31:
394:
story of us, and a story of now. The model has been applied in many campaigns and countries, including
Australia. Stories not only teach us how to act – they inspire us to act. Stories communicate our values through the language of the heart, our emotions. By telling our personal stories of challenges we have faced, choices we have made, and what we learned from the outcomes we can inspire others and share our own wisdom. Because stories allow us to express our values not as abstract principles, but as lived experience, they have the power to move others.
313:, failed. Ganz defines strategy as "how we turn what we have into what we need to get what we want." Strategic capacity, for Ganz, consists of three elements: motivation, access to relevant knowledge, and deliberations that lead to new learning. Chavez's efforts eventually prevailed because his organizing team had stronger motivation, deeper knowledge of the Mexican-American culture of the Central Valley, and diverse perspectives that generated fresh tactical ideas.
357:. In 1987 he formed and served as executive director of two groups to develop organizing programs, Services for Organizing and Leadership, and The Organizing Institute. He led voter registration, get-out-the-vote, and organizer training. He also conducted research on voting, leadership development, and community organizing.
442:
For the 2008 presidential campaign of Barack Obama, Ganz maintained that campaign workers approaching potential voters needed to be able to quickly tell their story of self to establish a relationship with the voter. The story of us connected the values and interests of the campaign worker and voter
304:
Ganz's experience with the farm workers led him to formulate his concept of “strategic capacity.,” He says this explains how Chavez's farmworker organizing succeeded, while earlier efforts by radicals, and contemporaneous campaigns by the
Agricultural Workers Organizing Committee (AWOC) sponsored by
405:
Leadership, Organizing and Action: Leading Change. Leadership, Organizing and Action: Leading Change is an
Executive Education online program designed to reach leaders of civic, social, and political organizations from around the world who wish to learn how to organize communities that can mobilize
401:
Organizing: People, Power, Change. In this course, students learn how to view social, economic, and political problems from an organizing perspective as well as how to act on them. Ganz focuses on teaching five key practices: how to turn values into motivated action; how to build relationships; how
393:
Public
Narrative: Self, Us, Now. Public narrative is how we turn values into action—the discursive process by which individuals, communities, and nations construct identity, formulate choices, and motivate action. Public narrative is a leadership art composed of three elements: a story of self, a
320:
drug treatment cult, to transform the internal life of the union. As Chavez purged the union of its long-term leaders and loyalty to Chavez became the primary criterion for employment, the UFWA lost its strategic capacity. Over the next three years, members of the
Executive Board opposed to the
300:
learned community organizing working for Ross and CSO. When Chavez shifted his focus to farm workers, he asked Ross to join him as director of organizing. As Chavez's
National Farm Workers Association (NFWA), as it was then named, battled the Teamsters for its first contract with the DiGiorgio
471:
Ganz has been accused of harassing
Israeli students in his "Organizing: People, Power, Change" course. In a lawsuit filed against Harvard University by the Brandeis Center, Ganz told the students they could not use the term “Jewish democracy” to describe Israel – stating that using the words
397:
Public
Narrative: Conflict, Continuity, Change. This module builds on its prerequisite “Public Narrative: Self, Us, Now.” Confronted with the same challenge, different leaders may respond with different narratives, calling on different “us’s,” and each of which may elicit a different form of
377:
in 2000. He became an instructor for the
Kennedy School in 1994. Since completing his doctorate in 2000, he has been a lecturer in public policy, teaching courses on organizing, leadership, civic engagement, and community action research. He has collaborated with Harvard professors
447:
called "the fierce urgency of now" focused the voter's hopes on the imminent election. The importance of relationships, rather than campaign platforms, dominated the Camp Obama training program for campaign workers. Ganz has continued to develop this model in "Camp OFA" for
301:
corporation in 1966, it was Ross's methodical and disciplined approach to tracking each farm worker supporting the union that helped Chavez win. Chavez also took from CSO the idea of service organizations for the farm workers, to supplement the standard union activities.
266:, including organizer, field office administrator, negotiator, director of the grape and lettuce boycotts, and director of organizing. For eight years, from 1973 to 1981, he was an elected member of the union's national executive board. Chavez's background in the
434:
schools of social movement analysis, Ganz emphasizes the subjective agency of social movement participants, whose values, intentions, and narratives constitute the essential material of analysis. Ganz begins with the famous three questions of
207:, where he attended local schools. His father was a rabbi and his mother a teacher. For three years after World War II, his family lived in occupied Germany, where his father served as a US Army chaplain working with
171:
for sixteen years, became trainer and organizer for political campaigns, unions and nonprofit groups, and returned to
Harvard where he earned his PhD in Sociology (2000). He is credited with devising the successful
402:
to structure leadership as a collaborative team; how to strategize; and how to translate commitments into action. This framework is equally useful for community, electoral, union, and social movement organizing.
