236:
210:
373:. By 1914, the magazine had built strong national circulation and reputation, and the Southern Pacific sold the magazine to William Woodhead & Co., a group of employees who wished to continue the focus on the American West, but less corporate influence. The Theodore Roosevelt administration indicted the editor, writer, photographer, and aviator associated with a story entitled "
29:
677:
is no coincidence: its founders came out West to see how the Lanes did it in the early 1960s).. When Katie Tamony took over as editor-in-chief in 2001, she collaborated with new creative director Mia
Daminato (former creative director for Australian-based Federal Publishing Company's Magazine Group)
272:
was started to be available onboard and at the station, in order to promote the West. It aimed to lure tourists onto the company's trains, entice guests to the railroad's resort (the Hotel Del Monte in
Monterey), and possibly encourage these tourists to stay and buy land, since the Southern Pacific
292:
has enjoyed a remarkably gay season and the hotel accommodations have been sorely taxed." Poetry featuring railroad themes and a later string of short stories in which characters swapped tall tales, always aboard a train, also highlighted travel by rail. Most of these early stories were penned by
731:
The publication has suffered a loss of advertising revenue in recent years, which in 2017 pushed the magazine's operating income into the red for the first time since 1938, with a loss of about $ 4 million posted on nearly $ 28 million in gross revenue. A cash-flow crisis resulted, with several
306:
740:
The company additionally downgraded its offices, with staff moved in
September 2018 from the Jack London Square offices to a less costly facility located several blocks away. Food preparation, an important part of the magazine's content, began to be done at an externally-located kitchen in
616:
referred to the Menlo Park headquarters as the
Laboratory of Western Living. Its test kitchen processes thousands of recipes a year. It tested its gardening advice in its 3,000 sq ft editorial test gardens, which was designed to achieve high performance in tight spaces. Roughly 50% of
483:
During the
Depression, weighty ruminations on politics and economics were replaced with frivolous articles like March 1935's "Little Toes, What Now?", which began "This is the season when all the little toes are going not to market, but to have a pedicure".
343:
offices on April 18th, this
Emergency Edition will be the only issue of the magazine for the month of May.… The priceless stock of drawing, photographs and engravings was burned.… In one day the accumulation and accomplishment of years were swept away".
736:
writers complaining in the Summer of 2017 that payment for published material had been delayed, with one particularly vocal writer noting that he had been forced to wait more than four months after invoicing to receive a check for his work.
491:
began "Kitchen
Cabinet", a readers' recipes feature (still featured as "Reader Recipes"). Essays on home architecture became more specifically geared to the West, with a series of sumptuously photographed articles championing the Western
640:
in 1990, and the company was renamed Sunset
Publishing Corporation. A purchase price of $ 225 million for the magazine and its related assets was announced. The first issue of the magazine under Time Warner was published in August 1990.
374:
937:
380:
The publishers announced their ambitions in the
December 1914 issue. Among the promises were reporting from war correspondent Arthur Street, who the magazine sent to Asia to cover the impacts of war and the opening of the
347:
Soon, however, the magazine was trumpeting its hometown's revival, in articles like "San
Francisco's Future" and "How Things Were Righted After the Fire of 1906". In "A San Francisco Pleasure Cure", an early story by
288:. There was information about train travel, as well as social notes from Western resorts, such as this from Pasadena: "The aristocratic residence town of Southern California and rendezvous for the traveling
568:
When Lane took over the magazine, the population of the West was booming. A few years later, the end of World War II brought an explosion of newcomers. Drawing on his experience from the East Coast-serving
389:; responses to inquiries of a newly-established service bureau, to field questions from readers about relocating to the western U.S. and other matters; and a renewed commitment to fiction and photography.
724:. Sale price of the magazine, including both its assets and liabilities, was estimated at $ 12 million — a fraction of the publication's value during its heyday. After sale of the magazine to Regent,
1363:
332:, president of the Southern Pacific: "The earthquake on the morning of April 18th was the most severe that has occurred since San Francisco became a great city". Next came a message from
700:. The magazine's extensive archival collection, including numerous original photographs and administrative papers, would not be brought to the new Oakland location, and was acquired by
644:
In the 1990s, the franchise began to lose touch with its demographic, who viewed the magazine as something of their parents' era. Newer, fresher-looking lifestyle magazines, such as
408:. The new owners sought to "make the magazine a vehicle of Western thought and to steer the magazine into a national market," according to Stanford University librarian Tomas Jaehn.
1475:
1455:
752:, the company put most of its employees on unpaid leave. During the pandemic, the company briefly ceased printing the magazine but returned to print with the December 2020 issue.
605:
for two decades. May created a long, low, adobe homestead that surrounded a central courtyard. The central courtyard, or the Sunset Gardens, were designed by the landscape artist
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had begun to publish original articles, stories and poetry focusing on the West. The format resembled other national general interest magazines of the day such as
328:
offices. The May 1906 edition was a six-page emergency issue, in stark contrast to the 214-page April 1906 edition. The issue opened with a dire communiqué from
510:, and articles were increasingly how-to, giving it a voice of authority and efficiency. It was a successful formula: by 1938 the magazine was again profitable.
