175:, Thrive was conceived when the founders noticed that their twenty and thirty-something peers had little access to credible financial planning. After entering private beta in early 2008, it was formally launched at Finovate 08 in October 2008 and reached the "$ 100 million under management" benchmark in less than two weeks. Thrive was acquired in full by
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Thrive has publicly spoken out against the policies of financial institutions that provide a higher standard of service to the wealthy, citing data from a company survey of 730 people that shows that the rich have access to lower fees, better interest rates, lower closing costs, and more services,
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in
February 2009 but much of the original development team remained in place until May 2010, when the last of the original team members departed from LendingTree. In July 2009, in sync with LendingTree's rebranding effort, Thrive created a white-labeled version of the site called
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Thrive experts are frequently cited in the media giving commentary on financial issues, including splurge spending, the psychology behind "Free", and the interaction between the economy and technology. Key experts include Co-founder
Avinash Karnani on
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including financial guidance, enhanced customer support, and concierge services. On April 30, 2009, Thrive was on
Capitol Hill advocating for increased federal support for financial education as part of the
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Enhanced budgeting, termed "behavioral budgeting", that is based on the concept of "actions". The budget tells users what they can do each week and month, based on their individual spending habits and goals.
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Brings together checking, savings, credit card, CD, investment, retirement, loans, and other financial accounts into a single, automatically updating interface.
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in
February 2009. Despite the acquisition, however, development remains based in New York City and continues to be staffed by the original team.
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advice to offer personalized guidance, based on transactions pulled from a user's loan, bank, and credit card accounts. It was acquired by
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and specifically targeting people in their 20s and 30s. The service offered online money management and planning, as well as using
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292:. The sites are functionally identical, with MoneyRight being a version of Thrive skinned as LendingTree's budgeting site.
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PR Newswire (2009). "LendingTree and Thrive to
Participate in Financial Literacy Day on Capitol Hill on April 30 ",
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Dedicated customer support, including a toll-free phone number (1.888.831.4080) and non-form email response (
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Entire site, including advice, presented with minimal technical terminology: in "plain
English".
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Parr, B. (2009). "LendingTree
Launches MoneyRight to Challenge Mint in Personal Finance",
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in 2009, and its original branded website was permanently shut down on June 3, 2011.
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Fitzpatrick, J. (2009). "Thrive
Analyzes Your Financial Data and Offers Advice",
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Actionable, step-by-step advice to help users improve their finances.
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LendingTree LLC To Shut Down Online Money
Management Site Thrive
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Needleman, R. (2008). "Thrive gives automated financial advice",
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Wauters, R. (2009). "Tree.com
Acquires Mint Competitor Thrive"
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De Avila, J. (2008). "Putting Your Money Where Your Mouse Is",
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Grant, K. (2008). "9 Sites That Help With Everyday Budgeting",
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Wauters, R. (2009). "Tree.com Acquires Mint Competitor Thrive"
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Online financial services companies of the United States
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Berg, S. Z. (2009). "Your Money", Consumers Digest, 2009
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Founded by Avinash Karnani and Ori Schnaps in 2006 as a
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Lanham, R. (2009). "Giving the recession the finger",
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New features are released on a roughly monthly basis.
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Thrillist Nation(2008). "Investing World Gone Mad",
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Thrive user talking about the system on NBC (video)
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188:Financial Health Score to help users monitor their
425:Kamenetz, A. (2009). "Investing World Gone Mad",
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527:TechCrunch
415:SmartMoney
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332:Lifehacker
318:References
290:MoneyRight
273:Jump$ tart
237:technology
102:Doug Lebda
78:Key people
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225:economics
146:web-based
539:Mashable
454:Archived
296:See also
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183:Features
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53:Software
41:Industry
167:History
126:Website
59:Founded
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