279:
million. By 1998, Monster was producing 1,000 different products out of a distribution and manufacturing center in
Brisbane, California, that was established that year. It had created a record label company, Monster Music, in 1989, which was followed by Monster Power for power products such as power cords and surge protectors, in 1998, Monster Game for video game accessories in 2000 and the Monster Mobile division, which markets cell phone and digital camera accessories, in 2001. A Monster Photo product line was created in 2003 that includes power cells, cables and bags for digital cameras, followed by Monster Signature Series Power. In 2004, it created a spin-off called M-Design, run by Lee's son, which sells furniture with electronics built in.
323:. Most filings were to delay potentially infringing trademark applications so Monster could study them. Some were formal oppositions and about 30 resulted in lawsuits. Most lawsuits were settled with non-disclosed terms. Critics and defendants say that Monster is too aggressive in pursuing trademark protections against companies that do not have confusingly similar products and that it is trying to own a common word, not protect a brand. Monster representatives say they are doing what most "premium" brands do to protect their marks and that their products include things like clothes, mints and music.
2209:
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47:
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361:, a company selling franchise Mini Golf locations throughout the US and Canada. After an unsuccessful legal mediation, Monster Mini Golf launched a grassroots campaign against Monster Cable on the Internet. As a result, Monster received more than 200 complaints from the public. Monster Cable dropped the lawsuit and agreed to pay up to $ 200,000 of Monster Mini Golf's legal fees. In 2009, Monster Cable CEO Noel Lee said on
589:
350:, and a claim against an online used clothing retailer, MonsterVintage LLC. In 2004, Monster filed a complaint about the trademark application from Snow Monsters, a video website with skiing content for kids. The Snow Monsters owner initiated a lawsuit against Monster pre-emptively. It has also had a trademark dispute with the job site,
440:, both parties said the separation was "amicable" but they had disagreements on who deserves credit and the share of revenues. The partnership was responsible for a substantial portion of Monster's revenues. After the split, Monster created its own headphones product line and other celebrity-branded headphones with music groups
464:. Citing a new sales strategy for alternative retail venues such as concert stadiums and sports arenas, Lee said a casino would generate revenue while allowing the company a place to sell its electronics. The casino deal connects Monster to the Iowa Tribe of Oklahoma and was signed June 20, 2017, bringing controversial figure
562:
As of 1998, Monster spent $ 13 million a year in training and incentive programs for salespeople. The sales staff are provided data on their performance in selling the cables and top-performers are sent on all-expenses-paid vacations. Monster also hosts its
Retailer Awards at CES each year, which the
558:
reported that one retailer was selling some cables at an 80 percent markup. This has led to criticisms that sales staff are motivated to sell high-end cable products to customers that don't need them and to be aggressive in order to obtain incentives. Monster has responded by saying that markups are
519:
in 1983 concluded that
Monster cables did not make a difference in the sound and were "indistinguishable" from 16-gauge lamp cord. Whether someone claims they can hear the difference varies from person to person. Many reporters and audiophiles have done double-blind A/B listening tests and are unable
495:
Monster began manufacturing and marketing USB and
Ethernet cables as well as power strips and power management products in 2009. It's been producing its own line of headphones since 2012 and also manufactures celebrity-branded headphones. Monster sells speakers under the Clarity and Katana brands and
310:
Monster changed their business model from selling high end audiophile products to licensing their name starting in 2018. After years of sales declines, Kevin Lee (son of Noel Lee) took the helm. As of 2021, their work force was down to less than 10 people from a height during the Beats days with over
216:
Tests done by audiophile publications, news reporters and academics reached conflicting conclusions on whether more expensive audio or video cables like those from
Monster make a difference in audio or video quality when compared to generic cables. Instead of advertising, Monster offers incentives to
274:
Monster re-entered the auto audio market in the early 1990s with a new line of speaker cables and its first speaker product, the
Persona One. Its high-end M-series product line was introduced in 1992. It also expanded internationally, especially in Asia. Monster had a Taiwanese distributor file its
