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Twelve Cupcakes

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303:. When the workers were supposed to be paid salaries ranging from $ 2,200 to $ 2,600, the actual salaries paid were lower at $ 1,400 to $ 2,050. Initially, the salaries were paid in reduced amounts, before changing tactics to pay the actual salaries with a portion needing to be returned to the company. Twelve Cupcakes was first charged for its offences on 1 October 2020, before pleading guilty on 10 December. Twelve Cupcakes was fined $ 119,500 on 12 January 2021 for its offences. 214: 314:) announced on 16 February 2021 plans to unionise the company to make sure workers are fairly represented and to work with the company's management on better employment practices. These plans were being set out as early as late 2020 with the management and employees of the company informed. The company was successfully unionised 10 days later with a secret ballot by the Ministry of Manpower, with majority of the workers voting overwhelmingly for the arrangement. 26: 306:
Separately on 29 December 2020, co-founders Ong and Teo were charged for offences related to underpayment and non-payment of salaries between 2012 and 2016. Teo pleaded guilty on 4 February 2021, and was fined $ 65,000 on 9 March. Ong was fined a similar amount on 21 May. In addition, former director
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sold in its stores, with a standard '12 Everyday Flavours' and 50 specials sold on a rotational basis. A new flavour of cupcake is also launched monthly. Twelve Cupcakes new dine-in cafe outlet, Dulce and Sucre, offers a wider variety of menu items, with coffees, whoopie pies, push up cakes, parfaits
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In 2011, Ong and Teo started Twelve Cupcakes with Teo having created the recipes of all the cupcakes sold in the stores. The cupcakes sold were made to suit to the Asian palate, which are less sweet compared to western cupcakes. The first outlet of Twelve Cupcakes was opened at United Square Shopping
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The stores originally started with display counters made of wood and feature brick wall, but has since re-designed the interiors of newer outlets with a more modern glass display casing as well as a glossy feature wall. The chain cupcakery currently has 40 stores located in 2 locations with 5 in
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In 2014, Twelve Cupcakes started a new dessert cafe known as Dulce and Sucre by Twelve Cupcakes, where it sells freshly baked loaves, whoopie pies, push up cakes, parfaits, puddings, tiramisus, crunchies, coffees and other desserts. Currently there is only one outlet located at
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and actress Jamie Teo in 2011. It is currently owned by Dhunseri Group and is one of the largest cupcakery chain in Singapore. The company established a new dine-in cafe, Dulce and Sucre, in 2014 and currently has 40 stores, in 2 countries, with 35 located in Singapore.
291:(SPH) demanded payment from the cupcakery for reproducing its articles online. The cupcakery put up articles written about their business on Facebook, Twitter and the company's website, which infringes the copyright of SPH and violates copyright law in Singapore. 1102: 705: 1046: 990: 876: 933: 819: 762: 428: 205:
According to Ong, the cupcakery is named "for 12 strikes in a perfect game of bowling, 12 months in a year, 12 numbers on a clock and of course, the 12 holes in a typical baking tray".
226:, which started with two service staff. The company then expanded and opened three more outlets during the first year of operations and sold over three million cupcakes in July 2011. 331: 907: 850: 793: 679: 1021: 736: 486: 713: 1054: 1182: 998: 884: 941: 630: 1192: 964: 827: 770: 653: 560: 454: 1177: 535: 229:
On 24 January 2017, after the divorce of Ong and Teo in late 2016, the chain was sold to Dhunseri Group, which acquired it for
