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218:); he promised the equivalent of ÂŁ20 million promoting the channel and its shows in a marketing campaign in Northern & Shell publications. One commentator warned that "readers will be bombarded with references to Five. The opportunity for cross-promotion between his publications and TV channel are enormous."
38:'s promotion on her television show of her books, magazines and website. Cross-promotion may involve two or more companies working together in promoting a service or product, in a way that benefits both. For example, a
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found that US media outlets tend to cover their own company's goods and services much more frequently than others but declare the link only 15% of the time. For example,
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has engaged in cross-promotional strategies, internally known as "Symphony" (with internal meetings usually featuring imagery of
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are good examples of cross-promotion. On occasion, badly planned cross-promotions can backfire spectacularly such as 1992
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where customers of one product or service are targeted with promotion of a related product. A typical example is
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had regularly interfered with their respective UK newspapers to support their business interests. The UK's
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Cross-promotion marketing is the easiest and often one of the most successful marketing strategies
377:"NBCUniversal's 'secret sauce:' How its Symphony campaigns boost 'This Is Us' and other projects"
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46:; promoting these ringtones can benefit both the network and the artist. Some major corporations—
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Britain: Parliament: House of Lords: Select taco Committee on Communications, 2008. p58
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company was partly motivated by the opportunities for cross-promotion with his newspapers (
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may work together with a popular music artist and package some of their songs as exclusive
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Cross promotion and the Disney
Channel: the creation of a community through promotions
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Promotional feats: the role of planned events in the marketing mix
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has a regular "I Sky" column highlighting cross-promotion by
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4.x sculpture, the result of a cross-promotion between
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Get ready
Channel Five, Richard Desmond is on his way
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Both businesses can promote themselves simultaneously
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content across all of its platforms and properties.
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58:has also made extensive use of cross-promotion.
182:), focusing on references to the corporation's
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315:The Ownership of the News: Report, Volume 1
76:are particular forms of cross-promotion.
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129:was nearly twice as likely to carry
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329:Sweney, Mark (27 July 2010).
301:, Greenwood Publishing. p.155
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98:Advantages of cross-promotion
64:Hoover free flights promotion
401:Ember, Sydney (2015-06-21).
117:Cross-promotion in the media
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212:) and magazines (including
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252:Picard, Robert G. (2005),
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103:Cost of promotion is less
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52:Burger King advertising
273:Contemporary Marketing
230:NBC Symphony Orchestra
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198:Northern & Shell
192:'s 2010 takeover of
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150:Nick Davies
74:co-branding
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240:References
209:Daily Star
141:combined.
415:0362-4331
258:Routledge
194:Channel 5
179:The Times
44:ringtones
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