445:
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22:
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428:. Director Rupert Sanders had actors stand in for the marines, capturing their facial expressions and using them as the basis of the miniatures. Character assets from Bungie, including alien models and armor, were recreated and rebuilt for reuse. The twisted city ruins the diorama is set in were inspired by bombed-out
480:
The public portion of the beta consists of matchmaking play on three multiplayer maps: Valhalla, High Ground and
Snowbound. The public beta also contained a limited version of the "saved films" feature, which allows players to save and watch their played games. The day the public beta began, problems
415:
over 1,200 square feet (110 m) in size and over twelve feet tall, with handcrafted human and
Covenant figures represented at one-twelfth scale. According to Microsoft, the unusual presentation of a model rather than computer graphics was chosen to look at "the themes that lie at the heart of the
460:
would run from May 16 to June 6, open to select members of the public. Players could enter the beta in several ways. Testers were selected from those who signed up on the Halo3.com website following the "Starry Night" commercial, or from the first 13,333 players to register after playing three hours
160:
Microsoft planned advertising and promotions to appeal to both casual and hardcore gamers in a five-pronged marketing strategy. The first stage was to kick off marketing via a television commercial. The second stage was a beta test of the game to drive preorders and press attention. The third stage
489:
that fixed the problem. Bungie also extended the beta until June 10 to compensate for the issue. According to Jerret West, global group product manager, allowing users into the beta created "a psychological investment" in the game. "The idea was basically to make the beta launch huge and let the
172:
for promotion (including the alternate reality game or ARG), the main focus of the company's efforts was traditional media outlets. Because there already was interest in the title among the gaming community, Microsoft did not feel the need to run a social media campaign, instead banking on the
2238:
210:
A significant form of marketing was done by the release of videos. While Bungie often partnered with other companies to create advertisements, they also produced their own video documentaries, or "ViDocs", detailing the behind-the-scenes development of aspects of
173:
gaming community to spread the word itself. The focus on traditional media would help expand the fan base beyond established gamers and convince the public that the game was a cultural milestone. To build public interest, Microsoft made public statements that
87:
s release had set industry records, the mainstream press was not fully involved in covering the game; part of
Microsoft's strategy was to fully involve casual readers and the press in the story. The saturation of advertising and promotions led
420:
trilogy—war, duty, sacrifice, and most importantly the heroism of Master Chief." The musical score for the 'Museum of
Humanity' video is a selection entitled "For All of Us" and was composed for the video by Jay Green with Big Science Music.
726:
phenomenon as evidence of the mainstreaming of video games, stating that "...Like movies, radio, and television before, games are becoming more and more accepted in the popular culture." To capitalize on the mainstream attention,
65:, the game's publisher, planned a five-pronged marketing strategy to maximize sales and to appeal to casual and hard-core gamers. Bungie produced trailers and video documentaries to promote the game, partnering with firms such as
411:. Live-action videos featured elderly war veterans at the "Museum of Humanity" reminiscing about the Human-Covenant war and the role the Master Chief played. The Believe website allowed visitors to pan the length of a massive
149:. A key challenge the team identified early on was that core gamers knew the game was coming out, but there was "a perception problem... we wanted to invite people into the console and into Xbox 360 and to play
706:
was phenomenally successful upon release. The game made $ 170 million in US sales on the first day of release, generating more money in 24 hours than any other
American entertainment property up to that point.
610:-related action figures. In addition to articulated figures released throughout 2008, McFarlane also released 12" inarticulate and more detailed figurines in November. Other companies which produced
77:-branded soda were released in anticipation of the game; the franchise utilized more than forty licensees to promote the game, and the advertising campaign ultimately cost more than $ 40 million.
