Knowledge

Piyush Pandey

Source 📝

22: 303:. He was invited to judge the 2007 Asia Pacific Advertising Festival Awards. Pandey received a lifetime achievement award in 2010 from the Advertising Agencies Association of India. Piyush Pandey won a Clio Lifetime Achievement Award for outstanding work and creative achievements in 2012 The Government of India awarded him the civilian honour of the 98:
During his 40 years tenure at Ogilvy & Mather became the largest advertising agency in India, and Ogilvy India is considered one of the most creative offices in the Ogilvy worldwide network. In September 2006, Pandey was nominated to the Ogilvy Worldwide board. He mentors creative executives from
76:
Pandey joined the ad industry as a client servicing executive at Ogilvy in 1982. Sunlight Detergent print ad was the first ad he ever wrote. After 6 years he got into the creative department where he gave several notable ads like Luna moped, Fevicol, Cadbury and Asian paints. Three years later he was
627: 414: 106:
In September 2023, Ogilvy announced a major leadership change with Piyush Pandey stepping down to transition into the role of Chief Advisor at the agency. This will be effective January 1 2024.
316:
By this move, the company filled up a key position that was lying vacant since the exit of its erstwhile creative head Tham Khai Meng in July. The appointment takes effect from 1 January.
662: 891: 695: 40:
award (2016). Pandey is also credited with shaping a distinct indigenous influence on Indian advertising that was earlier under the influence of western advertising and ideas.
770: 280:(for his Cancer Patients Association anti-smoking campaign) and a triple grand prize at the London International Awards. During Pandey's tenure, O&M India won 25 lions at 574: 310:
In June 2018, Piyush Pandey and his brother Prasoon Pandey (Corcoise Films) won the Lions lifetime achievement award of St Mark at Cannes Advertising Festival, France.
1019: 946: 276:
the campaign of the century. Pandey was voted Asia's Creative Person of the Year at the Media Asia Awards 2002. He is the only Indian to win a double gold at
1049: 89:
India has been ranked the No.1 Agency for 12 consecutive years in the Agency Reckoner, an independent Marketing & Advertising Survey conducted by
527: 1044: 1004: 300: 313:
WPP agency Ogilvy promoted Piyush Pandey, executive chairman and creative director, Ogilvy South Asia, as its worldwide chief creative officer.
415:"Wives, children, sisters, mom-in-law -more than 20 family members will be in Cannes to watch Pandey brothers create history - Exchange4media" 670: 798: 899: 703: 751: 52:
in 1955 in a family of nine children - seven daughters and two sons. His siblings include film director Prasoon Pandey and singer-actor
499: 386: 921: 994: 266:
Pandey has won a number of awards. He was named the most influential man in Indian advertising for eight consecutive years by
984: 641: 100: 1054: 1014: 343: 1034: 817: 989: 725: 439: 469: 272:. In 2000, the Ad Club of Mumbai voted his commercial for Fevikwik the commercial of the century and his work for 873: 601: 65: 61: 32:
is an advertising professional and the Chief Creative Officer Worldwide (2019) and Executive Chairman India of
999: 556: 118:
Abki baar Modi sarkar - BJP 2014 election campaign, with the famous slogan "achche din aane wale hain"
504: 391: 1009: 847: 1039: 794: 208: 199: 364: 296: 237: 203: 8: 268: 91: 82: 979: 251: 78: 125: 299:
and was the first Asian jury president for outdoor and press and film at the 2004
