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page for Miss Helga in which the character interacted with users. The advertised website, volkswagenfeatures.com, featured interactive videos of Miss Helga showcasing the car. The configurator on
Volkswagen's website also allowed users to "test drive" their GTI around a test track while Miss Helga
108:, and the Civic is smashed by a wrecking ball) as the contestant watches. Each contestant is then given a brand new Volkswagen GTI, a car that has been "pre-tuned by German engineers". Wolfgang uses gestures and expressions reminiscent of
116:" after crushing a Ford Focus. Most notably, he opens every ad with "V Dub in the house!" and ends every ad by recreating the Volkswagen logo in a hand sign accompanied with, "V Dub! Representing Deutschland!"
100:. Wolfgang then excitedly announces that they are going to "unpimp" the contestant's car, in which he presses a button on a handheld remote and the car is violently destroyed (the Eclipse is thrown by a
87:
as his assistant Miss Helga. In each ad, Wolfgang introduces a "contestant" and Miss Helga showcases and insults their gaudy and distastefully modified compact car of a competitive make - specifically a
135:, as other YouTube users created their own parodies of the ads. By early March 2006, the ads had received over two million views on YouTube. Three years later, that number was over 10 million.
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The commercials began airing in late
February 2006. Prior to the full launch of the TV campaign, the three 30-second spots became an early example of a
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The ad campaign extended beyond the TV commercials. In one of the first examples of a company using
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throughout the ads for humorous effect, such as when he proclaims "we just
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as an effete German engineer named
Wolfgang, and German model
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created a series of three television commercials directed by
35:. For the company whose vehicles are nicknamed VDubs, see
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showcased the car's features from the passenger seat.
27:This article is about the advertisements for the
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127:uploaded the ads to video distribution service
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55:was an American advertising campaign used by
922:GTI Roadster/Supersport Vision Gran Turismo
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131:. The ads became an early example of an
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188:Compilation of all three advertisements
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31:. For the video editing software, see
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123:when popular automotive news website
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24:
25:
1389:
1368:Automobile advertising characters
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1317:
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142:to reach prospective customers,
1353:American television commercials
337:Virtus / Polo Sedan / Lavida XR
917:EDAG Biwak (New Beetle estate)
259:Volkswagen Commercial Vehicles
13:
1:
1358:2000s television commercials
104:, the Focus is crushed by a
7:
1163:Discontinued diesel engines
1141:Discontinued petrol engines
375:T-Cross / Tacqua / Tharu XR
154:
63:. Intended to parody MTV's
10:
1394:
1062:W12 Coupe/Roadster (Nardò)
26:
1312:
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1128:
1080:
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573:
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114:dropped it like it's hot!
79:, starring Swedish actor
633:Citi Golf (South Africa)
72:Crispin Porter + Bogusky
907:Cross Coupe GTE concept
1343:Volkswagen advertising
1244:List of passenger cars
1170:North American engines
1032:T-Cross Breeze Concept
837:1-Litre/L1/XL1 Concept
723:Passat (North America)
510:Country Buggy/Sakbayan
161:Volkswagen advertising
47:
1363:Advertising campaigns
1279:Deutsche Arbeitsfront
1264:AutoMuseum Volkswagen
69:, advertising agency
45:
59:during 2006 for the
46:a MK5 Volkswagen GTI
1348:Fictional engineers
1213:Transparent Factory
