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In an interview with Real
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In July 2011, Martell announced that Floxx was going to focus on developing ideas that were specifically for use on mobile platforms, especially location-based social networks. A few months later, the app MapChat was launched reaching a top 10 ranking in the app store. In
October, Martell launched
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In May 2010, Martell was given the maximum fine by his university for 'bringing the university into disrepute'. Martell refused to remove the site; however, on 28 May 2010, the website was removed and replaced with a holding page and message signed off by Dicky M citing 'increased pressure' from
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on Friday, 23 April 2010 at 9am; within 6 hours of the site being up it had to be pulled down due to such high demand and abuse. He said the site was intended "just for a few of us to communicate on throughout the day, however word got out at UCL, and after 2 days of it being online, the UCL one
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Martell launched orderswift in March 2013 after being frustrated that his favourite restaurants would not take orders online and deliver. Previously called
Delishery, orderswift was announced as one of the companies to raise investment from
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One of the key features of the orderswift experience is to give customers the ability to track their order in real time. Martell says “We are going to be allowing customers to stay up to date and know exactly when their food is cooked.”
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would be expanding and launching a digital media agency business as part of the company, thereby drawing from his team's experience with mobile apps, product design and highly scalable websites.
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In 2011, he was named as one of
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alone had over 25,000 unique users.". He was quoted later describing his surprise at the popularity of it as it was 'only a joke'.
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British
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Spotted someone you fancy in the library? Confess your crush on
Fitfinder | Education | guardian.co.uk
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but with a few subtle differences. It was reported that
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Spottd – a location-based social network allowing users to share and discover posts around them.
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Floxx: the ‘FitFinder’ flirting website for students relaunches with the help of a BBC Dragon
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It may require cleanup to comply with
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In 2013, Martell was filmed as part of the BBC Worldwide television series,
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universities to remove the site. He vowed to bring back a new improved
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and business expert on the television series
Million Dollar Intern.
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FitFinder website helps undergraduates find love in the stacks
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Revolutionising Library Studies – The Launch of FitFinder
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Benhamou, Jessica, Cherwell magazine, (30 April 2010)
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On 3 January 2011, Martell launched his new business,
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A major contributor to this article appears to have a
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The Ones to Watch: Rich Martell, founder, Floxx.com
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Startup accelerator Wayra selects its class of 2013
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