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The Century of the Self

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The business and political worlds use psychological techniques to read, create and fulfill the desires of the public, and to make their products and speeches as pleasing as possible to consumers and voters. Curtis questions the intentions and origins of this relatively new approach to engaging the
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in 1927, are cited: "We must shift America from a needs- to a desires-culture. People must be trained to desire, to want new things, even before the old have been entirely consumed. Man's desires must overshadow his needs."
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To many in politics and business, the triumph of the self is the ultimate expression of democracy, where power has finally moved to the people. Certainly, the people may feel they are in charge, but are they really?
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Curtis ends by saying that, "Although we feel we are free, in reality, we—like the politicians—have become the slaves of our own desires," and compares Britain and America to 'Democracity', an exhibit at the
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tells the untold and sometimes controversial story of the growth of the mass-consumer society. How was the all-consuming self created, by whom, and in whose interests?
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Where once the political process was about engaging people's rational, conscious minds, as well as facilitating their needs as a group,
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and their implications. It also questions the modern way people see themselves, the attitudes to
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that have little bearing on issues outside the narrow self-interests of a consumer society.
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Christine MacNulty, program manager, Values and Lifestyles Team, SRI International 1978–81
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Amina Marie Spengler, Director, Psychological Values Research Programme, 1978–86
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For the 2009 album by ...And You Will Know Us by the Trail of Dead, see
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BBC television documentaries about history during the 20th Century
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There is a Policeman Inside All Our Heads: He Must Be Destroyed
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Bill Schlackman, psychologist and employee of Ernest Dichter
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The Century of the Self – BBC Documentary (by Adam Curtis)
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in the United Kingdom back into power through use of the
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Note: the quote is from a 1927 article by Mazur in the
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Historical Film of the Year, History Today Trust Awards
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Jay Ogilvy, Director of Psychological Values Research,
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Some Character-Types Met with in Psycho-Analytic Work
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Laughlin Taylor, assistant to Dr Ewen Cameron 1958–60
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asks deeper questions about the roots and methods of
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Best Documentary Series, Grierson Documentary Awards
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Dr John Gittinger, Chief Psychologist, CIA, 1950–74
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No. 4072. 21 March 2002. p. 80. 913:The Gold Diggers' Song (We're in the Money) 665:, Yankelovich Partners Market Research Inc. 592:Linda MacDonald, patient of Dr Ewen Cameron 223:. It focuses on the work of psychoanalysts 2194: 2180: 1729:The History of the Psychoanalytic Movement 1615:The History of the Psychoanalytic Movement 1528: 1514: 1337: 1323: 1245: 1103:. No. 4074. 4 April 2002. p. 70. 1041:. No. 4071. 