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published the article "How to Build a Custom PC for
Editing, Gaming or Coding" with a companion YouTube video entitled "How we Built a $ 2000 Custom Gaming PC". The video was criticized for containing errors on almost every step presented by its host, Stefan Etienne, such as applying a liberal amount
545:
rebranded and redesigned its website in
September 2022 with a sharper, more simplistic logo, more colorful visual design, and new typefaces. Its new home page format resembled a Twitter feed, incorporating external conversations from social media and reporting from other publications. The new format
810:
s video, alleging copyright infringement. YouTube took down two of the videos, uploaded by YouTube channels BitWit and ReviewTechUSA, while applying a copyright "strike" to these two channels. YouTube later reinstated the two videos and retracted the copyright "strikes" after a request from
325:
and staffers Paul Miller, Ross Miller, Joanna Stern, Chris
Ziegler, as well as product developers Justin Glow and Dan Chilton. In early April 2011, Topolsky announced that their unnamed new site would be produced in partnership with sports news website
700:
blog, launched in 2016, has amassed nearly one million
Facebook followers and debuted a live show on Twitter in October 2017. The blog's videos average more than 465,000 views, and Jake Kastrenakes serves as editor-in-chief, as of 2017. Also in 2016,
531:
channel, which had more than 638,000 subscribers and 30 million views by
January 2019. The channel received more than 5.3 million views in November 2018 alone. As of August 2023, the channel has over 100 million views and 1.15 million subscribers.
836:
collaborated with
Etienne in a video entitled "Fixing the Verge PC build", to rectify the mistakes thereof. In it, Etienne admitted not being an experienced builder at the time (having built only four computers at that point, with
431:
launched
November 1, 2011, along with an announcement of a new parent company: Vox Media. According to the company, the site launched with 4 million unique visitors and 20 million pageviews. At the time of Topolsky's departure,
3019:
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Ziegler had actively worked on stories throughout July while also employed by Apple. After he fell silent in August, The Verge tried to get in touch with him since they were 'in the dark and concerned for
370:), said in a 2011 interview that though the company had started out with a focus on sports, other categories including consumer technology had growth potential for the company. Development of Vox Media's
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were broadcast, with the most recent episode going out on
November 10, 2012. On May 24, 2013, it was announced that the show would return under a new weekly format, alongside a new logo and theme tune.
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launched a new section called "This Is My Next", edited by former editor David Pierce, as a buyer's guide for consumer electronics. By 2022, this section had been retitled simply "Buying Guide".
339:
similar interest in the future of publishing, including what he described as their beliefs in independent journalism and in-house development of their own content delivery tools. SB Nation's
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400:. By August 2011, the site had reached 1 million unique visitors and 3.4 million page views. By October 2011, the site had 3 million unique views per month and 10 million total page views.
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is unclear regarding this type of situation, "the one legal precedent ... suggests ... that this kind of video is solidly within the bounds of copyright's fair use doctrine."
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in 2015. By 2016, the website's advertising had shifted from display advertisements, matched with articles' contents, to partnerships and advertisements adjusted to the user.
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saw an overlap in the demographics of the two sites and an opportunity to expand SB Nation's model. Bankoff previously worked at AOL in 2005, where he led their
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Editor-in-chief Nilay Patel hosts a weekly interview podcast called
Decoder. On February 8th, 2024, Patel announced Decoder would now do two episodes per week.
2914:
2403:
1450:
2052:
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1514:
570:. The inaugural episode was November 4, 2011. It included a video stream of the hosts. A second weekly podcast was introduced on November 8, 2011. Unlike
535:
In March 2022, Dieter Bohn announced his resignation from The Verge in his position of
Executive Editor, and that he would be moving to a new position at
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editor Nilay Patel, although Patel acknowledged that he agreed with the legal argument that led to their removal. Timothy B. Lee of
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had 14 million unique visitors. Vox Media overall doubled its unique visitors to about 15 million during the last half of 2012.
