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Miedinger also worked under
Edouard Hoffmann to create a new face or identity for Haas. Surprisingly the company Stempel, the main company of Haas, changed the name to Helvetica when they decided to market it to other businesses outside such as Germany. Both Miedinger and Hoffmann were bothered by
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From the age of 16, from 1926 to 1930, Miedinger apprenticed as a typographic composer with the printer
Jacques Bollmann in Zurich. After completing his apprenticeship, he worked from 1930 to 1936 for various companies, while attending evening classes at the
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Miedinger returned to Zurich as a freelance graphic designer when
Edouard Hoffmann, director of the Haas foundry, commissioned him in 1956 to design a new Grotesk typeface. It was officially presented, under the name
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By the time
Miedinger died in 1980, his Helvetica idea, for which the company Linotype paid him royalties until the time of his death, had become a huge part of the typographical landscape.
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In 1960, supplemented by the lean, bold and italic series, the font was marketed under the name
Helvetica. Publication of Neue Helvetica, based on old Helvetica, by
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as a representative. In 1954, he created his first typeface design for Haas, Pro Arte, a condensed slab serif.
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in 1960. Marketed as a symbol of cutting-edge Swiss technology, Helvetica achieved immediate global success.
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the similarity of the names since it would translate to the Latin word
Switzerland, Helvetia.
94:(24 December 1910 – 8 March 1980) was a Swiss typeface designer, best known for creating the
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publisher. "Font Design - Max
Miedinger". mediengeschichte.dnb.de. Retrieved 2022-12-01.
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Miedinger, Max. "max miedinger, the man". cis2.westerntc.edu. Retrieved 2022-12-01.
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At 26 he went to work as a typographer in the advertising department of
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385:"Münchenstein, the forgotten typefaces by the designer of Helvetica"
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175:. Only the semi-bold series (size 20) was then presented.
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in Zurich, after which he attended evening classes at the
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194:(also known as Neue Haas Grotesk and Swiss 721
182:in 1983. All rights ceded to Linotype in 1989.
212:Horizontal, a wide capitals design similar to
156:Helvetica, typeface designed by Max Miedinger
105:Between 1926 and 1930 Miedinger trained as a
291:Helvetica forever : story of a typeface
279:, creator and director of the film Helvetica
251:"Max Miedinger - Font Designer of Helvetica"
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436:Max Miedinger, Font Designer of Helvetica
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352:La typographie suisse du Bauhaus à Paris
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446:Max Miedinger, History of the typeface
328:. Yale University Press. p. 135.
201:Pro Arte, a condensed slab serif in a
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504:Zurich University of the Arts alumni
289:Malsy, Victor; Müller, Lars (2011).
293:. Baden, Switzerland: Lars Müller.
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458:New Riders Press, San Francisco,
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454:Dialogues With Creative Legends
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325:An A-Z of Type Designers
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451:Laufer, David Calvin
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274:Andrew Dickson meets
205:style. Digitised as
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54:Zurich, Switzerland
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127:Kunstgewerbeschule
362:978-2-88074-771-8
335:978-0-300-11151-4
226:Helvetica Inserat
207:Münchenstein Slab
163:Neue Haas Grotesk
138:Haas Type Foundry
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120:Early career
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79:Notable work
49:(1980-03-08)
47:8 March 1980
484:1980 deaths
479:1910 births
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407:"Miedinger"
391:29 February
214:Microgramma
129:in Zurich.
73:Typographer
473:Categories
260:2020-08-10
231:References
107:typesetter
70:Occupation
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218:Miedinger
192:Helvetica
100:Helvetica
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180:Linotype
173:Lausanne
411:MyFonts
186:Designs
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Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.