466:
In the 1920s, the magazine became unprofitable, as it grew thinner and its circulation dwindled. In 1929, Lawrence W. Lane, a former advertising executive with
446:
cover art in its early years was of high quality, with the early 20th century being the golden age of magazine illustration. Contributors of cover art included
660:
with competition. The magazine remained highly profitable, however, generating $ 28 million profit for Time Warner in 2000 on gross revenues of $ 78 million.
573:, he guessed correctly that these new Westerners would be hungry for information about how to travel, cook, cultivate, and build in their new environment.
696:). The new offices opened in December 2015, and the magazine's outdoor kitchen and test gardens were relocated to Cornerstone Sonoma, a winery in nearby
513:
Under Lane's leadership, the company also produced a successful series of how-to home improvement and gardening books, which are still published today .
593:, a suburb located 25 miles (40 km) south of San Francisco. The 9-acre (36,000 m) parcel was a remnant of a 19th-century estate owned by the
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1112:
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was the first national magazine to publish separate editions for different parts of its circulation area, tailoring its gardening advice to each area.
681:
The Menlo Park campus at 80 Willow Road was sold to a San Francisco real estate development firm by Time Warner in 2014 for more than $ 75 million.
476:, and changed the format to its current Western lifestyle emphasis. The magazine became focused toward a female audience. The Lane family would own
824:
and the western U.S. National Parks. Occasionally, it has called for pro-environmental action, as it did with its 1969 article demanding a ban on
938:"Global Private Equity Firm Regent Announces Launch of ARCHETYPE – Multi-Platform Media Accelerator Aimed to Transform Legacy Publication Brands"
597:. This land was originally a part of a grant to Don Jose Arguello, governor of Spanish California in 1815. Its new headquarters was designed by
849:
385:
on the world; reporting in North America supported by the purchase of a new automobile; coverage of international expositions such as the
386:
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launched a round of personnel cuts, leaving it with fewer than 20 employees, a mere one-fifth of its staff just five years previously.
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presented a series featuring innovative plans for homes to be built once the war was won, by architects including Portland's
539:
tips did not always fit Western soils and climates, magazine editors planted their own 1-acre (4,000 m) test plot near
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as if it were a temporary irritation, but it soon mobilized for war. One story featured newly minted aviation cadets at the
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468:
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377:" citing national security concerns; the magazine was still owned by the Southern Pacific when the story was published.
767:
s Western Home Awards program, cosponsored by the American Institute of Architects, has introduced readers to works by
540:
1164:"A Look Back at Sunset's Office Building—Remembering Sunset's classic Cliff-May designed office space in Menlo Park"
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1148:
The evolution of Sunset Magazine's cooking department: The accommodation of men's and women's cooking in the 1930s
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was headquartered in various downtown San Francisco office buildings. In 1951, the headquarters was moved to
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In March 2020, with the magazine struggling financially due to loss of advertising revenue during the
424:
discussing the League of Nations. Fiction and poetry became more ambitious, featuring authors such as
184:. The magazine is published six times per year by the Sunset Publishing Corporation which was sold by
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published in the magazine, a tired businessman revived himself through a visit to the rebuilt city.
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The "House of Innovation" is an experimental showcase house, opened on September 8, 2006, in
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s publishers: "This is to announce that by reason of the recent destruction by fire of the
8:
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was the premier train on the Southern Pacific Railroad's Sunset Route, which ran between
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1339:"Sunset magazine's future uncertain as drop in ads during coronavirus leads to layoffs"
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1051:"All Guilt is Denied: Magazine Staff Say Goethals Approved Isthmian Pictures".
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876:"Time Inc. sells Sunset Magazine to Beverly Hills private equity firm Regent"
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s commentary has contributed to the debate on natural features including the
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1389:"MSN | Outlook, Office, Skype, Bing, Breaking News, and Latest Videos"
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496:. Travel and garden coverage grew similarly focused and specific. In 1932,
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297:, who later abandoned fiction to become president of the Southern Pacific.
189:
84:
601:, known for his designs of ranch-style houses, which had been featured in
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637:
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253:
1218:"Time Warner Inc. to Pay $ 225 Million for Publisher of Sunset Magazine"
196:. Regent formed the publisher Archetype in 2019 for its media holdings.
28:
1127:
Rogers, Paul, Lundstrom, Mack. "Publisher, philanthropist dies: Former
805:. It is part of the "Idea House" program, originally launched in 1998.
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reported on heavy political and economic issues; contributors included
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1031:"Sunset Magazine - New San Francisco Emergency Edition - May 1906"
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The Southern Pacific Launches a New Vehicle to Develop Its Market
720:
a global private equity firm led by Beverly Hills based investor
169:
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The Woodhead-Field Years: Addressing a Rapidly Changing West
906:"Sunset Magazine Is Sold to a California Private Equity Firm"
1251:"Time Warner: Faithful to the Sunset Mission and Readership"
420:
discussing international affairs and future U.S. president
825:
667:, best known for its similar home and lifestyle magazine
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126:
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Local interest magazines published in the United States
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Food and drink magazines published in the United States
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devised a new motto: "The Magazine of Western Living."
