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The Interpublic Group of Companies

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On September 15, 2005, IPG announced plans to restate earnings for fiscal 2000 through 2004, due to problems in accounting for revenue, acquisitions and lease expenses. On March 22, 2006, IPG posted a loss for the fourth quarter and restated results for the first three quarters of 2005, which reduced
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IPG consists of dozens of businesses organized into six groups. There are three global networks: Foote, Cone & Belding (FCB); McCann Worldgroup; and MullenLowe; a media services company, IPG Mediabrands; a marketing services group, Marketing Specialists; and several independent domestic digital
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IPG disposed of 51 businesses in 2005 and 2006, primarily outside the U.S.; the company said it exited 23 "loss-making international affiliates" in 2006. In April 2007, IPG announced it had agreed to buy Reprise Media, a search engine marketing firm. In July of that same year, FCB-Ulka Advertising
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In 1960, McCann was restructured into four operating units, each reporting to a new holding company. The four units were McCann-Erickson Advertising (U.S.), McCann-Erickson Corp. (international), McCann-Marschalk, and Communications Affiliates. In January 1961, McCann was renamed Interpublic Group
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In July 2008, IPG formed a media buying and planning unit called Mediabrands (later IPG Mediabrands). In March 2014, IPG draftfcb was renamed as IPG's international network FCB. In January 2016, the merger of IPG groups Mullen in the US and Lowe and Partners worldwide was renamed as
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In late 1973, as clients began focusing more on international strategies, McCann-Erickson combined its domestic and international branches into a single worldwide agency under IPG. In 1997, the McCann-Erickson World Group was formed with several of IPG's different units.
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In 2003, IPG agreed to pay $ 115 million to settle class action lawsuits brought by its shareholders. The shareholders had sued Interpublic after accounting irregularities led to restatements of financial results, causing the company's stock to fall.
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Matterkind (previously known as Cadreon), previously part of IPG Mediabrands, now sits as part of IPG's suite of tech companies (consisting of Kinesso, Acxiom and Matterkind). Matterkind is IPG's ad-tech network which is involved in programmatic
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and Marketing Specialists, as well as several independent specialty agencies in the areas of public relations, sports marketing, talent representation and healthcare. It is one of the "Big Four" agency companies, alongside
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MullenLowe Group is one of IPG's three communications networks, formed in 2015 by the merger of IPG's U.S. agency Mullen with IPG's global creative network Lowe and Partners. It consists of the following components:
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MullenLowe Comms, which incorporates various PR divisions, including MullenLowe salt, a strategic communications agency with offices in London and Singapore, and MullenLowe PR, a US-based public relations
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Formed in 1997, McCann Worldgroup is IPG's global marketing services organization, reportedly with over 24,000 employees in over 100 companies as of November 2017. Its companies include the following:
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Orion, IPG Mediabrands' barter agency, helps brands sell unsold products in exchange for advertising. Orion's holding company includes the agencies NSA Media, OAG, Rapport and Wahlstrom.
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at the time to be the largest and last big independent agency, was acquired by IPG to be an autonomous unit. In 2001, IPG acquired True North Communications, the holding company for
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Reprise, IPG Mediabrands' global performance marketing agency, was formed by combining mobile agency Ansible and social agency Society with search agency Reprise in 2018.
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MAGNA, IPG Mediabrands' intelligence, investment, and innovation unit. The group tracks and measures the pricing and savings of the agency's media investments.
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Momentum Worldwide, a New York City-based experiential marketing agency, which includes shopper marketing agency ChaseDesign and its subsidiary 10RedDesign.
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PMK*BMC, a Los Angeles-based entertainment and pop culture-focused agency that connects celebrities with brands seeking talent for content collaboration.
425:-based marketing agency, formerly known as Rivet/US, itself formed with a merger between marketing agency Zipatoni Company and Toronto-based FCB Direct. 3201: 2018: 2433: 1654: 1382: 1043: 3221: 2095: 507:
FutureBrand, a branding agency, which includes Amsterdam-based FutureBrand UXUS, formerly UXUS, and design and innovation company Hugo & Cat.
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MCN FP7, or Middle Eastern Communication Network, is an agency with 60 offices in 14 countries and clients in the Middle East and North Africa.
320:, when H.K. McCann Co. (founded in 1911) and Erickson Co. (founded in 1902) merged. At the time, it was the largest agency in the ad industry. 2302: 2147:"McCann launches Craft Worldwide as a global adaption + production unit with 2 offices in OZ - McCann Melbourne MD Simon Burett to lead units" 498:
Current Global, a midsized communications agency formed when Chicago-based Current Marketing merged with multimedia production house Creation.
