406:
38:
516:
29:
372:, who resided in the United States in the 1970s, though he never patronized a McDonald's outlet during his stay. Aware of the fast food chain's success in North America and its increasing presence in other parts of the world, Yang researched fast-food business operations; in 1974, he contacted McDonald's headquarters in
458:
In 2005, the company concluded its deal with the
American management as the Philippine division of McDonald's became a 100% Filipino-owned company when Golden Arches Corporation teamed up with Alliance Global Group Inc., a company owned by businessman Andrew Tan, to buy the remaining stake owned by
376:
regarding a proposal for rights to open outlets in the
Philippines. Yang's proposals were initially ignored, though he continued to remind the company regarding his business interest. In 1976, representatives of McDonald's International sent a delegation to the Philippines to conduct a feasibility
538:
In 2018–2019, they offered two limited edition burgers from McDonald's Japan, the Ebi Shrimp burger and the
Teriyaki Samurai burger, under the collective named "Flavors of Japan" in the country. It also includes the Nori Shake Shake Fries and a Strawberry Sakura McFloat on its menu.
533:
McRice bowls are a staple in
Filipino cuisine, the country's deep connection to rice as a primary food source. These bowls feature steamed white rice topped with popular dishes like adobo, sinigang, or kare-kare, making them a common fixture in both households and restaurant
427:
In the mid-1980s, multinational fast food chains based abroad with presence in the
Philippines began to introduce food items meant for the local market. During this time, McDonald's Philippines began to introduce meals served with steam rice,
423:
in the country. This gave Yang's firm exclusive rights to manage operations of McDonald's in the
Philippines. By the 1990s, there were already 375 McDonald's outlets in the Philippines, with around 150 operated as local franchises.
380:
McDonald's
International was also considering partnering with other local firms to establish a presence in the Philippines other than Yang. Yang sold himself as a "long-term partner" and volunteered to work in
466:, modernized menu boards, card payment acceptance, split counter system, and with the specially trained Guest Experience Leaders to the country. It opened its flagship NXTGEN branch at McKinley West in
2057:
934:
389:. In 1980, McDonald's decided to award the master franchise to Yang and, shortly thereafter, set up the first Filipino McDonald's outlet along Morayta Street, within the
510:
2223:
2213:
554:
is often referred to as McDonald's
Philippines primary competitor. The Philippine fast food industry is led by Jollibee, with McDonald's placing second with
835:
1215:
416:
entered the
Philippine market in 1981 with McDonald's International partnering with McGeorge Food Industries of Filipino of Yang due to prohibition of
2218:
385:
where he networked with the business associate of the holder of the master franchise in the city and worked with the uniformed crew at an outlet in
1200:
809:
1452:
481:
In 2020, McDonald's
Philippines closed down 30 stores after lease expirations and some financial concerns but opened 16 new stores despite the
2208:
885:
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589:
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The Chicken McDo, a meal of fried chicken, steamed rice and gravy was introduced in 1987, and the Burger McDo was introduced in 1993.
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935:"McDonald's Philippines launches 'Ride the Arches' initiative to transform restaurants into cyclist refuelling stops"
515:
497:, as well as the Bike & Dine facilities for cyclists. On December 23, 2022, it opened its 700th store in Nuvali,
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in 2002 noting the Philippines as one of the few markets where McDonald's is not the leading fast food chain.
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In 2013, McDonald's Philippines stated that it was not considering acquiring other brands or entering the
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McDonald's Philippines maintains a menu catered towards the Filipino market. Among these items are:
467:
2002:
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455:, respectively. In 1996, George Yang launched the Ronald McDonald House Charities in the country.
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485:. In April 2021, it launched its first Green & Good store, promoting eco-sustainability, at
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836:"McDonald's Philippines brings world-class customer experience with 'NXTGEN' stores"
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The McSpaghetti, a sweet tomato pasta with Frankfurter bits introduced in 1986.
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810:"McDonald's excites more Filipinos with more NXTGEN stores around the country"
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International Management: Strategic Opportunities and Cultural Challenges
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8/F F&M Lopez II Bldg. 109 Carlos Palanca Street, Legaspi Village,
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Sid & Marty Krofft Television Productions Inc. v. McDonald's Corp.
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International availability of McDonald's products § Philippines
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Chicken Fillet Ala King served with fries, cola and steamed rice
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909:"Bikers, McDonald's Has a Cool Spot for You to Dine Outdoors"
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983:"McDonald's Menu and prices in Philippines for today – 2024"
462:
In 2018, McDonald's Philippines introduced NXTGEN, bringing
758:"As told by George T. Yang: lessons from a business tycoon"
377:
study on establishing a presence in the Philippine market.
1073:
Fast Food Globalization in the Provincial Philippines
1039:(illustrated ed.). Routledge. pp. 333–334.
727:
Fast Food Globalization in the Provincial Philippines
655:
Fast Food Globalization in the Provincial Philippines
960:"McDonald's Philippines opens 700th Store in Nuvali"
1069:"Of Burges and Bees : McDonald's and Jollibee"
1033:Sweeny, Paul; McFarlin, Dean (September 19, 2014).