1077: 1129: 300: 1187: 794:"Twelve Cupcakes founders Daniel Ong, Jaime Teo charged with offences under Employment of Foreign Manpower Act" 490: 311: 512: 586: 1162: 608: 1197: 310:
Due to these instances of underpayment, the Food, Drinks and Allied Workers Union (a union affiliated to
353: 851:"Twelve Cupcakes co-founder Jaime Teo admits failing to prevent firm from underpaying foreign staff" 706:"Twelve Cupcakes pleads guilty to underpaying foreign employees, prosecution seeks S$ 127,000 fine" 307:
Yvonne Ong was fined $ 20,000 for allowing underpayment of the company's workers in 2013 and 2014.
288: 680:"Pastry chain Twelve Cupcakes pleads guilty to underpaying foreign employees for nearly two years" 564: 908:"Twelve Cupcakes wages case: Co-founder Jaime Teo fined $ 65,000 for role in underpaying staff" 461: 274:
Twelve Cupcakes introduced the popular Honey Cakes in November 2015 and brownies in July 2016.
1022:"Sister of ex-radio DJ Daniel Ong fined $ 20k for allowing Twelve Cupcakes to underpay staff" 299:
Twelve Cupcakes was accused of underpaying its foreign workers between 2017 and 2019 by the
8: 965:"Former radio DJ Daniel Ong fined $ 65,000 over underpaid workers at Twelve Cupcakes" 223: 68: 46: 820:"Twelve Cupcakes founders Daniel Ong and Jaime Teo charged with employment offences" 877:"Twelve Cupcakes co-founder Jaime Teo pleads guilty to underpaying foreign workers" 737:"Twelve Cupcakes fined $ 119,500 over multiple counts of underpaying its employees" 230: 243: 36: 631:"Twelve Cupcakes displays articles about itself on website; SPH demands payment" 400: 192:
based chain of cupcakery selling cupcakes. It was co-founded by Singaporean DJ
150: 1171: 991:"Twelve Cupcakes co-founder Daniel Ong fined for underpaying foreign workers" 934:"Twelve Cupcakes co-founder Jaime Teo fined for underpaying foreign workers" 213: 561:"Dulce and Sucre Opens + F&B Entrepreneurship Lessons With Daniel Ong" 654:"Twelve Cupcakes accused of underpaying 8 foreign employees over 2 years" 193: 160: 78: 25: 375: 268: 264: 189: 121: 116: 763:"Twelve Cupcakes fined S$ 119,500 for underpaying foreign employees" 455:"Jamie Teo and the Magical story of Mr Handsome's Twelve Cupcakes" 1157: 429:"Singapore celebrities open third cupcake outlet in Klang Valley" 255: 1078:"Food workers union announces plans to unionise Twelve Cupcakes" 513:"Twelve Cupcakes sold to Indian tea company for S$ 2.5 million" 137: 587:"Dulce And Sucre – Twelve Cupcakes Opens A New Dessert Cafe" 354:"Dulce And Sucre – Twelve Cupcakes Opens A New Dessert Cafe" 174: 536:"Indian tea company buys over Twelve Cupcakes chain" 246:. It converted to a Twelve Cupcakes outlet in 2015. 1103:"Twelve Cupcakes Employees Vote in Favour of Union" 1169: 609:"Dulce and Sucre: Buy 1 Get 1 Free Sweet Treats" 460:. Guardian Feeling. January 2012. Archived from 294: 563:. Yahoo Singapore. 4 July 2014. Archived from 1047:"Plans to unionise Twelve Cupcakes under way" 487:"[Interview] Cupcake Queen Jaime Teo" 1130:"Twelve Cupcakes to join food workers union" 489:. Poached Mag. 30 March 2013. Archived from 332:"Dhunseri Group takes over Twelve Cupcakes" 282: 24: 1183:Singaporean companies established in 2011 931: 423: 421: 1019: 905: 848: 791: 734: 254:Twelve Cupcakes features 60 flavours of 212: 553: 334:. Economic Times India. 24 January 2017 217:Twelve Cupcakes cupcakes in a box of 3. 1170: 792:Alkhatib, Shaffiq (29 December 2020). 418: 249: 1193:Food and drink companies of Singapore 849:Alkhatib, Shaffiq (4 February 2021). 735:Alkhatib, Shaffiq (12 January 2021). 611:. Money Digest Singapore. 5 July 2015 19:Twelve Cupcakes International Pte Ltd 651: 1127: 1075: 988: 962: 932:Abu Baker, Jalelah (9 March 2021). 874: 817: 760: 703: 677: 533: 515:. Channel NewsAsia. 24 January 2017 13: 1053:. 16 February 2021. Archived from 1020:Alkhatib, Shaffiq (27 July 2021). 906:Alkhatib, Shaffiq (9 March 2021). 236: 14: 1209: 1151: 678:Low, Dominic (10 December 2020). 1178:2011 establishments in Singapore 1163:Dulce and Sucre official website 652:Tang, Louisa (23 October 2020). 534:Goh, Kenneth (24 January 2017). 