406:
power to make change. The program represents a unique online learning opportunity for nonprofit and non-governmental organization managers to interact with colleagues from around the world and Professor Ganz.
439:, "If I am not for myself, who will be? And if I am for myself alone, what am "I"? And if not now, when?" Ganz relates these questions to "the story of self," "the story of us," and "the story of now."
559:"Thoughts on Power, Organization and Leadership," "Dispatches from the Religious Left: The Future of Faith and Politics in America". Ed. Frederick Clarkson, Ig Publishing, 2009. pp. 141–152.
329:
After leaving the UFWA in 1981, Ganz began working on California political campaigns—directing field programs, training organizers, and leading strategic planning for such candidates as
475:
Ganz's account of the incident and his views on the criticism were published by The Nation in an article titled "Calling for Respect, Freedom, and Security for All Is Not Antisemitic"
536:“Against the Tide: Projects and Pathways of the New Generation of Union Leaders, 1984--2001.” With Kim Voss, Teresa Sharpe, Carl Somers and George Strauss. In Milkman and Voss,
321:
direction Chavez was taking the union resigned, including Ganz in 1981. Union membership has dropped from a peak of 60,000 in the late 1970s to around 5,000 in 2009.
365:
Ganz returned to Harvard in 1991 (after a 28-year absence) to finish his undergraduate degree in history and government, graduating in 1992. He received a
572:
316:
At the peak of its success in 1977, the UFWA stopped its aggressive organizing and turned inward. Chavez worked with Chuck Detrick, founder of the
693:
346:
564:“Leadership, Membership and Voice: Civic Associations That Work.” With Kenneth Andrews, Matthew Bagetta, Hahrie Han and Chaeyoon Lim.
243:
529:“A Nation of Organizers: The Institutional Origins of Civic Volunteerism in the United States.” With Theda Skocpol and Ziad Munson.
181:
522:“Resources and Resourcefulness: Leadership, Strategy and Organization in the Unionization of California Agriculture (1951-1966).”
463:. Ganz teamed up with Harvard psychology professor Ruth Wageman in an effort to improve the volunteer programs of local chapters.
629:
970:
1047:
510:
497:
350:
235:
119:
1037:
909:
239:
838:
1032:
898:
WORKSHEET, TELLING YOUR PUBLIC STORY: Self, Us, Now by Marshall Ganz, Marshall Ganz, Kennedy School of Government, 2007
555:
338:
560:
980:
410:
In addition to his teaching load, Ganz continues to be active in local politics. On June 11, 2014, Ganz endorsed
366:
277:
81:
155:(born March 14, 1943) is the Rita E. Hauser Senior Lecturer in Leadership, Organizing, and Civil Society at the
1027:
281:
263:
827:
452:, the successor organization to the Obama campaign, and for "Camp MoveOn," a training program for leaders of
613:
603:
156:
717:
472:“Jewish” and “democracy” in regard to the Jewish state was akin to a project promoting white supremacy.
293:
975:
953:
503:
Why David Sometimes Wins: Leadership, Organization, and Strategy in the California Farm Worker Movement
875:
658:
490:
What a Mighty Power We Can Be: African American Fraternal Groups and the Struggle for Racial Equality
415:
226:
Ganz entered Harvard in the fall of 1960. He left before graduating in 1964 to volunteer for the
204:
1042:
837:
Wolfgang, “Marshall Ganz Seminar – Summary,” Progressive Strategy Studies Project, 1 May 2006.”
449:
444:
938:
910:"Holyoke Mayor Alex Morse throws support behind Martha Coakley for governor of Massachusetts"
427:
173:
164:
101:
1022:
267:
97:
85:
30:
459:
The Camp Obama model was based on the model first developed and used in a project for the
8:
354:
231:
168:
716:
Marshall Ganz faculty profile, John F. Kennedy School of Government, Harvard University
196:
160:
73:
61:
633:
608:
506:
493:
431:
285:
208:
807:
Trampling Out the Vintage: Cesar Chavez and the Two Souls of the United Farm Workers
586:
Ed. Scott Snook, Nitin Nohria, and Rakesh Khurana. SAGE Publications, 2011, 353–366.