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Stickyeyes, a digital marketing company acquired by IPG Mediabrands in 2016, provides creative search, content marketing and video production.
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IPG handles the accounts of many major oil companies. Asked by Reuters in 2020 to disclose their client list, IPG refused to do so.
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IPG's Marketing Specialists group offers marketing services across a range of disciplines. Its companies include the following:
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IPG Media Lab, a digital marketing agency that studies digital technology for advertising programs, platforms and products.
1497:"IPG Mediabrands' Ad-Tech Unit Ensemble takes out Agency of the Year at Effie Awards Malaysia 2018 for third year running" 2533: 1444: 2612:"The Media Business: Advertising; Mergers, munch by munch: Interpublic Group agrees to buy the feisty Carmichael Lynch" 2328: 559:
Casanova//McCann, formerly Casanova Pendrill, a Hispanic-focused advertising agency based in Orange County, California.
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revenue by $ 14.1 million. It also announced its controller and chief accounting officer was leaving the company.
2507: 1759:"Trendsetters: Brian McMahon of IPG Mediabrands' ORION Holdings Demonstrates the Advantage of Thinking Globally" 883: 852: 444:
Identity, formerly Diverse Communications, is an Australia-based agency focused on multicultural communications.
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The IPG Mediabrands group is IPG's data management and media buying arm. Its companies include the following:
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FCB Health, a healthcare-focused agency formed by combining three healthcare agencies: ICC, Trio and Pace.
408:, the former Draftfcb, formed by a merger between Draft Worldwide and Foote, Cone & Belding Worldwide. 2812: 2585: 1249: 3216: 991: 1418: 648:
agency, which as of April 2020, also includes the former MullenLowe Open agency, which specialized in
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MullenLowe, a marketing communications network focused on brand strategy, communications planning and
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as the company's CEO on January 1, 2021. On January 1, 2021, Krakowsky became the company's new CEO.
2225:"McCann Health Brazil's 'Valuable Heritage" Campaign Wins at ACT Responsible Tribute at Cannes 2018" 2877: 405: 344: 288: 287:) is an American publicly traded advertising company. The company consists of five major networks: 142: 3160: 3065: 2981: 707:
IW Group, formerly Imada Wong Communications Group, is a West Hollywood, California-based agency.
621: 519: 56: 2173:"McCann's Fitzgerald & Co Wins Checkers And Rally's Strategic, Creative, And Digital Duties" 1197: 3124: 2976: 2772: 964:"A long courtship ends as Deutsch, the last of the big independents, says yes to Interpublic" 701: 513: 510:
Golin, an agency specializing in public relations, digital marketing and content development.
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Media Experts, a Canadian subsidiary that provides advertising media services for businesses.
2382:"MullenLowe Group launches new global identity; Lowe Profero rebrands to MullenLowe Profero" 1276:"MullenLowe Group launches new global identity; Lowe Profero rebrands to MullenLowe Profero" 2833: 653: 438:
Ensemble Worldwide, a creative agency set up as part of IPG Mediabrands' Malaysia network.
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Private Limited, a subsidiary of IPG, was renamed DRAFTFCB+Ulka Advertising Pvt. Ltd.
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In October 2020, the company announced that Phillippe Krakowsky would be succeeding
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In March 2004, IPG renamed its McCann-Erickson World Group as McCann Worldgroup.
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FCB is one of IPG's three global networks. Its companies include the following:
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Avrett Free Ginsberg, stylized as AFG&, a full service advertising agency.
3190: 3170: 3119: 305: 133: 47: 2070: 3165: 692: 634:, a global media planning and buying agency headquartered in New York City. 336: 129: 2560:"IPG Confirms $ 2.3 Billion Deal to Acquire Data Marketing Company Acxiom" 1302:"IPG Confirms $ 2.3 Billion Deal to Acquire Data Marketing Company Acxiom" 1224:"IPG Forms Mediabrands; UM's Brien Named CEO; Omnicom, Clear Channel Join" 571:(formerly McCann Erickson), an American global advertising agency network. 370:. In July 2018, IPG announced they were buying database marketing company 541: 3034: 2640:"Deutsch Splits New York and Los Angeles Offices Into Separate Agencies" 2482:"MullenLowe Mediahub Went From Underdog to Industry Heavyweight in 2017" 583: 447:
ID Media is IPG Mediabrands' direct response planning and buying agency.