270:
In 1980, Monster Cable
Products moved out of Lee's garage and into a San Francisco facility. It also introduced its second audio cable, Interlink. The company grew through word-of-mouth and an increasing number of retailers that carried Monster products. It attempted to enter the market for audio
542:
Monster Cable and similar "boutique" cables are a substantial source of revenue for retailers of electronics, such as DVD players and TVs. While the profit margins of DVD players and TVs may be low, the profit margins of
Monster Cables and similar products provide supplemental revenue for these
278:
Monster's program for retailers was formalized in 1993 as the M4 Dealer
Success Program. The "M4" stands for four "M"s: Mix (product mix), Merchandising (displays), Monsterization (training) and Management commitment. In the 1990s, the business grew from $ 20 million in annual revenues to $ 100
261:
Initial sales were slow, because at the time electronics retailers provided low-cost lamp cords to consumers for free or at low prices and audiophiles didn't believe audio cables made a difference in the sound. Monster is credited with creating the market for high-end audio cables in the 1980s
476:
As of 2010, Monster manufactured 6,000 different products, including headphones, speakers, surge protectors, televisions, and accessories for cars and mobile devices. The company is best known for its speaker cable. It created the market for high-end audio cables in the 1980s. According to a
306:
Following the collapse of the Beats deal with Apple, Monster has sought a new sales strategy, forgoing traditional retail chains in favor of experiential sales at non-traditional spaces. Company founder Lee said “alternative venues – like
Barclays’ Center, stadiums where players can wear the
187:, in 1979 by experimenting with different ways to build audio cables. It grew by doing demonstrations to convince the industry that audio cables made a difference in audio quality and by establishing relationships with retailers that were attracted to the cable's profit margins.
275:
trademark in the region, which led to the distributor continuing to sell products under the Monster brand after their agreement with Monster was terminated. This led to a lengthy legal battle and eventually a settlement. Monster acquired the Entec in-car audio brand in 1998.
372:, claiming that the "connector portion of the..cable infringes a variety of our client's design patents", relating to a variety of Blue Jeans Cable products. On April 14, 2008, Kurt Denke, the owner of Blue Jeans Cable, sent a public response letter to Monster Cable.
533:
said "with Monster, you pay a staggering premium for durability and good looks". Many reviewers stress that Monster HDMI cables are not needed for lower-resolution televisions or over short distances and that the difference in audio quality is not substantial enough.
178:
is an American company that manufactures and markets about 6,000 products, but is best known for audio and video cables. It also produces speakers, headphones, power strips, mobile accessories and audio devices for automobiles. The company was founded by an
190:
Over the years it created new divisions like Monster Music, Monster Game, Monster Mobile, Monster Photo and Monster Power. In the 2000s, Monster had legal trademark disputes regarding other companies or products that have "Monster" in their name, such as
302:
Monster's first wireless products, a receiver and transmitter for connecting televisions and devices, were introduced in 2008. In 2012, the company changed its name from "Monster Cable Products" to "Monster Inc.".
727:
299:
said it was inappropriate for the city to sell the name of a public facility to a corporation, and a ballot was passed ensuring that the name of the park reverted to Candlestick Park in 2008.
693:
295:
to Monster Park for four years. $ 3 million of it was given to the football team and the other $ 3 million to the San Francisco Recreation and Parks Department. Critics of local politician
492:
and high-def cables, including a lower-cost HDMI Basic and HDMI cables with five different speed ratings. It also produces cables intended for specific gaming consoles and Apple products.
262:
through Lee's "marketing prowess". He did demonstrations comparing the audio of standard cables to Monster cables for retailers and trained their salespeople to do the same for customers.
2244:
205:
Monster said it needed to defend its premium brand, while critics said it was pursuing litigation against companies that did not have confusingly similar products. It began manufacturing
246:. He became convinced that audio cables could be engineered to improve audio quality by conducting electricity more efficiently. Using a borrowed portion of somebody's booth at the 1978
217:
retailers and their salespeople to sell the cables. Retailers bundle high profit-margin cables with larger purchases that have smaller margins in order to improve profitability.