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236:
The website was launched on November 1, 2011, and uses Vox Media's proprietary multimedia publishing platform Chorus. In 2014,
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was unwilling to hear from him to address what he saw were editing issues, insisting that the video be uploaded regardless.
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745:, hosted and produced by Lauren Goode, debuted in 2017 and was recognized in the "Technology" category at the 47th annual
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321:, the company behind that website, to start a new gadget site. The other departing editors included managing editor
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On May 8, 2013, editor-in-chief Topolsky announced Verge Video, a website that contains the video backlog from
2075:
1370:"SB Nation Sacks AOL in Raid of Former Engadget Team for Competing New Tech Site, As AOL Zeroes in on New EiC"
3491:
3481:
1115:
458:
editor Katie Drummond leading the effort. Patel replaced Topolsky as editor-in-chief in mid-2014. Journalist
2717:
3391:
3016:"The Verge issues copyright claims against multiple YouTube videos criticizing its infamous PC build video"
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2300:
3466:
2625:
2238:
440:
had 12 former Engadget staffers working with Topolsky at the time of launch. It hired Tom Warren, former
406:
listed the site in its Best Blogs of 2011, calling the prototype site "exemplary". The site closed upon
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onto the processor as opposed to a small amount. An online harassment campaign against Etienne ensued.
2176:
1985:"As The Verge turns five, here's how it's thinking about building a news site for the distributed age"
3461:
3178:
735:
371:
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2019:"Also, our logo and branding was done by the amazing Area 17. Super talented people! www.area17.com"
68:
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launched version 3.0 of its news platform, offering a redesigned website along with the new logo.
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1324:
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editor-in-chief and WinRumors blogger, as their new United Kingdom based senior editor. In 2013,
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20:
2018:
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podcast hosted by Patel, Paul Miller, and himself would continue at an interim site called
226:
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8:
3370:
3266:
1445:
3117:
2781:"BRIEF-Vox Media and Twitter parterning to live stream CES programs hosted by The Verge"
3501:
3451:
3203:
3131:
2718:"'We've learned a playbook': How The Verge used Facebook video to grow Circuit Breaker"
1926:
1403:
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visual design for its fifth anniversary in November 2016. Its logo featured a modified
1708:
1256:"Exclusive: Engadget's Top Editors Topolsky and Patel Exit From AOL's Giant Tech Site"
1086:"A Closer Look At Chorus, The Next-Generation Publishing Platform That Runs Vox Media"
3283:
3259:
1542:
885:
861:
501:
244:
and Dieter Bohn executive editor; Helen Havlak was named editorial director in 2017.
2985:"Creator of the Verge's infamous PC building video revisits where it all went wrong"
3420:
3398:
1329:
1138:"Nilay Patel becomes Editor-in-Chief of The Verge, Dieter Bohn is Executive Editor"
991:
822:
497:
454:
76:
2843:
604:, launched in 2017 and co-hosted by Ashley Carman and Kaitlyn Tiffany, received a
519:
since July. Helen Havlak was promoted to editorial director in mid-2017. In 2017,
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for the year 2012 including awards for Best Writing (Editorial), Best Podcast for
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528:
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314:
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build being his first on camera), and revealed that before the video went live,
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fired deputy editor Chris Ziegler after it learned that he had been working for
256:, Best Visual Design, Best Consumer Electronics Site, and Best Mobile News App.