579:. Ed. Nitin Nohria and Rakesh Khurana. Harvard Business School Press, 2010, 527–568.
436:
77:
933:
Sarah Lei Stirland, “Obama’s Secret Weapons: Internet, Databases and Psychology,”
850:
993:
297:
262:
to organize agricultural workers. He served in a variety of positions for the
227:
669:
1016:
379:
334:
220:
36:
492:. With Theda Skocpol and Ariane Liazos. Princeton University Press, 2006.
389:
Marshall Ganz teaches four courses at Harvard Kennedy School of Government:
383:
330:
273:
259:
247:
177:
694:"Leading Change Network shares useful resources and hosts great trainings"
460:
411:
342:
289:
129:
948:"Calling for Respect, Freedom, and Security for All Is Not Antisemitic"
453:
538:
Rebuilding Labor: Organizing and Organizers in the New Union Movement
374:
310:
212:
317:
306:
582:
Leading to Lead: A Pedagogy of Practice. With Emily S. Lin. In
216:
200:
199:, in 1943. After the family moved to California, they lived in
573:
Leading Change: Leadership, Organization, and Social Movements
630:"On the Media: Transcript of "Net Routes" (November 7, 2008)"
550:“Why Stories Matter: The Arts and Craft of Social Change.”
426:
In contrast to the structural emphasis of the once-dominant
242:. He stayed on in Mississippi as a field secretary for the
187:
Marshall is the founder of the Leading Change Network NGO.
141:
370:
604:
Famed organizer Marshall Ganz sees history in the making
731:(Oxford University Press, 2009), “Preface,” pp. vii-ix
382:
on African-American fraternal organizations, and with
258:
In fall 1965 Ganz returned to California to work with
35:
Marshall Ganz speaking about movement organization at
345:. He also worked on campaigns of such unions as the
270:
tradition shaped Ganz's understanding of organizing.
369:
from the Kennedy School of Government in 1993 and a
979:Bill Moyers interviews Marshall Ganz, May 10, 2013
215:, his parents taught Marshall about the dangers of
974:Marshall Ganz’ introduction to Camp Obama (video)
966:Marshall Ganz quotes, articles and other resources
623:Bob Garfield and Brooke Gladstone, “Net Routes.”
478:
1014:
818:Eric Brazil, “Chavez made UFW – and unmade it,”
253:
230:project, where he worked in a freedom house in
907:
347:Hotel Employees and Restaurant Employees Union
742:Bread and Roses Too: Reporting About America
190:
16:American grassroots organizing practitioner
876:"Approaches to Organising: The Ganz Model"
653:Ethan Porter, "Why David Sometimes Wins,"
627:, National Public Radio, November 7, 2008.
577:Handbook of Leadership Theory and Practice
386:for a course on law and social movements.
29:
244:Student Nonviolent Coordinating Committee
969:Marshall Ganz’ web module on organizing
873:
744:(New York: E.P. Dutton, 1971), pp. 50-51
324:
1015:
211:. Having encountered survivors of the
195:Ganz was born into a Jewish family in
584:The Handbook for Teaching Leadership.
543:“Organizing for Democratic Renewal.”
351:Service Employees International Union
848:
568:, January 2010, pp. 1191–1242.
360:
236:Mississippi Freedom Democratic Party
120:John F. Kennedy School of Government
505:. Oxford University Press, 2009.
421:
240:1964 Democratic National Convention
13:
163:. Introduced to organizing in the
14:
1059:
998:The Commons Social Change Library
994:"Marshall Ganz : the author"
960:
880:The Commons Social Change Library
855:The Commons Social Change Library
540:, Cornell University Press, 2004.
531:American Political Science Review
908:Robert Rizzuto (June 12, 2014).
167:, he worked on the staff of the
986:
942:
927:
901:
892:
867:
842:
831:
812:
799:
786:
773:
760:
554:, March 2009, pp. 16–21.
367:Master in Public Administration
874:Gulliver, Robyn (2023-06-14).
747:
734:
721:
710:
686:
662:
647:
617:
596:
479:Selected publications authored
282:Community Service Organization
264:United Farm Workers of America
165:American civil rights movement
96:Practitioner and professor of
1:
1048:Harvard Kennedy School alumni
849:Ganz, Marshall (2020-08-11).