307:
headphone when they go in, and talk about how great the headphones sound. bring great-sounding music to a sports venue. We’re looking at cruise ships, stadiums, EDM concerts."
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499:
In the 2000s, it entered into markets for "lifestyle products" like amplifiers, speakers and furniture with electronics built-in, as well as wireless products.
735:
2239:
432:, the Beats brand that Monster distributed exclusively grew to own 53 percent of a $ 1 billion headphones market. A 51 percent interest in Beats was sold to
369:
2259:
701:
271:
devices for automotive briefly, but withdrew to focus on home entertainment. Its first product intended for the mass-market was introduced in 1987.
465:
1357:
319:
As of 2004, Monster owned about 300 trademarks, 70 of which are related to the word "Monster". By 2009, the company had made 190 filings with the
2254:
543:
retailers. Employees of such retailers are trained to market and bundle Monster Cable and similar products in order to increase profitability.
1803:
965:
1331:
2264:
1455:
1418:
404:". This led to a trend among headphone manufacturers to create celebrity-endorsed products. Monster created similar partnerships with
254:
and started Monster Cable Products with $ 250,000 in bank financing. Monster's first cables were manufactured by Lee by hand and sold
1019:
342:
drink, and the Chicago Bears, who use the nickname "Monsters of the Midway". Other trademark disputes include a 2001 lawsuit against
234:
and engineer, was experimenting with different copper qualities, wire constructs and winding methods of audio cables in his family's
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1313:
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in August 2011. At the end of the five-year agreement between Monster and Dr. Dre in 2012, Dre decided not to renew. According to
989:
1571:
774:
17:
1698:
2234:
1141:
915:
855:
628:
251:
250:, he did demonstrations of his cables in comparison to standard wires. After a positive reception at CES, he quit his job at
1966:
468:
to the company as the new COO. The gambling site PokerTribe.com will launch on or before December 15, 2017, Khalilian said.
817:
1857:
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1601:
1376:
1834:
1440:
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2173:
1501:
1725:
524:, Monster is "often accused of selling over-priced cables that you can buy elsewhere for a fraction of the price".
320:
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1997:
659:
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1527:
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580:
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in 2008, which ended in 2012, and it created other celebrity branded or Monster-branded headphone products.
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that the company has had to balance their trademark protection efforts with the public's point-of-view.
2077:
1167:
1048:
485:
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879:
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reporter from SoundStage Network, it "has retained a huge lead" for high-end audio cables ever since.
559:
determined by the retailer and are usually less than those found on clothing, jewelry and furniture.
247:
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69:
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8:
484:, computers, printers, gaming consoles, and cameras, and for audio equipment in cars. As
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548:
393:
335:
1077:
Blevins, Jason (December 22, 2004). "Clash of the trademarks Monsters battle it out".
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327:
206:
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527:
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131:
1441:"Legal online gambling is returning to the U.S., if Monster plays its cards right"
1974:
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later that year. In 2010, Monster began developing a series of products for the
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and the city of San Francisco to rename the football team's home stadium from
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mobile accessories like an iPod dock and a line-up of Tron-branded products.
429:
296:
243:
55:
1699:"Monster and Beats Electronics discontinue partnership, audiophiles rejoice"
563:
Las Vegas Sun called, "one of the biggest events on the CES party circuit".
1942:
413:
362:
255:
230:
Monster was founded in 1979 by Noel Lee as Monster Cable Products. Lee, an
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380:
351:
192:
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over its slot machines, Monster Slots, with Hansen Beverage Co. for its
481:
421:
409:
231:
180:
139:
46:
1049:"Exclusive: Beaten by Beats, here's how Monster is reinventing itself"
507:
326:
In the 2000s, Monster had legal disputes over its trademarks with the
822:
405:
287:
In September 2004, Monster paid $ 6 million in an agreement with the
425:
940:"San Francisco/49ers sell rights to name stadium to Monster Cable"
135:
389:
210:
1587:"Monster Cable GameLink 360 S-Video A/V Cable Review (Xbox 360)"
2149:
1944:
The Quality of Your Connecting Cables Does it Make a Difference
1919:
1479:
1858:"Monster Katana Ears-On: This Sounds Too Good to Be Bluetooth"
1109:"The Scariest Monster of all Sues for Trademark Infringement"
552:, profit margins for retailers can be 40 percent or more and
417:
196:
2202:
164:
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Manufacturing companies based in the San Francisco Bay Area
966:"A Monster fall: How the company behind Beats lost its way"
700:. Secrets of Home Theater and High Fidelity. Archived from
489:
1419:"Update: HTC invests in Beats for better smartphone audio"
2027:"Monster Cable Defends Overpriced Cables: The Short Form"
433:
368:
In March 2008, Monster sent a cease-and-desist letter to
1781:"Monster Signs LeBron James for Customer Headphone Line"
1456:"Monster Products rolls the dice on gambling technology"
1400:"Urbeats by Dr. Dre earbuds deliver on style, substance"
1168:"Monster Trademark Lawsuits: Can't use the word Monster"
2174:"CES Brings Shimmering Star Power to Invite-Only Crowd"
456:
In October 2017, plans by Lee and Monster to enter the
990:"Monster Cable Rolls out Wireless HDTV Connection Kit"
1332:"LeBron James to Release His Own Line of Headphones"
1020:"Monster drops 'cable' from name, expands offerings"
570:
502:
1377:"Monster Counts on Yao Ming to Open China's Market"
27:
American consumer electronics manufacturing company
2225:Audio equipment manufacturers of the United States
1358:"NBA star LeBron James to release headphones line"
1239:"Initial Letter From Monster Cable (w/o Exhibits)"
694:"Monster Founder Noel Lee Gets Geeky About Cables"
388:Monster established a partnership with rap mogul
2216:
1967:"Should you pay $ 120 for a 2 meter HDMI cable?"
1135:
1133:
1131:
1129:
938:Buchanan, Wyatt; Dan Levy (September 28, 2004).
937:
408:for the Heartbeats brand of headphones in 2009,
2250:Companies based in San Mateo County, California
1668:"Beats Electronics Is Breaking Up with Monster"
1627:"Monster Pulls Out of Audio Cables, Goes Green"
1306:"Beats Electronics is Breaking up with Monster"
903:
1502:"Monster Cable Lowers Prices During Recession"
899:
897:
895:
893:
843:
839:
837:
835:
833:
537:
488:grew in popularity, the company expanded into
2123:"Monster Cables, Mosnter Ripoff: 80% Markups"
1801:
1696:
1665:
1547:"Monster Assigns Speed Grades to HDMI Cables"
1126:
850:. Greenwood Publishing Group. pp. 125–.
847:Distinguished Asian American Business Leaders
460:space were revealed in an exclusive story by
2240:Privately held companies based in California
1204:
907:International Directory Of Company Histories
1572:"Monster Cable GameLink 360 Line-Up Review"
1453:
1434:
1432:
1299:
1297:
1295:
1212:"Fox Business News Interview with Noel Lee"
1139:
1017:
890:
830:
772:
334:. Monster also had trademark disputes with
2207:
2097:
2095:
54:
45:
2260:Electronics companies established in 1978
2142:
2104:"A Smaller Player Mounts Must-See Events"
2024:
1964:
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1042:
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726:Stevens, Cindy (November–December 2010).
691:
622:
620:
2171:
1889:
1804:"Dr. Dre's Headphones: Chronically Good"
1752:
1478:, Monster Cable Products, archived from
1429:
1292:
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877:
768:
766:
764:
762:
760:
758:
756:
754:
752:
728:"Monster's Noel Lee - Down to the Cable"
629:"How Monster Cable got wired for growth"
506:
379:
357:In 2006, Monster brought a suit against
2143:La Franco, Robert (December 28, 1998).
2136:
2101:
2092:
1995:
1913:La Franco, Robert (December 28, 1998).