3425:
3377:
1712:
1677:
724:
643:
627:
605:
2144:"The Verge Is Rethinking the Way Tech Product Reviews Are Done With Guidebook"
3445:
3326:
2076:"A high-level editor at a top tech blog secretly worked for Apple for months"
782:
651:
587:
459:
218:
72:
57:
1838:
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acquisition. Other news outlets viewed the partnership as positive for both
225:. The website publishes news, feature stories, guidebooks, product reviews,
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3213:
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1804:
1634:
1365:
1251:
1219:
817:
249:
210:
650:. The first episode was recorded on Monday, November 14, 2011, with guest
283:
192:
37:
3168:
2749:"USA and The Verge Team Up for a Weekly Live Digital Mr. Robot Aftershow"
1408:
702:
340:
322:
237:
125:
107:
2812:"Vox Media Draws Inspiration From Editorial Brands for New Series Slate"
2599:
2844:"47th Annual Northern California Area Emmy Award Nominations Announced"
1889:"The Verge Launches Verge Science, Names Wired's Katie Drummond Editor"
1413:
667:
523:
launched "Guidebook" to host technology product reviews. In May 2018,
516:
3188:
832:
Nearly three years after the erroneous build, PC builder and YouTuber
481:
3320:
3243:
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3173:
3154:
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911:
796:
719:
714:
635:
363:
328:
269:
222:
112:
89:
2570:"'On The Verge' arrives on Monday, November 14th with Matias Duarte"
3218:
1922:"Bloomberg Hires a Founder of The Verge to Lead Online Initiatives"
1639:
is "Building a Great Media Company" – Launches Interim Site for ex-
826:
803:
takedown notice, requesting that YouTube remove videos critical of
663:
355:
303:
1839:"The Raid on AOL: How Vox Pillaged Engadget And Founded An Empire"
1404:"Engadget's Topolsky, Former Editors Starting New Rival Tech Site"
1246:
1244:
1242:
880:
1870:"Say hello to our new UK senior editor, Tom Warren of WinRumors!"
765:
563:
230:
53:
1018:"Three lessons news sites can take from the launch of The Verge"
3333:
3307:
2753:
2427:"Pixel Buds review, OnePlus 5T, and iPhone X a few weeks later"
2367:
2148:
2115:
1954:"Refreshing The Verge: how does this thing make money, anyway?"
1893:
1670:"Vox Media Names First COO as Focus Turns to Video, Native Ads"
1605:"The Engadget Team Is Starting A New Tech Blog Under SB Nation"
1509:
1239:
1161:
697:
536:
441:
374:(CMS), Chorus, was led by Trei Brundrett, who later became the
2911:"The Future of, the Verge's new show, is streaming on Netflix"
1775:"Welcome to This Is My Next, your buying guide for the future"
670:. The show's first episode was released on November 15, 2011.
2111:"The Verge Names Helen Havlak Editorial Director, Promotes 3"
1157:"The Verge Names Helen Havlak Editorial Director, Promotes 3"
3123:
136:
3208:
3111:
2332:"The Verge Mobile Podcast, live at 4:30PM ET / 9:30PM GMT!"
1397:
1395:
1360:
1358:
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entertainment show, and its format is similar to that of a
600:
podcast was named among iTunes's best of 2015. The podcast
186:
954:
318:
1392:
1349:
1325:"Engadget Editor Paul Miller Resigns Over 'The AOL Way'"
608:
in the "This Week in Tech Technology Category" in 2018.
3043:"A note about YouTube copyright strikes from Vox Media"
1215:"People's Voice Winner, Nominee: The Verge's Vergecast"
1011:
1009:
2363:"The Verge Comes Up with the Podcast Name of the Year"
1832:
1830:
1538:"AOL Defector Blasts 'Content Farming' and 'SEO Spam'"
351:
and Topolsky's staff, and negative for AOL's outlook.
310:
s writers, editors, and product developers, including
2881:"Our new video series Space Craft launches next week"
2177:"How Vox Media's Verge Science is growing on YouTube"
951:"With The Verge, SB Nation looks beyond just gadgets"
907:"NBCUniversal takes $ 200 million stake in Vox Media"
2982:
1053:"The Outline and the curse of media venture capital"
1006:
2943:"Vox lawyers briefly censored YouTubers who mocked
1827:
2396:"Vox Media in the News: Week of December 21, 2015"
332:, debuting some time in the fall. Topolsky lauded
2270:"The VergeCast, live at 6:30PM ET / 10:30PM GMT!"
