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MullenLowe U.S. belongs to the similarly-named division of the global network, MullenLowe, which focuses on brand strategy, communications planning and through-the-line advertising. MullenLowe sits alongside three other divisions of MullenLowe Group: MullenLowe Comms, Mediahub, and MullenLowe
209:
In May 2015, Interpublic merged Mullen with global agency Lowe & Partners, creating MullenLowe Group, and Mullen's US offices were renamed as MullenLowe U.S. Mullen CEO Alex
Leikikh became Worldwide CEO of MullenLowe Group. Lee Newman was appointed MullenLowe U.S. CEO.
192:
In April 1999, Mullen
Advertising, by then the largest independent agency in New England, was acquired by Interpublic Group of Companies. In October 1999, Jim Mullen stepped down and turned the CEO duties over to Joe Grimaldi.
226:. Additional offices are located in Los Angeles, New York City, and Winston-Salem North Carolina. The agency is part of MullenLowe Group's network of 90+ offices in over 65 locations around the world.
185:. Other early employees included then-Chief Operating Officer Joe Grimaldi, who would go on to become Chairman of MullenLowe U.S., and the agency's fourth partner and executive creative director
196:
In
January 2001, Interpublic merged Mullen with another of its holdings, Winston-Salem, North Carolina-based agency Long Haymes Carr (LHC). LHC was renamed as Mullen/LHC.
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150:(IPG). It has regional offices in Los Angeles, New York City and Winston-Salem, North Carolina. The agency provides creative, media, brand planning,
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Superbowl ads with the tagline "Don't Get Mad, Get E-Trade". In 2022, KFC has named MullenLowe as the brand's creative agency of record.
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In 2011, the agency was named to Ad Age's A-List as the third best agency in the country. In the same year, American business magazine
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566:"THE MEDIA BUSINESS: ADVERTISING; Mullen Advertising, New England's biggest independent, is acquired by the Lowe Group"
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MullenLowe U.S. is headquartered at 40 Broad Street in Boston, where it moved on June 1, 2009, following 22 years in a
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by Jim Mullen, a biophysicist and racing sailor. Three years later, the company hired Paul
Silverman as its original
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1150:"MullenLowe's Stunning Short Films for Royal Caribbean Serve Up Alaska's Local Flavor"
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742:"MullenLowe Group Picks a Boxing Octopus as Its Spirit Animal in New Global Identity"
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MullenLowe U.S., originally known as Mullen
Advertising, was founded in 1970 in
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913:"How Mullen Brought Century 21 Into the 21st Century With Fun, Fast Social Ads"
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1206:"Alberto-Culver Moves $ 250 Million Global Creative Duties to Arnold, Mullen"
1004:"JetBlue's pizza delivery service brings NYC pies all the way to Los Angeles"
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968:"The Cookie Monster Tries to Keep New Year's Resolutions in Google Play Ad"
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named Mullen to its top 10 innovative marketing and advertising companies.
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1187:"THE MEDIA BUSINESS: ADVERTISING -- ADDENDA; Stanley Works Shifts Account"
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In
December 2013, Alex Leikikh succeeded Joe Grimaldi as Mullen's CEO.
413:"Mullen Will Merge With Lowe and Partners to Become Mullen Lowe Group"
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1113:"MullenLowe PR snags New Balance as it looks to drive earned media"
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1262:"MullenLowe Wins Potential $ 212M DoD HR Marketing Comms Contract"
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One of MullenLowe U.S.'s more notable campaigns was creating the
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1168:"Sennheiser selects MullenLowe Group to lead global marketing"
1095:"National Geographic Channels Hires Mullen for Digital, Media"
441:"Newly Formed Mullen Lowe Group Names Lee Newman Its U.S. CEO"
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Boston-based advertising and marketing communications agency
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844:"KFC Picks MullenLowe as Its New Creative Agency of Record"
791:"8 Super Bowl Ads That Completely Transformed Their Brands"
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Creative, public relations, full-service media, analytics.
1225:"Advertising; Mullen Will Handle Account for Timberland"
1280:"MullenLowe LA Launches First Campaign for Whole Foods"
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819:"E-Trade Returns to Super Bowl After Five-Year Hiatus"
667:"Most Innovative Companies 2011 Top 10 In advertising"
767:"Agency Family Trees 2013: Interpublic Group -- IPG"
692:"Alex Leikikh Succeeds Joe Grimaldi as Mullen's CEO"
491:"Paul Silverman, Former Mullen Creative Chief, Dies"
249:. The agency has also gotten press coverage for its
256:
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858:"How Acura Built Its New TV Campaign for Mobile"
516:"Five things you should know about Joe Grimaldi"
1713:Companies based in Essex County, Massachusetts
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642:"Mullen Is No. 3 on the Ad Age Agency A-List"
617:"Mullen, Long Haymes Carr Merge Operations"
146:owned by multinational advertising network
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1423:Matterkind (previously known as Cadreon)
1244:"Mullen wins U.S. Cellular After Review"
986:"Mullen Wins Global Grey Goose Creative"
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1298:"Zappos Taps Mullen as Creative Agency"
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110:Interpublic Group of Companies (IPG)
1223:Philip H., Dougherty (1988-02-23).
541:"Mullen Ups Boches To Executive CD"
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1358:The Interpublic Group of Companies
1077:"Match.com Taps Mass. Shop for PR"
894:"Burger King asks Wendy's to prom"
14:
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1522:McCann (formerly McCann Erickson)
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1242:Morrison., Maureen (2012-02-21).
1132:"Planet Fitness "Lift Things Up""
593:"Mullen Advertising Inc. History"
1057:David, Gianatasio (2006-06-14).
257:Notable clients past and present
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148:Interpublic Group of Companies
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1130:Michael, Musco (2011-01-10).
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1059:"MassMutual Moves to Mullen"
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950:"Mullen Touts GM Used Cars"
930:Judy, Warner (2000-03-13).
717:"Mullen Moves HQ to Boston"
335:National Geographic Channel
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380:U.S. Department of Defense
312:LaQuinta Inns & Suites
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911:Nudd, Tim (2014-06-10).
140:marketing communications
1567:MullenLowe Lintas Group
932:"Checking In to Mullen"
138:-based advertising and
1723:Economy of Pittsburgh
1478:Jack Morton Worldwide
1456:Marketing Specialists
224:Wenham, Massachusetts
179:Wenham, Massachusetts
1506:Commonwealth//McCann
1503:Avrett Free Ginsberg
1022:"La Quinta - Mullen"
795:businessinsider.com
597:fundinguniverse.com
77:Number of locations
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1718:Economy of Detroit
1581:MullenLowe Profero
1532:Momentum Worldwide
1487:Rogers & Cowan
1468:dna Communications
1403:Ensemble Worldwide
846:. 9 February 2022.
571:The New York Times
385:Whole Foods Market
302:Grey Goose (vodka)
269:American Greetings
142:agency, a part of
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360:The Stanley Works
234:Notable campaigns
183:creative director
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1601:Big Family Table
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1509:Casanova//McCann
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1304:. 2009-09-24.
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1268:. 2019-01-28.
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1174:. 2019-01-24.
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1119:. 2019-06-27.
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1101:. 2012-03-19.
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1083:. 2004-06-02.
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1046:. 2009-07-20.
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1028:. 2007-01-29.
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1010:. 2018-05-08.
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900:. 2018-05-09.
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882:. 2019-01-02.
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864:. 2017-04-11.
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