663:
In 2001, Time Warner reorganized Sunset to be part of
1151:(MA thesis). University of the Pacific. p. 89.
273:was the largest single landowner in California and
1466:Lifestyle magazines published in the United States
1278:"Sunset is moving to Oakland's Jack London Square"
1064:
1062:
1486:Magazines published in the San Francisco Bay Area
688:announced it would be moving its headquarters to
1471:Monthly magazines published in the United States
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220:began in 1898 as a promotional magazine for the
1191:. Sunset headquarters in Menlo Park. p. 4.
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375:Can the Panama Canal be destroyed from the air?
1131:Co-Owner Helped Preserve Coast, Open Spaces."
1046:
1044:
755:
1161:
1020:vol. 137, no. 363 (Dec. 1, 2018), pp. A1, A8.
708:Sale to Regent and investor Michael Reinstein
624:s garden photography was taken in this area.
280:The inaugural issue featured an essay about
1041:
808:
543:so that they could give their own advice.
461:
300:
27:
1015:"The Twilight Years for California Icon,"
312:from January 1907. Cover illustration by
180:, with a focus almost exclusively on the
1430:published by Stanford University in 1998
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487:Eventually, a meatier magazine emerged.
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192:, a private equity firm led by investor
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952:"Top 100 U.S. Magazines by Circulation"
387:Panama–Pacific International Exposition
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786:
535:. Aware that the federal government's
284:, with photographs by noted geologist
260:(the train is still in operation—from
1253:. Stanford University. Archived from
678:to create a new, more modern design.
1162:Emma Wartzman (September 26, 2017).
980:
899:
897:
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224:, designed to combat the negative "
13:
1337:Bitker, Janelle (March 18, 2020).
627:
14:
1502:
1403:
1292:"Sunset Celebration Weekend 2016"
1091:"Publisher's Announcement!"
894:
864:
242:, July 1904, art by Maynard Dixon
1079:, Stanford University Libraries.
795:. It is a collaboration between
516:
204:
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1330:
1314:"The Legend of the Almost Lost"
1305:
1284:
1276:Taylor, Tracey (June 2, 2015).
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1209:
1205:. Sunset Publishing. p. 3.
1195:
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1135:(San Jose, CA), August 1, 2007.
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355:Southern Pacific purchased the
1425:A history and bibliography of
1312:Shapiro, Michael (July 2019).
1023:
944:
930:
846:"eCirc for Consumer Magazines"
838:
1:
1481:Magazines established in 1898
1461:Southern Progress Corporation
1216:SANCHEZ, JESUS (1990-03-28).
831:
665:Southern Progress Corporation
322:1906 San Francisco earthquake
904:Severson, Kim (2017-11-30).
850:Audit Bureau of Circulations
585:For its first five decades,
553:At the end of World War II,
365:in 1912, and merged it with
7:
1096:Sunset: The Pacific Monthly
756:Western Home Awards program
632:Lane Publishing, including
371:Sunset: The Pacific Monthly
16:American lifestyle magazine
10:
1507:
199:
1203:Welcome to Sunset Gardens
1189:Welcome to Sunset Gardens
1145:Pagano, Jennifer (2019).
698:Sonoma County, California
405:The Saturday Evening Post
264:—as part of the national
222:Southern Pacific Railroad
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783:, among other notables.
571:Better Homes and Gardens
469:Better Homes and Gardens
1343:San Francisco Chronicle
822:Tongass National Forest
809:Environmental reporting
636:and books, was sold to
563:Harwell Hamilton Harris
533:Santa Ana Army Air Base
480:for the next 62 years.
462:The Lane Publishing era
320:On April 18, 1906, the
301:Earthquake and recovery
591:Menlo Park, California
506:eliminated the use of
438:Aimee Semple McPherson
317:
243:
214:
1364:"Subscribe to Sunset"
1257:on September 23, 2015
1133:San Jose Mercury News
712:On November 30, 2017
647:Martha Stewart Living
308:
238:
212:
182:Western United States
968:on November 15, 2016
228:" stereotypes about
188:in November 2017 to
959:PSA Research Center
852:. December 31, 2014
787:House of Innovation
702:Stanford University
694:Oakland, California
673:(its similarity to
213:First edition cover
106:Oakland, California
23:
1434:Early editions of
1115:2015-09-23 at the
1075:2015-09-23 at the
1018:Los Angeles Times,
910:The New York Times
690:Jack London Square
561:and Los Angeles's
527:initially treated
418:David Starr Jordan
318:
244:
215:
168:focuses on homes,
158:lifestyle magazine
19:
1491:Tourism magazines
1222:Los Angeles Times
881:Los Angeles Times
793:Alamo, California
750:COVID-19 pandemic
722:Michael Reinstein
436:, and evangelist
194:Michael Reinstein
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62:Total circulation
56:Michael Reinstein
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1055:. July 12, 1914.
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262:Los Angeles
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72:First issue
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1368:sunset.com
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1298:2016-07-28
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