1009:
614:
figures and statues include
Kotobukiya, a Japanese company specializing in high-end statues and replicas, and Weta Collectibles, a division spawned from the famed physical effects company
295:. The spot, dubbed "Starry Night", was seen by 7.9 million viewers in its broadcast and watched more than 3.5 million times on YouTube by September 2007. The final trailer, shown during
1833:
190:
faithful" could only be counted on to buy 75% of that amount, meaning that 375,000 copies would have to be sold to non-fans. Thus marketing goals were to attract an audience beyond the
1070:
684:
coordinated its own multiple-city launch parties, and Bungie staff members travelled around the world to host parties, in addition to a launch party held at Bungie's workplace;
533:
and began posting. A Circuit City advertisement was leaked onto the web days earlier, revealing the web address of an interactive comic which could be manipulated to reveal the
1042:
287:
created a second trailer that was aired only once on
December 4, 2006. The video used a mix of computer-created graphics and live action; computer graphics were produced by
665:
inspired paintjob featuring the title for the game printed prominently on the hood and rear bumper, as well as large pictures of Master Chief on each of the rear fenders.
485:
that they could not download the beta. Bungie announced that the
Microsoft team found a solution and that the issue would be resolved shortly; a patch was distributed for
403:
s release was a series of videos marketed with the tagline "Believe", beginning
September 11, 2007. These videos, with an estimated cost of $ 10 million, were directed by
117:
became the biggest entertainment debut in history, earning more than $ 170 million in a few days and selling a record 3,300,000 copies in its first week of sales alone.
944:
2090:
1532:
1131:
1402:
490:
tastemakers make the launch for you... to really drive it beyond the gaming press." The beta caused a spike in preorders for the retail version of the game.
715:
had sold 4.8 million units in the United States for a total of 8.1 million units worldwide, making it the best-selling game of 2007 in the United States.
509:
or ARG called "Iris". Alternate reality games, which involve cross-media gameplay and player participation, had been previously used for the promotion of
1319:
1681:
1167:
1019:
731:
sister site Xbox360Fanboy noted, "Microsoft contends that such a push is necessary to maintain the appearance of 'a big budget, mass media event'."
1774:
268:, with a Bungie staff member stating, "We don't know what has happened to her...We don't know it's Cortana. It could be any sort of bizarre, almost
1463:
841:
2258:
1955:
1922:
1843:
1713:
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1080:
157:
was released as an Xbox 360 exclusive, part of the marketing push was to sell more Xbox consoles, which had encountered sluggish sales.
145:: "Don't screw up." Much of the marketing organization was handled by Microsoft's former corporate vice president of global marketing,
2121:
537:
of another series of sites. One website was the home of the "Society of the
Ancients" a group supposedly interested in evidence of
219:, additions to multiplayer, and other game features. The first ViDoc was released shortly after the game's announcement and was a "
363:, which featured Covenant and human vehicles and weapons. The final video in the series aired on October 4, 2007 and was used by
2217:
722:
as evidence that video games had "finally hit the mainstream". Video game critic Steve West of CinemaBlend.com pointed out the
1242:
2300:
954:
250:
is slowly revealed walking through smoke and dust, occasionally obscured by distorted images of the artificial intelligence
1632:
1602:
618:. Weta Collectibles auctioned four of the statues in their lineup, specially cast in solid sterling silver, for auction on
179:
2098:
1542:
2153:
2183:
2016:
2064:
336:. When asked about the shorts, Neill said that he hoped that it would help to interest movie studios in his currently
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1141:
198:
a true cultural phenomenon". The team upped their goals to not only selling the target number of copies, but making
2361:
1430:
808:
372:
711:
would make an additional $ 130 million by week's end and sell 3.3 million units by the end of the month. By 2008,
688:
attended the New York City launch party. Sponsored launches featured prize giveaways and chances for fans to play
700:, while some areas in the United Kingdom cancelled midnight launches fearing unruliness from the large crowds.
2804:
1329:
58:
2229:
1691:
1654:
124:
s marketing won several awards, and was cited as evidence of the increasing mainstream popularity of games.
1177:
165:. The fourth phase was partner promotions, capped off with a final advertising campaign, titled "Believe".
