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In 2010, Telmar launched traffic counts, a system that keeps track of the number of message viewers of a particular advertiser through the combination of auto and pedestrian traffic counts with interviews. In 2011, Telmar integrated data from the
Traffic Audit Bureau’s Out of Home Rating
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Telmar
Matterhorn ROI was released in 2011, a cross media planning tool developed as the result of collaboration with ROI research firm Marketing Evolution. Matterhorn incorporates data analyzing the effectiveness of marketing campaigns and changes in media plans on ROI.
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Telmar was the first independent supplier of computerized media information services for the advertising industry in addition to working with consumer research and media audience data. Telmar offered computer analyses of media performance, costs, selection and scheduling.
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Telmar announced an alliance with Cuende
Infometrics S.A., Spain’s leading Outdoor software engineers, in 2010 for the launch of TOPS 2.0, an improvement over the previously released TOPS 1.0 since it brought the formerly US-based tool worldwide.
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data available for clients who bought the data from MRI and
Simmons. Telmar filed a lawsuit to seek an injunction against MRI and Simmons to prevent the companies from offering their data via PC based systems and limiting Telmar's offering.
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In 1998, Telmar introduced the first PC-based media planning software in 1983 and launched the Web-based media planning system, e-Telmar. In 1983, Telmar was appointed IBM’s first Value Added Dealer for PC and made its systems on the
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system which expanded Telmar’s client base of advertisers, agencies and media from 25 to 30 countries. The system enabled users to track real-time performance of TV audience delivery in a graphic interface.
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In 2007 came the introduction of Telmar’s Web-based research tool
Research Guru, which simplified the process of analyzing relevant media information for advertising agencies.
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Telmar’s
Outdoor Planning System debuted in 2005, replacing the widely used Telmar’s Outdoor Synergy tool. The new tool was designed to incorporate new research data including
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Telmar’s clients entered data into an acoustic data coupler which allowed the data to then be transmitted to Telmar’s computers through phone lines using a
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media measurement system into Telmar’s media planning tools, granting media planners metrics for measuring the effectiveness of outdoor ad campaigns.
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provide the media and advertising sector with tools to analyse large amounts of data and plan campaigns through advanced targeting,
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Telmar released the MultiBasing tool in 2005 allowing users to combine separate databases into a single set of results.
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On
October 10, 2019, Telmar was acquired by Liiv, a holding company, founded by James Ingram and Benoit Lagarde.
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In 2012, Telmar started to supply broadband satellite communication for the fleet of the
Essberger Group.
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Dougherty, Philip H."Advertising; Computer Aid for Media Men"."The New York Times", June 26, 1968.
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435:"Daily Research News Online no. 24027 - Obituary: Telmar Founder Stanley Federman"
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It may require cleanup to comply with
Knowledge's content policies, particularly
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659:"Liiv CEO talks up Telmar takeover, M&A strategy and gauging audiences"
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601:"Will ROI Replace the CPM? Telmar Launches New System That Claims It Will"
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581:"Telmar Strikes Global Alliance, Introduces New Outdoor Planning System"
529:"Outdoor Industry Taps MRI for New Ratings, Will Compete with Nielsen's"
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and support the role of the
Traffic Audit Bureau for Media Measurement.
516:"Telmar Summits New Peak, Acquires Europe's Peaktime Management System"
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621:"Telmar integrates TAB's out-of-home data with media planning systems"
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and consultative data integration services such as multibasing across
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459:"Obit: Media Planning Software Pioneer Stanley Federman, Dead At 78"
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548:"Telmar's MultiBasing to extend scope of media planning"
504:"Advertising; Telmar Files Lawsuit on Competing Systems"
634:"Telmar to Supply Broadband SatCom for Essberger Fleet"
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A major contributor to this article appears to have a
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In 2004, Telmar acquired Peaktime, a TV planning and
407:"Telmar First to Add Eyes-On Data to Planning Tools"
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358:Tech companies in the New York metropolitan area
272:In 1968, at age 29, Stanley Federman left
172:media technology company headquartered in
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689:Software companies based in New York City
204:companies and broadcasters including the
64:Learn how and when to remove this message
16:American multi-nation advertising company
568:"Telmar to speed up media research data"
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663:www.bizjournals.com
274:Young & Rubicam
245:custom data loading
168:is a multinational
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683:Categories
668:2020-12-02
644:2021-05-03
468:2021-04-08
444:2021-04-28
417:2021-04-20
387:2021-04-08
364:References
268:Early days
198:Nasdaq 100
188:and media
176:providing
128:Key people
54:March 2015
223:Telmar’s
218:EuroSport
214:Discovery
46:talk page
604:Archived
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551:Archived
532:Archived
352:See also
290:Teletype
194:FTSE 250
190:FTSE 100
143:services
137:Products
101:Industry
302:Simmons
280:History
155:.telmar
148:Website
109:Founded
95:Private
298:IBM PC
210:Canal+
166:Telmar
77:Telmar
382:Craft
253:video
249:audio
235:and
225:SaaS
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200:and
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157:.com
112:1968
318:GPS
206:BBC
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