491:
in the
California federal court asserting that their use of "Ug" was trademark infringement. Koolaburra argued that the UGG trademark was invalid as being generic and obtained by fraud. In February 2005, the court ruled for Deckers stating that survey evidence clearly demonstrates that the UGG mark is not generic. There was no evidence that Smith acted with an intent to defraud the Trademark Office, and consumers would likely be confused with the similarity in "appearance, sight and sound" between "Ug" and "UGG" as the parties were marketing in direct competition with identical products. However, the court declined to rule on the validity of Deckers' Australian trademark registrations in the context of the US case.
296:. Smith and Jensen first applied to be the United States distributors for the Western Australian sheepskin boot manufacturer Country Leather. Unhappy with the brand, Smith trademarked UGG. Later, family friends invested $ 20,000 in the venture and the group set up Ugg Imports. In their first season in business, Ugg Imports sold 28 pairs of boots. Due to other business commitments, in 1979 Jensen handed over his share of the company to Smith. Sales steadily grew and Smith set up Ugg Holdings Inc. and in 1985 registered a US trademark on a rams head logo with the words "Original UGG Boot UGG Australia". By 1994, 80 percent of UGG's sales were in southern
45:
565:, realizing that UGG-branded boots were made of sheepskin, wrote on her website that she does not support the brand any longer. In February 2008, the Princeton Animal Welfare Society staged a campus protest against the fur industry, particularly attacking the sheepskin industry. "Students lay in the newly fallen snow on the Frist Campus Center's North Front Lawn on Friday afternoon, feigning death, wearing coats covered with fake blood and sporting signs that read, 'What if you were killed for your coat?' "
227:
36:
455:
285:
335:
in 2011. The first UGG for Men stand-alone store opened in New York in 2012. UGG reported over $ 1 billion (U.S) in sales for 2012. UGG products are manufactured in a number of countries, primarily China. Deckers uses two
Chinese tanneries to supply the sheepskin. The tanneries in turn source the raw
311:
acquired Smith's business for $ 14.6 million and continued to expand it. During the late 1990s, UGG began experiencing double-digit sales growth as
Deckers developed the company into an international brand. In 2003, UGG boots were included on Oprah Winfrey's show as part of "Oprah's Favorite Things."
525:
Law enforcement officials in the UK, the US and China have reported seizures of counterfeit UGG brand boots. In 2009, US customs agents confiscated 60,000 pairs of boots falsely marked with the "UGG" trade mark, and the company took action against 2500 websites that were selling fraudulent products,
486:
investigated
Deckers because of a complaint that the reference to "Australia" in its branding was misleading and deceptive, and therefore in breach of Australia's consumer protection and fair competition laws. In response, Deckers rebranded to "UGG", instead of "UGG Australia". Deckers now refers to
490:
Deckers continues to hold registrations for the UGG trademark in the United States, China and over 130 other countries. The validity of the UGG trademark outside of
Australia has also been challenged, but courts have consistently upheld its validity. In 2004, Deckers filed a case against Koolaburra
481:
to remove company's "UGH" and "UGH-BOOTS" trademarks due to non-use, finding that they had not been used during a three-year period ending one month before a removal application was submitted. The
Australian trademark that contains "UGG Australia" in stylised text was maintained. But there are many
476:
in 1982. These registrations remained valid in
Australia until removed for non-use in 2006. Steadman sold his UGH brand boots widely in Australia throughout the 1970s and 1980s. This registration was subsequently sold to Ugg Holdings Inc. in early 1995. In August 1995, Deckers Brands purchased Ugg
477:
Holdings, and in 1999 registered Ugg
Holdings trademarks, including the UGG AUSTRALIA label (with sun-like device), in Australia. Attempts by Deckers to stop other traders from using the "UGG" mark in Australia were challenged, ultimately leading to 2006 decisions by
2068:
517:
Deckers actively enforces its trademark rights in those countries in which it has succeeded in obtaining trade mark rights to "UGG". According to
Deckers' brand-protection unit, in 2009 it took down 2,500 "fake" websites, 20,000
568:
UGG makes its footwear within its factories located in
Vietnam and China. The sheepskin is primarily sourced from two tanneries in China, and the tanneries in turn source the raw skins from Australia and the United Kingdom.