756:
s advertising also won five "gold cubes", one "silver cube" and two distinctive merit certificates at the
1782:
569:
424:
The diorama was built through a collaboration between Los Angeles, California-based New Deal Studios and
1473:
541:
left on Earth. Another featured a Forerunner object which gradually revealed text logs and video clips.
407:(known for video game advertisements) and made to depict a generic representation of a single battle in
177:
would surpass media sales records, including the July 2007 record of $ 166 million set by the launch of
2435:
2395:
2376:
851:
337:
1723:
186:
Microsoft's target was to sell 1.5 million copies of the game. Marketing research suggested that the "
2799:
2776:
2599:
2293:
1965:
1103:
1932:
2585:
2355:
2269:
2126:
1899:
592:
31:
s release was celebrated by more than 10,000 launch parties around the world, like this one at the
1509:
2689:
2617:
2496:
2131:
1407:
1374:
588:
stores in the United Kingdom offered a Master Chief figurine to the first 1000 pre-orders of the
432:
suburbs. Special attention was paid to creating a photo-realistic setting which was recognizably
106:
1215:
576:
which was released on September 18, 2007. The tabletop game features miniature figures from the
2571:
923:
506:
473:
162:
142:
1988:
894:
2524:
2443:
1894:
1358:
749:
s launch. At the 2008 ANDY Awards, the "Believe" campaign won the "GRANDY", the grand prize.
146:
2684:
2517:
2457:
2349:
2286:
1805:
1566:
777:
425:
44:
262:". The distorted voice of Cortana was a deliberate clue to the character's predicament in
8:
2625:
978:
658:
392:
The faces of the marines featured in the "Believe" ads are based on scans of real people.
273:
247:
2650:
216:
98:
this week was an event that stretched far beyond our little gaming world. Everyone from
53:
was the focus of an extensive marketing campaign which began with the game's developer,
2562:
2510:
2188:
1746:
1276:
993:
Bush, Michael (October 1, 2007). "'Halo 3' push focuses on traditional media outlets".
757:
153:
as a mass-market entertainment product," according to product manager Chris Lee. Since
100:
2757:
2464:
2332:
2048:
1324:
673:
More than 10,000 retail stores in the United States held midnight launch parties for
566:
538:
456:
On April 10, 2007, Bungie announced that a beta test of the multiplayer component of
364:
653:
designs and characters on food wrappings. Microsoft sponsored the #40 car driven by
2635:
2542:
2309:
2250:
2046:
Vale, Paul (September 23, 2007). "'Allo Halo; Game on V3 shooter's killer launch".
1810:
1199:"Bungie Studios Readies 'Halo 3' – ESPN to Carry Ad 'Preview' Spot on December 4".
782:
561:
coincided with the release of various games, action figures, and collectible toys.
312:
132:
Jerret West, a product manager from Microsoft, said at a marketing conference that
90:
1831:
2750:
2730:
2658:
2531:
2503:
2233:
1220:
1047:
921:
Todd, Tyler (August 18, 2007). "Warning; do not read while consuming Game Fuel".
875:
292:
284:
234:
was officially announced via a cinematic trailer rendered in real-time, shown at
169:
1610:
1356:
Aditham, Kiran (October 1, 2007). "The Diorama Deconstructed; Modeling mayhem".
1291:
2710:
2640:
2630:
2578:
2551:
2322:
1252:
1247:
1014:
739:
603:
444:
404:
329:
320:. Unlike previous trailers and videos, the shorts were the first to depict the
307:
288:
259:
255:
251:
243:
66:
2161:
1866:
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818:
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universe in a live-action setting. The production was a collaboration between
242:
on May 9. The trailer is set in the dry plains of Africa, with the ruins of a
2793:
2478:
1718:
1686:
760:
Annual Awards Ceremony, most of the awards relating to the Believe campaign.
654:
615:
325:
317:
70:
36:
2193:
2024:
1043:"Claire Beale On Advertising: How planning assured a supersoldier's success"
254:
transmitting a message composed of portions of the character's lines in the
2736:
2663:
2592:
2415:
1296:
634:
368:
341:
223:" style video, while the final ViDoc made its debut on September 20, 2007.
