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415:. The brand stated in a press release that "in this newly created role, Nikkie will be integrated into the brand’s product development process, as well as share her incredible talent and expertise to expand unique content and artistry around the world on both Marc Jacobs Beauty and her own channels."
407:
In 2017, De Jager uploaded a video reviewing a foundation produced by a Prague-based cosmetics brand and spoke about the company using her image, specifically a screenshot from her "The Power of Makeup" video, to sell their products on social media without her permission. She expressed disappointment
429:
On 23 September 2021, De Jager launched her cosmetic brand, Nimya, after having developed it for three years. The brand featured three products upon launch: Moisturizer/Primer Hybrid, Setting Spray, and
Cooling Ice Stick and glow Serum, as well as a minifan to go with the products.
2196:"Een van de bewoners heeft oppervlakkige verwondingen opgelopen. Wij doen op de locatie onderzoek zoals het horen van getuigen. Ook onze afdeling forensische opsporing gaat sporenonderzoek verrichten. Info of tips? De auto gezien? Camerabeelden? Bel 0900-8844. Anoniem? 0800-7000"
2146:"Zojuist melding van een overval op een woning aan de Pnemstraat in #Uden. De daders bedreigden de bewoners met mogelijk een vuurwapen en maakten hen een onbekende buit afhandig. Er is sprake van minimaal 3 daders die in een beige personenauto gevlucht zijn richting de A50"
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makeup. She then began searching YouTube for tutorials to recreate the look and was inspired to begin creating her own. After uploading videos for about two years, she enrolled in makeup coursework at B Academy in
2643:
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338:. She gained online popularity in 2015 after her YouTube video "The Power of Makeup" became popular and inspired many other videos of people showing their faces with and without makeup.
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reported one other resident suffering superficial injuries. The police launched an investigation shortly after, and later stated that arrests were made during the investigation.
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in the company's actions, feeling they had lied to their followers as she was not wearing any of their products in the photo of her they had used to promote their company.
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575:, broadcast on 16 May 2020, where she reported the show's online content live to the public. On 18 September 2020, she was confirmed to return as a co-host of the
1586:
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2012:
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2391:"NikkieTutorials gave more detail on her 'Ellen' appearance, saying she didn't even get her own bathroom because it was reserved for the Jonas Brothers"
859:
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2329:"NikkieTutorials gave her first interview since coming out as transgender, telling Ellen that her fiancé gave her the strength to post the video"
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579:, having been promoted to regular host from the previous year's role of online host. She was the first transgender person to host the contest.
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513:. She was eliminated from the competition in the third episode. In 2019, and again in 2024, De Jager also appeared as a guest judge on
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465:. She stated that she was being blackmailed by someone who threatened to expose this. She began her transition in her teenage years.
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442:. Her line with OFRA Cosmetics in 2017 included liquid lipsticks and a highlighter palette. In December 2019, she collaborated with
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1385:"NikkieTutorials tells us how Lauren Conrad inspired her to start doing makeup and how she got over her fear of winged eyeliner"
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On 13 January 2020, De Jager shared YouTube video titled "I'm Coming Out", in which she publicly came out as
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In August 2020, De Jager launched her own eyeshadow palette in collaboration with the brand Beauty Bay.
1941:
1753:
Spironelli, Claudia. “Cosmetics
Industry: an Analysis of Marketing and Mass Communication Strategies.”
662:
2360:"NikkieTutorials Appears To Imply She Didn't Have A Great Experience With Ellen DeGeneres On Her Show"
3293:
3288:
1668:"Nikkie de Jager (AKA YouTube's NikkieTutorials) Is Marc Jacobs Beauty's New Global Artistry Adviser"
1099:
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507:. In January 2019, she participated in the nineteenth season of the popular Dutch reality game show
3223:
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365:. She then signed to Colourfool Agency in 2011, and began working as a professional makeup artist.
1257:"Zoella, Huda Beauty, Shaaanxo...Découvrez les 5 youtubeuses beauté les plus puissantes du monde!"
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De Jager got engaged to Dylan
Drossaers in August 2019. The two got married on 6 September 2022.
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In
January 2019, it was announced that De Jager would serve as the Global Beauty Adviser for
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2089:"Beauty Guru NikkieTutorials Is Engaged — Meet Her Fiancé Dylan And Check Out That Bling!"