590:
566:American Journal of Sociology
524:American Journal of Sociology
466:
254:Work with United Farm Workers
234:. He helped to organize the
157:Kennedy School of Government
7:
809:(Verso, 2011), pp. 550-721.
516:
443:with candidate Obama. What
341:for governor, and governor
10:
1064:
1038:Harvard University faculty
182:2008 presidential campaign
1033:Harvard University alumni
657:, August 2009, pp. 30-32.
416:Governor of Massachusetts
136:
125:
115:
107:
92:
69:
44:
28:
21:
826:, July 19, 2009, p. E5.
794:Why David Sometimes Wins
781:Why David Sometimes Wins
768:Why David Sometimes Wins
755:Why David Sometimes Wins
729:Why David Sometimes Wins
670:"Marshall Ganz | Guests"
483:
191:Early life and education
820:San Francisco Chronicle
280:in 1947 to develop the
176:model and training for
698:www.toolsforchange.net
450:Organizing for America
445:Martin Luther King Jr.
1028:American sociologists
851:"What is Organizing?"
428:resource mobilization
174:grassroots organizing
102:grassroots organizing
325:Political consultant
268:community organizing
98:community organizing
952:, February 1, 2024
937:, October 29, 2008
456:'s local councils.
355:Screen Actors Guild
169:United Farm Workers
284:(CSO) to organize
238:delegation to the
197:Bay City, Michigan
161:Harvard University
74:Harvard University
62:Bay City, Michigan
914:MassLive Politics
612:, June 15, 2008.
609:Los Angeles Times
602:Scott Martelle, “
547:, March 29, 2007.
533:, September 2000.
511:978-0-19-516201-1
498:978-0-691-12299-1
432:political process
361:Return to Harvard
292:and California's
286:Mexican Americans
209:displaced persons
150:
149:
108:Years active
1055:
1008:
1007:
1005:
1004:
990:
955:
946:
940:
931:
925:
924:
922:
920:
905:
899:
896:
890:
889:
887:
886:
871:
865:
864:
862:
861:
846:
840:
835:
829:
816:
810:
805:Frank Bardacke,
803:
797:
790:
784:
777:
771:
764:
758:
751:
745:
738:
732:
725:
719:
714:
708:
707:
705:
704:
690:
684:
683:
681:
680:
666:
660:
651:
645:
644:
642:
641:
632:. Archived from
621:
615:
600:
437:Hillel the Elder
422:Organizing model
353:(SEIU), and the
146:
143:
58:
54:
52:
33:
19:
18:
1063:
1062:
1058:
1057:
1056:
1054:
1053:
1052:
1013:
1012:
1011:
1002:
1000:
992:
991:
987:
963:
958:
947:
943:
932:
928:
918:
916:
906:
902:
897:
893:
884:
882:
872:
868:
859:
857:
847:
843:
836:
832:
817:
813:
804:
800:
791:
787:
778:
774:
765:
761:
752:
748:
740:Jack Newfield,
739:
735:
727:Marshall Ganz,
726:
722:
715:
711:
702:
700:
692:
691:
687:
678:
676:
668:
667:
663:
652:
648:
639:
637:
628:
622:
618:
601:
597:
593:
526:, January 2000.
519:
486:
481:
469:
424:
363:
327:
256:
193:
140:
132:(deceased 2003)
65:
59:
56:
50:
48:
40:
24:
17:
12:
11:
5:
1061:
1051:
1050:
1045:
1040:
1035:
1030:
1025:
1010:
1009:
984:
983:
982:
977:
972:
967:
962:
961:External links
959:
957:
956:
941:
926:
900:
891:
866:
841:
830:
811:
798:
796:, pp. 117-118.
785:
772:
759:
757:, pp. 188-200.