584:
figures were occasionally bundled with the game in promotional packs, and
525:
public beta ended, a user named "AdjutantReflex" appeared in the official
2679:
2471:
2422:
2381:
646:
585:
517:
429:
1832:
Jarrard, Brian; O'Connor, Frank; Smith, Luke; &c (October 8, 2007).
718:
Critics and publications pointed to the massive marketing and launch of
2705:
1838:
1504:
1468:
1172:
1136:
685:
534:
471:. Players could also buy a specially-marked copy of the Xbox 360 title
344:
released a compilation of the three videos edited together, titling it
1034:
738:
awards Microsoft won the "Technology Campaign of the Year" along with
2743:
2408:
1993:
1564:
Szadkowski, Joseph (September 16, 2007). "Buildup heralds 'Halo 3'".
1379:
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899:
846:
681:
468:
388:
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sort of voice. Something seems wrong." The trailer featured music by
235:
220:
62:
976:
Ling, Toh (October 8, 2007). "Net Value: Creating the Halo effect".
649:
announced a special promotion starting September 24, 2007 featuring
549:
2020:
1927:
1537:
1108:
638:
299:
on July 11, consisted of actual campaign cinematics and gameplay.
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1960:
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1435:
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813:
728:
642:
630:
562:
412:
356:
296:
239:
1071:"Bungie devs outline new multiplayer features in Halo 3 trailer"
276:, with the addition of a piano and brass section to the classic
21:
2429:
2389:
2370:
2327:
2221:
1659:
1581:
873:
Bulik, Beth Snyder (November 12, 2007). "'Halo 3', Jeff Bell".
735:
530:
511:
477:, which allowed players to download the beta upon its release.
463:
333:
264:
134:
54:
49:
32:
1989:"NPD: 2007 U.S. Game Industry Growth Up 43% To $ 17.9 Billion"
629:-themed merchandise and promotions at retailers and vendors.
1274:
Hartley, Matt (September 22, 2007). "The Play's The Thing".
680:
s release, in addition to other locations around the globe.
693:
661:
in the Dover 400 Nextel Cup Series. The racecar featured a
619:
1267:
1751:
376:. The short ties the events depicted to the beginning of
1010:"APG Creative Strategy Awards – Xbox 'Halo 3 – believe'"
945:"Strategy: Anatomy Of An Onslaught: How Halo 3 Attacked"
895:"Analysis: Microsoft On The Secrets Of Marketing Halo 3"
141:
s marketing team had a mandate from Microsoft executive
73:. Licensed products including action figures, toys, and
2278:
625:
Microsoft collaborated with other companies to produce
602:
action figure series were produced by Joyride Studios,
194:
nation, and to break sales records; in short, to "make
1213:
396:
The last major advertising campaign before and during
380:, which begins as the Master Chief plummets to Earth.
1956:"Microsoft says "Halo" 1st-week sales were $ 300 mln"
1682:"Weta Collectibles, Exclusive Polystone Collectibles"
1533:"Halo 3 ARG in Full Swing, Official Web Site Updated"
1351:
1349:
1347:
1001:
938:
936:
934:
692:
against celebrities and Bungie team members. The BFI
1192:
888:
886:
340:, since it lost its studio support in October 2006.
1165:
1129:
1806:"Halo 3 Car Racing in Dover 400 Nextel Cup Series"
1563:
1344:
1235:
931:
872:
833:
2088:
2014:
1633:"McFarlane planning lots of Halo figures in 2008"
1603:"Halo 3 Becomes The World's Biggest Selling Game"
1530:
883:
515:in the form of the influential and award-winning
2791:
2091:"Analyzing the Massive Halo 3 Marketing Machine"
1714:"Halo 3 collectibles: Only One in the Universes"
1500:"Halo 3 Beta Downloads via Crackdown are fixed!"
