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In 2019 Briggs & Stratton announced a plan to restructure the company. This included divesting the final product divisions and concentrating on providing engines and stationary generators. The plan includes selling the
Snapper and Snapper Pro lines along with the other brands Ferris, Simplicity,
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The company began in 1894 as
Southern Saw Works. Later, in the 1940s, as the McDonough Power Company, it was acquired by William Raymond Smith, who changed the company's direction when the lumber industry declined. Smith recognized a need for lawn mowers and patented a mowing blade. With this, he
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In 1991, Snapper announced the closing of the Texas and
Nebraska factories; the Georgia factory was expanded to absorb the production. Fuqua President Lawrence Klamon explained the closures and consolidation by saying that most of the production from Fort Worth was going East of the Mississippi
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Currently
Snapper produces two lines: their main Hi-Vac and Ninja mowers sold at dealerships, and a cheaper line of Snapper-branded mowers made by contract manufacturers and sold at department stores. The two product lines have nothing in common.
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created the "Snappin' Turtle," named so for the way it snapped the grass and for its turtle figurine on the top front of the first model. While mostly known for their lawnmowers, Snapper also built tillers and snow blowers.
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January 17, 2013, Briggs and
Stratton announced they would be selling Snapper labeled mowers at Wal-Mart. This was a reversal of a previous decision; when Snapper was independent, their CEO refused to do so.
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September 2023, Briggs and
Stratton announce the ending production of 4 zero-turn mowers and all tractors in North America "due to the considerable year-over-year market decline for the tractor segment".
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In 1976 McDonough Power
Equipment registered the trademark Snapper, and adopted that name as its identity. Producing an assortment of yard-care tools, Snapper had facilities in
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In 2014 Briggs & Stratton announced the plan to close the
Snapper plant in McDonough, Georgia and move production to Briggs & Stratton's factory in
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Briggs & Stratton exited bankruptcy by selling all assets to KPS Capital
Partners. As a result, they did not sell off the brands including Snapper.
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in 2004. Since then the
Snapper brand name has been added to products such as weed trimmers, hedge trimmers, leaf blowers, among others.
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Billy Goat, and the pressure washer and portable generator business, with these sales expected to be complete by the end of 2020.
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capable of standing on end for storage or repair, and for their invention of the first self-propelled rotary
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422:"UPDATED: Briggs Discontinues Simplicity & Snapper Tractors, Zero-Turns in North America"
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in 1967, sales grew from $ 10 million in 1967 to $ 260 million in 1987.
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American manufacturing company of lawn-care and snow-removal equipment
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310:"Fuqua to close plants in Texas, Nebraska; about 600 face layoffs"
396:"Century-Old Engine Maker Briggs & Stratton Files Bankruptcy"
346:"Briggs & Stratton to Sell Snapper Models Through Walmart"
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Agricultural machinery manufacturers of the United States
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327:"Simplicity Acquires Snapper," Snapper, October 23, 2002
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Manufacturing companies based in Georgia (U.S. state)
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560:Briggs & Stratton Vanguard Big Block V-Twin
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449:Fast Company: The Man Who Said No to Wal-Mart
359:Fast Company: The Man Who Said No to Wal-Mart
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187:1970s Snapper lawnmower with aluminum deck
148:is an American company, formerly based in
69:Learn how and when to remove this message
632:Companies based in Henry County, Georgia
454:Fuqua to close plants in Texas, Nebraska
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32:This article includes a list of general
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225:Snapper mower made by Simplicity
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332:May 8, 2008, at the
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158:lawn mower
154:lawnmowers
89:Trade name
59:April 2020
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400:Bloomberg
538:Products
330:Archived
99:Industry
207:River.
168:History
134:Website
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109:Founded
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406:7 July
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