1505:"Engadget Defection Exposes AOL's Major Weakness"
723:. In December, Twitter and Vox Media announced a
626:On August 6, 2011, in an interview with the firm
3443:
2687:"Vox Media Tries Something Old on Something New"
2239:"The Verge goes after Twitter with new redesign"
821:described this controversy as an example of the
388:Following news of his untitled partnership with
2851:San Francisco / Northern California Emmy Awards
1567:
1565:
1441:"AOL Loses Original Engadget Team to SB Nation"
1112:"Richard Edelman – 6 A.M.: The Verge Is Coming"
747:San Francisco / Northern California Emmy Awards
980:
978:
976:
3139:
771:
646:series. After its launch, the show was named
546:will, in part, reduce aggregation reporting.
2787:. Reuters. December 15, 2016. Archived from
1562:
1323:Gobry, Pascal-Emmanuel (February 19, 2011).
301:Between March and April 2011, up to nine of
2301:"The Verge Mobile Podcast 001 – 11.09.2011"
987:"Vox Media Acquires Tech News Site Re/code"
973:
392:in April 2011, Topolsky announced that the
3146:
3132:
3116:
3074:"Vox Media targets YouTuber that parodied
3034:
2983:Andy Chalk published (September 8, 2021).
2978:
2976:
2974:
1982:
1702:
1700:
1698:
1474:"Staff of AOL's Engadget Leaving en Masse"
1401:
757:, hosted by science reporter Loren Grush.
36:
16:American technology news and media website
1737:
1535:
1191:. Winners.WebbyAwards.com. Archived from
984:
2174:
2141:
2108:
1887:Kaufman, Alexander C. (April 17, 2013).
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1471:
1154:
944:
942:
940:
938:
936:
934:
904:
578:was primarily focused on mobile phones.
480:
3477:Internet properties established in 2011
2971:
2715:
2684:
2544:"Welcome to the first Thursday Decoder"
2249:from the original on September 14, 2022
2236:
2208:"A heartfelt farewell from Dieter Bohn"
1983:Lichterman, Joseph (November 1, 2016).
1919:
1886:
1836:
1706:
1695:
1571:
1364:
1250:
948:
275:Original The Verge wordmark (2011–2016)
3444:
3087:from the original on February 17, 2019
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2959:from the original on February 19, 2019
2936:
2934:
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2891:from the original on February 20, 2019
2809:
2666:from the original on December 28, 2016
2580:from the original on November 23, 2012
2493:from the original on December 22, 2018
2467:from the original on December 22, 2018
2437:from the original on December 22, 2018
2424:
2393:
2375:from the original on December 21, 2018
2361:Horgan, Richard (September 25, 2015).
2360:
2280:from the original on November 23, 2012
2123:from the original on December 23, 2018
2073:
1999:from the original on February 26, 2018
1934:from the original on November 30, 2018
1901:from the original on December 21, 2018
1868:Topolsky, Joshua (December 13, 2011).
1502:
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1420:from the original on February 24, 2012
1227:from the original on December 12, 2021
1050:
1015:
681:
469:editing team after Vox Media acquired
3127:
3040:
2941:Lee, Timothy B. (February 20, 2019).
2878:
2824:from the original on January 25, 2021
2746:
2728:from the original on January 14, 2019
2697:from the original on January 13, 2019
2541:
2523:from the original on December 1, 2021
2406:from the original on January 23, 2016
2342:from the original on October 18, 2012
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2311:from the original on October 21, 2012
2298:
2187:from the original on January 24, 2019
2156:from the original on December 8, 2018
2055:from the original on November 2, 2016
2025:from the original on February 2, 2016
1743:"Best Blogs of 2011: This Is My Next"
1667:
1602:
1453:from the original on October 25, 2013
1322:
1083:
1051:Ingram, Mathew (September 13, 2018).
931:
760:In 2022, The Verge produced the show
289:Second The Verge wordmark (2016–2022)
2761:from the original on January 8, 2019
2567:
2457:"Winners of the 2018 Podcast Awards"
2425:Marino, Andrew (November 17, 2017).