1400:
1104:"E3 06: Halo 3 announced, plot details revealed"
1007:
806:
448:Former Bungie employee Frank O'Connor plays the
1980:
1858:
1493:
1491:
1428:
892:
769:
383:
1986:
1864:
1652:
1497:
1355:
775:
2294:
1953:
1803:
1744:
1524:
1431:"Crackdown disc required to play Halo 3 Beta"
1273:
1101:
992:
942:
839:
580:universe, including characters and vehicles.
544:
1920:
1892:
1834:"Bungie Podcast 10/18/07: With Jonty Barnes"
1772:
1488:
1372:
1161:
1159:
802:
800:
2065:"Bathroom Reading: Halo 3 Going Mainstream"
920:
57:, announcing the game via a trailer at the
2301:
2287:
2184:"ADC Announces 87Th Annual Awards Winners"
2045:
1403:"Downtown musician scores big with Halo 3"
1123:
2239:Article about New Deal Studios and Halo 3
1214:O'Connor, Frank; HBO (December 5, 2006).
1156:
975:
797:
493:
2089:Mitchell, Richard (September 12, 2007).
1582:"WizKids Game Calendar (Bottom of Page)"
548:
443:
387:
306:included a series of videos directed by
20:
1207:
842:"MI6: Halo 3 'Transcended Pop Culture'"
778:"Halo 3: The Mainstream Press Responds"
359:. It was followed up by another short,
202:the biggest entertainment launch ever.
2792:
1531:Berardini, Césarz (January 15, 2007).
1320:"Halo Exclusive Video and Sweepstakes"
439:
310:, the proposed director of a possible
226:
2282:
2119:
2015:Sinclair, Brendan (January 3, 2008).
1865:Kollar, Philip (September 18, 2007).
1461:
1068:
1040:
807:Klepeck, Patrick (October 18, 2007).
205:
16:Marketing campaign for the video game
2122:"Nintendo, Microsoft Land PR Honors"
2062:
1923:"Halo 3's first-day US haul =$ 170M"
1804:Arendt, Susan (September 17, 2007).
1609:. September 25, 2007. Archived from
1429:Klepek, Francis (February 7, 2007).
1401:Lindeman, Teresa (October 5, 2007).
1328:. September 25, 2007. Archived from
1132:"Bungie Weekly Update: May 12, 2006"
1008:Erickson, McCann (August 18, 2009).
668:
553:The Warthog from the ActionClix game
351:The first live action video, titled
180:Harry Potter and the Deathly Hallows
2259:Cannes Lions Film Grand Prix Winner
1987:Boyer, Brandon (January 18, 2008).
1921:Thorson, Tor (September 26, 2007).
1895:"Halo 3: Midnight launch cancelled"
1893:Odgen, Gavin (September 18, 2007).
1773:Burg, Dustin (September 14, 2007).
1747:"Halo 3 Box Arrives at IGN Offices"
1373:Elliot, Phil (September 12, 2007).
1203:(Press release). November 16, 2006.
943:Hein, Kenneth (September 7, 2007).
258:, as well as a line from the poem "
13:
1775:"Burger King Halo 3 is Yummy Food"
893:Nutt, Christian (April 11, 2008).
809:"September NPD: Halo 3 Sells 3.3M"
776:Kohler, Christ (August 27, 2007).
357:Electronic Entertainment Expo 2007
14:
2816:
2211:
2154:"The 2008 GRANDY $ 50 000 Winner"
2063:West, Steve (September 6, 2007).
1954:Hillis, Scott (October 4, 2007).
1653:Plunkett, Luke (April 30, 2008).
1216:"Frankie's Q&A from #HBO IRC"
696:Theater in London was devoted to
2772:
2771:
1867:"Halo 3 Midnight Madness Events"
1166:O'Connor, Frank (June 6, 2006).
1130:O'Connor, Frank (May 12, 2006).
840:Zelfdan, Evan (April 10, 2008).
113:Released on September 25, 2007,
2176:
2146:
2113:
2082:
2056:
2039:
2008:
1947:
1914:
1886:
1825:
1797:
1766:
1745:Brudvig, Eric (July 31, 2007).