1042:T-Prime Concept GTE
560:Type 147 (Fridolin)
520:Hebmüller Cabriolet
307:Jetta/Sagitar/Vento
1017:Phaeton D2 Concept
1007:New Beetle Ragster
962:I.D. Space Vizzion
495:1500/1600 (Type 3)
106:shipping container
90:Mitsubishi Eclipse
48:
1330:
1329:
1249:Emissions scandal
1175:Air-cooled engine
1012:New Compact Coupé
902:CrossBlue Concept
887:Concept BlueSport
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820:
628:Citi Golf (China)
453:
452:
16:(Redirected from
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1378:Volkswagen Group
1320:
1319:
1304:Westfalia Camper
1072:e-Beetle Concept
1067:XL Sport Concept
997:Microbus Concept
842:Alltrack Concept
808:Voyage/Gol Sedan
803:Vento/Polo Sedan
530:Kommandeurswagen
490:411/412 (Type 4)
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472:
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251:Volkswagen Group
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85:Zonja Wöstendiek
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500:Beetle (Type 1)
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198:VW GTI homepage
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110:hip-hop culture
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182:External links
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81:Peter Stormare
77:Jonas Åkerlund
61:Volkswagen GTI
29:Volkswagen GTI
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1037:T-Roc Concept
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867:Bulli Concept
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748:Polo (Russia)
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718:Passat Lingyu
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193:Leftlane News
191:
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186:
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177:
176:Fahrvergnügen
174:
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159:
158:
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133:Internet meme
130:
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125:Leftlane News
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68:
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19:
1299:Volkswagen R
1274:Ehra-Lessien
1218:Westmoreland
1120:Race Touareg
540:Schwimmwagen
525:Karmann Ghia
467:Discontinued
254:
140:social media
137:
118:
70:
66:Pimp My Ride
64:
51:
50:
49:
1259:Advertising
1208:Chattanooga
1180:Wasserboxer
1115:Meyers Manx
1100:Formula Vee
1082:Racing cars
1022:SMV Concept
1002:Milano Taxi
967:ID. Vizzion
957:I.D. Roomzz
872:C Coupe GTE
575:Watercooled
389:Taigo/Nivus
171:Think Small
121:viral video
98:Honda Civic
1337:Categories
1269:BlueMotion
1203:Bratislava
1198:Autoeuropa
1151:VR6 engine
1090:Polo R WRC
947:I.D. Crozz
937:I.D. Buggy
857:Bio Runner
783:SpaceCross
743:Polo Playa
708:New Beetle
535:Kübelwagen
399:Taos/Tharu
348:Crossovers
234:Volkswagen
146:created a
144:Volkswagen
94:Ford Focus
57:Volkswagen
37:Volkswagen
33:VirtualDub
18:Miss Helga
1294:Platforms
1223:Wolfsburg
1190:Factories
1146:G40 / G60
942:I.D. Buzz
897:Concept R
892:Concept D
882:Concept A
852:Auto 2000
678:Golf Plus
613:Cabriolet
477:Aircooled
282:Arteon/CC
102:trebuchet
1322:Category
1110:Baja Bug
1105:EMPI Imp
992:Magellan
977:ID. Aero
972:ID. Life
912:EcoRacer
829:vehicles
773:Scirocco
593:Atlantic
555:Type 18A
505:Brasília
469:vehicles
435:ID. Buzz
404:Tavendor
268:vehicles
255:See also
155:See also
1284:G-Lader
1254:4Motion
1237:Related
1228:Zwickau
1129:Engines
1027:Stanley
982:ID.Next
932:ID.2all
827:Concept
768:Santana
753:Quantum
738:Pointer
733:Phideon
728:Phaeton
643:Corrado
638:Clásico
550:SP1/SP2
445:Viloran
419:Touareg
394:Talagon
312:Lamando
266:Current
249:of the
166:Changes
148:MySpace
129:YouTube
1289:Herbie
1095:I.D. R
952:I.D. R
862:BUDD-e
778:Sharan
763:Routan
758:Rabbit
713:Parati
653:Dasher
648:Corsar
623:Caribe
608:Cabrio
603:C-Trek
598:Beetle
588:Apollo
440:Touran
414:Tiguan
409:Tayron
379:Taigun
317:Lavida
247:marque
96:and a
877:Chico
698:Logus
688:Iltis
658:Derby
618:Carat
545:Senda
515:Gacel
384:T-Roc
346:SUVs/
987:Iroc
847:ARVW
793:Taro
703:Lupo
583:Ameo
428:MPVs
370:ID.6
365:ID.5
360:ID.4
332:Polo
302:ID.7
297:ID.3
292:Golf
287:Bora
275:Cars
52:VDub
927:GX3
813:XL1
693:K70
673:Gol
668:Fox
663:Eos
485:181
1339::
798:Up
377:/
257::
245:A
92:,
226:e
219:t
212:v
39:.
20:)
Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.