825: 802: 528:"Piyush Pandey: I've never planned my career, but have taken every day as a game" 95:. He was also the first jury President from Asia for the Cannes Lions Festival. 86: 33: 477: 1028: 579: 241: 56:. His father worked for the Rajasthan state cooperative bank. He played the 285: 160: 57: 947:"Cannes Lions awards lifetime achievement to Piyush & Prasoon Pandey" 292: 246: 60:
for the state of Rajasthan. He worked as a tea taster. Pandey studied at
975: 304: 255: 169: 148: 37: 81:, and then to national creative director. Pandey was nominated to the 188: 154: 53: 273: 145: 130: 922:"Piyush Pandey wins Clio Lifetime Achievement Award - Firstpost" 21: 663:"Building Brands is like bringing up your child, Piyush Pandey" 281: 277: 49: 419:
Indian Advertising Media & Marketing News – exchange4media
121: 254:
and in Magic Pencil Project videos (a marketing campaign by
797:, Berlin School of Creative Leadership, berlin-school.com 575:"Piyush Pandey to transition into chief advisor at Ogilvy" 114:
Notable ad campaigns in India designed by Pandey include:
109: 175:
Anti-smoking campaign for the Cancer Patients Association
892:"Piyush Pandey receives AAAI Lifetime Achievement Award" 696:"Ogilvy's Piyush Pandey gets lifetime achievement award" 133:
ad campaigns - Fevicol Bus, Fevicol Fish, fevicol sofa
367:. Press Information Bureau, Government of India. 2016 771:"India's ad gurus in Shoojit Sircar's 'Madras Café'" 359: 357: 284:. In 2002, he won India's first Silver Pencil at 206:campaign in 1988 and co-wrote the screenplay for 1026: 354: 136:Fevikwik ad campaigns such as "Todo Nahin, Jodo" 1000:Business Standard: Interview with Piyush Pandey 657: 655: 301:Cannes Lions International Advertising Festival 291:He was invited to be a jury member on the 2000 1050:Recipients of the Padma Shri in other fields 652: 554: 341: 163:ad campaigns like "Har Ghar Kuch kehta Hai" 43: 812: 810: 690: 688: 625: 555:Vishwanathan, Ganapathy (22 August 2022). 261: 602:"Forbes India - Ab Ki Baar Pandey Sarkar" 500:"Piyush Pandey: The Man Behind the Mooch" 474:Advertising Agencies Association of India 387:"Piyush Pandey: The Man Behind the Mooch" 198:He also wrote the Indian patriotic song " 642:"Piyush Pandeys Top 5 Popular Campaigns" 64:and has a Post Graduate in History from 20: 990:Biography of Piyush Pandey on gomolo.in 807: 685: 557:"The importance of being Piyush Pandey" 342:News Bureau, Afaqs (11 December 2018). 110:Advertising campaigns and contributions 1027: 1020:Silvers of the year, Piyush Pandey, 51 1005:Brain Behind Brands by Telegraph India 752:"Piyush's new book in Pandeymic times" 626:Srivastava, Kanchan (10 August 2022). 139:Googly Woogly Woosh - Ponds Ad (2010). 768: 749: 726:"'I was born in a creative factory'" 550: 548: 464: 462: 460: 440:"'I was born in a creative factory'" 337: 335: 333: 331: 329: 227:Open House with Piyush Pandey (2022) 101:Berlin School of Creative Leadership 1045:St. Stephen's College, Delhi alumni 1015:Piyush Pandey-Profiles by India Inc 871: 750:James, Nandana (26 November 2020). 220:Pandey has also written books like 13: 985:Piyush Pndey Profile, Eventfulndia 151:ad campaigns like "kuch Khaas Hai" 68:. He is married to Nita Pandey. 14: 1066: 969: 545: 457: 326: 872:Dey, Sohini (15 February 2017). 939: 914: 884: 865: 840: 788: 762: 743: 718: 634: 619: 594: 567: 85:in 1994. Under his leadership, 520: 492: 432: 407: 379: 16:Indian businessman (born 1955) 1: 995:Official Oglivy News Document 769:Gupta, Priya (14 July 2013). 