1906:
1855:
1832:
1659:
1624:
1602:"Monster Cables Beat AppleTV To Market"
1599:
1544:
1454:Evangelista, Benny (October 13, 2017).
1303:
1165:
1140:Evangelista, Benny (November 8, 2004).
1076:
1018:Evangelista, Benny (January 14, 2012).
815:
773:Evangelista, Benny (November 8, 2004).
725:
657:
14:
2255:American companies established in 1978
2217:
2172:Arseniuk, Melissa (January 10, 2009).
2120:
2050:
2020:
2018:
1958:
1873:"Monster Cable Tron ID Disc iPod Dock"
1778:
1748:
1746:
1723:
1620:
1618:
1499:
1438:
1398:Barry, Virginia (September 14, 2013).
1374:
1355:
1329:
1325:
1323:
1192:. Associated Press. September 23, 2001
1085:
1063:
1046:
1037:
1013:
1011:
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1007:
816:Kessler, Michelle (January 16, 2005).
721:
719:
687:
685:
683:
653:
651:
649:
617:
396:in 2007 to design and manufacture the
238:and comparing them while listening to
60:Monster Cable headquarters in Brisbane
1870:
1835:"Monster Clarity HD Model One Review"
1753:Williams, Stephen (January 6, 2011).
1584:
1528:"Monster Cable Sells 'Cheap' Version"
1519:
1397:
1276:
1254:
1236:
1047:Kaplan, Jeremy (September 18, 2017).
871:
811:
809:
807:
805:
803:
801:
799:
797:
795:
749:
692:Wilkinson, Scott (October 12, 2012).
626:
520:to hear the difference. According to
314:
2025:Beschizza, Rob (February 19, 2008).
1935:
1726:"Now Thumping, Lady Gaga Headphones"
1643:
1525:
1500:Graham, Jefferson (April 28, 2013).
1142:"Monster fiercely protects its name"
2015:
1998:"Why are HDMI cables so expensive?"
1743:
1615:
1545:Hachman, Mark (September 6, 2007).
1439:Kaplan, Jeremy (October 11, 2017).
1416:
1320:
1304:Edwards, Cliff (January 12, 2012).
1166:Masnick, Mike (November 10, 2004).
1004:
963:
818:"Monster Move Puts Name on Marquee"
716:
680:
646:
480:Monster also makes cables for TVs,
24:
2102:Wortham, Jenna (11 January 2010).
1856:Aguilar, Mario (October 4, 2012).
1833:Denison, Caleb (January 6, 2012).
1644:Then, Ewdison (January 16, 2007).
1625:Ulanoff, Lance (January 9, 2009).
1279:"Blue Jeans Cable Response Letter"
792:
265:
25:
2281:
2265:1978 establishments in California
2194:
1697:Joe Pollicino (13 January 2012).
1375:Klosek, Nancy (August 10, 2010).
1107:Stecklow, Steve (April 4, 2009).
992:. Associated Press. June 12, 2008
503:Pricing and performance questions
420:market that were co-branded with
346:for products related to the film
282:
2121:Popken, Ben (February 8, 2008).
2051:Hutsko, Joe (February 7, 2008).
1996:Gaylord, Chris (July 23, 2009).
1724:Kepler, Adam (October 1, 2009).
1674:. Bloomberg News. Archived from
1600:Laposky, John (March 26, 2007).
1417:Kan, Michael (August 11, 2011).
1356:Fekadu, Mesfin (June 25, 2010).
1330:Fekadu, Mesfin (June 25, 2010).
1214:. Fox Business. August 9, 2013.
587:
573:
321:U.S. Patent and Trademark Office
2165:
2114:
2070:
2044:
1989:
1965:Beschizza, Rob (June 7, 2007).
1947:, The Anstendig Institute, 1996
1883:
1864:
1849:
1826:
1795:
1779:Davies, Chris (June 25, 2010).
