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Tie-in

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Tie-ins are considered an important part of the revenue-stream for any major media release, and both planning and licensing for such works often begins at the very earliest stages of creating such a property. Tie-ins provide both an important way of generating additional income from a property, and a
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or story collections inspired by the property, or republished previously existing books, such as the novels on which a media property was based, with artwork or photographs from the property. According to publishing industry estimates, about one or two percent of the audience of a film will buy its
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noted the flourishing market for TV series tie-in novels, coinciding with the increasing cultural significance of quality television series. The increasing number of previously established novelists taking on tie-in works has also been credited with these works gaining a "patina of respectability"
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The lineage of tie-in works can be quite convoluted; for example, a novelization might be done of a video game, which was based on a television series, based on a film, based on a comic book which was the original media property. In several cases, a novelization has been released based on a movie
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A novelization is a derivative novel that adapts the story of a work created for another medium, such as a film, TV series, comic strip or video game. Film novelizations were particularly popular before the invention of home video, but continue to find commercial success as part of marketing
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These tie-ins can be considered as forms of "free advertising", as they create more exposure for the media property. Tie-ins need not have a direct association with the property; for example, a particular pizza company can offer coupons that are associated with the
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films, but that specific pizza company itself does not necessarily have to appear in the films. By this association, however, the pizza company is exposed to a bigger audience. If a media property does well, the tie-ins gain that positive exposure as well.
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film franchises. Although increasingly also a domain of previously established novelists, tie-in writing has the disadvantages, from the writers' point of view, of modest pay, tight deadlines and no ownership in the intellectual property created.
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Tie-in products may also have a documentary or supplemental character, such as "making-of" books documenting the creation of a media property. Tie-in products also include other types of works based on the media property, such as
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which was in turn adapted from an original novel. In such cases, it is not uncommon to see the novelization and a film release of the original novel side by side on the same shelf.
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Wasko, Janet, Mark Phillips, and Chris Purdie. 1993. "Hollywood Meets Madison Avenue: The Commercialization of US Films". Media, Culture & Society 15(2): 271-293.
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campaigns for major films. They are often written by accomplished writers based on an early draft of the film's script and on a tight deadline.
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film series, where one reviewer criticised some of the game's missions and side-quests as being unrelated to the film's storyline.
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novelization, making these relatively inexpensively produced works a commercially attractive proposition in the case of
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Tie-in books are sometimes reprints of novels rebranded to tie in with their film adaptation. As an example, after
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may be published featuring the adapted story, as well as other stories from the same author; for example, while
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See You in the Funny Pages — Comic books enter the gift market: are pop culture gifts coming of age?
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after having previously been disregarded in literary circles as derivative and mere merchandise.
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used primarily to generate additional income from that property and to promote its visibility.
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way of satisfying the desires of fans who enthusiastically support a popular media property.
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based on popular films of the era. It later adopted a more traditional nonfiction format.
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based on the original work; for example, the many books, comics and video games set in an
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Film license video games have a reputation for being of poor quality; for example,
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work is a work of fiction or other product based on a media property such as a
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being one of the few exceptions. One of the first movie tie-in games, Atari's
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issue 60, December 1990; at The Your Sinclair the Rock 'n' Roll Years
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recordings, video games, or merchandise including toys and clothing.
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The Midas Formula. How to create a billion-dollar movie franchise.
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Common tie-in products include literary works, which may be
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are tie-in licences for films, television series or books.
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For the meaning of the term in U.S. college football, see
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Tie-in works may also tell new stories in the form of
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The International Association of Media Tie-in Writers
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Index

Tie-ins
Bids to college bowl games
film
video game
television series
board game
web site
role-playing game
literary property
cross-promotion

TV series
South Park
novelizations
novels
blockbuster
soundtrack
Novelization
Roderick Thorp
Nothing Lasts Forever
Die Hard
Philip K. Dick
Do Androids Dream of Electric Sheep?
Blade Runner
short fiction
Stephen King
Apt Pupil
the eponymous film
Different Seasons
Minority Report

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