1121: 1095: 1069: 1039: 1013: 982: 956: 925: 899: 868: 842: 818:Lam, Lydia (29 December 2020). 811: 785: 754: 728: 704:Lam, Lydia (10 December 2020). 697: 671: 645: 623: 601: 589:. Daniel Food Diary. 2 May 2014 579: 1128:Ang, Qing (26 February 2021). 1076:Ang, Qing (16 February 2021). 875:Lam, Lydia (4 February 2021). 761:Lam, Lydia (12 January 2021). 527: 505: 479: 447: 393: 368: 346: 324: 312:National Trades Union Congress 277: 1: 317: 295:Underpayment of foreign staff 7: 633:. Tech in Asia. 6 July 2012 356:. OMY Singapore. 2 May 2014 58:; 13 years ago 10: 1214: 989:Lam, Lydia (21 May 2021). 963:Sun, David (21 May 2021). 208: 169: 159: 149: 130: 107: 97: 85: 74: 52: 42: 32: 23: 289:Singapore Press Holdings 283:Singapore Press Holdings 259:and other baked items. 200: 218: 1188:Bakeries of Singapore 216: 301:Ministry of Manpower 1057:on 16 February 2021 567:on 18 December 2014 493:on 18 December 2014 250:Products and stores 99:Number of locations 20: 1198:Singaporean brands 1109:. 26 February 2021 887:on 4 February 2021 830:on 26 January 2021 773:on 12 January 2021 716:on 26 January 2021 405:Twelve Cupcakes HK 380:Twelve Cupcakes SG 219: 18: 1134:The Straits Times 1082:The Straits Times 1026:The Straits Times 969:The Straits Times 912:The Straits Times 855:The Straits Times 798:The Straits Times 741:The Straits Times 684:The Straits Times 540:The Straits Times 435:. 14 January 2014 183: 182: 69:Novena, Singapore 47:Food and Beverage 1205: 1158:Official website 1145: 1144: 1142: 1140: 1125: 1119: 1118: 1116: 1114: 1099: 1093: 1092: 1090: 1088: 1073: 1067: 1066: 1064: 1062: 1043: 1037: 1036: 1034: 1032: 1017: 1011: 1010: 1008: 1006: 997:. 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Retrieved 326: 309: 305: 298: 286: 273: 261: 253: 240: 228: 220: 204: 185: 184: 161:Subsidiaries 86:Headquarters 33:Company type 15: 1139:10 December 1113:10 December 1087:10 December 1061:10 December 1031:10 December 1005:10 December 974:10 December 948:10 December 917:10 December 891:10 December 860:10 December 834:10 December 803:10 December 777:10 December 746:10 December 720:10 December 689:10 December 663:10 December 637:18 December 593:18 December 571:18 December 545:10 December 497:18 December 471:18 December 410:10 December 401:"Locations" 385:10 December 360:18 December 278:Controversy 142:Baked goods 109:Area served 1172:Categories 318:References 267:and 35 in 194:Daniel Ong 79:Daniel Ong 287:In 2012, 269:Singapore 265:Hong Kong 222:Mall, in 190:Singapore 122:Singapore 117:Hong Kong 92:Singapore 519:15 March 433:The Star 376:"Stores" 338:15 March 256:cupcakes 131:Products 43:Industry 615:3 April 439:3 April 209:History 170:Website 75:Founder 61: ( 53:Founded 224:Novena 151:Parent 658:Today 465:(PDF) 458:(PDF) 188:is a 1141:2021 1115:2021 1107:NTUC 1089:2021 1063:2021 1033:2021 1007:2021 976:2021 950:2021 919:2021 893:2021 862:2021 836:2021 805:2021 779:2021 748:2021 722:2021 691:2021 665:2021 639:2014 617:2016 595:2014 573:2014 547:2021 521:2017 499:2014 473:2014 441:2016 412:2021 387:2021 362:2014 340:2017 201:Name 177:.com 63:2011 56:2011 1051:CNA 995:CNA 938:CNA 881:CNA 824:CNA 767:CNA 710:CNA 231:S$ 1174:: 1132:. 1105:. 1080:. 1049:. 1024:. 993:. 967:. 936:. 910:. 879:. 853:. 822:. 796:. 765:. 739:. 708:. 682:. 656:. 538:. 431:. 420:^ 403:. 378:. 271:. 103:40 1143:. 1117:. 1091:. 1065:. 1035:. 1009:. 978:. 952:. 921:. 895:. 864:. 838:. 807:. 781:. 750:. 724:. 693:. 667:. 641:. 619:. 597:. 575:. 549:. 523:. 501:. 475:. 443:. 414:. 389:. 364:. 342:. 65:)

Index


Private company
Food and Beverage
Novena, Singapore
Daniel Ong
Hong Kong
Singapore
Coffee beverages
Parent
Subsidiaries
twelvecupcakes.com
Singapore
Daniel Ong

Novena
S$
Orchard Gateway
cupcakes
Hong Kong
Singapore
Singapore Press Holdings
Ministry of Manpower
National Trades Union Congress
"Dhunseri Group takes over Twelve Cupcakes"
"Dulce And Sucre – Twelve Cupcakes Opens A New Dessert Cafe"
"Stores"
"Locations"


"Singapore celebrities open third cupcake outlet in Klang Valley"

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