2394:Rogoff, Andrea (December 22, 2015).
2237:Fischer, Sara (September 13, 2022).
2205:
2086:from the original on January 4, 2017
1815:from the original on August 29, 2023
1785:from the original on August 29, 2023
1683:from the original on August 29, 2023
1649:from the original on August 30, 2012
1304:from the original on January 3, 2017
1286:
1169:from the original on August 29, 2023
1065:from the original on August 29, 2023
1032:from the original on August 29, 2023
949:Roberts, Daniel (October 26, 2011).
919:from the original on August 29, 2023
3072:Knight, Shawn (February 14, 2019).
3053:from the original on April 20, 2020
2940:
2929:
2142:Grinapol, Corinne (July 24, 2017).
2109:Grinapol, Corinne (June 19, 2017).
1964:from the original on April 14, 2018
1719:from the original on March 12, 2014
1707:Edelman, Richard (August 2, 2011).
1484:from the original on April 29, 2013
1402:Albanesius, Chloe (April 4, 2011).
1155:Grinapol, Corinne (June 19, 2017).
1016:Benton, Joshua (November 1, 2011).
905:Woodyard, Chris (August 12, 2015).
13:
3041:Patel, Nilay (February 15, 2019).
2917:from the original on July 16, 2023
2860:from the original on June 13, 2018
2489:. People's Choice Podcast Awards.
2218:from the original on March 4, 2022
2074:Carson, Biz (September 23, 2016).
1837:Lincoln, Kevin (January 9, 2012).
1550:from the original on June 17, 2013
1092:from the original on June 14, 2017
961:from the original on April 1, 2013
825:, saying that while law regarding
381:
14:
3513:
3457:American technology news websites
3103:
3022:from the original on July 6, 2019
3014:Medley, Sam (February 15, 2019).
2995:from the original on June 3, 2022
2636:from the original on June 7, 2013
2542:Patel, Nilay (February 8, 2024).
2299:Wolbe, Trent (November 9, 2011).
2267:
2175:Peterson, Tim (January 7, 2019).
1849:from the original on May 13, 2013
1668:Smith, Gerry (February 6, 2017).
1572:Blodget, Henry (March 12, 2011).
1536:Bercovici, Jeff (April 4, 2011).
1517:from the original on June 1, 2013
1337:from the original on May 13, 2013
1268:from the original on May 14, 2013
1140:. Vox Media. 2013. Archived from
985:Greenberg, Julia (May 26, 2015).
582:also launched the weekly podcast
3187:
2879:Grush, Loren (August 11, 2017).
2716:Willens, Max (October 6, 2017).
2685:Herrman, John (April 24, 2016).
2606:from the original on May 4, 2013
2330:Savov, Vlad (November 8, 2011).
1993:Nieman Foundation for Journalism
1615:from the original on May 2, 2013
1584:from the original on May 2, 2013
1503:Ingram, Mathew (April 4, 2011).
1472:Bazilian, Emma (April 4, 2011).
1380:from the original on May 5, 2013
1026:Nieman Foundation for Journalism
879:
867:
855:
614:
448:launched a new science section,
282:
268:
3065:
3007:
2903:
2872:
2836:
2810:Jarvey, Natalie (May 8, 2017).
2803:
2773:
2740:
2709:
2678:
2648:
2618:
2592:
2568:Mumm, Chad (November 7, 2011).
2561:
2535:
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2354:
2323:
2292:
2261:
2230:
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2135:
2102:
2067:
2037:
2011:
1976:
1946:
1920:Somaiya, Ravi (July 24, 2014).
1913:
1880:
1861:
1797:
1767:
1731:
1661:
1627:
1596:
1529:
1496:
1465:
1439:Rovzar, Chris (April 4, 2011).
1432:
1316:
1280:
1207:
1181:
788:In February 2019, lawyers from
662:, but it is broadcast over the
619:
476:
2747:Lynch, Jason (July 11, 2016).
