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To give another example, in advanced western households (and depending on the economy), the number of automobiles per family is greater than 1. To the extent that further market growth (i.e. growth of the demand for automobiles) is constrained (the main buyers already own the product), the market is
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in 1954 with 400,000 subscribers and the numbers of purchasers grew through the 1960s, 1970s, and 1980s until it reached 3.5 million subscribers in the late 1980s, where it has remained ever since. With some estimates of up to 100 million sports-fans in the United States, many at Time Inc. believed
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For example, in advanced economies, more than 97% of households own refrigerators. Hence, the diffusion rate is more than 97%, and the market is said to be saturated; i.e. further growth of sales of refrigerators will occur basically only as a result of population growth and in cases where one
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of the market volume. The yellow curve illustrates the growth weighted by the size of the market. As for logistic growth, the yellow curve shows that even a large market size cannot strengthen growth when approaching saturation. Logistic growth never is negative, but in the saturation area, the
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said to be basically saturated. Future sales depend on several factors including the rate of obsolescence (at what age cars are replaced), population growth, societal changes such as the spread of multi-car families, and the creation of new niche markets such as sports cars or camper vans.
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which is limited by saturation: The graph shows an imaginary market with logistic growth. In that example, the blue curve depicts the development of the size of that market. The red curve describes the growth of such a market as the first
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level. We just don't know what it is until we launch it, distribute it, and promote it for a generation's time (20 years or more) after which further investment to expand the universe beyond normal limits can be a futile exercise."
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subscription-base could have increased much more. However, after many years of investment, the sports weekly reached its natural (and most profitable) consumption-level – where it remained for more than 20 years.
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growth is as small as before the market took off. (In the example all curves are scaled to cover the range between 0 and 1.)
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When suppliers abruptly offer large quantities for sale and saturate the market, this is known as
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The Death of Demand: Finding Growth in a
Saturated Global Economy
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The Death of Demand: Finding Growth in a
Saturated Global Economy
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Equipment Energy
Efficiency - Computers and Monitors
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