319:; Cristiano Ronaldo, who now works as a mannequin in "Sport-U-Gal" sports equipment store; Andrés Iniesta, now a farmer; Neymar and David Luiz, barbers at a beauty salon, trimming the hair of their clones; and Wayne Rooney, a fisherman. Along with Franck Ribéry and Tim Howard who were rescued off-screen, their spirits are raised by Ronaldo, who motivates them by showing them glimpses of their former glory and the death football is facing. The Players question if it is possible to defeat the clones, and Ronaldo declares it is possible due to their risk taking skills. The Players challenge the clones to a football match; the team with the first goal wins, and the losers quit football forever.
215:. Ronaldo is surrounded by his fans – and advertisements depicting him – everywhere and Portugal's hopes seem to be riding on Ronaldo. Rooney, on the other hand, faces skepticism everywhere he goes and Neymar, who is wearing Brazil's prestigious number 10 shirt, is trying to live up to his country's football fanaticism, the legend of the players who wore the number 10 for Brazil and World Cup aspirations. The ad ends the three players walking with their team to the pitch, preparing themselves for the onslaught and the tagline "Pressure shapes Legends".
308:, the ad shows the Scientist, promoter of "Perfect Inc.", giving a presentation on how football players are reckless in their game play and "take too many risks". He unveils clones, which are programmed for perfect, no-risk-taken football and focus on efficiency, accuracy, and risk mitigation by guaranteed results. The world of football (and sports) suffers from these clones, as they defeat the real players, put them out of business, and drive sports to near-extinction.
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315:, who is saddened by this state of football, watches a young boy practicing football tricks all alone and an interview of the Scientist, in which he expresses little regard for the players forced out of the game by the clones, which fires him up and embarks on a mission to save football. He rescues the now-forgotten players: Zlatan Ibrahimović, trying to sell copies of his autobiography
183:, emphasizes risk-taking and what it takes to carry on a nation's hopes. The ads show players feeling the heat from intense neck-to-neck competition, fighting for glory and victory who suddenly arrive at a turning point in the football world – or match – and take a risk: giving an amateur the opportunity for a penalty kick or challenging perfect gameplay.
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296:. As the match nears the end with a 2–2 tie and a "next goal wins" scenario, a young boy takes the ball off Ronaldo, and with immense pressure upon him from people across the globe watching the match, scores the penalty by doing a panenka and wins the game for his team.
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The
Players outsmart the clones with their skills despite the Scientist activating a fail-safe which introduces more clones to the field; the match ends with Cristiano Ronaldo effortlessly scoring a goal. As the players
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A group of friends agree to a pick-up football match in a park, with the winning team getting to stay on the field. The players pretend to be (and transform) into players such as
Cristiano Ronaldo, Neymar, Wayne Rooney,
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Nike released three television advertisements in the Risk
Everything series across the United States, the United Kingdom and other European countries: Risk Everything, Winner Stays, and The Last Game
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and the
Scientist sulks, the entire world cheers and human players start returning to sports. A jubilant Ronaldo looks at the players celebrating, and exclaims, "Clone that!"
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from national teams and clubs. This campaign emphasizes the mantra of "risk everything" – taking every dangerous life-or-death chance to succeed and outshine your rivals.
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163:. The advertisement campaign, spanning radio, television, out-of-home, online advertising and print media, was specially made for the
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370:"Risk everything! Wayne Rooney, Cristiano Ronaldo and David Luiz take fight to 'unbeatable' clones in animated advert"
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striker Zlatan
Ibrahimović; Twitter users asked questions to Ibrahimović by tweeting with the
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was an advertisement campaign created for
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On 9 March 2014, Nike organized a question-and-answer session on
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167:and starring well-known
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1113:Nike, Inc. advertising
401:. Metro. 10 March 2014
70:English/multi-language
1128:Advertising campaigns
932:Black, White and Run
959:Bowerman Track Club
889:Original Run series
870:Women's advertising
346:Paris Saint-Germain
165:2014 FIFA World Cup
99:2014 FIFA World Cup
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125:"Risk Everything."
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403:. Retrieved
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377:. Retrieved
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266:Frank Ribery
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94:Running time
78:Television,
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911:Are You In?
802:Mark Parker
792:Phil Knight
561:Nike Vision
546:Nike By You
399:Metro.co.uk
290:Rick Baster
278:Kobe Bryant
274:Irina Shayk
258:Mario Götze
246:Eden Hazard
203:, Brazil's
133:Preceded by
97:During the
1102:Categories
1037:Sweatshops
840:Just Do It
675:Terminator
551:Nike Grind
448:Nike, Inc.
356:References
344:with then-
336:Ask Zlatan
270:Tim Howard
230:David Luiz
187:Television
954:Breaking2
705:Footballs
625:Air Yeezy
610:Air Force
490:Cole Haan
379:29 August
325:celebrate
282:Jon Jones
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828:Bo Knows
777:Tim Cook
745:FuelBand
740:NikeFuel
696:Total 90
620:Air Ship
603:Sneakers
596:Products
469:Converse
331:Internet
292:and the
84:hoarding
67:Language
1087:Commons
949:Academy
904:All Day
717:Cachaña
650:Flywire
615:Air Max
587:The Ten
556:Nike SB
500:Starter
462:Current
405:15 June
350:hashtag
342:Twitter
313:Ronaldo
175:Concept
105:Product
845:Pretty
760:People
691:Tiempo
640:Deubré
635:Cortez
630:Blazer
571:Swoosh
534:Jordan
527:Brands
495:Hurley
478:Former
205:Neymar
119:Slogan
88:online
62:Global
59:Market
49:Client
39:Agency
984:Joga3
918:Drive
897:45:33
735:Nike+
712:Ordem
566:SPARQ
505:Umbro
485:Bauer
80:print
75:Media
665:Shox
655:Free
645:Dunk
407:2014
381:2018
268:and
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53:Nike
1058:Air
865:Tag
660:Mag
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