344:"Iconic ads by Piyush Pandey" 319: 36:. He is the recipient of the 166:Campaigns for Indian tourism 157:ad campaigns - Pug, ZooZoos 7: 66:St Stephen's College, Delhi 62:St. Xavier's School, Jaipur 10: 1071: 1055:Businesspeople from Jaipur 1035:Indian advertising people 951:Indian Television Dot Com 852:Cresta-Awards Jury Detail 231: 194:Gujarat Tourism campaigns 71: 215: 99:around the world at the 44:Early life and education 505:Verve (Indian magazine) 392:Verve (Indian magazine) 262:Awards and achievements 236:Pandey appeared in the 730:www.telegraphindia.com 444:www.telegraphindia.com 26: 801:23 March 2012 at the 200:Mile Sur Mera Tumhara 24: 756:thehindubusinessline 297:Cannes Film Festival 204:National Integration 902:on 26 December 2010 480:on 25 November 2005 365:"Padma Awards 2016" 224:Pandeymonium (2015) 48:Pandey was born in 953:. 14 December 2017 874:"The Better India" 775:The Times of India 470:"Speaker Profiles" 269:The Economic Times 92:The Economic Times 83:board of directors 27: 926:www.firstpost.com 646:Indian Television 252:cabinet secretary 124:ad campaign with 79:creative director 1062: 963: 962: 960: 958: 943: 937: 936: 934: 932: 918: 912: 911: 909: 907: 898:. Archived from 888: 882: 881: 869: 863: 862: 860: 858: 844: 838: 837: 835: 833: 828:on 2 August 2012 824:. Archived from 814: 805: 792: 786: 785: 783: 781: 766: 760: 759: 747: 741: 740: 738: 736: 722: 716: 715: 713: 711: 702:. Archived from 692: 683: 682: 680: 678: 673:on 30 April 2011 669:. Archived from 659: 650: 649: 638: 632: 631: 628:"exchange4media" 623: 617: 616: 614: 612: 598: 592: 591: 589: 587: 571: 565: 564: 552: 543: 542: 540: 538: 524: 518: 517: 515: 513: 508:. 7 January 2016 496: 490: 489: 487: 485: 476:. Archived from 466: 455: 454: 452: 450: 436: 430: 429: 427: 425: 411: 405: 404: 402: 400: 395:. 7 January 2016 383: 377: 376: 374: 372: 361: 352: 351: 339: 184:Google - Reunion 126:Amitabh Bachchan 1070: 1069: 1065: 1064: 1063: 1061: 1060: 1059: 1025: 1024: 972: 967: 966: 956: 954: 945: 944: 940: 930: 928: 920: 919: 915: 905: 903: 890: 889: 885: 870: 866: 856: 854: 848:"Piyush PANDEY" 846: 845: 841: 831: 829: 818:"PIYUSH PANDEY" 816: 815: 808: 803:Wayback Machine 793: 789: 779: 777: 767: 763: 748: 744: 734: 732: 724: 723: 719: 709: 707: 706:on 3 March 2011 700:Adgully Bureaur 694: 693: 686: 676: 674: 661: 660: 653: 640: 639: 635: 624: 620: 610: 608: 600: 599: 595: 585: 583: 573: 572: 568: 553: 546: 536: 534: 532:www.adgully.com 526: 525: 521: 511: 509: 498: 497: 493: 483: 481: 468: 467: 458: 448: 446: 438: 437: 433: 423: 421: 413: 412: 408: 398: 396: 385: 384: 380: 370: 368: 363: 362: 355: 340: 327: 322: 264: 234: 218: 112: 74: 46: 34:Ogilvy (agency) 17: 12: 11: 5: 1068: 1058: 1057: 1052: 1047: 1042: 1037: 1023: 1022: 1017: 1012: 1007: 1002: 997: 992: 987: 982: 971: 970:External links 968: 965: 964: 938: 913: 896:Campaign India 883: 878:thebetterindia 864: 839: 806: 787: 761: 742: 717: 684: 651: 633: 618: 593: 566: 544: 519: 491: 456: 431: 406: 378: 353: 324: 323: 321: 318: 295:, at the 2002 263: 260: 233: 230: 229: 228: 225: 217: 214: 209:Bhopal Express 196: 195: 192: 185: 182: 179: 178:Rath Vanaspati 176: 173: 167: 164: 158: 152: 143: 142:Chal Meri Luna 140: 137: 134: 128: 119: 111: 108: 73: 70: 45: 42: 15: 9: 6: 4: 3: 2: 1067: 1056: 1053: 1051: 1048: 1046: 1043: 1041: 1040:Living people 1038: 1036: 1033: 1032: 1030: 1021: 1018: 1016: 1013: 1011: 1010:Piyush Pandey 1008: 1006: 1003: 1001: 998: 996: 