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191:, a Polish telecommunications provider. The company commissioned them for their new advertising campaign, as they started facing emerging competition on the formerly monopolistic market. The characters were designed to reflect the duality of human nature: Serce acting on his emotions, while Rozum – on logic. As such, Serce was depicted as an
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cancellation the desire to expand into advertising a wider range of services, with Serce and Rozum being mostly associated with telecommunications, as well that their commercial campaign become old and overused. Nevertheless, Serce and Rozum continue to be active on their social media platforms, such as their
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Serce and Rozum appeared in a television commercial for the last time in 2016. In 2017, Orange Polska announced that they won't be producing more commercials featuring those characters and that they will be developing a new advertising campaign instead. The company stated as the reason behind their
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The commercials were originally based around dialogue between Serce and Rozum, revealing their differing views on various matters. Eventually, the producers started introducing various episodic characters, some of which developed into secondary and recurring characters, such as
Pieszczoch (Serce's
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Simultaneously to their television debut appearance, Serce and Rozum appeared on the internet, with their social media being developed by Adv.pl (later renamed Lemon Sky) advertising company. In 3 months since their debut, their
218:. The commercials were animated in 3D technique by two studios: Xantus, led by director Kuba Michalczuk and art director Piotr Gołąbek; and Human Ark, with Kamil Polak and Wojtek Wawszczyk overseeing a team of over fifteen.
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heart and Rozum as an anthropomorphic brain. The series of commercials depicting the characters premiered in 2010 on television and the internet and was meant to promote
Telekomunikacja Polska's
143:. They appeared for the first time in a series of commercials in 2010, and since then have become one of the most successful advertising campaign in Poland. They were originally created by the
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technology. The commercials quickly became a success, with characters becoming recognizable mascots of the company. For their campaign, Publicis was awarded a Grand Prix at 2011
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heart acting on its emotions and Rozum is an anthropomorphic brain with glasses who guides himself with logic. Serce and Rozum are voiced by
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246:. In 2012, the page become the most-followed Polish-language page on Facebook, with over 1.6 million followers.
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435:"Wywiad z... Sercem i Rozumem. Ich fanpage jest liderem polskiego Facebooka. Mają już ponad 1,6 mln fanów"
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page gained 40 thousand followers, placing in the top 10 fasters growing
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Official YouTube channel for "Serce and Rozum" commercials
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351:"BRAND HEROES W REKLAMIE. SPOSÓB, BY "OŻYWIĆ" MARKĘ"
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399:(in Polish). 10 February 2017.
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420:(in Polish). April 2018.
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