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Healix, an agency focused on global life science and healthcare brands.
196: 65: 2817: 2666:"Elephant Parts With Staff in New York Following Goldman Sachs Review" 1863:"Current Marketing Adds SVPs to Its San Francisco and Chicago Rosters" 853:"Did You Notice That McCann Quietly Dropped 'Erickson' From Its Name?" 60: 1445:"NYSE-listed company snaps up Cape Town digital agency HelloComputer" 485:, is a global advertising and media agency, which includes agency J3. 415: 562:
Craft, an international adaption and production network of agencies.
3074: 2277:"Momentum Worldwide creates new experience role, appoints director" 695:), Los Angeles and NY City-based marketing communications agencies. 631: 371: 308:. Phillippe Krakowsky became the company's CEO on January 1, 2021. 301: 2303:"IPG's Momentum Acquires ChaseDesign, Ups Shopper Marketing Reach" 418:-based digital agency, which merged with Mesh Interactive in 2012. 1044:"Company news: Interpublic agrees to settle shareholder lawsuits" 698:
Elephant, a Brooklyn, NY & SF based digital marketing agency.
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Carmichael Lynch, a Minneapolis, Minnesota-based creative agency.
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Dang, Andrew R. C. Marshall, Valerie Volcovici, Sheila (2020).
669: 586:, a direct and digital marketing agency based in New York City. 453:, a media buying network which includes the former network BPN. 2798: 2534:"IPG's MullenLowe Introduces Network Structure and Rebranding" 2356:"IPG Launches Performance Art, a Data-Led Creative/CRM Agency" 1549:"IPG Mediabrands Launches Multicultural Audience-Focused Shop" 2717:"IPG Acquires Premier Salesforce Solution Provider RafterOne" 2329:"How Hollywood's Unlikely PMK-BNC Merger Has Defied the Odds" 216: 1180:"Interpublic Acquires Best-in-Class Search Marketing Agency" 793:. U.S. Securities and Exchange Commission. February 20, 2024 751:"IPG CEO Philippe Krakowsky on Disruption, Data and Privacy" 565:
Fitzco, or Fitzgerald & Co., is an Atlanta-based agency.
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Inc. (The), Interpublic Group of Companies (July 7, 2021).
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Commonwealth//McCann, a Detroit-based advertising agency.
269: 2586:"Hulu ruins TV for you in its celebrity-filled Emmys ad" 1941:"Healthcare PR Firms Flourish Despite Pharma Turbulence" 1889:"Interpubloi Group combines Current marketing, Creation" 1194:"Company Overview of DRAFTFCB+Ulka Advertising Pvt. Ltd" 316:
On October 2, 1930, IPG was founded in New York City as
1603:"IPG Mediabrands to Fold BPN Worldwide into Initiative" 1471:"Zipatoni's giant tomato comes down as agency rebrands" 2855: 2777:. Vol. 1. St. James Press. 1988. pp. 16–18. 1993:"IPG's FutureBrand Buys Digital Agency Hugo & Cat" 1785:"IPG Mediabrands acquires Turkish social media agency" 1072:"Interpublic's McCann WorldGroup unveils new identity" 374:'s Marketing Solutions business for $ USD2.3 billion. 2743:"IPG's Tierney Adds a Pair of SVP/Creative Directors" 1837:"Stickyeyes has sights set on new era after takeover" 681:, an advertising and marketing communications agency. 665:
IPG also has several independent marketing agencies.
1101:"Interpublic Group Retraces Its Accounting Missteps" 813:"Agency Family Trees 2013: Interpublic Group -- IPG" 1523:"IPG launches Healix to service healthcare clients" 728:
Tierney, a Philadelphia, Pennsylvania-based agency.
2808:Business data for Interpublic Group of Companies: 832: 1915:"SharkNinja Hands US PR Duties To DeVries Global" 1358:"Climate change turns up the heat on ad industry" 526:, a global marketing and public relations agency. 3188: 1681:"IPG launches Matterkind, retires Cadreon brand" 910:"Interpublic Group of Cos.: 2007 Year in Review" 713:, a Richmond, Virginia-based advertising agency. 704:, a Brooklyn, NY-based digital marketing agency. 592:Performance Art, a data-led creative/CRM agency. 3212:Companies listed on the New York Stock Exchange 3197:Business services companies established in 1930 845: 1399:. investors.interpublic.com. February 25, 2019 835:"Advertising's Big Four: It's Their World Now" 501:DeVries Global, a media communications agency. 2841: 2374: 2199:"Fast Chat: McCann Worldgroup's Luca Lindner" 785: 783: 781: 779: 777: 775: 2774:International Directory of Company Histories 1381:: CS1 maint: multiple names: authors list ( 2400: 1389: 616:advertising, and which includes US network 574:McCann Health, a healthcare-focused agency. 2848: 2834: 2508:"MullenLowe merges Profero and Open in UK" 2353: 1629:"IPG Media Lab Creates Inroads with Media" 1597: 1595: 878: 876: 874: 772: 3202:Advertising agencies of the United States 1419:"IPG brings ICC agencies into FCB Health" 1250:"DraftFCB Officially Changes Name to FCB" 745: 743: 741: 472:Promoqube, a Turkish social media agency. 2922:Matterkind (previously known as Cadreon) 2500: 1707:"IPG Mediabrands acquires Media Experts" 1010: 540: 504:dna Communications, a healthcare agency. 489: 281:The Interpublic Group of Companies, Inc. 22:The Interpublic Group of Companies, Inc. 2632: 2426: 2408:"MullenLowe to bring Mediahub to India" 1592: 1155: 902: 871: 3222:Holding companies of the United States 3189: 738: 328:with McCann-Erickson as a subsidiary. 291:, IPG Mediabrands, McCann Worldgroup, 2829: 1351: 1349: 1328:"IPG Names Philippe Krakowsky as CEO" 833:The New York Times (March 31, 2002). 1355: 1320: 675:Big Family Table, a creative agency. 536: 2692:"Company Overview of IW Group, Inc" 1575:"Company Overview of ID Media, Inc" 1156:Johnson, Bradley (April 26, 2007). 992:"Interpublic to Acquire True North" 596: 13: 2857:The Interpublic Group of Companies 2764: 1346: 429: 14: 3233: 3021:McCann (formerly McCann Erickson) 2792: 3207:Companies based in New York City 2723:(Press release). October 3, 2022 1158:"No. 3 Interpublic Group of Cos" 791:"2023 Annual Report (Form 10-K)" 650:customer relationship management 243: 242: 223: 222: 203: 202: 183: 182: 163: 162: 27: 2735: 2709: 2684: 2658: 2604: 2578: 2552: 2526: 2474: 2448: 2347: 2321: 2295: 2269: 2243: 2217: 2191: 2165: 2139: 2114: 2088: 2063: 2037: 2011: 1985: 1967:"New name for Futurebrand UXUS" 1959: 1933: 1907: 1881: 1855: 1829: 1803: 1777: 1751: 1725: 1699: 1673: 1647: 1621: 1567: 1541: 1515: 1489: 1463: 1437: 1411: 1294: 1268: 1242: 1216: 1186: 1172: 1149: 1121: 1093: 1064: 1036: 984: 672:, a database marketing company. 660: 1129:"More Setbacks at Interpublic" 956: 928: 805: 1: 732: 2412:economictimes.indiatimes.com 1763:internationalistmagazine.com 516:, a brand experience agency. 387: 16:American advertising company 7: 2771:"Interpublic Group, Inc.". 884:"McCann Erickson Worldwide" 101:; 94 years ago 10: 3238: 1018:"Interpublic Group of Cos" 600: 532:, a public relations firm. 311: 3153: 3088: 3051: 2995: 2954: 2895: 2870: 2863: 2436:. The Drum. July 13, 2017 1789:marketing-interactive.com 264: 254: 234: 214: 194: 174: 158: 148: 124: 95: 85: 75: 45: 35: 26: 3161:Cassidy & Associates 345:Foote Cone & Belding 154:Philippe Krakowsky (CEO) 3066:MullenLowe Lintas Group 2360:GlobeNewswire News Room 1089:(subscription required) 768:(subscription required) 622:MullenLowe Lintas Group 2122:"Casanova McCann (US)" 1198:Bloomberg Businessweek 654:experiential campaigns 546: 545:McCann Worldgroup logo 396: 120:(as Interpublic Group) 2977:Jack Morton Worldwide 