1738:
1706:
1674:
1646:
1625:
1595:
1574:
1557:
1498:Jarrard, Brian (May 16, 2007).
1455:
1422:
1394:
1366:
1312:
1284:
1095:
1062:
168:Though Microsoft used forms of
986:
969:
914:
866:
246:and other damage visible. The
215:, including redesigning enemy
127:
1:
2120:Graft, Kris (March 7, 2008).
1102:Ocampo, Jason (May 9, 2006).
763:
481:were reported from owners of
59:Electronic Entertainment Expo
2017:"MS: 17.7 million 360s sold"
7:
2451:The Master Chief Collection
1655:"Newer, Better Halo 3 Toys"
1462:Staff (February 16, 2007).
1168:"Halo 3: Behind the Scenes"
570:collectible miniatures game
10:
2821:
1041:Staff (October 12, 2009).
545:Merchandise and promotions
355:, was originally shown at
94:to state: "The release of
2767:
2723:
2698:
2672:
2649:
2616:
2609:
2600:Halo 4: Forward Unto Dawn
2561:
2541:
2488:
2341:
2318:
2265:
2256:
2246:
1375:"'Halo 3' UK ad detailed"
606:produced several sets of
2308:
1900:Computer and Video Games
1069:Staff (April 10, 2007).
2690:The Silent Cartographer
1408:Pittsburgh Post-Gazette
1243:"Halo 3 "Starry Night""
238:'s press conference at
2572:The Halo Graphic Novel
645:version of the drink.
554:
507:alternate reality game
494:Alternate reality game
453:
393:
338:inactive movie project
302:The video teasers for
163:alternate reality game
40:
2232:May 15, 2008, at the
2134:on September 10, 2012
2101:on September 15, 2007
1785:on September 17, 2007
633:created a variant of
552:
447:
391:
110:wanted to cover it."
24:
2805:Video game marketing
2164:on February 25, 2008
2027:on December 10, 2008
1567:The Washington Times
539:Forerunner artifacts
426:Stan Winston Studios
283:Advertising company
161:was the start of an
45:first-person shooter
2218:Bungie Media Player
1968:on October 11, 2007
1846:on February 3, 2009
1726:on October 21, 2008
1613:on January 31, 2009
1545:on October 11, 2008
1180:on February 4, 2009
1144:on February 4, 2009
854:on February 2, 2014
659:Chip Ganassi Racing
505:s marketing was an
440:Public beta testing
227:Trailers and shorts
2189:Art Directors Club
1935:on August 15, 2011
1694:on August 22, 2008
1607:McFarlanes Figures
1332:on October 9, 2007
1300:. October 30, 2007
1277:The Globe and Mail
1022:on January 7, 2010
1015:Campaignlive.co.uk
758:Art Directors Club
637:called Game Fuel.
555:
454:
394:
384:"Believe" campaign
206:Promotional videos
101:The New York Times
41:
2785:
2784:
2758:This Spartan Life
2719:
2718:
2543:Television series
2497:The Fall of Reach
2465:Halo 5: Guardians
2333:Xbox Game Studios
2277:
2276:
2266:Succeeded by
1464:"Halo 3 Beta FAQ"
1380:GamesIndustry.biz
1325:Discovery Channel
1255:on March 29, 2015
669:Launch and impact
593:Legendary Edition
521:. Soon after the
373:Last One Standing
367:to promote their
365:Discovery Channel
316:film produced by
2812:
2800:Halo (franchise)
2775:
2774:
2636:343 Guilty Spark
2614:
2613:
2303:
2296:
2289:
2280:
2279:
2247:Preceded by
2244:
2243:
2227:New Deal Studios
2206:
2205:
2203:
2201:
2192:. Archived from
2180:
2174:
2173:
2171:
2169:
2160:. Archived from
2150:
2144:
2143:
2141:
2139:
2130:. Archived from
2117:
2111:
2110:
2108:
2106:
2097:. Archived from
2086:
2080:
2079:
2077:
2075:
2060:
2054:
2053:
2043:
2037:
2036:
2034:
2032:
2023:. Archived from
2012:
2006:
2005:
2003:
2001:
1984:
1978:
1977:
1975:
1973:
1964:. Archived from
1951:
1945:
1944:
1942:
1940:
1931:. Archived from
1918:
1912:
1911:
1909:
1907:
1890:
1884:
1883:
1881:
1879:
1862:
1856:
1855:
1853:
1851:
1842:. Archived from
1829:
1823:
1822:
1820:
1818:
1801:
1795:
1794:
1792:
1790:
1781:. Archived from
1770:
1764:
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1761:
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1742:
1736:
1735:
1733:
1731:
1722:. Archived from
1710:
1704:
1703:
1701:
1699:
1690:. Archived from
1678:
1672:
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1541:. Archived from
1528:
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1508:. Archived from
1495:
1486:
1485:
1483:
1481:
1472:. Archived from
1459:
1453:
1452:
1450:
1448:
1443:on July 18, 2012
1439:. Archived from
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1251:. Archived from
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1196:
1190:
1189:
1187:
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1176:. Archived from
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1140:. Archived from
1127:
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1079:. Archived from
1066:
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1038:
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1029:
1027:
1018:. Archived from
1005:
999:
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967:
966:
964:
962:
957:on June 11, 2008
953:. Archived from
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911:
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864:
863:
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850:. Archived from
837:
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826:
817:. Archived from
804:
795:
794:
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790:
773:
755:
748:
679:
504:
402:
291:and directed by
274:Martin O'Donnell
140:
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2751:Installation 01
2731:Halo.Bungie.Org
2715:
2694:
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2645:
2605:
2557:
2537:
2532:Forerunner Saga
2525:Contact Harvest
2484:
2444:Spartan Assault
2337:
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2254:
2234:Wayback Machine
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1512:on May 18, 2007
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1083:on June 7, 2011
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876:Advertising Age
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821:on May 16, 2007
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788:
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622:during August.
598:While previous
582:Halo ActionClix
574:Halo ActionClix
547:
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498:A component of
496:
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386:
293:Joseph Kosinski
285:McCann Erickson
256:Cortana Letters
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170:viral marketing
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2350:Combat Evolved
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2323:343 Industries
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2212:External links
2210:
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2196:on May 3, 2008
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2007:
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1476:on May 9, 2007
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557:The launch of
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405:Rupert Sanders
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330:Neill Blomkamp
308:Neill Blomkamp
289:Digital Domain
260:The Hollow Men
244:space elevator
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2095:Xbox360Fanboy
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2074:September 12,
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2052:. p. 39.
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1779:XBox360Fanboy
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1587:September 10,
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1570:. p. D4.
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1362:. p. 46.
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1280:. p. B3.
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1201:Wireless News
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927:. p. I4.
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879:. p. S6.
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71:Weta Workshop
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61:in May 2006.
60:
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38:
37:New York City
34:
27:
23:
19:
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2737:Red vs. Blue
2735:
2626:Master Chief
2598:
2593:Halo Legends
2591:
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2511:First Strike
2509:
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2132:the original
2127:Next-Gen.biz
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2099:the original
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1966:the original
1959:
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1933:the original
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1297:GameTrailers
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1257:. Retrieved
1253:the original
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1219:
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1184:November 24,
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1081:the original
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1024:. Retrieved
1020:the original
1013:
1003:
997:. p. 1.
994:
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982:. p. 1.
977:
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961:September 1,
959:. Retrieved
955:the original
948:
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898:
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852:the original
845:
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819:the original
812:
789:February 21,
787:. Retrieved
781:
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689:
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635:Mountain Dew
626:
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565:developed a
558:
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535:IP addresses
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48:
42:
35:building in
25:
18:
2680:Blood Gulch
2641:The Arbiter
2563:Other media
2472:Halo Wars 2
2382:I Love Bees
2362:Anniversary
2342:Video games
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651:Halo
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322:Halo
313:Halo
278:Halo
192:Halo
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