1772:
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1538:
1493:
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1230:
1218:from the original on 2021-12-21
1182:
1159:
982:
957:
931:
775:"'Head Monster's' winning ways"
1890:Goldberg, Ron (January 2004).
1802:Josh Quittner (23 July 2008).
1526:Taub, Eric (January 8, 2009).
904:Jay P. Pederson (April 2005).
878:Goldberg, Ron (January 2004).
627:Safer, Will (April 30, 2009).
412:'s Diddybeats in May 2010 and
13:
1:
2002:The Christian Science Monitor
1646:"Monster Cable Outlets to Go"
1336:The Christian Science Monitor
611:
581:San Francisco Bay Area portal
375:
2235:Wire and cable manufacturers
1915:"Selling Sizzle with Sizzle"
1755:"Monster Meets Miles, Again"
1666:Cliff Edwards (2012-01-13).
1190:"Monster Cables sues Disney"
428:. According to analyst firm
7:
2053:"A new cable for your Maze"
1024:The San Francisco Chronicle
944:The San Francisco Chronicle
566:
538:Relationship with retailers
486:high-definition televisions
471:
451:
400:line of headphones called "
91:; 46 years ago
40:Monster Cable Products Inc.
10:
2286:
1810:. Time Inc. Archived from
1277:Denke, Kurt (2008-04-14).
1255:Denke, Kurt (2008-03-28).
1237:Denke, Kurt (2008-03-28).
336:Bally Gaming International
225:
220:
29:
1892:"Monsterize the Industry"
880:"Monsterize the Industry"
248:Consumer Electronics Show
159:
149:
127:
114:
103:
85:
75:
65:
53:
44:
2230:Headphones manufacturers
2080:. CBC. February 20, 2008
603:Audiophile controversies
30:Not to be confused with
1113:The Wall Street Journal
970:San Francisco Chronicle
844:Naomi Hirahara (2003).
779:San Francisco Chronicle
344:The Walt Disney Company
517:Stereo Review Magazine
512:
442:Earth, Wind & Fire
385:
384:Monster DNA headphones
209:in a partnership with
18:Monster Cable Products
658:Kessler, Ken (2009).
510:
383:
252:Lawrence Berkeley Lab
2270:Brisbane, California
1316:on January 13, 2012.
108:Brisbane, California
80:Consumer electronics
1678:on January 13, 2012
1364:. Associated Press.
1257:"Attached Exhibits"
910:. St. James Press.
511:Monster audio cable
289:San Francisco 49ers
151:Number of employees
123:(Founder & CEO)
41:
2108:The New York Times
2078:"Packing the Deal"
2057:The New York Times
1759:The New York Times
1730:The New York Times
1585:Berardini, CĂ©sar.
1532:The New York Times
1146:San Francisco Gate
698:Home Theater Geeks
549:The New York Times
513:
394:Interscope Records
386:
315:Trademark disputes
39:
2178:The Las Vegas Sun
1871:Greenwald, Will.
1482:on April 28, 2006
1443:. Digital Trends.
917:978-1-55862-544-0
857:978-1-57356-344-4
398:Beats Electronics
359:Monster Mini Golf
328:Discovery Channel
173:
172:
16:(Redirected from
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2203:Official website
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1973:. Archived from
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1837:. Digital Trends
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1814:on July 24, 2008
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884:Dealerscope
708:October 11,
522:PC Magazine
482:DVD players
446:Miles Davis
352:Monster.com
240:Tchaikovsky
193:Monster.com
2219:Categories
1860:. Gizmodo.
1764:January 6,
1705:. AOL Tech
1383:October 2,
1170:. Techdirt
1029:October 2,
996:October 2,
975:2024-01-09
949:October 2,
742:2013-09-26
672:October 2,
667:Hi-fi news
612:References
422:basketball
376:Headphones
232:audiophile
207:headphones
181:audiophile
140:headphones
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116:Key people
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410:P. Diddy
195:and the
185:Noel Lee
128:Products
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424:player
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226:Origins
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160:Website
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236:garage
132:Cables
110:, U.S.
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1971:Wired
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529:Wired
199:film
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