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United Breaks Guitars

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Sons of Maxwell, wrote two sequel songs related to the events. The second video, "United Breaks Guitars: Song 2", was released on YouTube on August 17, 2009. The song takes a humorous look at Carroll's dealings with "the unflappable" United customer service employee Ms. Irlweg; it targets the "flawed policies" that she was forced to uphold. In March 2010, "United Breaks Guitars: Song 3" was released. The song notes that not all employees at United are "
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was a singer-songwriter, what would he do?", Carroll wrote a song and created a music video about his experience. The song's refrain includes "I should have flown with someone else, or gone by car, 'cause United breaks guitars." Carroll, who has performed as a solo artist and a member of the group
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The YouTube video was posted on July 6, 2009. It amassed 150,000 views within one day, prompting United to contact Carroll, saying it hoped to right the wrong. The video had over half a million views by July 9, 5 million by mid-August 2009, 10 million by February 2011, and 15 million by
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Media reported the story of the song's instant success and the public relations humiliation for United Airlines. Attempting to put a positive gloss on the incident and the song, a company spokesman called it "excellent". Rob Bradford, United's managing director of customer solutions, telephoned
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also had a similar experience when Northwest Airlines damaged his unique double mountain dulcimer. In response, he wrote and recorded "Only a Northwest Song". However, unlike United Airlines' obstinate refusal to take responsibility when they destroyed Dave Carroll's guitar, Northwest Airlines
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as a "gesture of goodwill," failed to undo the damage done to its image (it was later revealed that the Thelonious Monk Institute of Jazz was, at the time, chaired largely by United executives and used United Airlines exclusively for its corporate travel). In response to his protest's success,
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Carroll posted a video address thanking the public for their support while urging a more understanding and civil attitude towards Ms. Irlweg, who was just doing her job in accordance with mandated company policies in this affair.
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Carroll to apologize for the incident and to ask for permission to use the video for internal training. United claimed that it "hoped" to learn from the incident, and to change its customer service policy accordingly.
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In fact, UAL opened at $ 3.31 on July 6, 2009, and dipped to an intra-day low $ 3.07 (-7.25%) on July 10, but that very day closed at $ 3.26 and traded as high as $ 6.00 (+81.27%) four weeks later on August 6.
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to make room for crew members who were needed at a different airport the following day, injuring him in the process. This incident also occurred at O'hare International Airport. On an interview with
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two days later, in light of the incident, Carroll described that the same problem has emerged and thought it has to do with the culture in United Airlines which showed a lack of compassion.
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On April 9, 2017, #unitedbreaksguitars trended on Twitter. This was following the release of a video that showed United Airlines physically forcing a passenger, Dr. David Dao, off
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discussed "how to properly complain and get what you want" and used a Carroll video as an example of an excellent way to complain while remaining "respectful" and "not yelling".
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It was widely reported that within four weeks of the video being posted online, United Airlines' stock price fell 10%, costing stockholders about $ 180 million in value.
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Since the incident, Carroll has been in great demand as a speaker on customer service. Coincidentally, United Airlines lost his luggage on one of his trips as a speaker.
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Musician Dave Carroll said his guitar was broken while in United Airlines' custody. He said that he heard a fellow passenger exclaim that
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questioned Carroll on why he checked the valuable guitar and Carroll explained that it is difficult to bring guitars onto flights as
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Carroll says that his fruitless negotiations with the airline lasted about nine months. Then, asking himself, "if
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in 2008 and the obstructively uncooperative reaction from the airline. The song became an immediate YouTube and
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In January 2013, the success of Carroll's online protest was used by the German television and news service
