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I believe an article describing WAXQ should include discussing its commercials, if only because of the considerable percentage of on-air time they consume. I can only imagine there's a balancing exercise: more commercials would tend to increase profits, but it also tends to reduce listenership which
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Some of the early history is a bit inaccurate. It actually changed from WNCN (classical) to WAXQ in 1996, having a mainly alternative format (I was working there at the time). Howard Stern noted this and called it his favorite station (no other commercial station was playing alternative yet). Then
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The article discusses at length how the minutia of tweeking the ratio of (for instance) Classic-Rock-to-Active-Rock impacts listenership. But isn't it possible that the ratio of commercials-to-music might be even more significant to the level of listenership? If the lesser subject is discussed,
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Ha! I take back my memory of the year, I have a t-shirt from when we changed over, and it says
December 1993. But yeah, it was bought by Viacomm in 1996. And the rest I said is correct, WAXQ was the first commercial alternative-music station in NYC, maybe in the U.S.
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people feel the commercials are relentless (in percentage of on-air time, repetitiveness, loudness, and inanity) and they therefore stop tuning in, how does management recognize they've lost listenership due to the commercials?
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after about a year, when bought by
Viacomm, it changed to Classic Rock and Stern's station (K-Rock) changed to alternative. And I don't believe Adam Curry ever worked there. Can anyone help find some references for this?
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then the more-significant subject certainly should be. I believe there's more to the business side of this broadcast station that the article should include in addition to who-purchased-who over the years.
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would reduce profits. As WAXQ is a commercial entity, I would like to see this article discuss how management determined that their ratio of commercials-to-content maximizes profits. Furthermore,
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Doesn't having a high rating on
Arbitron mean that they receive more money, from advertisers and whatnot? Is this why they can play so much music and have such short commercials? --
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only the portion which I could prove to be untrue. But it seems likely that the entire thing was a fabrication, so I deleted all of it. If anyone has evidence that "
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Another example: In this article about this commercial venture, a text-search for the word "profit" comes up with no mention, which seems contradictory. Thanks.
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often featured the station as the radio station Tony
Soprano would set his alarm clock to." is true, please feel free to put it back in.
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I updated the schedule with My knolage of the DJ shifs and reading the DJ Bio on Q104.3 it was not copied or pasted.
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on
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