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McDonald's self-ordering kiosk, a feature of NXTGEN
651:"Of Burges and Bees : Golden Arches Filipino"
315:, known locally and colloquially and shortened as
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364:McDonald's was introduced in the Philippines by
435:In 1991–1992, McDonald's expanded its reach to
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1008:"McDonald's adds a taste of Japan to the menu"
690:"McDonald's to further expand footprint in PH"
678:
459:McDonald's Corporation in its local division.
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639:
2224:Philippine subsidiaries of foreign companies
2214:Food and drink companies established in 1981
2051:McDonald's Restaurants v. Morris & Steel
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186:(Vice President and Chief Marketing Officer)
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1150:
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785:"McDonald's to open 500th store this year"
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648:
723:"Of Burges and Bees : McGeorge Yang"
610:
2219:Philippine companies established in 1981
1453:World's Largest Entertainment McDonald's
1105:"Why McDonald's PH isn't keen on an IPO"
514:
404:
1747:The Wacky Adventures of Ronald McDonald
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443:with the opening of new restaurants in
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1867:McDonald's sign (Pine Bluff, Arkansas)
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343:. The master franchise is held by the
1423:McDonald's at the Will Rogers Archway
1145:
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345:Golden Arches Development Corporation
320:
261:Golden Arches Development Corporation
1067:Matejowsky, Ty (December 20, 2017).
962:. Manila Standard. December 23, 2022
906:
888:. Manila Bulletin. November 27, 2021
783:Flores, Alena Mae (March 27, 2016).
721:Matejowsky, Ty (December 20, 2017).
649:Matejowsky, Ty (December 20, 2017).
2209:Fast-food chains of the Philippines
1075:. Lexington Books. pp. 32–34.
729:. Lexington Books. pp. 35–41.
707:
657:. Lexington Books. pp. 34–35.
621:"McDonald's closes 30 local stores"
590:"McDonald's Systemwide Restaurants"
13:
1791:McDonald's 1984 Olympics promotion
1723:McDonald's Treasure Land Adventure
688:Camus, Miguel (January 16, 2018).
16:Philippines division of McDonald's
14:
2245:
2037:Liebeck v. McDonald's Restaurants
1126:
1103:Martin, Katleen (July 12, 2013).
907:Baes, Patricia (April 15, 2021).
563:
2183:List of nicknames for McDonald's
980:
36:
27:
2090:Sydney River McDonald's murders
1826:McDonald's Olympic Swim Stadium
1448:Ronald McDonald House Charities
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1000:
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2078:San Ysidro McDonald's massacre
1806:McDonald's Championship (golf)
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1:
2127:McDonald's Young Entertainers
933:Japsay, Gian (May 14, 2024).
575:
1796:McDonald's All-American Game
1433:Oldest McDonald's restaurant
1237:Richard and Maurice McDonald
7:
2145:Statue of a Quarter Pounder
1413:McDonald's Chicago Flagship
504:
10:
2250:
2084:Taiwan McDonald's bombings
1418:McDonald's #1 Store Museum
1216:International availability
552:Jollibee Foods Corporation
508:
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2229:Companies based in Makati
2179:(2020 documentary series)
2108:Magnificent Mile shooting
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2003:Maxime, McDuff & McDo
1946:
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1651:Buttermilk Crispy Tenders
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1508:Quarter Pounder (McRoyal)
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1458:eCrew Development Program
1380:
1229:
1201:Countries with franchises
1179:
814:Philippine Daily Inquirer
694:Philippine Daily Inquirer
570:Philippine Stock Exchange
292:
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2204:McDonald's subsidiaries
1811:McDonald's Cycle Center
1801:McDonald's Championship
1555:McDonald's french fries
88:September 27, 1981
42:A McDonald's outlet in
1932:Arcos Dorados Holdings
1821:McDonald's Super Smash
1656:Fruit and Walnut Salad
865:McDonald's Philippines
840:McDonald's Philippines
597:McDonald's Corporation
520:
410:
313:McDonald's Philippines
286:McDonald's Corporation
284:(rights licensed from
90:; 42 years ago
22:McDonald's Philippines
2234:Alliance Global Group
1980:McDonald's and unions
1974:McDonald's Video Game
1854:Fast food advertising
1816:McDonald's Gospelfest
1221:McDonald's and unions
518:
487:United Nations Avenue
408:
349:Alliance Global Group
329:of the multinational
282:Alliance Global Group
2096:Murder of Wu Shuoyan
1388:Hamburger University
987:Mcd Menu Philippines
464:self-ordering kiosks
397:the following year.
