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Mattel Inc v 3894207 Canada Inc

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212:" trade-mark, and has a worldwide reputation for Barbie dolls and accessories targeted primarily at girls aged 3 to 11 years old. Mattel Inc. opposed the application to register "Barbie’s" restaurant on the basis that it would cause confusion in the marketplace. The applicant had the burden of satisfying the Trade-marks Opposition Board of the Canadian Intellectual Property Office that if "Barbie’s" restaurant and Mattel's "Barbie" were used in the same geographic area there would be no confusion in the marketplace. The Trade-marks Opposition Board rejected Mattel's opposition and allowed the registration, finding that the applicant's trade-mark, "Barbie’s", was not likely to be confused with Mattel's Barbie trade-mark. The Federal Court and Federal Court of Appeal both upheld the Trade-marks Opposition Board's decision. Mattel Inc. appealed to the Supreme Court of Canada. 29: 2433: 1351: 870: 313:
differently. Binnie clarified that the appropriate perspective in which to weigh these five factors is that of an "ordinary casual consumer somewhat in a hurry." Binnie held that the applicant had shown on a balance of probabilities that confusion was not likely to occur in the marketplace between "Barbie’s" restaurant and Mattel's "Barbie" dolls.
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Mattel appealed the Board's ruling to the Federal Court. The Federal Court decided that the trade-mark, "Barbie" by Mattel is not iconic enough to cause consumer confusion. Instead, it found that all factors must be considered, including that of the nature of the wares. The judge found the wares to
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Binnie found that the doll business attracts different clientele with different tastes than the restaurant business. Binnie determined that it was difficult to see the basis on which consumers would arrive at the mistaken inference that Barbie's restaurants were associated with Mattel's Barbie dolls
233:. The Board based its decision on the fact that Mattel presented no evidence of actual confusion (although it was not required to), the mark had a low degree of inherent distinctiveness (as it is a short form of the name "Barbara"), and the nature of the uses by the two parties were very different. 321:
Binnie held that the word "Barbie", while an everyday expression commonly used as the short-form of the name "Barbara", had acquired a strong secondary meaning associated with Mattel's Barbie dolls, and was therefore considerably distinct. In contrast, the mark applied for by "Barbie's" restaurant
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states that trade-mark confusion occurs if using two trade-marks in the same area would be likely to lead to the inference that the goods or services associated with those trade-marks are manufactured, sold, leased, hired or performed by the same person, whether or not the wares or services are of
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To determine whether "Barbie’s" restaurant led to confusion in the marketplace with Mattel's "Barbie" trade-mark, Binnie considered the five factors set out in Section 6(5) of the Trade-marks Act. Depending on the surrounding circumstances of each case, the different factors may be weighted
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Binnie found that although both marks use the name "Barbie", "Barbie's" restaurant uses the name alongside a design. Binnie determined that when Mattel's packaging and advertising of Barbie is considered, there is considerable resemblance to the mark for "Barbie's" restaurant.
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The issue addressed was whether Mattel Inc., owner of the Barbie trade-mark, could prevent a small chain of Montreal-based restaurants from registering the name "Barbie’s" with the Trademark Office, based on the likelihood of confusion in the marketplace between the two names.
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The Supreme Court of Canada upheld the decision of the Trade-marks Opposition Board, that the use of the "Barbie" name for the Montreal-based restaurant would not likely create confusion in the marketplace with Mattel Inc.’s Barbie trade-mark, and allowed its registration.
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wares or services may be infringement, he found that "Barbie" did not hold such a strong mark. However, in determining how broad the scope of the trade-mark protection should be, Binnie stressed the importance of courts considering the totality of the circumstances.
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Barbie's restaurant, a Montreal chain of "bar-and-grill" type restaurants catering primarily to adults, applied to register the trade-mark "Barbie’s" and an associated design with respect to "restaurant services, take-out services, catering and banquet services."
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Mattel appealed to the Federal Court of Appeal. The Court of Appeal found no error by the Federal Court, and dismissed the appeal. Specifically, it found that the Federal Court judge was correct to reject a survey that showed merely a
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Resemblance between trade-marks is not required to prove trade-mark confusion in the marketplace. Confusion may arise even when trade-marks are related to products or services in different classes of the marketplace.
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Since Mattel's trade-mark has been widely publicized since the early 1960s, while "Barbie's" restaurant has only existed since 1992, Binnie determined that Mattel's trade-mark had deeper roots.
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Binnie held that "the parties operate in different and distinct channels of trade within which their respective wares and services do not intermingle."
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Binnie held that the standard of review applicable to the Trade-marks Opposition Board’s decision was reasonableness, based on the test set out in
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Binnie stated that lack of any evidence of actual confusion is another circumstance that can be taken into account, while the intention, or
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Binnie, J. wrote the opinion to which seven other justices joined. LeBel, J. wrote a concurring opinion.
