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in 2019. In these commercials, Goldsmithâs character is informed by his young assistant that he has won some sort of argument or competition. Goldsmithâs character is usually interrupted while finishing some incredible task in his office. Upon hearing the good news, Goldsmithâs character then drops
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The agency's rationale for the brand strategy was defined as: "He is a man rich in stories and experiences, much the way the audience hopes to be in the future. Rather than an embodiment of the brand, The Most
Interesting Man is a voluntary brand spokesperson: he and Dos Equis share a point of view
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Goldsmith said in an interview that he realized how successful the campaign had been when a man came up to him in a restaurant, telling
Goldsmith that the man had asked his young son what he wanted to be when he grew up, and the son replied: "I want to be The Most Interesting Man In The World." He
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The precise settings are never revealed, but he performs incredible feats such as freeing an angry bear from a bear trap, performing a break shot in pool by shooting the cue ball out of the mouth of a man lying on the pool table, stitching up his own shoulder in a field hospital while making small
228:
At the end of the advertisement, the Most
Interesting Man, usually shown sitting in a night club or other social setting surrounded by several beautiful young women, says, "I don't always drink beer. But when I do, I prefer Dos Equis." Each commercial ends with him stating the signature sign-off:
232:
There are secondary advertisements that are similar to the final part of the original advertisements. They feature the Man sitting in a social setting, surrounded by beautiful young women, conveying a short opinion to the viewer on certain subjects, such as bar nuts, the
207:
The
Goldsmith advertisements feature an older bearded, debonair gentleman. They also feature a montage (mostly in black and white) of daring exploits involving "the most interesting man" when he was younger, in which the character is played by actor Claudio Marangone.
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but not drinking from it because he wasn't thirsty. Other feats are more centered on his physical abilities and personality. These include changing foreign policy through his small talk, slamming a revolving door, and parallel-parking a train.
181:" and asked to improvise. Goldsmith began his audition by removing one sock and then improvised for 30 minutes before reaching the concluding line. The character was inspired by his deceased sailing partner and friend
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The Most
Interesting Man in the World Is Gone. Long Live the Most Interesting Man in the World: Jonathan Goldsmith talks about Dos Equis' decision to end the campaign, and the legacy of his iconic character.
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as a bearded, debonair older gentleman with voiceovers that were both humorous and outrageous. The advertisements began appearing in the United States in 2006 and became a popular
216:, and bench pressing two young women, each seated in a chair. The voiceovers themselves are intended to be both humorous and outrageous, including giving his own father "
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in 2008, although exact figures were not provided. Sales of Dos Equis are said to have increased by 22% at a time when sale of other imported beer fell 4% in the U.S.
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353:.â His young assistant adds, âThe best tequila.â Goldsmithâs character sets down the bottle of tequila and looks at the camera, saying âAstral Tequila.â
20:
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Goldsmith landed the Dos Equis gig by auditioning for the role. Auditioners were given the ending line "...and that's how I arm wrestled
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The advertisements began appearing in the United States in 2006, with The Most
Interesting Man in the World portrayed by American actor
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In March 2016, Dos Equis announced
Goldsmith's retirement from the role. His last commercial saw him take a one-way journey to
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amid much acclaim, and the narration: "His only regret is not knowing what regret feels like". In
September, French actor
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245:". He then finishes the advertisement by holding a Dos Equis beer and saying, "Stay thirsty, my friends."
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Goldsmith briefly reprised his role as The Most
Interesting Man in the World during an advertisement for
812:"The 'most interesting man in the world' of Dos Equis fame is now doing ads for a bitcoin ETF provider"
456:
158:
144:
399:"The Story Behind Dos Equis' Most Interesting Man in the World - Behind The Work - Advertising Age"
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played the unimpressive son of The Most
Interesting Man in the World in a pair of sketches, with
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The campaign was ended in 2018, and replaced with a new campaign called "Keep It Interesante".
472:"An Interview with Jonathan Goldsmith, The Actor Behind The Most Interesting Man in the World"
248:
The advertisements featuring Legrand end with a slightly different sign-off: "Stay thirsty,
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talk with the staff, handfeeding a nest of egrets while ascending a cliff face, surfing a
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on life that it should be lived interestingly." According to the company, sales in the
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also said he had been approached on the street because of his role by such figures as
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221:
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In December 2023, Goldsmith reprised the character again in an advertisement for a
234:
193:
82:
19:
This article is about the Dos Equis advertisement. For the Family Guy episode, see
790:"Massachusetts students use memes to joke about high school - Beverly - Your Town"
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338:
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657:"Why The Most Interesting Man in the World Moves More Units Than Old Spice Guy"
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providing voiceovers. They were produced by the marketing firm Euro RSCG (now
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How the Worldâs Most Interesting Man Befriended the Worldâs Most Powerful Man
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220:", experiencing an awkward moment just to know how it felt, and finding the
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Goldsmith played the Most Interesting Man in the World from 2006 to 2016
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Goldsmith also reprised the character in a series of commercials for
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486:"The Most Interesting Man in the World - Fox News Video - Fox News"
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361:
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305:, with a picture of The Most Interesting Man accompanying the
337:. The commercial was first aired on February 4, 2019 during
551:"Dos Equis Sidelines The Most Interesting Man in the World"
505:"The 'Most Interesting Man in the World' just lost his job"
189:
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increased each year between 2006 and 2010 and tripled in
569:"On the Set With The Most Interesting Man in the World"
530:"Dos Equis introduces its new 'Most Interesting Man'"
741:"Share ALL the memes! - Coast Weekend: Coastal Life"
428:"The Sydney Morning Herald Blogs: All Men Are Liars"
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The Most Interesting Man in the World has become an
626:"The Most Interesting Beer Campaign in The World?"