2955:Marketing Specialists 1971:retaildesignworld.com 1501:campaignbriefasia.com 544: 514:Jack Morton Worldwide 490:Marketing Specialists 421:New Honor Society, a 248:US$ 4.00 billion 228:US$ 19.3 billion 208:US$ 1.12 billion 188:US$ 1.48 billion 168:US$ 10.9 billion 90:McCann-Erickson, Inc. 3005:Commonwealth//McCann 3002:Avrett Free Ginsberg 2592:. September 18, 2018 1921:. September 23, 2018 1791:. September 18, 2014 1477:. September 24, 2014 1109:. September 16, 2005 1024:. September 15, 2003 944:. September 22, 1997 890:. September 15, 2003 110:(as McCann Erickson) 2672:. February 27, 2019 2488:. February 18, 2018 2205:. February 28, 2013 2051:. November 26, 2017 1869:. February 29, 2016 1843:. September 8, 2016 1841:yorkshirepost.co.uk 1765:. February 19, 2013 1503:. December 28, 2018 1332:Wall Street Journal 652:(CRM), shopper and 642:customer experience 423:St. Louis, Missouri 256:Number of employees 23: 3080:MullenLowe Profero 3031:Momentum Worldwide 2986:Rogers & Cowan 2967:dna Communications 2902:Ensemble Worldwide 2646:. October 29, 2020 2620:. February 3, 1998 2617:The New York Times 2540:. January 25, 2016 2179:. January 27, 2016 2153:. December 5, 2012 2102:. November 2, 2018 1713:. October 28, 2015 1555:. October 30, 2014 1334:. October 21, 2020 1282:. January 25, 2016 1134:The New York Times 1106:The New York Times 1052:. December 6, 2003 1049:The New York Times 972:. December 1, 2000 969:The New York Times 941:The New York Times 859:. October 23, 2012 839:The New York Times 757:. January 27, 2021 638:MullenLowe Profero 620:and Indian agency 547: 524:Rogers & Cowan 481:UM, also known as 339:, reported by the 335:In December 2000, 260:57,400 (2023) 80:Advertising agency 21: 3217:Interpublic Group 3184: 3183: 3149: 3148: 3133:The Martin Agency 2996:McCann Worldgroup 2982:Octagon Worldwide 2888:New Honor Society 2721:globenewswire.com 2462:. August 11, 2017 2386:campaignbrief.com 2151:campaignbrief.com 2100:crainsdetroit.com 2049:businesstoday.org 1973:. January 4, 2018 1739:. October 3, 2016 1635:. August 21, 2013 1609:. January 6, 2017 1529:. October 7, 2016 1280:campaignbrief.com 711:The Martin Agency 646:digital marketing 537:McCann Worldgroup 522:, which includes 520:Octagon Worldwide 414:HelloComputer, a 278: 277: 3229: 3108:Carmichael Lynch 3100:Big Family Table 3071:MullenLowe Comms 3053:MullenLowe Group 3008:Casanova//McCann 2945:Universal McCann 2868: 2867: 2850: 2843: 2836: 2827: 2826: 2804:Official website 2799:Official website 2788: 2759: 2758: 2756: 2754: 2749:. April 20, 2016 2739: 2733: 2732: 2730: 2728: 2713: 2707: 2706: 2704: 2702: 2688: 2682: 2681: 2679: 2677: 2662: 2656: 2655: 2653: 2651: 2636: 2630: 2629: 2627: 2625: 2608: 2602: 2601: 2599: 2597: 2582: 2576: 2575: 2573: 2571: 2556: 2550: 2549: 2547: 2545: 2530: 2524: 2523: 2521: 2519: 2504: 2498: 2497: 2495: 2493: 2478: 2472: 2471: 2469: 2467: 2452: 2446: 2445: 2443: 2441: 2430: 2424: 2423: 2421: 2419: 2404: 2398: 2397: 2395: 2393: 2378: 2372: 2371: 2369: 2367: 2351: 2345: 2344: 2342: 2340: 2335:. April 30, 2014 2325: 2319: 2318: 2316: 2314: 2309:. 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Archived from 1190: 1184: 1183: 1176: 1170: 1169: 1167: 1165: 1153: 1147: 1146: 1144: 1142: 1137:. March 23, 2006 1125: 1119: 1118: 1116: 1114: 1097: 1091: 1090: 1087: 1085: 1083: 1078:. March 12, 2004 1076:campaignlive.com 1068: 1062: 1061: 1059: 1057: 1040: 1034: 1033: 1031: 1029: 1014: 1008: 1007: 1005: 1003: 998:. 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Index


Public
Traded as
NYSE
IPG
S&P 500
Advertising agency
McCann-Erickson, Inc.
Third Avenue
New York City
New York
United States
Operating income
Net income
Total assets
Total equity
interpublic.com
FCB
MullenLowe Group
WPP
Publicis
Omnicom
McCann-Erickson
holding company
Deutsch Inc
New York Times
Foote Cone & Belding
MullenLowe Group
Acxiom
Michael I. Roth

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