1912:"A close up look at Maybelline's brow-raising success with visual content on social media"
1235:
8:
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2636:"Drag Race Holland guest judges include NikkieTutorials, Edsilia Rombley and Ruth Jacott"
2266:
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1320:"This YouTube beauty star put her reputation on the line to send a message to the world"
550:, stating that she was treated differently from other guests, and that the show's host,
2591:...They are willing to, like, give me an upgrade. So now I'm actually one of the hosts
1354:"NikkieTutorials On Makeup Shaming, Glitter, And Her Epic Collaboration With Too Faced"
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On 10 February 2020, it was announced that De Jager would be the online host of the
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1637:"YouTube Star Nikkie de Jager, aka NikkieTutorials, Mourns Death of Little Brother"
719:
534:
After her coming-out video became popular in
January 2020, De Jager was a guest on
471:
On 8 August 2020, De Jager and
Drossaers were robbed at gunpoint in their house in
1516:
544:. She later spoke out about her experience on the show while being interviewed on
3161:
2667:"🇳🇱 Netherlands: Nikkie de Jager Announced as Spokesperson for Eurovision 2024"
835:
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335:
105:
3020:"People's Choice Awards 2020 Winners: The Complete List - E! Online Deutschland"
1881:"The New Ofra x NikkieTutorials Collab Has Highlighters That "Blind the Haters""
1768:"NikkieTutorials' New Collab Was FINALLY Announced: Everything You Need to Know"
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1850:"Here's Every Single Product in the Nikkie Tutorials x Too Faced Collaboration"
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1548:"Nikkie Tutorials, David Dobrik, Others Honored At Ninth Annual Shorty Awards"
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In May 2024, Nikkie De Jager was intended to be the Jury
Spokesperson for the
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2605:"'Eurovision' gets first transgender host in YouTube star Nikkie de Jager"
2511:"Eurovision: Europe Shine A Light will bring audiences together on 16 May"
3128:
2227:"Trans beauty blogger NikkieTutorials robbed at gunpoint in her own home"
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380:. De Jager left Colourfool Agency at the beginning of 2014 to work as a
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1244:(Video). 13 September 2022. Event occurs at 18:24 – via YouTube.
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2571:"How 2020 BROKE ME & Predicting 2021 | NikkieTutorials - YouTube"
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In
September 2017, De Jager was a participant in the Dutch game show
443:
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De Jager has collaborated with beauty brands like OFRA Cosmetics and
396:" in 2017. In 2017, she also won the award for "YouTube Guru" at the
362:
2989:
2839:"Teen Choice Awards 2019: See the full list of winners and nominees"
2421:"NikkieTutorials online-presentator Songfestival: 'Extreem vereerd'"
1698:"Nikkie de Jager wordt Nederlandse ambassadeur van Verenigde Naties"
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614:
613:, De Jager later withdrew from her role, and the Dutch broadcaster
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In
September 2020, De Jager was announced as a guest judge on the
2211:
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2007:
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In the autumn of 2013, she became the head makeup artist for the
347:
26:
2481:"Official EBU Statement and FAQ on Eurovision 2020 cancellation"
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On 12 June 2020, it was announced that De Jager would become a
388:
2752:"First Ever 2017 American Influencer Awards Recap | SheSimply"
3175:
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2809:"Who won the Teen Choice Awards? See the full winners' list"
1806:(MA thesis). The University of Texas at Austin. p. 77.
2778:"2018 People's Choice Awards: Complete List of Nominations"
472:
182:
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and the award for "Choice
Fashion/Beauty Web Star" at the
1729:
1204:"YouTube User Analytics / Statistics for NikkieTutorials"
1169:"YouTube User Analytics / Statistics for NikkieTutorials"
569:; De Jager subsequently appeared in the replacement show
2869:"People's Choice Awards 2019 Winners: The Complete List"
2003:"MY OWN PALETTE! NikkieTutorials x BEAUTY BAY REVEAL!"
540:, where she talked about her experience coming out as
3050:"NikkieTutorials wint Nickelodeon Kids' Choice Award"
2451:"NikkieTutorials online presenter of Eurovision 2020"
1198:
1196:
1579:"Teen Choice Awards 2017 Winners: The Complete List"
2722:"Das sind die Gewinner der Teen Choice Awards 2017"
531:. She went on to become the winner of this season.
392:
magazine named De Jager one of the top ten beauty "
2898:Variety Staff; Staff, Variety (14 December 2019).
2897:
1193:
1237:WATCH OUR WEDDING DAY! 💍 Showing You EVERYTHING!
