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Introduced at the Women In Film's 2006 Crystal + Lucy Awards, this award is given to an actress who is experiencing a particularly interesting period in the film and television industry. The award recognizes their social commitment, contributions to the community at large, and their ability to stand
294:
In 1981, French designer Anne-Marie
Beretta created the model 101801 coat, a camel-coloured wool and cashmere overcoat that became an iconic symbol of Max Mara. Inspired by the men's Ulster coat, the most noticeable feature of this model is the "puntino," a stitching detail derived from men's
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The prize, awarded every two years, provides an opportunity to spend six months in Italy collaborating with local artists and conducting research. The resulting artwork is then exhibited at the
Whitechapel Gallery in London and later at the Collezione Maramotti in Reggio Emilia, Italy.
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In 1995, Max Mara was placed under investigation by
Florentine magistrate Antonio Grassi for alleged commercial fraud; at issue were Mara labels that allegedly overstated the percentages of plush fibers such as cashmere, angora and mohair mixed with the wool of certain garments.
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Max Mara has spawned 35 labels, although Max Mara womenswear, usually stylized as MaxMara, remains the core of the company. Other brands include
Sportmax, Sportmax Code, Weekend Max Mara, Marella, Pennyblack, iBlues, MAX&Co. (the trendy, youth division), and
687:, Italy on 12 January 2005. Maramotti's two sons and daughter, Luigi, Ignazio and Ludovica, followed him into the business; Luigi Maramotti is chairman of the company. After his death, according to Maramotti's will, a large and important collection of
219:
Founded in 1951 by
Achille Maramotti in Reggio Emilia, the fashion house was initially named Confezioni Maramotti with the aim of introducing American industrial processes into European tailoring culture, thus creating Italian pret-a-porter.
655:
campaigned for Max Mara to stop trafficking in the fur trade of foxes, mink, and raccoon dogs, stating "Max Mara has fallen behind their competitors—including Gucci, Versace, Armani, Prada and
Valentino—that have already gone fur-free."
290:
During the same period, Max Mara also introduced the
Manuela coat, made of pure camel hair with a notched collar, side pockets, wrap-around closure, and a belt. It has since become a distinctive outerwear piece for the fashion house.
223:
In 1957, the company expanded and moved to its new headquarters designed by industrial architect
Eugenio Salvarani, changing its name to Max Mara. "Max" is a superlative, while "Mara" is a diminutive form of the founder's surname.
227:
Achille
Maramotti chose the men's coat as an iconic garment for women's wardrobes, and in the 1960s, Max Mara established its creative studio to research the expression and personalization of outerwear.
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and is dedicated to women living in the United
Kingdom. The jury consists of four members: a gallerist, a journalist and/or critic, an artist, and a collector, and it is renewed for each edition.
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In 2013, the brand presented the Teddy Bear coat on the Autumn/Winter runway, made of alpaca wool and silk with a faux fur effect, inspiring a series of imitations.
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In 1989, the MM Magazine was launched, a biannual fashion and lifestyle publication distributed in the brand's stores and selected multi-brand retailers.
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328:. This last, founded in 1980 and named after Achille Maramotti's great grandmother, is one of the best-known: in her obituary of Maramotti for
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by Achille Maramotti (7 January 1927 – 12 January 2005). In March 2008, the company had 2,254 stores in 90 countries. It sponsors the
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In 2003, Max Mara relocated to its new campus in Reggio Emilia on Via Giulia Maramotti, designed by John McAslan & Partners.
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and further groups accused Max Mara in 2023 of using forced labour camps exploiting muslim Uyghurs in china provided by the
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For the development, production and distribution of its fragrances, Max Mara has had licensing agreements with
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became the first celebrity spokesperson for Max Mara. Starting in September 2013, the campaign appeared in
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For its advertising campaigns, the Max Mara brands have been working with photographers like
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for the development, production and global distribution of the brand’s eyewear collections.
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In the 1970s and 1980s, Max Mara began collaborating with international designers such as
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Tailoring Responsibility: Tracing Apparel Supply Chains from the Uyghur Region to Europe
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from 1997 to 2020. From 2019 to 2023, Sportmax had a five-year licensing agreement with
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1357:"Zoey Deutch Is the Face of the Future at Max Mara's 2017 Women in Film Celebration"
788:"Tycoon who pioneered 'off the peg' designer clothes with his fashion label MaxMara"
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out in terms of grace, elegance, and style. Past recipients of this award include:
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680:, Maramotti was one of the world's richest men with a fortune of US$ 2.1 billion.
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In 2012, Max Mara received the "Brand Heritage Award" from the global association
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Elizabeth Debicki to Receive the Women in Film Max Mara Face of the Future Award
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1331:"Max Mara honours Natalie Dormer with Women In Film 'Face of the Future' Award"
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Max Mara had a licensing agreement with Italian eyewear manufacturer
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1471:"Helen Cammock Wins Whitechapel's Max Mara Art Prize for Women"
817:"Max Mara celebra 60 anni di moda con la mostra Coats! a Seoul"
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Yara Shahidi to Receive WIF Max Mara Face of the Future Award
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Zazie Beetz Is Max Mara’s Face of the Future Honoree for 2021
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Italian-Style: MaxMara Hosts a Fete in Honor of Chloë Moretz
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This project was launched in 2005 in collaboration with the
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Palais Galliera | Musée de la mode de la Ville de Paris
747:"Achille Maramotti, Italian Fashion Leader, Dies at 78"
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MaxMara Hosts Annual Party Before Women in Film Awards
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from Europe and America was made open to the public.
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to create the Whitney Bag for the opening of the new
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794:, London (published 24 January 2005), archived from
466:(2013–2014). Past campaigns have featured actresses
1438:"Dominique White wins Max Mara art prize for women"
1099:
Gigi Hadid Fronts Max Mara Accessories Ads for Fall
999:"Mara Executives Still Think She's That Chick from
721:"MaxMara: A store that's always maximally stylish"
1497:"Max Mara premiata con il "Brand Heritage Award""
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664:Achille Maramotti was born on 7 January 1927, in
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1063:Sportmax, Marcolin Ink Five-Year Eyewear License
890:"Max Mara Headquarters, John McAslan + Partners"
1079:Jennifer Weil and Luisa Zargani (4 July 2024),
636:Research of the social democratic party in the
620:during the FGI's 29th Annual Night of Stars in
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483:Women In Film Max Mara Face of the Future Award
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1280:"Rose Byrne Is Max Mara's Face of the Future"
1023:"Jennifer Garner is the new face of Max Mara"
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869:"Max Mara coat, the most famous in the world"
255:, as well as fashion photographers including
1081:Shiseido, Max Mara to Ink Fragrance License
1045:Max Mara, Safilo Terminate Eyewear License
909:"That Cuddly Teddy Bear Coat Is a Monster"
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1135:Max Mara Goes Modern With New Ad Campaign
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203:clothing. It was established in 1951 in
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1225:Max Mara, Vanity Fair Fete Katie Holmes
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438: (1994, 1997, 1999–2001, 2016),
151:Luigi, Ignazio and Ludovica Maramotti
1693:Design companies established in 1951
1133:Alessandra Ilari (8 December 2006),
1061:Martino Carrera (19 February 2019),
867:Amico, Alexandra (9 December 2021).
701:
668:in Italy. Maramotti was educated in
315:in New York's Meatpacking District.
307:In 2015, Max Mara collaborated with
1579:"Max Mara Steadfast in Growth Plan"
1417:Luisa Zargani (21 September 2023),
1151:Alessandra Turra (5 October 2011),
989:, The Independent, 24 January 2005.
772:
672:and received a law degree from the
653:Humane Society of the United States
386:
24:
1577:Kaiser, Amanda (5 November 2013).
1381:Luisa Zargani (21 February 2019),
1189:Max Mara Puts Focus on Accessories
1171:Max Mara Puts Focus on Accessories
943:"Max Mara Unveils the Whitney Bag"
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727:, London (published 14 March 2008)
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1399:Booth Moore (23 September 2021),
843:"'Soy' dress, Anne-Marie Beretta"
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1521:Alessandra Ilari (25 May 1995),
1043:Martino Carrera (19 June 2020),
941:Weiss, Zachary (23 April 2015).
745:Horyn, Cathy (14 January 2005).
124:Laura Lusuardi (design director)
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1560:"Tell Max Mara to go fur-free!"
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1305:"Two Maras Are Better Than One"
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1117:Fall Ads: Taking it on the Road
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1278:Johns, Nikara (10 June 2014).
1205:Luisa Zargani (15 July 2014),
1187:Luisa Zargani (15 July 2013),
1169:Luisa Zargani (15 July 2013),
1115:Lisa Lockwood (28 June 1996),
1097:Luisa Zargani (20 June 2016),
1021:Puente, Maria (16 July 2013).
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823:(in Italian). 29 November 2017
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313:Whitney Museum of American Art
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1:
1495:Redazione (1 November 2012).
1223:Marcy Medina (17 June 2011),
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309:Renzo Piano Building Workshop
1436:Jonze, Tim (28 March 2023).
1153:Max Mara: The Quiet Approach
907:Trebay, Guy (6 March 2019).
646:Anhui Huamao Group Co., Ltd.
627:
596:Max Mara Art Prize for Women
380:International Herald Tribune
209:Max Mara Art Prize for Women
7:
1207:Max Mara Calls On Amy Adams
786:Barbieri, Annalisa (2005),
642:Sheffield Hallam University
618:Fashion Group International
245:Jean-Charles de Castelbajac
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122:Luigi Maramotti (chairman)
967:History & Philosophy’
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195:(Italian ) is an Italian
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1683:Clothing brands of Italy
678:Forbes Rich List of 2005
27:Italian fashion retailer
1708:Eyewear brands of Italy
1600:Collezionemaramotti.org
719:Ashworth, Anne (2008),
1265:The Hollywood Reporter
189:
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414:Advertising campaigns
199:that markets upscale
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410: (since 2024).
404:Procter & Gamble
188:Max Mara shop window
1688:High fashion brands
1548:. 2023. p. 17.
987:‘Achille Maramotti’
985:Annalisa Barbieri,
798:on 11 December 2008
676:. According to the
674:University of Parma
638:European Parliament
602:Whitechapel Gallery
98:Number of locations
34:
1566:. 9 February 2024.
1564:The Humane Society
1527:Women's Wear Daily
1423:Women's Wear Daily
1405:Women's Wear Daily
1387:Women's Wear Daily
1363:. 23 February 2017
1229:Women's Wear Daily
1211:Women's Wear Daily
1193:Women's Wear Daily
1175:Women's Wear Daily
1157:Women's Wear Daily
1139:Women's Wear Daily
1121:Women's Wear Daily
1103:Women's Wear Daily
1085:Women's Wear Daily
1067:Women's Wear Daily
1049:Women's Wear Daily
972:2013-02-03 at the
913:The New York Times
821:Vanity Fair Italia
751:The New York Times
530:Chloë Grace Moretz
440:Elaine Constantine
374:The New York Times
233:Anne-Marie Beretta
190:
182:
179:Central, Hong Kong
102:2,334 (March 2019)
32:
976:, Marina Rinaldi.
566:Elizabeth Debicki
470: (2013) and
249:Narciso Rodriguez
171:
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76:Achille Maramotti
16:(Redirected from
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1661:Official website
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536:Hailee Steinfeld
506:Ginnifer Goodwin
387:Other activities
295:tailored suits.
253:Proenza Schouler
237:Emmanuelle Khanh
197:fashion business
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1007:. 17 July 2013.
1001:The Hunger Game
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974:Wayback Machine
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339:Jennifer Garner
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1337:. 15 June 2016
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