2206:Bohn, Dieter (March 4, 2022).
1148:
1130:
1104:
1077:
1044:
898:
413:s launch on November 1, 2011.
1:
3153:
2626:"On The Verge is coming back"
2487:"2018 Podcast Awards Winners"
1114:. Edelman.com. Archived from
891:
3392:Whose Vote Counts, Explained
1781:. Vox Media. June 11, 2014.
1603:Yarow, Jay (April 3, 2011).
711:Mr. Robot Digital After Show
7:
3487:Mass media in New York City
1574:"Engadget Editors Quit AOL"
1292:"No Longer Shackled by AOL"
1084:Eldon, Eric (May 7, 2012).
848:
638:announced it was launching
602:Why'd You Push That Button?
554:
10:
3518:
3081:s terrible PC build video"
2662:. Vox Media. May 8, 2013.
2021:. Twitter. July 18, 2011.
1805:"Buying Guide - The Verge"
1643:Crew, Sets up Shop in NYC"
1058:Columbia Journalism Review
772:PC Build guide controversy
717:for the television series
549:
296:
259:
18:
3408:
3352:
3196:
3185:
3161:
2656:"Introducing Verge Video"
1189:"Searching for the verge"
736:Consumer Electronics Show
562:broadcasts a live weekly
423:
372:content management system
185:
177:
159:
151:
143:
131:
121:
95:
85:
63:
44:
35:
1645:. beet.tv. May 1, 2011.
874:New York City portal
753:launched the web series
749:(2018). In August 2017,
376:chief operating officer
3431:Warner Bros. Discovery
3385:Coronavirus, Explained
2817:The Hollywood Reporter
2045:"Welcome to Verge 3.0"
1144:on September 19, 2015.
734:programs covering the
486:
165:; 12 years ago
3472:Internet broadcasting
2602:. November 10, 2012.
1989:Nieman Journalism Lab
1709:"The Verge Is Coming"
1480:. Prometheus Global.
1022:Nieman Journalism Lab
886:Technology portal
862:Journalism portal
590:, in September 2015.
576:The Verge Mobile Show
484:
163:November 1, 2011
3492:Podcasting companies
3482:Streaming television
2947:bad PC build advice"
2051:. November 1, 2016.
1635:"With Deep Pockets,
660:late-night talk show
227:consumer electronics
19:For other uses, see
3371:The Mind, Explained
2791:on January 24, 2019
2463:. October 1, 2018.
1195:on February 2, 2014
776:In September 2018,
682:Other video content
511:In September 2016,
489:Vox Media revamped
178:Current status
32:
3467:Computing websites
2691:The New York Times
1927:The New York Times
1449:. New York Media.
1374:All Things Digital
1297:The New York Times
1261:All Things Digital
1254:(March 12, 2011).
487:
416:On June 11, 2014,
378:for the company.
28:
3439:
3438:
3018:. Notebookcheck.
2913:. June 13, 2022.
1755:on April 24, 2013
1513:. GigaOmniMedia.
1368:(April 3, 2011).
1290:(April 3, 2011).
1118:on April 18, 2012
504:. On November 1,
502:impossible object
198:
197:
3509:
3462:Technology blogs
3421:Group Nine Media
3399:Money, Explained
3191:
3148:
3141:
3134:
3125:
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3120:
3115:
3114:
3112:Official website
3097:
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2853:. May 29, 2018.
2848:
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2785:Business Insider
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2632:. May 24, 2013.
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2080:Business Insider
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2015:
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1751:. Archived from
1741:(June 6, 2011).
1739:McCracken, Harry
1735:
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727:partnership for
673:Ten episodes of
654:. The show is a
596:
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498:Penrose triangle
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398:This Is My Next
386:
383:This Is My Next
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312:editor-in-chief
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242:editor-in-chief
215:Lower Manhattan
207:technology news
205:is an American
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103:Joshua Topolsky
96:Created by
80:
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51:Technology News
47:
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3378:Sex, Explained
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3104:External links
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