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could not enforce the use of their trade-marked name "BARBIE" against a restaurant named "Barbie's".
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Binnie J., joined by McLachlin CJ., Bastarache, Deschamps, Fish, Abella, Charron JJ.
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Though Binnie recognized that some marks become so famous that their use with
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Major J. took no part in the consideration or decision of the case.
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Dr. Q v College of Physicians and Surgeons of British Columbia
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was only somewhat known in the surrounding area of Montreal.
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be quite different, and as a result dismissed the appeal.
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Mattel, Incorporated v. 3894207 Canada Incorporated
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Walking Mountain Prods. 1286:Barbie's Restaurants trademark dispute 215: 2026:Magic Fairy Tales: Barbie as Rapunzel 1938:The Sensations: Rockin' Back to Earth 1367: 643: 380:List of Supreme Court of Canada cases 1795:Superstar: The Karen Carpenter Story 1082:The Enchanted World of Brambly Hedge 412:SCC Case Information - Docket 30839 13: 1965:My Scene Goes Hollywood: The Movie 601:Mattel, Inc. v 3894207 Canada Inc. 589:Mattel, Inc. v 3894207 Canada Inc. 577:Mattel, Inc. v 3894207 Canada Inc. 565:Mattel, Inc. v 3894207 Canada Inc. 553:Mattel, Inc. v 3894207 Canada Inc. 541:Mattel, Inc. v 3894207 Canada Inc. 529:Mattel, Inc. v 3894207 Canada Inc. 517:Mattel, Inc. v 3894207 Canada Inc. 505:Mattel, Inc. v 3894207 Canada Inc. 493:Mattel, Inc. v 3894207 Canada Inc. 481:Mattel, Inc. v 3894207 Canada Inc. 469:Mattel, Inc. v 3894207 Canada Inc. 448:Mattel, Inc. v 3894207 Canada Inc. 436:Mattel, Inc. v 3894207 Canada Inc. 424:Mattel, Inc. v 3894207 Canada Inc. 14: 2504: 2172:Mattel, Inc. v. MCA Records, Inc. 1802:Tiny Shoulders: Rethinking Barbie 609: 386:Kirkbi AG v. Ritvik Holdings Inc. 2432: 2431: 2394:The Most Popular Girls in School 1350: 1349: 868: 351: 236: 27: 2375:Mattel Inc v 3894207 Canada Inc 594: 582: 570: 558: 546: 534: 522: 510: 340:Other Surrounding Circumstances 317:Determining trademark confusion 173:Mattel Inc v 3894207 Canada Inc 22:Mattel Inc v 3894207 Canada Inc 2414:Barbie Liberation Organization 1930:The Rockers: Out of This World 1666:The Princess & the Popstar 1259:Ice Follies And Holiday on Ice 498: 486: 474: 462: 453: 441: 429: 417: 405: 364: 1: 2458:Supreme Court of Canada cases 399: 198: 1957:My Scene: Jammin' in Jamaica 221:Trade-Marks Opposition Board 191:names. The Court found that 7: 1857:Black Barbie: A Documentary 1546:The Princess and the Pauper 1296:View-Master factory lawsuit 995:Children's Discovery System 373: 177:[2006] 1 S.C.R. 772 10: 2509: 1706:Chelsea: The Lost Birthday 1466:List of friends and family 1393: 850:Thingmaker/Creepy Crawlers 669: 591:, 2006 SCC 22 at para 65. 579:, 2006 SCC 22 at para 64. 567:, 2006 SCC 22 at para 63. 555:, 2006 SCC 22 at para 90. 543:, 2006 SCC 22 at para 88. 531:, 2006 SCC 22 at para 86. 519:, 2006 SCC 22 at para 83. 507:, 2006 SCC 22 at para 77. 495:, 2006 SCC 22 at para 75. 483:, 2006 SCC 22 at para 58. 450:, 2006 SCC 22 at para 17. 438:, 2006 SCC 22 at para 13. 