243:
228:
27:
175:) instead of Sederhana. Between 1975 and 1984, Bustaman opened a further five Singgalang Jaya branches across Jakarta. In 1978, however, after the Roxy branch was closed due to new property development, a new branch was opened in Rawamangun, East Jakarta, under the Sederhana brand. Bustaman operated ten branches by 1995. The Rawamangun branch is today the chain's flagship location.
182:, opened in 1996. From this branch in Surabaya, the first franchise investor (a second branch in Surabaya) was found in 1998, and the brand began to open locations outside of Java through franchising. The company supplied spice mixes to its branches from a central kitchen in
186:. The Sederhana trademark was registered in 2000, and the trademark was enforced in 2014 against a former Sederhana investor who split away from the firm and started a separate restaurant chain in
242:
270:
352:
430:
208:
found that
Sederhana was still the most popular restaurant chain in Indonesia with 28.4 million customers in 2017–2018, due to its popularity outside the
404:
494:
378:
216:
were more popular. In late 2020, there were over 100 locations in the chain, including three locations in
Malaysia, with 3,000 employees.
326:
484:
310:
227:
489:
499:
300:
8:
408:
205:
164:
306:
204:
study, Sederhana was the most popular fast food chain in
Indonesia. A 2018 study by
200:
172:
209:
160:
37:
140:
112:
478:
456:
353:"SENGKETA MEREK: RM. Sederhana Bintaro Diharuskan Hilangkan Nama Sederhana"
234:
187:
168:
26:
47:
271:"RM Sederhana, dari Lapak Sederhana menjadi Jaringan Restoran Terbesar"
405:"Restoran Sederhana & KFC battle to be top Indonesian restaurant"
144:
136:
98:
305:(in Indonesian). Yayasan Pustaka Obor Indonesia. pp. 157–170.
179:
167:. By 1975, Bustaman had managed to open a second location in Roxy,
148:
102:
122:
379:"More people want to eat out more often, but most aren't able to"
183:
74:
431:"Restoran Sederhana, Jaringan Rumah Makan Padang yang Melegenda"
249:
213:
171:, but named the location there "Singgalang Jaya" (after
178:
The first
Sederhana location outside of Jakarta was in
163:
opened in 1972 by
Bustaman, a migrant to Jakarta from
143:
which started in 1972, with over 100 locations across
302:
Kisah Hidup Haji
Bustamam Pendiri Restoran Sederhana
212:area where international fast food chains such as
159:The chain emerged from a small roadside stall at
476:
327:"Jakpost guide to Jl. Balai Pustaka, Rawamangun"
25:
495:Indonesian companies established in 1972
298:
294:
292:
477:
289:
459:(in Indonesian). Restoran Sederhana
13:
14:
511:
359:(in Indonesian). 4 September 2014
437:(in Indonesian). 8 December 2020
241:
226:
16:Indonesian fast food restaurant
449:
423:
397:
371:
345:
319:
263:
1:
485:Fast-food chains of Indonesia
457:"Lokasi - Restoran Sederhana"
256:
193:
277:(in Indonesian). 10 May 2021
7:
20:PT. Sederhana Citra Mandiri
10:
516:
219:
154:
299:Chaniago, Hasril (2019).
139:restaurant chain serving
118:
108:
92:
82:
69:
61:
53:
43:
33:
24:
248:A Sederhana location in
233:A Sederhana location in
198:According to a 2008
124:restoransederhana.id
409:Roy Morgan Research
333:. 16 September 2017
206:Roy Morgan Research
165:Tanah Datar Regency
84:Number of locations
21:
133:Restoran Sederhana
19:
490:Indonesian brands
312:978-602-433-750-6
135:is an Indonesian
130:
129:
507:
469:
468:
466:
464:
453:
447:
446:
444:
442:
427:
421:
420:
418:
416:
401:
395:
394:
392:
390:
383:The Jakarta Post
375:
369:
368:
366:
364:
349:
343:
342:
340:
338:
331:The Jakarta Post
323:
317:
316:
296:
287:
286:
284:
282:
267:
245:
230:
173:Mount Singgalang
147:and branches in
125:
29:
22:
18:
515:
514:
510:
509:
508:
506:
505:
504:
475:
474:
473:
472:
462:
460:
455:
454:
450:
440:
438:
429:
428:
424:
414:
412:
403:
402:
398:
388:
386:
377:
376:
372:
362:
360:
351:
350:
346:
336:
334:
325:
324:
320:
313:
297:
290:
280:
278:
269:
268:
264:
259:
252:
246:
237:
231:
222:
210:Greater Jakarta
196:
161:Bendungan Hilir
157:
123:
95:
85:
78:
17:
12:
11:
5:
513:
503:
502:
500:Padang cuisine
497:
492:
487:
471:
470:
448:
422:
396:
370:
344:
318:
311:
288:
261:
260:
258:
255:
254:
253:
247:
240:
238:
232:
225:
221:
218:
195:
192:
156:
153:
141:Padang cuisine
128:
127:
120:
116:
115:
113:Padang cuisine
110:
106:
105:
96:
93:
90:
89:
86:
83:
80:
79:
73:
71:
67:
66:
63:
59:
58:
55:
51:
50:
45:
41:
40:
35:
31:
30:
15:
9:
6:
4:
3:
2:
512:
501:
498:
496:
493:
491:
488:
486:
483:
482:
480:
458:
452:
436:
432:
426:
411:. 1 June 2018
410:
406:
400:
385:. 3 June 2008
384:
380:
374:
358:
354:
348:
332:
328:
322:
314:
308:
304:
303:
295:
293:
276:
272:
266:
262:
251:
244:
239:
236:
229:
224:
223:
217:
215:
211:
207:
203:
202:
191:
189:
185:
181:
176:
174:
170:
166:
162:
152:
150:
146:
142:
138:
134:
126:
121:
117:
114:
111:
107:
104:
100:
97:
91:
87:
81:
76:
72:
68:
64:
60:
56:
52:
49:
46:
42:
39:
36:
32:
28:
23:
461:. Retrieved
451:
439:. Retrieved
434:
425:
413:. Retrieved
399:
387:. Retrieved
382:
373:
361:. Retrieved
356:
347:
335:. Retrieved
330:
321:
301:
279:. Retrieved
274:
265:
235:West Jakarta
201:Jakarta Post
199:
197:
177:
169:West Jakarta
158:
132:
131:
70:Headquarters
34:Company type
94:Area served
77:, Indonesia
48:Restaurants
479:Categories
435:Bisnis.com
357:Bisnis.com
275:Bisnis.com
257:References
194:Operations
145:Indonesia
137:fast-food
99:Indonesia
180:Surabaya
149:Malaysia
109:Products
103:Malaysia
65:Bustaman
44:Industry
463:10 July
441:10 July
415:10 July
389:10 July
363:10 July
337:10 July
281:10 July
220:Gallery
188:Bintaro
184:Ciledug
155:History
119:Website
75:Jakarta
62:Founder
54:Founded
38:Private
309:
250:Madiun
465:2021
443:2021
417:2021
391:2021
365:2021
339:2021
307:ISBN
283:2021
88:100+
57:1972
214:KFC
481::
433:.
407:.
381:.
355:.
329:.
291:^
273:.
190:.
151:.
101:,
467:.
445:.
419:.
393:.
367:.
341:.
315:.
285:.
Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.