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had a similar experience, which he recounted in the song "Thank You Republic Airlines" on his 1985 album
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United Breaks Guitars guy says airline shows 'lack of compassion' in wake of latest PR disaster
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In January 2012, Carroll and "United Breaks Guitars" were featured in the CBC/CNBC documentary
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magazine named "United Breaks Guitars" No. 7 on its list of the Top 10 Viral Videos of 2009.
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hit upon its release in July 2009 and a public-relations embarrassment for the airline.
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August 2015. It has roughly 23 million views and 370,000 likes as of June 2024.
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to exemplify a new kind of threat facing corporations in the internet age.
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United Breaks Guitars: The Power of One Voice in the Age of Social Media
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Fuming about mishandled baggage? Singing's the best revenge.
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were throwing guitars during a layover on his flight from
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apologized to Bing Futch and offered him compensation
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Retrieved July 8, 2009. 388: 354: 322:One Million Lawyers and Other Disasters 263:In May 2012, Carroll published a book, 178:Halifax Stanfield International Airport 1619: 682: 670:from the original on December 21, 2021 595: 500:Singer's revenge on United: A hit song 376:from the original on December 21, 2021 910: 799: 757: 642: 494: 492: 490: 449: 447: 350: 348: 299: 1179:Blakey v. Continental Airlines, Inc. 519: 475:Jamieson, Alastair (July 23, 2009). 419: 174:Chicago O'Hare International Airport 1286:1956 Grand Canyon mid-air collision 661: 13: 689:Fletcher, Dan (December 8, 2009). 596:McLean, Jesse (October 29, 2009). 487: 444: 345: 14: 1668: 1603:List of airline holding companies 1233:1943 Liberator crash at Whenuapai 861: 238:Thelonious Monk Institute of Jazz 1590: 1589: 1512:Continental Express / Connection 615:Greenstein, Howard (July 2009). 1297:1960 New York mid-air collision 880:"United Breaks Guitars 2" video 847: 826: 793: 751: 729: 708: 655: 608: 420:Cosh, Colby (August 21, 2009). 800:Ayres, Chris (July 22, 2009). 643:Ayers, Chris (July 22, 2009). 540: 1: 869:"United Breaks Guitars" video 339: 267:, detailing his experiences. 1033:Texas International Airlines 548:United Breaks Guitars Song 2 520:Tran, Mark (July 23, 2009). 7: 311: 220: 159: 16:2009 single by Dave Carroll 10: 1673: 1171:Legal and public relations 1585: 1542: 1511: 1456: 1413: 1200: 1170: 1124: 1103: 1077: 1041: 985: 969: 946: 130: 117: 112: 108: 96: 86: 70: 54: 46: 35: 26: 21: 1078:Former holding companies 970:Current marketing brands 939:United Airlines Holdings 758:XENUK (April 10, 2017). 428:. Canada. Archived from 1574:American General Center 1514:accidents and incidents 1459:accidents and incidents 1416:accidents and incidents 1203:accidents and incidents 1104:Frequent flyer services 1085:Jet Capital Corporation 1042:Former marketing brands 1023:People Express Airlines 854:"Only a Northwest Song" 360:"United Breaks Guitars" 203: 22:"United Breaks Guitars" 1049:Continental Connection 1003:Continental Micronesia 701:on December 14, 2009. 422:"A man and his guitar" 192:was severely damaged. 1216:1934 Boeing 247 crash 1191:United Breaks Guitars 1090:Texas Air Corporation 890:United Breaks Guitars 258:Customer (Dis)Service 138:United Breaks Guitars 1556:77 West Wacker Drive 1457:Continental Airlines 1132:William A. Patterson 998:Continental Airlines 769:– via YouTube. 277:In June 2013, NBC's 1647:Songs about guitars 1054:Continental Express 785:(Radio broadcast). 481:The Daily Telegraph 1632:Dave Carroll songs 574:on August 20, 2010 426:The Financial Post 365:The Situation Room 300:Stock price effect 247:In December 2009, 92:Dave Carroll Music 1612: 1611: 1562:1600 Smith Street 1064:Shuttle by United 1028:Frontier Airlines 789:. April 11, 2017. 400:Fox & Friends 134: 133: 1664: 1604: 1597: 1593: 1592: 1578: 1059:Continental Lite 1008:Continental West 993:Capital Airlines 947:Current airlines 940: 931: 924: 917: 908: 907: 898: 881: 870: 856: 851: 845: 844: 842: 840: 830: 824: 823: 821: 819: 810:. Archived from 807:The Sunday Times 797: 791: 790: 777: 771: 770: 768: 766: 755: 749: 748: 746: 744: 733: 727: 726: 724: 722: 712: 706: 705: 697:. Archived from 686: 680: 679: 677: 675: 666:. 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Index


Single
Dave Carroll
Genre
Country
Comedy
Label
Songwriter(s)
"United Breaks Guitars (Official Video)"
YouTube
protest songs
Sons of Maxwell
United Airlines
iTunes
baggage handlers
ramp
Chicago O'Hare International Airport
Halifax Stanfield International Airport
Omaha, Nebraska
Eppley Airfield
Taylor guitar
Fox News
carry-on luggage
Michael Moore
bad apples
Bob Taylor
Thelonious Monk Institute of Jazz
Time
Tagesschau
Today Show

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