78:
Instagram
Sponsored Posts, also known as "Influencer Marketing" in Instagram is a form of promoting a brand or product through popular celebrities or influential people. Particularly in Instagram, accounts with a lot of followers accept payments to have other people's contents featured on their page
87:
Now, Instagram is seeking to change the transparency of this method of advertising and is launching a new tool for that purpose. Upon the submission of a sponsored post, there will be a visible tag at the top “Paid
Partnership With Sponsor Name”. This will allow a more legitimized form of promotion
83:
can command 6-figure fees, with some reaching millions for a single post. This method of advertising became very popular but was done in private through direct transactions rather than through a legitimized medium like
Instagram where it can be legally documented. As such the content being marketed
61:
Specifically referring to context of blogs, "sponsored posts" were defined by Mutum and Wang (2010) as "promoted blog entries or posts that contain links that point to the home page or specific product pages of the website of the sponsor for which the blogger receives compensation in the form of
65:
Sponsored posts can also serve as a means of curtailing the possibility of companies paying individuals to moderate a submitted link or media to the front page of the website, which often violates the spirit or letter of a site's
26:, is a post to any community-driven notification-oriented website which is explicitly sponsored as an advertisement by a particular company in order to draw a large amount of popularity through
30:
to the most active or most viewed page on the website. The model has become adopted by various ad-supported but community-driven websites as an addition, substitute or replacement of other
84:
is not being regulated very well. The
Federal Trade Commission sent over 90 letters to influencers that they need to properly disclose that they are being sponsored by a brand or product.
91:
After reports began circulating that
Instagram shows posts to only a small percentage of users' followers, Instagram released a statement denying it is doing any such thing.
246:
170:
192:
Mutum, Dilip; Wang, Qing (2010). "Consumer
Generated Advertising in Blogs". In Neal M. Burns; Terry Daugherty; Matthew S. Eastin (eds.).
285:
218:
331:
236:
62:
money, products, services or in other ways". They are also known as paid posts or sponsored reviews.
79:
for the sake of promotion to a larger audience. Sponsored post prices of the top influencers on
206:
129:
299:
8:
275:
194:
Handbook of
Research on Digital Media and Advertising: User Generated Content Consumption
88:
between the influential users of
Instagram and the brands willing to get their name out.
219:"The 75 celebrities and influencers who make the most money per Instagram post, ranked"
110:
27:
280:
155:
67:
100:
171:"Fashion designer brand Michael Kors becomes the first to run ads on Instagram"
105:
325:
31:
39:
35:
241:
80:
55:
237:"Instagram celebrities keep sneaking in sponsored posts, FTC says"
142:
51:
47:
260:
43:
42:. Sites and services which utilize sponsored posts include
276:"Instagram Will Now Tell You Who's Getting Paid to Post"
16:
A post to a website that is actually an advertisement
323:
300:"Instagram's Denial of Organic Reach Limits"
196:. Vol. 1. IGI Global. pp. 248–261.
191:
324:
168:
268:
169:Crabbe, Lauren (November 1, 2013).
144:use our self-serve advertising tool
13:
229:
14:
343:
200:
288:from the original on 2023-06-07.
249:from the original on 2023-04-19.
292:
34:advertisement formats, such as
253:
211:
185:
162:
149:
136:
123:
1:
116:
28:user promotion and moderation
73:
7:
265:Saturday, 22 December 2018
94:
10:
348:
332:Online advertising methods
131:Ads You Can Digg…or Bury
261:"Influencer Marketing"
207:Influencer Marketing
111:Native advertising
22:, also known as a
339:
316:
315:
313:
311:
296:
290:
289:
272:
266:
264:
257:
251:
250:
233:
227:
226:
223:Business Insider
215:
209:
204:
198:
197:
189:
183:
182:
180:
178:
166:
160:
153:
147:
140:
134:
127:
68:Terms of Service
347:
346:
342:
341:
340:
338:
337:
336:
322:
321:
320:
319:
309:
307:
298:
297:
293:
274:
273:
269:
259:
258:
254:
235:
234:
230:
217:
216:
212:
205:
201:
190:
186:
176:
174:
167:
163:
154:
150:
141:
137:
128:
124:
119:
101:Gray propaganda
97:
76:
17:
12:
11:
5:
345:
335:
334:
318:
317:
291:
284:. 2017-06-14.
267:
252:
245:. 2017-04-19.
228:
210:
199:
184:
173:. The Next Web
161:
148:
135:
121:
120:
118:
115:
114:
113:
108:
106:Hypertargeting
103:
96:
93:
75:
72:
20:Sponsored post
15:
9:
6:
4:
3:
2:
344:
333:
330:
329:
327:
305:
301:
295:
287:
283:
282:
277:
271:
262:
256:
248:
244:
243:
238:
232:
224:
220:
214:
208:
203:
195:
188:
177:September 17,
172:
165:
159:
158:
152:
146:
145:
139:
133:
132:
126:
122:
112:
109:
107:
104:
102:
99:
98:
92:
89:
85:
82:
71:
69:
63:
59:
57:
53:
49:
45:
41:
37:
33:
32:pay-per-click
29:
25:
24:promoted post
21:
308:. Retrieved
303:
294:
279:
270:
255:
240:
231:
222:
213:
202:
193:
187:
175:. Retrieved
164:
156:
151:
143:
138:
130:
125:
90:
86:
77:
64:
60:
23:
19:
18:
306:. Instagram
157:Hello World
38:, text and
36:web banners
117:References
40:rich media
242:The Verge
81:instagram
74:Instagram
56:Instagram
326:Category
286:Archived
247:Archived
95:See also
304:Twitter
52:Twitter
54:, and
48:Reddit
310:8 May
281:Wired
312:2019
179:2014
44:Digg
328::
302:.
278:.
239:.
221:.
70:.
58:.
50:,
46:,
314:.
263:.
225:.
181:.
Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.