Martin Percy - Knowledge

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and Tate Media, and all sponsored by BT. These used dozens or hundreds of video loops to allow users to explore artworks or locations depicted with film rather than with stills. To this he added interviews, music tracks, and stories as appropriate. He later used the same approach for the

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Created in collaboration with Svetlana Dragayeva for Fountain Digital Labs. These films combine video and interactivity via buttons, microphone and accelerometer to give users "the fairy tale feeling that they’re interacting directly" real wild animals. Notable examples include:

229:– Emmy Award Winner, Webby Award Honoree. CPR crisis simulator film using collective interaction so that groups of people in a classroom can interact with the film via a host. Medical director Dr Lorrel Toft MD. Made with UNIT9 and the 121:

Percy has integrated AI-driven interaction into much of his recent work, adapting films based on input from device cameras, accelerometers, and buttons. Some works also feature AI-generated video. Notable examples include:

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Another distinctive form of interactive film made by Percy documentaries which use interactivity and audience discussion to make the views of the audience an integral part of the film experience. Notable examples include:

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One distinctive form of interactive film made by Percy simulates emergency situations. These require users to make good decisions fast - and thus learn by doing. Notable examples include:

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Toft, Lorrel E.B.; Richie, Jamaal; Wright, John M.; Amraotkar, Alok; Katrapati, Praneeth; Fulmer, Sara; Dainty, Katie N.; Chugh, Sumeet S.; Halperin, Henry (December 2022).

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Lifesaver app teaches CPR by throwing you into the action: Crisis simulator fuses interactivity with live-action film to show you how to respond to heart attacks and choking

5848: 3522: 6052: 5493: 5367: 4459: 4434: 4384: 3376: 2715: 2124: 6027: 3394: 185:– Percy's first experiment with the Interactive Crisis Simulator format, dealing with women’s personal safety. Funded by the London Film and Video Development Agency. 4484: 2697: 223:

Tech Awards 2020: Winner, Tech for Good. Crisis simulator film showing how to help someone with suicidal feelings. Made with Grassroots Suicide Prevention and UNIT9.

6437: 4793: 2647: 3470:"University of Glasgow - Schools - School of Culture & Creative Arts - Research - Centre for Cultural Policy Research - Research Associates - Richard Paterson" 2228: 5670: 3930: 3211: 3110: 6077: 4918: 4893: 3351: 2472: 5320: 5294: 5240: 5215: 5568: 3771: 5593: 3824: 203:(then known as the Technology Strategy Board). Medical directors: Dr Andrew Lockey MBE and Dr Jasmeet Soar. Features the first professional role of 6459: 2098: 5798: 3016: 5392: 4761: 2615: 1920: 4968: 4943: 3185: 3160: 574: 5443: 3699: 2072: 4184: 54:, and various other awards (see awards and nominations section below). Percy has created interactive films for institutions such as the 6236: 6184: 5955: 5929: 5903: 5750: 4111: 4059: 4033: 4007: 3854: 398:. Made in collaboration with Mark Duguid and Richard Paterson of the BFI, these used notable figures to explore British Film history: 6262: 4137: 5342: 6206: 6128: 377:. In these talks, celebrated individuals would ask the user questions and then respond to their response. These were built using 5094: 3084: 4868: 4283: 2447: 244: 381:

and so are no longer viewable. However links to screengrab recordings are given where available. Notable examples include:

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alone was 29% more effective than traditional face-to-face training alone. Combined with traditional CPR training,

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Percy has developed several other distinct types or formats of interactive film. Notable examples include:

106: 5597: 3828: 2966: 5043: 5720: 5644: 3955: 3876: 2371: 213:– Webby Award Honoree, BAFTA nominee. Made in collaboration with UNIT9 for the Resuscitation Council UK. 6389: 6002: 5977: 5069: 3300: 3059: 1952: 1877: 347: 5772: 6321: 6317: 6301: 4768: 2622: 1927: 230: 196: 35: 3419: 1902: 6464: 4686: 370: 366: 240: 67: 63: 5823: 301:– Webby Award Winner, made with UNIT9 and a collaborative group of students and staff for the 6442: 5543: 4993: 3746: 2346: 5169: 572:

by Lorrel E.B. Toft M.D., Jamaal Richie M.D., John M. Wright M.D. et al., published in the

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was 51% more effective at teaching CPR than comparable traditional classroom CPR training.