541:
to resolve most Internet domain name disputes, has used Deckers Brands ownership of the UGG trademark in the United States as part of several decisions to direct Internet domains containing UGG to be transferred to Deckers.
356:
because of a complaint that the reference to "Australia", in its branding of sheepskin boots manufactured in China and Vietnam, was misleading and deceptive, and therefore in breach of Australia's
276:, Smith realized sheepskin boots weren't available in the United States like they were in Australia, giving Smith the idea to create UGG. UGG also sells apparel, accessories, and home textiles.
579:
In 2024, UGG announced their first vegan boots in a collaboration with designer Collina Strada. The footwear materials are made using sugarcane, Tencel and recycled polyester microfibre.
899:
550:
Since UGG-branded sheepskin boots are one of many clothing products made from animal skin, the production of UGG-branded sheepskin boots has been the subject of criticism by the
339:
Its collection of home goods launched in 2013 and included products such as rugs, blankets, pillows and other home pieces. In June 2015, Ugg has announced a collaboration with
383:" in 2003, in which she purchased over 350 shoes for her staff and audience. The boots gained a large celebrity following and were frequently seen on notable people such as
2010:
1495:
2088:. Trademarks Act 1995: Decision of a Delegate of the Registrar of Trademarks with Reasons: Findings of Australian Trademark Hearing. January 16, 2006. (PDF file)
1438:
1139:
292:
UGG was founded in California in 1978 by Australian surfer Brian Smith and Doug Jensen. Smith was living in Santa Monica, California, after studying at UCLA's
922:
1802:
UGG Holdings, Inc. and Deckers Outdoor Corporation v. Geoff Sharpe d/b/a Australian Aura & DigiCommander Corp.-Ph. 1300 76 3888 a/k/a Domain Registration
1245:
1995:
1300:
323:
in 2009 to launch a capsule collection combining the brands' styles. The following year, UGG debuted a collection of boots designed in collaboration with
971:
363:
In 2020, UGG debuted seasonal ready-to-wear apparel. UGG hired a new senior design team to lead its ready-to-wear collection. The collections are mostly
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Afterwards, the brand received an unprecedented surge in sales. In 2006, UGG opened its first brick and mortar store in New York's
522:
listings and 150,000 other online auction listings with 60,000 pairs of "counterfeit" UGG footwear confiscated by customs agents.
2023:
1502:"Bootiful – UGG recognised as a well known mark in Turkey" Legal Briefing from the Trade Marks and Designs Group, 3 October 2011.
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1977:
672:
617:
482:
other similar trade marks in Australia that contain the words "UGG Australia" along with other graphical elements. In 2016, the
2126:
1384:
1625:
300:, but the company gained international attention after the boots were worn by the U.S. Olympic team in Lillehammer for the
876:
822:
293:
698:
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138:
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926:
644:"How the founder of UGG® is helping other entrepreneurs build their businesses, interview with founder Brian Smith"
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called for the boycott of UGG-branded boots and their replacement with alternatives not made from animal skin.
853:
949:
463:
367:, with a focus on faux fur, fleece and sherpa. The collection features men's, women's, and unisex designs.
1671:
1547:
360:
and fair competition laws. Deckers now refers to the UGG brand as "Californian" rather than "Australian".
2047:
1308:
724:
573:
1050:
352:
In 2016, Deckers rebranded to "UGG", instead of "UGG Australia", in response to an investigation by the
802:
551:
534:
380:
1024:
297:
1522:
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1751:, Administration for Industry & Commerce of Jiangyin City, Wuxi Municipality, January 6, 2010
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2106:
2101:
1573:
345:
1874:
UGG Holdings, Inc. and Deckers Outdoor Corporation v. Paul Barclay d/b/a Australian Made Goods
1122:
673:"Ugg Gets Into Apparel in a More Serious Way With Launch of Seasonal Ready-to-Wear Collection"
349:, and have produced Disney-themed boots featuring Mickey Mouse, Minnie Mouse and Tinker Bell.
316:
neighborhood. The company opened its first international store in Japan later that same year.
1850:
UGG Holdings, Inc. and Deckers Outdoor Corporation v. Paul Barclay and Barclay Holdings, Inc.
1144:
1919:
Johnson, Carolyn M.; McCotter, Jr., Charles K.; Rindforth, P-E H Petter (December 8, 2004),
900:"Party round-up: Chloe, Maison Martin Margiela, Bernhard Willhelm, Alexander Lee-Chang . . "
494:
Other UGG trademark disputes have occurred with companies including Luda Production Pty and
272:. After putting on his pair of Australian sheepskin boots after a chilly late-night surf in
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787:
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328:
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8:
2146:
1720:"Seven are arrested for alleged sale of counterfeit merchandise at Cowtown in Pilesgrove"
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1249:
805:
357:
1920:
1896:
1872:
1848:
1824:
1800:
1763:
408:
273:
125:
438:
editors wrote about wearing an owning UGG-branded sheepskin boots and fashion figures
1989:
1955:
1109:
404:
207:
472:
on the Australian Trade Mark Registry, and obtained an Australian registration for
434:
429:. This exposure led to immense growth in the UGG's popularity and recognizability.
425:
2063:
375:
UGG-branded sheepskin boots have been a style staple since they first appeared on
2056:
1499:
1415:
593:
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announced that it would phase alpaca wool out of its brands by the fall of 2023.
562:
420:
313:
265:
212:
1362:
1956:"Pamela Anderson Learns Ugg Boots Made From Sheepskin, Speaks Out Against Them"
400:
308:
243:
238:
327:. The company launched its first men's advertising campaign in 2011 featuring
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1078:
588:
502:
495:
376:
153:
140:
1301:"United States District Court UGG Holdings, Inc. -v- Clifford Severen et al"
44:
1600:
1002:
751:"How UGG Founder Brian Smith Turned a $ 500 Loan into Billion Dollar Brand"
478:
396:
388:
50:
1871:
Fink, Karl V.; Johnson, Carolyn M.; Miranda, David P. (February 5, 2004),
1847:
Johnson, Carolyn M.; Tatham, David H.; Fink, Karl V. (February 4, 2004),
439:
412:
392:
1385:"Decision of a Delegate of the Registration of Trade Marks With Reasons"
498:, as well as local manufacturers in countries such as Turkey and China.
2086:
Direction to remove 245662 (UGH-BOOTS) from the Register of Trade Marks
1799:
Fink, Karl V.; Johnson, Carolyn M.; Miranda, David P. (March 9, 2004),
527:
384:
364:
320:
69:
972:"UGG Australia and GQ Opens First UGG for Men Store in New York City"
332:
324:
20:
1943:
The Truth About Ugg Boots: History, Controversy & Who Wears Them
512:
505:
called for international protection of the Australian footwear term
343:. The company launched a capsule collection reflecting Pixar's film
1761:
Clifford, Stephanie. "Economic Indicator: Even Cheaper Knockoffs",
1695:
1549:
Decision of a Delegate of the Registrar of Trade Marks with Reasons
1515:
Decision of a Delegate of the Registrar of Trade Marks with Reasons
197:
1229:
554:. In the decade beginning in 2000, the animal rights organization
1468:
202:
79:
1984:. February 25, 2008. Archived from the original on July 4, 2008.
1246:"Ugg Boots become must have fashion accessory for celebrity men"
996:
2022:
Simone Preuss, "Ugg x Collina Strada: first vegan Ugg boots,"
997:
Sutherland & Tara Lachapelle, Brooke (November 26, 2012).
1918:
538:
340:
999:"UGGs in Play With Deckers Seen Luring Buyers: Real M&A"
253:
2040:
1074:"Ugg partners with Pixar to create "Inside Out" collection"
519:
446:
gave testimonials about their UGG-branded sheepskin boots.
35:
2067:
2006 documentary film on the trademark dispute (see also
1162:"Fashion Lifestyle Footwear Brands | Deckers Brands"
487:
the UGG brand as "Californian" rather than "Australian".
454:
1272:"Ugg Boots Are Coming Back in Style, According to Vogue"
1140:
Battle to use the term 'ugg boots' continues in US court
284:
19:
For the generic Australian style of sheepskin boot, see
264:
is an American fashion company primarily known for its
1340:"The Secret's Out: Confessions of Vogue's Ugg Addicts"
268:, founded in 1978 by Australian surfer Brian Smith in
1652:"Xenophon calls for legislation to protect Ugg boots"
1411:"Ugg: How a minnow put the boot into a fashion giant"
1390:. Trade Marks Hearings. January 16, 2006. p. 13
1493:
Website of Walker Morris UK solicitors firm, Leeds.
1269:
1870:
1798:
1778:"New Counterfeit Gambit: Knock Off Cheaper Brands"
1749:(Chengjiang Township A.I.C. Case) No. (2010) 00005
874:
699:"5 UGG Home Products You Didn't Even Know Existed"
1846:
1826:Deckers Outdoor Corporation v. Bills Distribution
947:
513:Trademark enforcement against other manufacturers
468:In 1971, Shane Steadman registered the trademark
2093:
1994:: CS1 maint: bot: original URL status unknown (
1626:"Emu and Deckers reach settlement over Ugg name"
725:"Ugg Is Sick Of Being Pigeonholed For Its Boots"
484:Australian Competition & Consumer Commission
354:Australian Competition & Consumer Commission
1337:
1178:
1048:
1360:
1051:"UGG Unveils Home Collection – And We Like It"
1402:
1295:
1293:
1291:
1289:
920:
820:
336:skins from Australia and the United Kingdom.
1691:"Huge haul of fake clothes seized in London"
1408:
1243:
1022:
923:"UGG Australia and Jimmy Choo Collaboration"
877:"An ode to Ugg, the boot with staying power"
851:
816:
814:
786:Higgins, Pamm (October 2001). "Booty Call".
748:
1755:
897:
771:
1898:UGG Holdings, Inc. v. Constantinos Roussos
1488:
1486:
1286:
1204:
744:
742:
722:
526:as well as some 170,000 listings on eBay,
43:
34:
2013:," SourcingJournal.com, 14 December 2022.
1601:"Deckers, Emu Resolve Ugg Trademark Suit"
1598:
1200:
1198:
990:
811:
1970:
1948:
1922:UGG Holdings, Inc. v. WebQuest.com, Inc.
1894:
1465:"Ugg-ly Trademark Fight Comes to an End"
1436:
1270:Jasmine Garnsworthy (January 13, 2015).
1234:3 November 2012. Accessed 26 March 2013.
1156:
1154:
948:Aditi Kinkhabwala (September 12, 2011).
847:
845:
843:
453:
283:
1822:
1664:
1545:
1511:
1483:
1181:"Ugg's arrival just in time for winter"
1134:
1132:
974:. Reuters. June 6, 2012. Archived from
875:Samantha Critchell (October 24, 2013).
739:
319:UGG partnered with designer shoe brand
2132:Clothing companies established in 1978
2094:
1546:Windsor, Alison (September 29, 2010),
1439:"The Battle of the UGG BOOT Continues"
1195:
1071:
1049:Lauren Levinson (September 19, 2013).
696:
612:
610:
608:
545:
1936:
1895:Franklin, Sandra (November 8, 2004),
1717:
1437:Anderson, Kerrin (February 7, 2011).
1377:
1338:Alexandra Macon (February 15, 2013).
1151:
840:
798:
796:
670:
641:
449:
370:
2122:Clothing brands of the United States
1823:Yachnin, Ralph (December 20, 2004),
1599:Leonhardt, Megan (August 26, 2011).
1361:Laurie L. Dove (February 15, 2012).
1227:"Aus weichem Wildleder mit Butter."
1129:
921:Elena Andreou (September 16, 2010).
666:
664:
2142:Shoe companies of the United States
2069:Australian Film Commission database
1718:Davis, Shabria (January 29, 2010).
1512:Windsor, Alison (August 11, 2006),
1312:. February 23, 2005. Archived from
1179:Sandra M. Jones (August 25, 2007).
821:Julie Neigher (December 20, 2009).
803:Behind the Brand: The Golden Fleece
605:
501:In August 2016, Australian senator
13:
2064:The Good, The Bad and the Ugg Boot
2049:The Good, The Bad and the Ugg Boot
2011:Say Goodbye to Ugg Alpaca Sweaters
1207:"Why Ugg Boots Will Never Go Away"
1100:"UGG Official Disney Collection".
950:"Unlikely Pair: UGG and Tom Brady"
852:Lorrie Grant (December 10, 2003).
793:
765:
671:Moore, Booth (September 3, 2020).
379:'s show in her second edition of "
14:
2163:
2152:1978 establishments in California
2032:
1745:Administrative Penalty Decision:
1409:Marks, Kathy (January 18, 2006).
1244:Chris Irvine (November 3, 2008).
1023:Nicolas Boot (November 9, 2004).
898:Martin Webb (February 21, 2006).
697:Forman, Suzy (February 3, 2022).
661:
2000:archived link at web.archive.org
226:
225:
2016:
2003:
1912:
1888:
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1792:
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1737:
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1457:
1441:. Hynes Lawyers. Archived from
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1172:
1093:
1065:
1042:
1016:
964:
941:
914:
891:
868:
642:Kless, Ed (February 22, 2018).
1945:Whygo Australia August 5, 2010
1521:, IP Australia, archived from
1072:Ehlers, Sara (June 26, 2015).
780:
749:Tara Johnson (April 2, 2015).
723:Kim Bhasin (August 16, 2014).
716:
690:
635:
623:. Deckers Brands. May 24, 2024
537:, which has been appointed by
1:
2127:Companies based in California
1978:"PAWS takes aim at Ugg boots"
1958:. Fox News. February 28, 2007
599:
294:Anderson School of Management
1925:, National Arbitration Forum
1901:, National Arbitration Forum
1877:, National Arbitration Forum
1853:, National Arbitration Forum
1829:, National Arbitration Forum
1805:, National Arbitration Forum
1205:Kim Bhasin (March 3, 2014).
925:. InStyle UK. Archived from
464:Ugg boots trademark disputes
7:
582:
574:Deckers Outdoor Corporation
91:; 46 years ago
10:
2168:
854:"UGG boots a fashion kick"
552:animal liberation movement
535:National Arbitration Forum
461:
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33:
1574:"The battle of the uggs"
1498:January 7, 2014, at the
823:"It looks like Ugg love"
270:Santa Monica, California
102:Santa Monica, California
16:American fashion company
2055:March 12, 2011, at the
381:Oprah's Favorite Things
2080:Sydney Morning Herald,
459:
289:
49:UGG flagship store on
2026:, 16 September, 2024.
1747:Chen Gong Shang An Zi
1528:on September 18, 2006
1145:Sydney Morning Herald
952:. Wall Street Journal
457:
287:
154:34.4296°N 119.86202°W
2009:Alexandra Harrell, "
1363:"How Ugg Boots Work"
788:Los Angeles Magazine
774:The Birth of a Brand
772:Brian Smith (2014).
417:Sarah Jessica Parker
329:New England Patriots
302:1994 Winter Olympics
2076:Putting the Boot In
1680:. January 30, 2011.
1677:The Daily Telegraph
1250:The Daily Telegraph
879:. The Seattle Times
806:Wall Street Journal
546:Concern for animals
530:and similar sites.
458:Back of an UGG boot
358:consumer protection
288:A pair of UGG boots
172:Number of locations
159:34.4296; -119.86202
150: /
30:
1982:Daily Princetonian
1780:. Brandchannel.com
1764:The New York Times
1672:"The story of Ugg"
1660:. August 27, 2016.
1580:. January 25, 2011
1319:on January 8, 2014
808:September 9, 2010.
460:
450:Trademark disputes
409:The Rolling Stones
371:In popular culture
290:
126:Goleta, California
28:
1632:. August 26, 2011
1471:. August 23, 2006
1445:on April 19, 2011
1365:. How Stuff Works
1209:. Huffington Post
1183:. Chicago Tribune
1117:Missing or empty
902:. The Japan Times
827:Los Angeles Times
727:. Huffington Post
444:André Leon Talley
432:In 2013, various
405:Leonardo DiCaprio
259:
258:
166:
122:250 Coromar Drive
2159:
2044:
2043:
2041:Official website
2027:
2024:FashionUnited.in
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2057:Wayback Machine
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618:"Form 10-K"
440:Alexa Chung
413:Ronnie Wood
393:Kate Hudson
208:Accessories
182:Area served
176:130+ stores
157: /
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1729:August 25,
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365:athleisure
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561:In 2007,
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325:Swarovski
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186:Worldwide
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1657:ABC News
1496:Archived
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627:June 29,
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198:Footwear
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254:ugg.com
250:Website
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108:Founder
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