2139:Seriously McDonalds
2044:Magee v. McDonald's
2017:Don't Eat This Book
1717:McDonald's Monopoly
1194:marketing campaigns
1014:. February 28, 2019
764:. December 10, 2018
401:Entry and expansion
267:Number of employees
181:(Managing Director)
176:(President and CEO)
143:Number of locations
23:
1937:Westlife Foodworld
1754:Grimace's Birthday
1357:Harry J. Sonneborn
1332:Michael R. Quinlan
861:"Green & Good"
627:. February 9, 2021
521:
499:Santa Rosa, Laguna
411:
347:, a subsidiary of
271:65,000 (2020)
184:Oliver E. Rabatan
21:
2191:
2190:
1880:
1879:
1701:Global Gladiators
1669:
1668:
1529:Chicken McNuggets
1463:Ice cream machine
1317:Chris Kempczinski
1302:Jack M. Greenberg
1282:Steve Easterbrook
483:COVID-19 pandemic
421:foreign ownership
383:British Hong Kong
322:[makˈdɔʔ]
310:
309:
179:Margot B. Torres
2241:
1957:Fast Food Nation
1848:Dreaming in Mono
1678:
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1478:
1477:
1393:Leaps and Bounds
1347:James A. Skinner
1287:Janice L. Fields
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1135:Official website
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816:. March 18, 2019
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327:master franchise
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1127:External links
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1082:978-0739139905
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1012:Business World
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939:MARKETECH APAC
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762:Business World
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564:Other policies
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509:Main article:
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495:Ermita, Manila
478:on October 5.
468:Fort Bonifacio
453:Cagayan de Oro
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1764:Sponsorships
1752:
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1728:
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1699:
1692:
1620:Premium line
1565:Filet-O-Fish
1493:Big N' Tasty
1428:McDonaldland
1362:Don Thompson
1322:June Martino
1272:George Cohon
1262:Al Bernardin
1257:Charlie Bell
1211:Product list
1112:. Retrieved
1109:ABS-CBN News
1108:
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360:Negotiations
344:
316:
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311:
209:french fries
131:Metro Manila
121:Headquarters
55:Company type
18:
2171:(2016 film)
2168:The Founder
2029:Legal cases
1917:Philippines
1907:New Zealand
1863:(1988 film)
1842:Burger wars
1712:Mac Tonight
1694:Donald Land
1688:Changeables
1674:Advertising
1646:Arch Deluxe
1570:Georgie Pie
1498:Deluxe line
1312:Eikō Harada
1206:Legal cases
1189:Advertising
1114:November 5,
1088:November 5,
1052:November 5,
742:November 5,
699:November 5,
670:November 5,
543:Competitors
341:Philippines
214:soft drinks
157:Philippines
153:Area served
136:Philippines
69:Restaurants
2198:Categories
2176:McMillions
2116:McDelivery
1860:Mac and Me
1590:McGriddles
1575:Happy Meal
1539:Snack Wrap
1503:Kiwiburger
1297:Don Gorske
1292:Den Fujita
1173:McDonald's
576:References
414:McDonald's
337:McDonald's
325:), is the
300:.mcdonalds
219:milkshakes
199:Hamburgers
171:(Chairman)
163:Key people
95:1981-09-27
59:Subsidiary
1990:McRefugee
1948:Criticism
1872:Supersize
1730:M.C. Kids
1681:Campaigns
1534:McChicken
1438:PlayPlace
1307:Lou Groen
1247:Joan Kroc
449:Cebu City
430:spaghetti
331:fast food
244:breakfast
2074:Attacks
1912:Pakistan
1885:Branches
1661:McAfrika
1615:McVeggie
1595:McMuffin
1585:McFlurry
1580:McArabia
1560:BTS Meal
1513:McDouble
1473:Products
1337:Ed Rensi
1242:Ray Kroc
1018:March 6,
845:March 8,
820:March 8,
794:March 3,
768:March 3,
631:March 5,
548:Jollibee
505:Products
441:Mindanao
418:majority
393:area in
374:Illinois
229:desserts
192:Products
101:Sampaloc
65:Industry
44:Plaridel
2133:McWords
2068:Related
1996:McLibel
1939:(India)
1835:Related
1610:McVegan
1600:McPlant
1522:Chicken
1488:Big Mac
1408:CosMc's
1398:McBarge
1381:Company
1184:History
992:July 7,
944:May 14,
918:May 14,
913:Spot.ph
602:May 14,
550:of the
489:corner
445:Bacolod
437:Visayas
387:Kowloon
355:History
339:in the
293:Website
234:pancake
204:chicken
111:Founder
93: (
85:Founded
48:Bulacan
2110:(2022)
2104:(2016)
2098:(2014)
2092:(1992)
2086:(1992)
2080:(1984)
1922:Russia
1902:Israel
1897:France
1892:Canada
1775:NASCAR
1736:McKids
1639:Former
1403:McCafé
1230:People
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534:menus.
472:Taguig
451:; and
277:Parent
239:coffee
224:salads
127:Makati
105:Manila
1985:McJob
1605:McRib
1548:Other
593:(PDF)
334:chain
258:Owner
249:wraps
75:Genre
1962:film
1481:Beef
1116:2018
1090:2018
1077:ISBN
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1041:ISBN
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659:ISBN
633:2021
604:2024
439:and
317:McDo
302:.com
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304:.ph
298:www
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