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A New Era of Lay Rescuer CPR Training: An Interactive Approach for Engaging High Schoolers

8: 6431: 5018: 2497: 220: 148: 134: 5619: 5144: 3902: 3643: 2303: 1970: 6309: 6210: 6132: 4213: 4233: 2839:"Lifesaver -- how to save lives with interactive film | Martin Percy | TEDxTUHHSalon" 1996:"Lifesaver -- how to save lives with interactive film | Martin Percy | TEDxTUHHSalon" 27: 5721:"News & Documentary Emmy Nods Announced | International Documentary Association" 5645:"News & Documentary Emmy Nods Announced | International Documentary Association" 3956:"News & Documentary Emmy Nods Announced | International Documentary Association" 3877:"News & Documentary Emmy Nods Announced | International Documentary Association" 2740: 1512:

New Approaches To News & Documentary Programming: Arts, Lifestyle & Culture

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New Approaches To News & Documentary Programming: Arts, Lifestyle & Culture

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This article is about the film director. For the Anglican priest and academic, see

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in recent years. He has received numerous accolades for this work, including a

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Percy discussed the creation and philosophy behind these films in his

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was 110% more effective than traditional face-to-face training alone.

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Outstanding Arts, Lifestyle & Culture Programming For Broadband

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external links, and converting useful links where appropriate into

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A-Dapt - Adaptive-Media® Marketing and Soft Skills Tutorial Format

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A-Dapt - Adaptive-Media® Marketing and Soft Skills Tutorial Format

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A-Dapt - Adaptive-Media® Marketing and Soft Skills Tutorial Format

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A-Dapt - Adaptive-Media® Marketing and Soft Skills Tutorial Format

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In the 2000s, Percy created a number of interactive talks for the

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A-Dapt - Adaptive-Media Marketing and Soft Skills Tutorial Format

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interview by Alison Norrington and Brian Seth Hurst (2022, USA).

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The Asian Art Museum of San Francisco: The Bali Temple Explorer

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The Asian Art Museum of San Francisco: The Bali Temple Explorer

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The Asian Art Museum of San Francisco: The Bali Temple Explorer

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to train individuals with social challenges for job interviews.

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Online Video Could Be So Much Better -- Just Ask Martin Percy

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TEDx talk: Lifesaver: how to save lives with interactive film

6367: 6358: 6003:"2007 Television Craft Interactive Innovation | BAFTA Awards" 5119: 3301:"2007 Television Craft Interactive Innovation | BAFTA Awards" 243:

nominee. Medical director: Dr. Lorrel Toft MD. Made with the

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is a British film director known for his innovative work in

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AI, Metaverse & Virtual/ Public Service & Activism

391:(2007, UK) – BAFTA nominee. Emmy nominee, 3x Webby nominee. 278: 95: 3576:"BFI Screenonline - Malcolm McDowell on Free Cinema - all" 698:

AI, Metaverse & Virtual Public Service & Activism

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AI, Metaverse & Virtual Public Service & Activism

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Asian Art Museum (San Francisco): The Bali Temple Explorer

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to give interview training personalised to the user’s age.

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The Story Hour Guest: Episode 16 - Martin Percy - Part II

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The Story Hour Guest: Episode 16 - Martin Percy - Part I

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Research on the effectiveness of Percy's work includes:

82:. He has collaborated with notable talent including Sir 5145:"CLIO Healthcare Awards | Digital - Grand CLIO Winners" 3596:"BFI Screenonline - Jonathan Ross on The GPO Film Unit" 2304:"CLIO Healthcare Awards | Digital - Grand CLIO Winners" 1971:"CLIO Healthcare Awards | Digital - Grand CLIO Winners" 5070:"2015 Children's Interactive: Original | BAFTA Awards" 3495:"GPO Film Unit introduced by Sir Derek Jacobi - intro" 3135: 3060:"2015 Children's Interactive: Original | BAFTA Awards" 2991: 1878:"2015 Children's Interactive: Original | BAFTA Awards" 1747: