complete, monotone and transitive then the optimal demand will lie on the
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of utilities. While utility-maximization is done by individuals, utility-sum maximization is done by society.
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Figure 2: This shows the optimal amounts of goods x and y that maximise utility given a budget constraint.
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Figure 1: This represents where the utility maximizing bundle is when the demand for one good is negative
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The tangency condition is then substituted into this to solve for the optimal amount of the other good.
2332: 281:. It consists of choosing how much of each available good or service to consume, taking into account a 1945:, then demand for these would decrease as income rises (the optimal bundle would be at point B or C). 1001: 1382:{\displaystyle B(p,I)=\{x\in \mathbb {R} _{+}^{n}|\mathbb {\Sigma } _{i=1}^{n}p_{i}x_{i}\leq I\}\ ,} 1060: 2167: 620: 584: 564: 544: 513: 493: 473: 453: 433: 413: 393: 373: 353: 81: 1963:
is a theory that explains this behaviour. Examples of alternatives to utility maximisation due to
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Figure 5: This shows how the optimal bundle of a consumer changes when their income is increased.
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C. Therefore, the consumer has complete preferences as they can compare every bundle.
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Figure 3: This shows the utility maximisation problem with a minimum utility function.
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Transitivity states that individuals preferences are consistent across the bundles.
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is a rule that says that society should choose the alternative that maximizes the
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Problem of allocation of money by consumers in order to most benefit themselves
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The consumer would like to buy the best affordable package of commodities.
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in the utility maximisation problem mirrors the relationship between the
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they can therefore consume more of their desired combination of goods).
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is the utility maximizing bundle of all bundles in the budget set if
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Utility maximization was first developed by utilitarian philosophers
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This can be solved to find the optimal amount of good x or good y.
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1) Check if Walras's law is satisfied 2) 'Bang for buck' 3) the
2187:. University of Minnesota library. 2011. pp. chapter 7.2. 1862: 1839: 2200:"How changes in income and prices affect consumption choices" 1879: 270: 1722:
is continuous and no commodities are free of charge, then
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therefore, if the consumer weakly prefers A over B (A
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Anatomy of Cobb-Douglas Type Utility Functions in 3D
811:{\displaystyle (x+\epsilon ,y+\epsilon )\succ (x,y)} 159:. Unsourced material may be challenged and removed. 1913:will buy less of that good and more of the other. 1824: 1785: 1749: 1703: 1666: 1537: 1496: 1458: 1381: 1248: 1226: 1164: 1116: 1042: 988: 922: 832: 810: 746: 688: 629: 593: 573: 553: 522: 502: 482: 462: 442: 422: 402: 382: 362: 2313:Application of a utility function by Investopedia 2308:Utility maximisation definition by Economics help 747:{\displaystyle (x,y+\epsilon )\succcurlyeq (x,y)} 689:{\displaystyle (x+\epsilon ,y)\succcurlyeq (x,y)} 2324: 2142:. Department of economics, UCLA. pp. 10–17. 1920: 1895: 2197: 1545:then the consumers optimal demand function is: 1256:; then the set of all affordable packages, the 2318:Definition of substitute goods by Investopedia 2298:Rules for maximising utility by lumen learning 2156:. Princeton university press. n.d. p. 14. 334: 1072: 1661: 1575: 1370: 1290: 1227:{\displaystyle p\in \mathbb {R} _{+}^{n}\ ,} 1165:{\displaystyle x\in \mathbb {R} _{+}^{n}\ .} 285:(income), the prices of the goods and their 1863:Utility maximisation of perfect substitutes 1855:For a minimum function with goods that are 1840:Utility maximisation of perfect complements 60:Learn how and when to remove these messages 1937:for each good. if both goods x and y were 1055: 1440: 1420: 1323: 1301: 1203: 1141: 1093: 923:{\displaystyle MU_{x}/p_{x}=MU_{y}/p_{y}} 237:Learn how and when to remove this message 219:Learn how and when to remove this message 117:Learn how and when to remove this message 1924: 1846: 1180: 1059: 80:This article includes a list of general 2223: 2119: 1394:It is assumed that the consumer has an 1117:{\displaystyle \mathbb {R} _{+}^{n}\ .} 935: 19:For a less technical introduction, see 2325: 2228:. Stanford Encyclopedia of Philosophy. 1948: 998:Due to Walras's law being satisfied: 2137: 2124:. Cornell university. pp. 18–19. 2104: 1975:and the mental accounting heuristic. 843: 2179: 2177: 2133: 2131: 2109:. Stanford university. pp. 4–6. 1178:) of the n commodities is positive, 1174:Suppose also that the price vector ( 157:adding citations to reliable sources 128: 66: 25: 2002: 1832:is set-valued and it is called the 1469:Then the consumer's optimal choice 989:{\displaystyle p_{x}x+p_{y}y\leq I} 13: 2303:An example of utility maximisation 1634: 1236:and that the consumer's income is 319: 86:it lacks sufficient corresponding 14: 2359: 2286: 2174: 2128: 1834:Marshallian demand correspondence 41:This article has multiple issues. 2063:Expenditure minimisation problem 2025:expenditure minimisation problem 609:For a preference relation to be 133: 71: 30: 2185:Utility Maximization and Demand 1043:{\displaystyle p_{x}x+p_{y}y=I} 601:C (A is weakly preferred to C) 144:needs additional citations for 49:or discuss these issues on the 2258: 2240:"Elimination-By-Aspects Model" 2232: 2217: 2191: 2154:Choice, preference and Utility 2146: 2113: 2098: 2032:utilitarian social choice rule 1819: 1807: 1780: 1768: 1744: 1732: 1698: 1686: 1658: 1646: 1631: 1625: 1616: 1610: 1603: 1599: 1587: 1569: 1557: 1532: 1520: 1491: 1479: 1435: 1317: 1284: 1272: 805: 793: 787: 763: 741: 729: 723: 705: 683: 671: 665: 647: 304: 168:"Utility maximization problem" 1: 2348:Business and economics portal 2093: 2007:The relationship between the 1953:for further information see: 1921:Reaction to changes in income 1896:Reaction to changes in prices 630:{\displaystyle \succcurlyeq } 594:{\displaystyle \succcurlyeq } 574:{\displaystyle \succcurlyeq } 554:{\displaystyle \succcurlyeq } 533: 523:{\displaystyle \succcurlyeq } 503:{\displaystyle \succcurlyeq } 483:{\displaystyle \succcurlyeq } 463:{\displaystyle \succcurlyeq } 443:{\displaystyle \succcurlyeq } 423:{\displaystyle \succcurlyeq } 403:{\displaystyle \succcurlyeq } 383:{\displaystyle \succcurlyeq } 363:{\displaystyle \succcurlyeq } 269:face: "How should I spend my 2140:Utility maximization problem 1870:For a utility function with 1713:utility maximization problem 637:is monotone if and only if; 283:constraint on total spending 263:utility maximization problem 7: 2041: 1795:Marshallian demand function 1538:{\displaystyle x\in B(p,I)} 604: 342: 335:Preferences of the consumer 10: 2366: 1073:A technical representation 18: 2343:Mathematical optimization 2224:Wheeler, Gregory (2018). 833:{\displaystyle \epsilon } 2198:Rice University (n.d.). 2105:Levin, Jonothan (2004). 940:The basic set up of the 316:4) Check for negativity 279:optimal decision problem 273:in order to maximize my 2122:Utility representations 2120:Salcedo, Bruno (2017). 1077:Suppose the consumer's 1056:4) Check for negativity 101:more precise citations. 1987:Elimination by aspects 1973:elimination by aspects 1930: 1852: 1826: 1825:{\displaystyle x(p,I)} 1787: 1786:{\displaystyle x(p,I)} 1751: 1750:{\displaystyle x(p,I)} 1705: 1704:{\displaystyle x(p,I)} 1668: 1539: 1498: 1497:{\displaystyle x(p,I)} 1460: 1383: 1250: 1228: 1186: 1166: 1118: 1084:The consumption set = 1065: 1044: 990: 924: 834: 812: 748: 690: 631: 595: 575: 555: 524: 504: 484: 464: 444: 424: 404: 384: 364: 2138:Board, Simon (2009). 1928: 1850: 1827: 1788: 1752: 1706: 1669: 1540: 1499: 1461: 1384: 1251: 1229: 1184: 1167: 1119: 1063: 1045: 991: 925: 835: 813: 749: 691: 632: 596: 576: 556: 525: 505: 485: 465: 445: 425: 405: 385: 365: 2166:: CS1 maint: year ( 2048:Welfare maximization 2017:expenditure function 1801: 1762: 1726: 1680: 1551: 1508: 1473: 1409: 1266: 1240: 1192: 1130: 1088: 1002: 948: 944:of the consumer is: 936:3) Budget constraint 858: 824: 760: 702: 644: 621: 585: 581:C this means that A 565: 545: 514: 494: 474: 454: 434: 414: 394: 374: 354: 153:improve this article 2226:bounded rationality 2073:Substitution effect 2053:Profit maximization 1965:bounded rationality 1961:Bounded rationality 1955:Bounded rationality 1949:Bounded rationality 1910:substitution effect 1872:perfect substitutes 1857:perfect complements 1434: 1343: 1315: 1217: 1155: 1107: 298:bounded rationality 277:?" It is a type of 2013:Marshallian demand 1931: 1853: 1822: 1783: 1747: 1701: 1664: 1535: 1494: 1456: 1418: 1379: 1321: 1299: 1246: 1224: 1201: 1187: 1162: 1139: 1114: 1091: 1066: 1040: 986: 920: 844:2) 'Bang for buck' 830: 808: 744: 686: 627: 591: 571: 551: 520: 500: 480: 460: 440: 420: 400: 380: 360: 2333:Optimal decisions 2244:Monash University 1995:mental accounting 1452: 1398:function, called 1375: 1249:{\displaystyle I} 1220: 1158: 1110: 942:budget constraint 314:budget constraint 247: 246: 239: 229: 228: 221: 203: 127: 126: 119: 64: 2355: 2282: 2281: 2279: 2277: 2270:The decision lab 2262: 2256: 2255: 2253: 2251: 2236: 2230: 2229: 2221: 2215: 2214: 2212: 2210: 2195: 2189: 2188: 2181: 2172: 2171: 2165: 2157: 2150: 2144: 2143: 2135: 2126: 2125: 2117: 2111: 2110: 2102: 2088:Marginal utility 2078:Utility function 2068:Optimal decision 2058:Choice modelling 2009:utility function 2003:Related concepts 1844:U = min {x, y} 1831: 1829: 1828: 1823: 1792: 1790: 1789: 1784: 1756: 1754: 1753: 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Index

Utility
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references
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verification
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"Utility maximization problem"
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Jeremy Bentham
John Stuart Mill
microeconomics
consumers
money
utility
optimal decision problem
constraint on total spending
preferences

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