993: 991: 988: 986: 983: 981: 977: 976:Piyush Pandey 974: 973: 952: 948: 942: 927: 923: 917: 901: 897: 893: 887: 879: 875: 868: 853: 849: 843: 827: 823: 819: 813: 811: 804: 800: 796: 791: 776: 772: 765: 757: 753: 746: 731: 727: 721: 705: 701: 697: 691: 689: 672: 668: 667:Views Journal 664: 658: 656: 647: 643: 637: 629: 622: 607: 603: 597: 582: 581: 580:ETBrandEquity 576: 570: 562: 558: 551: 549: 533: 529: 523: 507: 506: 501: 495: 479: 475: 471: 465: 463: 461: 445: 441: 435: 420: 416: 410: 394: 393: 388: 382: 366: 360: 358: 349: 345: 338: 336: 334: 332: 330: 325: 317: 314: 311: 308: 306: 302: 298: 294: 289: 287: 283: 279: 275: 271: 270: 259: 257: 253: 249: 248: 243: 242:Nargis Fakhri 239: 226: 223: 222: 221: 213: 211: 210: 205: 201: 193: 191: 190: 186: 183: 180: 177: 174: 171: 168: 165: 162: 159: 156: 153: 150: 147: 144: 141: 138: 135: 132: 129: 127: 123: 120: 117: 116: 115: 107: 104: 102: 96: 94: 93: 88: 84: 80: 69: 67: 63: 59: 55: 51: 41: 39: 35: 31: 30:Piyush Pandey 25:Piyush Pandey 23: 19: 955:. Retrieved 950: 941: 929:. Retrieved 925: 916: 904:. Retrieved 900:the original 895: 886: 877: 867: 855:. Retrieved 851: 842: 830:. Retrieved 826:the original 821: 790: 778:. Retrieved 774: 764: 755: 745: 733:. Retrieved 729: 720: 708:. Retrieved 704:the original 699: 675:. Retrieved 671:the original 666: 645: 636: 621: 609:. Retrieved 606:Forbes India 605: 596: 584:. Retrieved 578: 569: 560: 535:. Retrieved 531: 522: 510:. Retrieved 503: 494: 482:. Retrieved 478:the original 473: 447:. Retrieved 443: 434: 422:. Retrieved 418: 409: 397:. Retrieved 390: 381: 369:. Retrieved 347: 315: 312: 309: 290: 286:The One Show 267: 265: 245: 238:John Abraham 235: 219: 207: 197: 187: 161:Asian Paints 113: 105: 97: 90: 77:promoted to 75: 58:Ranji Trophy 47: 29: 28: 18: 293:Clio Awards 247:Madras Cafe 181:Fortune Oil 172:ad campaign 1029:Categories 586:5 November 371:2 February 320:References 305:Padma Shri 256:ICICI Bank 202:" for the 170:Bell Bajao 149:Dairy Milk 38:Padma Shri 307:in 2016. 189:The Hindu 822:CMO Asia 799:Archived 735:28 March 611:28 March 537:28 March 512:28 March 449:28 March 424:28 March 399:28 March 288:Awards. 155:Vodafone 54:Ila Arun 957:27 June 931:27 June 906:12 July 857:23 July 832:12 July 795:Profile 710:12 July 677:12 July 561:adgully 484:12 July 274:Cadbury 250:as the 146:Cadbury 131:Fevicol 780:5 July 282:Cannes 278:Cannes 232:Acting 87:Ogilvy 72:Career 50:Jaipur 348:Afaqs 244:film 216:Books 122:Polio 980:IMDb 959:2018 933:2018 908:2011 859:2011 834:2011 782:2018 737:2022 712:2011 679:2011 613:2022 588:2023 539:2022 514:2022 486:2011 451:2022 426:2022 401:2022 373:2016 240:and 978:at 258:). 1031:: 949:. 924:. 894:. 876:. 850:. 820:. 809:^ 773:. 754:. 728:. 698:. 687:^ 665:. 654:^ 644:. 604:. 577:. 559:. 547:^ 530:. 502:. 472:. 459:^ 442:. 417:. 389:. 356:^ 346:. 328:^ 212:. 103:. 961:. 935:. 910:. 880:. 861:. 836:. 784:. 758:. 739:. 714:. 681:. 648:. 630:. 615:. 590:. 563:. 541:. 516:. 488:. 453:. 428:. 403:. 375:. 350:.

Index

CRAFTSMAN OF COMMERCE
Ogilvy (agency)
Padma Shri
Jaipur
Ila Arun
Ranji Trophy
St. Xavier's School, Jaipur
St Stephen's College, Delhi
creative director
board of directors
Ogilvy
The Economic Times
Berlin School of Creative Leadership
Polio
Amitabh Bachchan
Fevicol
Cadbury
Dairy Milk
Vodafone
Asian Paints
Bell Bajao
The Hindu
Mile Sur Mera Tumhara
National Integration
Bhopal Express
John Abraham
Nargis Fakhri
Madras Cafe
cabinet secretary
ICICI Bank

Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.