3205:
2900:"Streamy Awards 2019: The Complete Winners List"
350:in 2008, at the age of 14, after watching MTV's
3274:Participants in Dutch reality television series
2174:
2117:
2056:
1970:
1942:"OFRA X NikkieTutorials: Inside the Collection"
1454:"Beauty Blogger Of The Moment: NikkieTutorials"
1973:"Doing LADY GAGA'S Makeup! | NikkieTutorials"
1279:
1089:International Makeup Influencer of the Year
1057:International Makeup Influencer of the Year
954:International Makeup Influencer of the Year
2541:"The 4 ways to make Eurovision 2021 happen"
565:. The event was later cancelled due to the
3104:
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2265:(in Dutch). Wie is de Mol?. Archived from
1878:
1800:The Power of Makeup: A Digital Ethnography
54:
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1909:
1634:
1610:"WORLD'S MOST FULL COVERAGE FOUNDATION??"
1511:
1509:
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346:De Jager first began uploading videos to
2960:"CelebMix Awards 2020: Winners revealed"
2692:"9th Annual Winners - The Shorty Awards"
2634:Adams, William Lee (16 September 2020).
2602:
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1879:Demopoulos, Alaina (14 September 2017).
1796:
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1757:, University of Padua, 2018, pp. 95–95.
1317:
326:; born 2 March 1994), known online as
3206:
2664:
2646:from the original on 20 September 2020
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1647:from the original on 29 September 2018
1506:
1494:from the original on 29 September 2018
1464:from the original on 29 September 2018
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1395:from the original on 29 September 2018
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3000:from the original on 20 November 2020
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2758:from the original on 28 December 2017
2702:from the original on 11 November 2020
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2461:from the original on 16 February 2020
2431:from the original on 11 February 2020
2120:"06-09-2022 Mr. & Mrs. Tutorials"
1665:
1616:from the original on 15 November 2019
1608:de Jager, Nikkie (4 September 2017).
1576:
1545:
1421:de Jager, Nikkie (24 February 2010).
1407:
736:Glow Up: Britain's Next Make-Up Star
523:. In September 2020, she returned to
321:
3279:Dutch women television personalities
2970:from the original on 29 January 2021
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2732:from the original on 30 January 2021
2551:from the original on 19 January 2021
2401:from the original on 19 January 2021
2357:
2339:from the original on 19 January 2021
2308:from the original on 2 February 2020
2118:NikkieTutorials (6 September 2022).
2099:from the original on 19 January 2021
2069:from the original on 19 January 2021
2015:from the original on 19 January 2021
1922:from the original on 1 December 2017
1910:Gilliland, Nikki (2 November 2017).
1891:from the original on 1 December 2017
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1589:from the original on 30 January 2018
1558:from the original on 1 December 2017
1527:from the original on 1 December 2017
1382:
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1330:from the original on 1 December 2017
1299:from the original on 4 December 2017
1267:from the original on 1 December 2017
1254:
875:Glow Up: Britain's Next Make-Up Star
809:Glow Up: The Next Dutch Make Up Star
495:, two of the four presenters of the
2990:"American Influencer Award Winners"
2581:from the original on 5 January 2021
1971:NikkieTutorials (4 December 2019).
1678:from the original on 25 August 2019
1451:
13:
2491:from the original on 18 March 2020
2389:Dodgson, Lindsay (14 April 2020).
2239:from the original on 9 August 2020
2175:@nikkietutorials (8 August 2020).
2057:NikkieTutorials (13 August 2019).
1797:Stephens, Sakurako C. (May 2019).
1352:Denton, Elizabeth (13 July 2016).
561:, which was planned to be held in
14:
3305:
3239:YouTube channels launched in 2008
3147:Eurovision Song Contest presenter
3076:
2930:"2019 American Influencer Awards"
2849:from the original on 1 March 2021
2603:Roessink, Paulien (17 May 2021).
2521:from the original on 1 April 2020
2370:from the original on 30 July 2020
2327:Harris, Margot (9 October 2019).
2288:Kopotsha, Jazmin (6 March 2019).
1983:from the original on 29 July 2020
1829:from the original on 13 July 2021
1778:from the original on 12 July 2021
1730:"HOME | Nimya by NikkieTutorials"
1710:from the original on 13 June 2020
1342:
1255:Sall, Elisabeth (22 April 2017).
908:
433:
356:while sick and being inspired by
323:[ˈnɪkidəˈjaːɣərdrɔˈsaːrs]
3189:
3174:
3118:
3060:from the original on 2 June 2021
2615:from the original on 23 May 2021
1952:from the original on 9 July 2021
1666:Robin, Marci (26 January 2019).
941:Choice Web Star: Fashion/Beauty
761:Eurovision: Europe Shine a Light
572:Eurovision: Europe Shine a Light
456:
267:
252:
237:
16:Dutch makeup artist and YouTuber
3284:Contestants on Dutch game shows
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2788:from the original on 4 May 2019
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1837:– via Texas ScholarWorks.
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1635:Clarendon, Dan (14 June 2018).