746:
733:
720:
709:
685:
674:BillMoyers.com
661:
655:In These Times
646:
616:
594:
592:
589:
588:
587:
580:
569:
562:
557:
548:
541:
534:
527:
518:
515:
514:
513:
500:
485:
482:
480:
477:
468:
465:
423:
420:
408:
407:
403:
399:
395:
362:
359:
333:for Congress,
326:
323:
298:Dolores Huerta
296:. Chavez and
294:Central Valley
255:
252:
228:Freedom Summer
192:
189:
148:
147:
138:
134:
133:
127:
123:
122:
117:
113:
112:
109:
105:
104:
94:
90:
89:
71:
67:
66:
60:
55:March 14, 1943
46:
42:
41:
34:
26:
25:
22:
15:
9:
6:
4:
3:
2:
1060:
1049:
1046:
1044:
1043:Living people
1041:
1039:
1036:
1034:
1031:
1029:
1026:
1024:
1021:
1020:
1018:
999:
995:
989:
985:
981:
978:
976:
973:
971:
968:
965:
964:
954:
951:
945:
939:
936:
930:
915:
911:
904:
895:
881:
877:
870:
856:
852:
845:
839:
834:
828:
825:
821:
815:
808:
802:
795:
789:
782:
776:
769:
763:
756:
750:
743:
737:
730:
724:
718:
713:
699:
695:
689:
675:
671:
665:
659:
656:
650:
636:on 2010-01-12
635:
631:
626:
620:
614:
611:
610:
605:
599:
595:
585:
581:
578:
574:
570:
567:
563:
561:
558:
556:
553:
549:
546:
542:
539:
535:
532:
528:
525:
521:
520:
512:
508:
504:
501:
499:
495:
491:
488:
487:
476:
473:
464:
462:
457:
455:
451:
446:
440:
438:
433:
429:
419:
417:
413:
404:
400:
396:
392:
391:
390:
387:
385:
381:
380:Theda Skocpol
376:
372:
368:
358:
356:
352:
348:
344:
340:
336:
335:Alan Cranston
332:
322:
319:
314:
312:
309:, and by the
308:
302:
299:
295:
291:
287:
283:
279:
275:
271:
269:
265:
261:
251:
249:
245:
241:
237:
233:
229:
224:
222:
221:anti-Semitism
218:
214:
210:
206:
202:
198:
188:
185:
183:
179:
175:
170:
166:
162:
158:
154:
153:Marshall Ganz
145:
139:
135:
131:
128:
124:
121:
118:
114:
110:
106:
103:
99:
95:
93:Occupation(s)
91:
87:
83:
79:
75:
72:
68:
63:
57:(age 81)
47:
43:
38:
37:Occupy Boston
32:
27:
23:Marshall Ganz
20:
1001:. Retrieved
997:
988:
949:
944:
934:
929:
917:. Retrieved
913:
903:
894:
883:. Retrieved
879:
869:
858:. Retrieved
854:
844:
833:
823:
819:
814:
806:
801:
793:
788:
780:
775:
770:, pp. 90-91.
767:
762:
754:
749:
741:
736:
728:
723:
712:
701:. Retrieved
697:
688:
677:. Retrieved
673:
664:
654:
649:
638:. Retrieved
634:the original
625:On the Media
624:
619:
607:
598:
583:
576:
565:
551:
544:
537:
530:
523:
502:
489:
474:
470:
458:
441:
425:
409:
388:
384:Lani Guinier
364:
337:for Senate,
331:Nancy Pelosi
328:
315:
303:
274:Saul Alinsky
272:
260:Cesar Chavez
257:
248:Amite County
225:
194:
186:
178:Barack Obama
152:
151:
142:marshallganz
111:1964-present
1023:1943 births
461:Sierra Club
412:Don Berwick
343:Jerry Brown
339:Tom Bradley
290:Los Angeles
205:Bakersfield
180:’s winning
130:Susan Eaton
1017:Categories
1003:2024-08-10
950:The Nation
919:August 13,
885:2023-07-05
860:2024-08-10
824:SFgate.com
703:2022-05-11
679:2022-05-11
640:2009-11-30
591:References
552:Sojourners
467:Criticisms
454:MoveOn.org
276:had hired
51:1943-03-14
375:sociology
311:Teamsters
278:Fred Ross
213:Holocaust
70:Education
545:TPM Café
517:Articles
349:(HERE),
116:Employer
783:, p. 8.
398:action.
318:Synanon
307:AFL-CIO
137:Website
792:Ganz,
779:Ganz,
766:Ganz,
753:Ganz,
509:
496:
232:McComb
217:racism
201:Fresno
126:Spouse
64:, U.S.
39:, 2011
935:Wired
484:Books
921:2014
822:and
507:ISBN
494:ISBN
430:and
414:for
305:the
219:and
203:and
144:.com
100:and
45:Born
606:,”
575:."
373:in
371:PhD
288:in
246:in
159:at
86:PhD
82:MPA
1019::
996:.
912:.
878:.
853:.
696:.
672:.
418:.
250:.
223:.
184:.
84:,
80:,
78:BA
53:)
1006:.
923:.
888:.
863:.
706:.
682:.
643:.
571:"
88:)
76:(
49:(
Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.
