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36:
352:. The total financial losses to Mattel have been estimated to be as high as $ 3.6 billion. Mattel's acquisition of The Learning Company has been referred to as "one of the worst acquisitions of all time" by several prominent business journals.
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agreed to acquire The
Learning Company in a stock-for-stock merger valuing the company at approximately $ 4.2 billion. With the merger, Mattel themselves laid off 3,000 employees.
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originally founded the company as Mattel Media in
February 1996, as an aim to expand into the multimedia unit by producing CD-ROM titles based on Mattel franchises like
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With the success of their first wave of products, Mattel Media then set on producing CD-ROM based interactive material for toys such as the Talk with Me! Barbie.
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Dickey, Michele D. (September 1, 2006). "Girl gamers: the controversy of girl games and the relevance of female-oriented game design for instructional design".
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In 2000, the ex-Learning
Company and Mattel assets acquired by Gores were split up into three divisions - GAME Studios for video games,
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itself was acquired by
Riverdeep Interactive Learning Limited in September 2001 and later acquired all of Broderbund in August 2002.
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in March 2001, taking all of the gaming assets formerly held by The
Learning Company.
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am, IGN StaffUpdated: 21 Jun 2012 11:28 amPosted: 1 Feb 2001 12:30 (February 2001),
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Mattel sold both Mattel
Interactive and The Learning Company in 2000 at a loss to
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320:. The company's first releases came out in the Fall of 1996, with the company's
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Mattel Media later expanded to video games soon after, publishing titles like
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program was the first commercially successful video game made for girls.
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In
February 2001, Mattel signed a publishing and distribution deal with
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1010:"UbiSoft Acquires Entertainment Division of the Learning Company"
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383:. That same month, THQ also acquired Mattel's computer rights to
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until 1999) was a video game publisher and software distributor.
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632:, N64 version distributed by Mattel Interactive in Europe)
960:"Mattel Licenses Popular Brand Names to Two Gaming Firms"
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From Barbie to Mortal Kombat: Gender and
Computer Games
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Detective Barbie In the
Mystery of the Carnival Caper!
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60:. Unsourced material may be challenged and removed.
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1067:Defunct video game companies of the United States
1043:
729:"Mattel Will Squeeze Onto Multimedia Bandwagon"
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424:for home software. GAME Studios' was sold to
27:Video game publisher and software distributor
565:in the US, and Mattel Interactive in Europe)
401:and Mattel's console and computer rights to
1097:2001 disestablishments in the United States
1077:Video game companies disestablished in 2001
944:: CS1 maint: numeric names: authors list (
926:THQ Scores Strategic Deal with Mattel - IGN
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783:Cassell, Justine; Jenkins, Henry (1998).
750:British Journal of Educational Technology
120:Learn how and when to remove this message
1092:1996 establishments in the United States
1072:Video game companies established in 1996
985:"THQ and Nickelodeon expand partnership"
520:Detective Barbie 2: The Vacation Mystery
369:Vivendi Universal Interactive Publishing
791:. Cambridge, Massachusetts: MIT Press.
14:
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1007:
842:. IGN Games Newsletter. Archived from
822:"Mattel's New Barbie Talks and Learns"
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451:Magic Fairy Tales: Barbie as Rapunzel
897:Rosenbush, Steve (October 4, 2007).
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863:
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608:Detective Barbie: The Mystery Cruise
551:Barbie Generation Girl: Gotta Groove
528:The Adventures of Elmo in Grouchland
58:adding citations to reliable sources
29:
868:Cave, Andrew (September 30, 2000).
371:for other major licenses including
24:
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653:Panzer General III: Scorched Earth
600:Totally Angelica: Boredom Busters!
25:
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870:"Mattel sale ends $ 3.6bn fiasco"
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762:10.1111/j.1467-8535.2006.00561.x
620:Matchbox Emergency Patrol (2000)
584:Prince of Persia: Arabian Nights
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1008:Judson, Peter (March 7, 2001).
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899:"When Big Deals Go Bad—and Why"
576:Tyco RC: Assault with a Battery
536:Create and Draw in Elmo's World
45:needs additional citations for
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669:Rock 'Em Sock 'Em Robots Arena
227:Riverdeep Interactive Learning
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1:
840:"Profile: Mattel Interactive"
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699:The Wild Thornberrys: Rambler
645:Barbie: Magic Genie Adventure
476:Hot Wheels Stunt Track Driver
420:for educational software and
335:Hot Wheels Stunt Track Driver
7:
1032:"Sega Rally 2 Championship"
592:Rugrats in Paris: The Movie
198:; 23 years ago
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1062:Former Mattel subsidiaries
1052:The Learning Company games
707:Max Steel: Covert Missions
615:Matchbox Construction Zone
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410:Jimmy Neutron: Boy Genius
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150:Mattel Media (1996-1999)
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443:Barbie Fashion Designer
323:Barbie Fashion Designer
558:Pokémon Project Studio
350:Gores Technology Group
244:Gores Technology Group
180:; 28 years ago
178:February 12, 1996
1087:Video game publishers
561:(1999, Branded under
392:SpongeBob SquarePants
341:In the fall of 1998,
275:Red Orb Entertainment
628:(2000, published by
563:The Learning Company
504:Barbie Race and Ride
430:The Learning Company
418:The Learning Company
404:The Wild Thornberrys
267:The Learning Company
69:"Mattel Interactive"
54:improve this article
875:The Daily Telegraph
846:on October 20, 2012
685:Championship Surfer
512:Barbie Super Sports
491:My Interactive Pooh
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737:. 9 February 1996.
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133:Mattel Interactive
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110:November 2017
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65:Find sources:
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43:This article
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155:Company type
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52:Please help
47:verification
44:
18:Mattel Media
1016:January 16,
1012:. Neoseeker
908:October 11,
882:October 11,
850:2 September
279:Purple Moon
246:(2000-2001)
241:(1995-2000)
169:Video games
1046:Categories
994:2021-11-17
970:2021-11-17
932:2021-11-17
715:References
692:Diva Starz
625:Rat Attack
422:Broderbund
373:Diva Starz
361:Hot Wheels
306:Hot Wheels
289:(Known as
185:1996-02-12
159:Subsidiary
80:newspapers
770:1467-8535
630:Mindscape
271:Mindscape
252:Divisions
219:Successor
989:GameSpot
940:citation
878:. London
807:42328580
459:Clueless
426:Ubi Soft
365:Matchbox
359:for the
214:Split Up
165:Industry
147:Formerly
386:Rugrats
297:History
223:Ubisoft
201: (
193:Defunct
183: (
175:Founded
94:scholar
1057:Mattel
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463:(1997)
461:CD-ROM
454:(1997)
446:(1996)
381:Barbie
343:Mattel
310:Barbie
302:Mattel
239:Mattel
234:Parent
96:
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826:Wired
436:Games
101:JSTOR
87:books
1018:2013
946:link
910:2015
884:2015
852:2014
803:OCLC
793:ISBN
766:ISSN
407:and
395:and
379:and
363:and
316:and
211:Fate
203:2001
196:2001
73:news
758:doi
569:Uno
357:THQ
56:by
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