279: 65:2006 SCC 22, 1 S.C.R. 772 43:Hearing: October 18, 2005 2463:2006 in Canadian case law 2427: 2333: 2277: 2156: 1975: 1948: 1921: 1870: 1779: 1748: 1578:The 12 Dancing Princesses 1511: 1504: 1401: 1347: 1304: 1273: 1228:View-Master International 1163: 1138: 1107: 1100: 1034: 973: 886: 877: 866: 677: 426:, 2006 SCC 22 at para 11. 255:of confusion and not the 164: 156: 148: 143: 98: 93: 85: 77: 69: 59: 49: 42: 26: 21: 2401:Barbie Queen of the Prom 1331:(50% joint venture with 946:(except U.S. and Canada) 939:Rock 'Em Sock 'Em Robots 471:, 2006 SCC 22 at para 70 309:the same general class. 270: 1291:Tom Forsythe lawsuit(s) 1281:"Barbie Girl" song case 781:Masters of the Universe 617:Supreme Court of Canada 414:Supreme Court of Canada 246:Federal Court of Appeal 181:Supreme Court of Canada 89:Mattel appeal dismissed 35:Supreme Court of Canada 2478:Canadian trademark law 1879:Life in the Dreamhouse 1203:J. 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Spear & Sons 619:decision available at 45:Judgment: June 2, 2006 2408:The Toys That Made Us 2387:Lisa vs. Malibu Stacy 2098:Magic Genie Adventure 1895:Dreamhouse Adventures 1650:Princess Charm School 1339:Mattel Adventure Park 1183:Gullane Entertainment 1067:Percy the Park Keeper 635:text from FC decision 2237:What Was I Made For? 1714:Big City, Big Dreams 1682:Star Light Adventure 1618:The Three Musketeers 1562:The Magic of Pegasus 1087:Thomas & Friends 630:text of FCA decision 304:Section 6(2) of the 289:Reasons of the Court 263:Supreme Court Ruling 2305:Kitty Black Perkins 2251:Choose Your Fighter 2130:Secret Agent Barbie 1634:A Fashion Fairytale 1586:The Island Princess 697:Girls of Many Lands 216:Lower Court Rulings 2483:Trademark case law 2369:Willows, Wisconsin 2146:Vacation Adventure 2122:Sparkling Ice Show 1698:Princess Adventure 1594:The Diamond Castle 1570:The Barbie Diaries 1249:Feld Entertainment 1151:Mattel Electronics 1042:Angelina Ballerina 393:A moron in a hurry 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Major 108: 104: 101: 97: 92: 88: 84: 80: 78:Prior history 76: 72: 68: 64: 62: 58: 55: 52: 48: 41: 37: 36: 30: 25: 20: 2406: 2399: 2392: 2374: 2373: 2359: 2340: 2315:Tom Forsythe 2285:Ruth Handler 2266: 2230:I'm Just Ken 2202:Barbie World 2179: 2170: 2149:(unreleased) 2144: 2136: 2128: 2120: 2112: 2104: 2096: 2090:Super Sports 2088: 2080: 2072: 2064: 2056: 2048: 2040: 2032: 2024: 2016: 2008: 2000: 1992: 1984: 1963: 1955: 1936: 1928: 1909: 1903:It Takes Two 1901: 1893: 1885: 1877: 1855: 1845: 1837: 1829: 1821: 1814: 1807: 1800: 1793: 1786: 1769:Barbenheimer 1755: 1736: 1728: 1720: 1712: 1704: 1696: 1688: 1680: 1672: 1664: 1656: 1648: 1640: 1632: 1624: 1616: 1608: 1600: 1592: 1584: 1576: 1568: 1560: 1552: 1544: 1536: 1528: 1520: 1427:Totally Hair 1321: 1285: 1244:Circus World 1223:Radica Games 1166:acquisitions 1125:Mattel Films 1115:Fisher-Price 1015:Intellivoice 988: 960:U.B. Funkeys 904:Bezzerwizzer 835:Polly Pocket 819:Enchantimals 811:Monster High 771:Magic 8 Ball 726:Chatty Cathy 600: 596: 588: 584: 576: 572: 564: 560: 552: 548: 540: 536: 528: 524: 516: 512: 504: 500: 492: 488: 480: 476: 468: 464: 455: 447: 443: 435: 431: 423: 419: 407: 384: 368: 357: 355: 345: 343: 334: 331: 327: 324: 320: 311: 305: 303: 296: 294: 292: 283: 274: 266: 256: 252: 249: 240: 224: 202: 185:infringement 172: 171: 170: 106: 99: 53: 33: 2209:Speed Drive 2165:Barbie Girl 2141:(2003–2008) 2077:(1998–2000) 2066:Riding Club 2010:Super Model 1977:Video games 1922:TV specials 1898:(2018–2020) 1890:(2016–2018) 1882:(2012–2015) 1749:Live-action 1481:The Rockers 1323:The Toy Box 1317:Power Glove 1208:Mega Brands 1057:Fireman Sam 955:Toss Across 887:Traditional 776:Manta Force 365:Resemblance 301:1 SCR 226. 