14 March 2002. p. 86 623:Lore Reich Rubin, Wilhelm Reich's daughter 483:Stuart Ewen, historian of public relations 339:, are discussed in part one. His daughter 2394:British English-language television shows 607:Dr Leo Rangell, Los Angeles psychoanalyst 308:"Eight People Sipping Wine in Kettering" 1154:"BBC cleans up at Broadcast Awards 2003" 935:Le foto proibite di una signora per bene 492:Anne Bernays, daughter of Edward Bernays 1743:Thoughts for the Times on War and Death 1689:Three Essays on the Theory of Sexuality 1179: 501:Marcel Faust, resident of Vienna, 1930s 2354:2002 British television series endings 2341: 1697:Delusion and Dream in Jensen's Gradiva 1306:Eight People Sipping Wine in Kettering 732:, Governor, New York 1982–95 (archive) 626:Robert Pardun, student activist, 1960s 540:, political theorist and psychoanalyst 2349:2002 British television series debuts 2175: 1509: 1318: 1003: 832:24 Preludes and Fugues (Shostakovich) 613:, experimental psychotherapist, 1950s 1583:The Psychopathology of Everyday Life 892:Fantasia on a Theme by Thomas Tallis 549:Hedy Dichter, wife of Ernest Dichter 2369:2000s British television miniseries 735:Philip Gould, Strategy Advisor for 417:In part four the main subjects are 405:The words of Paul Mazur, a leading 13: 2211:Notable public relations campaigns 2201: 1437:Modern Times: The Way of All Flesh 14: 2405: 1705:Creative Writers and Day-Dreaming 1535: 1230: 855:Symphony No. 3 in F Major, Op. 90 737:New Labour election campaign 1997 467:Edward Bernays (interviewed 1991) 1655:Civilization and Its Discontents 1362:Inside Story: The Road to Terror 601:, actress and former patient of 583:, psychiatrist and colleague of 514:Anton Freud, Anna Freud's nephew 508:, psychoanalyst, US Army 1943–45 38: 1214:"Programme Awards Winners 2002" 1206: 754:for President Clinton 1995–2000 474:and colleague of Edward Bernays 460:World Council for Psychotherapy 448: 16:2002 British documentary series 1607:Introduction to Psychoanalysis 1173: 1146: 1131: 1107: 1089: 1071: 1053: 1025: 1006:"How Freud got under our skin" 997: 986:Best Documentary, Indie Awards 726:, tabloid journalist 1993–2000 616:Morton Herskowitz, student of 421:, a political strategist, and 84: 1: 1759:Beyond the Pleasure Principle 1180:Furtado, Peter (March 2003). 990: 677:Jesse Kornbluth, journalist, 534:Dr Harold Blum, psychoanalyst 282:"The Engineering of Consent" 212:is a 2002 British television 2384:Works about public relations 2241:Crystallizing Public Opinion 1639:The Question of Lay Analysis 1568:The Interpretation of Dreams 1493:Russia 1985–1999: TraumaZone 1485:Can't Get You Out of My Head 1309:at BBC Online (archive copy) 1301:at BBC Online (archive copy) 1293:at BBC Online (archive copy) 1285:at BBC Online (archive copy) 1004:Adams, Tim (10 March 2002). 766:, Washington correspondent, 7: 445:created by Edward Bernays. 319: 242: 10: 2410: 2265:The Engineering of Consent 1290:The Engineering of Consent 946:The Green Leaves of Summer 716:, economist and member of 443:1939 New York World's Fair 18: 2318: 2275: 2232: 2209: 2106: 2056:Freud: The Secret Passion 2045: 1965: 1851: 1783: 1682:The Aetiology of Hysteria 1673: 1647:The Future of an Illusion 1543: 1404: 1353: 966:Best Documentary Series, 960: 640:Youth International Party 190: 180: 175: 154: 143: 126: 109: 99: 94: 83: 75: 67: 59: 49: 37: 30: 2131:Clement Freud (grandson) 1903:Psychosexual development 1773:Dostoevsky and Parricide 1751:Mourning and Melancholia 1219:Royal Television Society 786: 673:Erhard Seminars Training 489:, Viennese psychoanalyst 2327:The Century of the Self 2141:Walter Freud (grandson) 2136:Lucian Freud (grandson) 1461:The Power of Nightmares 1453:The Century of the Self 1254:The Century of the Self 1238:The Century of the Self 1140:Harvard Business Review 906:Manhattan Research Inc. 369:The Century of the Self 355:The Century of the Self 209:The Century of the Self 32:The Century of the Self 2389:Films about philosophy 2224:Light's Golden Jubilee 2156:Edward Bernay (nephew) 2032:Views on homosexuality 1995:London home and museum 1990:Vienna home and museum 887:Ralph Vaughan Williams 881:What a Wonderful World 798:Billy the Kid (ballet) 464:Countess Erzie Károlyi 359: 2146:Amalia Freud (mother) 2121:Anna Freud (daughter) 2116:Martha Bernays (wife) 835:, Prelude 1 (C major) 638:, founding member of 525:Dr Robert Wallerstein 350: 269:"Happiness Machines" 2151:Jacob Freud (father) 2126:Ernst L. Freud (son) 2096:Freud's Last Session 1866:Id, ego and superego 1843:Daniel Paul Schreber 1663:Moses and Monotheism 1194:on 24 September 2015 951:The John Barry Seven 919:Gold Diggers of 1933 517:Michael Burlingham, 231:, and PR consultant 155:Production companies 2311:(great-grandfather) 2072:Mahler on the Couch 1560:Studies on Hysteria 1378:It Felt Like a Kiss 827:Dmitri Shostakovich 703:, speech-writer to 409:banker working for 367:Along these lines, 248: 21:The Century of Self 2219:Torches of Freedom 2080:A Dangerous Method 1947:Deferred obedience 1631:The Ego and the Id 1394:HyperNormalisation 1282:Happiness Machines 1268:by Dan Haggard in 809:Spiegel