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that in the company's early years, an award known as the MERIT-A award, signifying highest merit, was conferred on some bakery products. This company consistently won the award and displayed the symbol “MERIT-A” on the packages. By mistake, a printer left out the hyphen and thus the name MERITA was born.
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William Fisch and Herman
Malchow, who for three years had been operating a lunchroom in Birmingham, Alabama, established the Highland Bakery, which began producing breads in 1901. Starting with a single horse-and-wagon route and one retail bakeshop, the business grew and flourished. Legend has it
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radio adventures to the South for the first time. Broadcasts were three times a week for a half-hour on Monday, Wednesday, and Friday. Additionally, in 1949, Merita becoming the first advertiser in the South to sponsor a network television program when it sponsored The Lone Ranger
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Muppets, Inc. produced six 10-second commercials for Merita Bread in 1963 for markets in the southern US. The ads featured
Wilkins and Wontkins, who were previously best known as the spokescharacters for the Washington, D.C. based coffee company Wilkins Coffee.
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In 1910, Highland Baking
Company merged with the Martin Cracker and Candy Company and the Huston Biscuit Company to form American Bakeries Candy Company. In 1912 candy production was halted, and the company was incorporated as American Bakeries Company, Inc.
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until
November 16, 2012, when Hostess's management decided to liquidate Hostess. The company gave as their reason for this action that they had been crippled by a strike by
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Merita set up its first “bakery research laboratory” in 1921 to guard the purity and quality of its raw materials all the way through to finished products.
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http://www.bakingbusiness.com/en/News/News%20Home/Business/2010/11/Merita%20Southeastern%20Conference%20in%20partnership.aspx
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for $ 390 million, in a deal that also included other
Hostess bread brands such as
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Reproductions built in the
Muppets Workshop of the Wilkins and Wontkins muppets
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In
November 2010, Merita became the "official bread" of the
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The Merita division of
American Bakeries was purchased by
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Companies that filed for
Chapter 11 bankruptcy in 2012
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Companies that filed for
Chapter 11 bankruptcy in 2004
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on November 16, 2012. Retrieved November 16, 2012.
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123:is a brand of breads that was produced by
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108:Learn how and when to remove this message
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44:Please improve this article by adding
153:A Vintage Sign Promoting Merita Bread
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46:secondary or tertiary sources
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272:"Hostess Brands is Closed"
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229:See also
98:May 2012
158:Origins
82:scholar
214:show.
121:Merita
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