253:possibility 206:Mattel Inc. 193:Mattel Inc. 157:Concurrence 130:Morris Fish 122:Louis LeBel 2452:Categories 2342:Bild-Lilli 2034:Storymaker 1887:Dreamtopia 1610:Thumbelina 1554:Fairytopia 1439:Dreamhouse 1274:Litigation 929:Pictionary 899:Balderdash 860:Xtractaurs 840:See 'n Say 830:Pixel Chix 801:Mighty Max 761:Hot Wheels 756:Furryville 736:Diva Starz 692:Bitty Baby 679:Toy brands 400:References 257:likelihood 208:owns the " 199:Background 189:trade-mark 187:of famous 118:Ian Binnie 70:Docket No. 2310:Al Carbee 2290:Jack Ryan 2002:Game Girl 1816:Toy Story 1809:The Tribe 1764:accolades 1538:Swan Lake 1422:Teen Talk 1412:Diversity 1329:Mattel163 1312:PlayCable 1213:Tyco Toys 1164:Corporate 1146:M Network 1000:HyperScan 989:Auto Race 974:Video and 796:Max Steel 61:Citations 2437:Category 2223:Man I Am 2114:Explorer 1530:Rapunzel 1513:Animated 1496:My Scene 1355:Category 1218:Mebetoys 1173:Bluebird 1092:Wishbone 983:Aquarius 976:computer 944:Scrabble 934:Phase 10 924:Outburst 825:My Child 806:Mindflex 791:Matchbox 709:My Scene 374:See also 346:mens rea 160:LeBel J. 149:Majority 2334:Related 1780:Related 1760:(2023) 1486:Skipper 1461:Francie 1408:Barbie 1333:NetEase 1108:Current 950:Skip-Bo 919:Othello 914:Mad Gab 716:Big Jim 280:Holding 183:on the 2473:Barbie 2468:Mattel 2278:People 2267:Barbie 2216:Watati 2133:(2002) 2125:(2002) 2117:(2001) 2109:(2001) 2101:(2000) 2093:(1999) 2085:(1999) 2069:(1998) 2061:(1998) 2053:(1997) 2045:(1997) 2037:(1997) 2029:(1997) 2021:(1996) 2013:(1993) 2005:(1992) 1997:(1991) 1994:Barbie 1989:(1984) 1986:Barbie 1968:(2005) 1960:(2004) 1941:(1987) 1933:(1987) 1914:(2023) 1906:(2022) 1850:(2019) 1842:(2011) 1834:(2010) 1826:(1999) 1757:Barbie 1741:(2023) 1733:(2022) 1725:(2022) 1717:(2021) 1709:(2021) 1701:(2020) 1693:(2017) 1685:(2016) 1677:(2014) 1669:(2012) 1661:(2012) 1653:(2011) 1645:(2011) 1637:(2010) 1629:(2010) 1621:(2009) 1613:(2009) 1605:(2008) 1597:(2008) 1589:(2007) 1581:(2006) 1573:(2006) 1565:(2005) 1557:(2005) 1549:(2004) 1541:(2003) 1533:(2002) 1525:(2001) 1491:Teresa 1434:Basics 1395:Barbie 1139:Former 1077:Kipper 1062:Oswald 1047:Barney 1022:Pixter 909:Blokus 746:Flavas 704:Barbie 671:Mattel 625:CanLII 210:Barbie 86:Ruling 73:30839 2269:score 2244:Angel 2157:Music 1505:Films 1476:Nikki 1471:Midge 1456:Allan 1402:Dolls 1305:Other 1198:Ideal 1072:Pingu 879:Games 845:Slime 721:Blaze 621:LexUM 271:Issue 227:Board 2348:doll 2188:Pink 1178:Fuhu 1130:Mega 623:and 225:The 1444:Ken 965:Uno 358:any 124:, 2454:: 2167:" 1010:II 817:• 136:, 132:, 128:, 120:, 116:, 112:, 2389:" 2385:" 2260:" 2256:" 2253:" 2249:" 2246:" 2242:" 2239:" 2235:" 2232:" 2228:" 2225:" 2221:" 2218:" 2214:" 2211:" 2207:" 2204:" 2200:" 2197:" 2193:" 2190:" 2186:" 2163:" 1847:4 1831:3 1823:2 1387:e 1380:t 1373:v 1335:) 821:) 813:( 787:) 783:( 663:e 656:t 649:v

Index

Supreme Court of Canada
Supreme Court of Canada
Citations
Beverley McLachlin
John C. Major
Michel Bastarache
Ian Binnie
Louis LeBel
Marie Deschamps
Morris Fish
Rosalie Abella
Louise Charron
[2006] 1 S.C.R. 772
Supreme Court of Canada
infringement
trade-mark
Mattel Inc.
Mattel Inc.
Barbie
Board
consumer confusion
Dr. Q v College of Physicians and Surgeons of British Columbia
List of Supreme Court of Canada cases
Kirkbi AG v. Ritvik Holdings Inc.
A moron in a hurry
SCC Case Information - Docket 30839
Supreme Court of Canada
LexUM
CanLII
text of FCA decision

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