im Spiegel 769:The New York Times 663:Daniel Yankelovich 632:(interviewed 1978) 611:Dr Alexander Lowen 519:Dorothy Burlingham 400:primitive impulses 247: 100:Executive producer 2336: 2335: 2169: 2168: 1952:Reality principle 1835:Sergei Pankejeff 1823:Bertha Pappenheim 1503: 1502: 1345:Documentaries by 1270:Reviews in Depth, 752:Market Researcher 692:SRI International 603:Dr Ralph Greenson 527:, psychoanalyst, 496:George Gallup Jr. 327:, the founder of 317: 316: 205: 204: 150: 76:Original language 68:Country of origin 2401: 2374:Cognitive biases 2319:Related articles 2285:Doris Fleischman 2257:Public Relations 2196: 2189: 2182: 2173: 2172: 2091:(2020 TV series) 1957:Seduction theory 1893:Free association 1838: 1826: 1812:Irma's injection 1807: 1794: 1576: 1530: 1523: 1516: 1507: 1506: 1339: 1332: 1325: 1316: 1315: 1249: 1224: 1223: 1222:. 14 March 2011. 1210: 1204: 1203: 1201: 1199: 1190:. 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Retrieved 1011:The Observer 1009: 999: 975: 955:Hit and Miss 954: 945: 933: 929: 917: 911: 901: 890: 879: 866:She's a Star 865: 853: 842: 830: 819: 813: 807: 796: 775:Derek Draper 767: 764:James Bennet 714:Robert Reich 701:Jeffrey Bell 678: 599:Celeste Holm 561:Boston Globe 559: 449:Contributors 439: 419:Philip Gould 416: 404: 393: 389: 368: 366: 360: 354: 351: 323: 208: 207: 206: 144:Running time 133:David Barker 119:Lucy Kelsall 44:Title screen 31: 25: 2099:(2023 film) 2083:(2011 film) 2075:(2010 film) 2067:(1993 play) 2064:The Visitor 2059:(1962 film) 2000:1971 statue 1837:("Wolfman") 1793:(Ida Bauer) 1571:(including 1386:Bitter Lake 1347:Adam Curtis 930:Quelle foto 902:Portofino 2 839:Gene Austin 742:Dick Morris 730:Mario Cuomo 685:Jerry Rubin 636:Stew Albert 573:Operation, 567:Howard Hunt 521:'s grandson 435:focus group 407:Wall Street 396:Stuart Ewen 373:consumerism 221:Adam Curtis 214:documentary 116:Adam Curtis 87:of episodes 63:Adam Curtis 60:Directed by 54:Adam Curtis 2343:Categories 2293:(daughter) 2249:Propaganda 2161:Jofi (dog) 2048:depictions 1913:Anal stage 1908:Oral stage 1886:censorship 1552:On Aphasia 1243:BBC Online 1198:22 October 1165:22 October 1120:BBC Online 1101:BBC Genome 1083:BBC Genome 1065:BBC Genome 1045:19 October 1038:BBC Genome 1017:13 January 991:References 569:, Head of 498:, pollster 472:PR adviser 431:New Labour 341:Anna Freud 229:Anna Freud 216:series by 95:Production 50:Written by 2007:Interment 1881:Ego ideal 1830:"Rat Man" 1817:"Anna O." 1610:(1916–17) 1573:On Dreams 1159:Broadcast 815:Für Alina 804:Arvo Pärt 748:Mark Penn 707:, 1976–81 694:, 1979–88 679:New Times 575:Guatemala 556:Larry Tye 218:filmmaker 147:240 mins 110:Producers 2046:Cultural 1985:Archives 1854:concepts 1852:Original 1684:" (1896) 1469:The Trap 391:public. 320:Overview 243:Episodes 2305:(uncle) 1966:Related 1791:"Dora" 821:Fratres 781:1992–95 718:Clinton 681:, 1970s 620:1949–52 531:1949–66 381:fashion 196: ( 191:Release 185:BBC Two 181:Network 79:English 2299:(aunt) 2287:(wife) 2277:Family 2268:(1955) 2260:(1945) 2252:(1928) 2244:(1923) 2108:Family 1871:Libido 1819:  1776:(1928) 1768:(1922) 1762:(1920) 1754:(1918) 1746:(1916) 1738:(1915) 1732:(1914) 1724:(1914) 1716:(1910) 1708:(1908) 1700:(1907) 1692:(1905) 1674:Essays 1666:(1939) 1658:(1930) 1650:(1927) 1642:(1926) 1634:(1923) 1626:(1921) 1618:(1917) 1602:(1913) 1594:(1905) 1586:(1901) 1578:(1899) 1563:(1895) 1555:(1891) 1496:(2022) 1488:(2021) 1480:(2011) 1472:(2007) 1464:(2004) 1456:(2002) 1448:(1999) 1440:(1997) 1432:(1995) 1424:(1992) 1416:(1988) 1405:Series 1397:(2016) 1389:(2015) 1381:(2009) 1373:(1996) 1365:(1989) 961:Awards 904:(from 577:, 1954 504:Prof. 383:, and 261:Notes 255:Title 2088:Freud 2017:Humor 1544:Books 1354:Films 787:Music 2379:Self 1259:IMDb 1200:2015 1167:2015 1047:2015 1019:2013 862:Kano 375:and 227:and 198:2002 194:2002 1257:at 1241:at 571:CIA 252:No 239:." 167:BBC 85:No. 2345:: 1216:. 1184:. 1156:. 1117:. 1099:. 1081:. 1063:. 1035:. 1008:. 953:: 944:: 928:: 900:: 889:: 878:: 864:: 852:: 841:: 829:: 818:, 812:, 806:: 795:: 750:, 387:. 305:4 292:3 279:2 266:1 2195:e 2188:t 2181:v 1825:) 1821:( 1680:" 1575:) 1529:e 1522:t 1515:v 1338:e 1331:t 1324:v 1202:. 1169:. 1143:. 1049:. 1021:. 938:) 922:) 908:) 872:) 200:) 90:4 23:.

Index

The Century of Self

Adam Curtis
Stephen Lambert
RDF Television
BBC
BBC Two
documentary
filmmaker
Adam Curtis
Sigmund Freud
Anna Freud
Edward Bernays
mass democracy
Sigmund Freud
psychoanalysis
Edward Bernays
public relations
Anna Freud
Wilhelm Reich
consumerism
commodification
fashion
superficiality
Stuart Ewen
primitive impulses
Wall Street
Lehman Brothers
Philip Gould
Matthew Freud

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