1628:
1601:
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1383:Lodi, Marie (1 February 2017).
1318:Willett, Megan (16 June 2015).
1118:Nickelodeon Kids' Choice Awards
1005:Choice Fashion/Beauty Web Star
987:Choice Fashion/Beauty Web Star
132:
2665:Farren, Neil (30 April 2024).
2427:(in Dutch). 10 February 2020.
2225:Milton, Josh (9 August 2020).
1848:Jacques, Renee (26 May 2016).
1577:Vulpo, Mike (13 August 2017).
1546:Weiss, Geoff (24 April 2017).
1484:"I Can Make You a Supermodel!"
1376:
1311:
1248:
1228:
1161:
1104:The Beauty Influencer of 2020
1020:The Beauty Influencer of 2019
972:The Beauty Influencer of 2018
605:. Following the controversial
1:
2728:(in German). 14 August 2017.
2358:Chen, Tanya (30 March 2020).
1133:
482:
446:, promoting her makeup brand
2194:@politieob (8 August 2020).
2144:@politieob (8 August 2020).
2046:– via www.youtube.com.
1122:Favorite Star - Netherlands
826:Eurovision Song Contest 2021
559:Eurovision Song Contest 2020
497:Eurovision Song Contest 2021
7:
3229:Beauty and makeup YouTubers
1086:American Influencer Awards
1054:American Influencer Awards
951:American Influencer Awards
374:I Can Make You a Supermodel
10:
3310:
1706:(in Dutch). 11 June 2020.
617:opted not to replace her.
554:, was "cold and distant".
20:
3254:LGBTQ media personalities
3249:Transgender women artists
3170:
3144:
3114:
2294:Is The Beauty Version Of
1100:E! People's Choice Awards
1069:
1059:
1016:E! People's Choice Awards
996:
968:E! People's Choice Awards
963:
925:
914:
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609:of the Dutch contestant,
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315:Nikkie de Jager-Drossaers
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2059:"I AM GETTING MARRIED?!"
919:9th Annual Shorty Awards
850:Nikkie's Make-Up Mansion
830:Presenter together with
790:Guest judge, 2 episodes
749:The Ellen DeGeneres Show
537:The Ellen DeGeneres Show
384:hair and makeup artist.
3269:Dutch transgender women
1151:"About NikkieTutorials"
1033:Branded Content: Video
707:Thank You For the Music
588:, the Dutch version of
529:20th anniversary season
3219:People from Wageningen
2934:The Beauty Influencers
2296:Great British Bake Off
2263:wieisdemol.avrotros.nl
1295:(Video). 10 May 2015.
886:Awards and nominations
500:
274:10,000,000 subscribers
3234:Dutch make-up artists
2547:. 18 September 2020.
547:De Wereld Draait Door
491:De Jager (right) and
490:
259:1,000,000 subscribers
3026:. 16 November 2020.
2966:. 25 December 2020.
2936:. 20 November 2019.
2875:. 11 November 2019.
2784:. 5 September 2018.
2754:. 21 November 2017.
2577:. 30 December 2020.
2457:. 10 February 2020.
1307:– via YouTube.
854:Presenter and judge
803:Presenter and judge
319:Dutch pronunciation:
3181:Alessandro Cattelan
2095:. 15 January 2020.
1755:University of Padua
1288:The Power of Makeup
420:goodwill ambassador
244:100,000 subscribers
145:YouTube information
3264:Dutch LGBT artists
3054:Broadcast Magazine
2807:McDermott, Maeve.
2269:on 2 December 2020
2011:. 27 August 2020.
1076:Social Media Star
1042:Marc Jacobs Beauty
1036:NikkieTutorials x
1001:Teen Choice Awards
983:Teen Choice Awards
937:Teen Choice Awards
766:Social media host
729:RuPaul's Drag Race
591:RuPaul's Drag Race
501:
413:Marc Jacobs Beauty
402:Teen Choice Awards
3202:
3201:
3171:Succeeded by
3141:
3056:. 13 March 2021.
2994:www.aiaawards.com
2609:SBS Your Language
2487:. 18 March 2020.
2259:"Nikkie de Jager"
1812:10.26153/tsw/2160
1774:. 16 March 2017.
1517:"Nikkie de Jager"
1181:on 5 January 2013
1131:
1130:
883:
882:
816:Make Up Your Mind
785:Drag Race Holland
585:Drag Race Holland
567:COVID-19 pandemic
448:Haus Laboratories
312:
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281:
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168:Years active
3301:
3294:People from Uden
3289:YouTube vloggers
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3115:Preceded by
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2267:the original
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2230:
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2204:. Retrieved
2202:) (in Dutch)
2189:
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