21:The Most Interesting Man in the World (Family Guy)
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360:firm. "You know what's interesting these days?
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255:
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196:made his debut as Goldsmith's replacement.
148:Augustin Legrand replaced Goldsmith in 2016
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349:what he is doing, saying, âThis calls for
39:
767:"Campus-themed Internet memes go viral â"
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453:"The most interesting ad in the world".
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330:appearing as his father in the second.
16:Advertising campaign for Dos Equis beer
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787:
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118:The Most Interesting Man in the World
34:The Most Interesting Man in The World
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309:"I don't always , but when I do, ".
739:Strecker, Kathleen (May 17, 2012).
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13:
788:Kaiser, Johanna (April 13, 2012).
14:
904:
769:. Usatoday.com. February 16, 2012
445:
202:
549:Schultz, E.J. (March 14, 2018).
111:The World's Most Interesting Man
863:American television commercials
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759:
743:. Coast Weekend. Archived from
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648:
617:
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451:Helliesen, Gunnar (04/7/2010).
397:Schultz, E.J. (March 5, 2012).
883:Male characters in advertising
678:Kate Lunau (August 13, 2009).
561:
542:
522:
503:Wang, Yanan (March 10, 2016).
478:
470:Jack Busch (August 29, 2011).
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252:" (Spanish for "my friends").
136:. The campaign ended in 2018.
1:
655:Austin Carr (July 26, 2010).
384:
285:, and he was invited to meet
868:Drink advertising characters
858:American advertising slogans
848:2010s television commercials
843:2000s television commercials
229:"Stay thirsty, my friends."
172:Cuauhtémoc Moctezuma Brewery
97:Cuauhtémoc Moctezuma Brewery
7:
680:"King of beer sales, amigo"
367:
10:
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888:Mascots introduced in 2006
457:Seattle Post-Intelligencer
256:Sales strategy and results
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474:. www.primermagazine.com.
314:September 22, 2012 airing
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102:
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79:Claudio Marangone (young)
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599:staythirstymyfriends.com
293:, on several occasions.
103:In-universe information
630:The Witty Barman Guide
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873:Fictional salespeople
853:Advertising campaigns
492:. September 27, 2010.
241:, trophy wives, and "
147:
128:beer featuring actor
636:on November 15, 2012
324:Joseph Gordon-Levitt
818:. December 18, 2023
319:Saturday Night Live
28:Fictional character
374:Chuck Norris facts
297:In popular culture
154:Jonathan Goldsmith
150:
130:Jonathan Goldsmith
74:Jonathan Goldsmith
659:. Fastcompany.com
283:Jennifer Lawrence
279:Leonardo DiCaprio
222:Fountain of Youth
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83:Augustin Legrand
51:First appearance
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605:on July 7, 2015
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575:. March 5, 2012
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339:Super Bowl LIII
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168:Havas Worldwide
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59:Last appearance
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358:cryptocurrency
346:Astral Tequila
328:Jason Sudeikis
298:
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275:Michael Jordan
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203:Advertisements
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183:Fernando Lamas
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822:December 20,
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745:the original
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291:US President
287:Barack Obama
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239:self-defense
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187:
179:Fidel Castro
176:
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117:
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67:Portrayed by
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691:October 18,
640:October 15,
379:Bill Brasky
122:advertising
85:(2016â2018)
76:(2006â2016)
893:Snowclones
837:Categories
432:smh.com.au
385:References
250:mis amigos
214:rogue wave
164:Will Lyman
685:Maclean's
663:August 3,
579:March 12,
573:adage.com
535:USA Today
514:March 11,
403:adage.com
162:narrator
159:Frontline
126:Dos Equis
796:July 25,
773:July 25,
751:July 25,
710:Politico
609:June 25,
490:Fox News
437:June 25,
412:June 25,
368:See also
243:bromance
218:the talk
726:Esquire
362:Bitcoin
351:tequila
312:On the
140:History
120:was an
93:Company
555:Ad Age
267:Canada
170:) for
156:, and
108:Alias
824:2023
798:2012
775:2012
753:2012
693:2011
665:2010
642:2010
611:2015
581:2016
516:2016
439:2015
414:2015
316:of
281:and
190:Mars
62:2018
54:2006
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