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aimed at identifying the "best" U.S. city slogans and nicknames. Participants were asked to evaluate about 800 nicknames and 400 slogans, considering several criteria in their assessments. The assigned criteria were: whether the nickname or slogan expresses the "brand character, affinity, style, and
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and slogans that successfully create a new community "ideology or myth" are also believed to have economic value. This value is difficult to measure, but there are anecdotal reports of cities that have achieved substantial economic benefits by
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City nicknames can help establish a civic identity, help outsiders recognize a community, attract people to a community because of its nickname, promote civic pride, and build community unity.
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personality" of the city, whether it "tells a story in a clever, fun, and memorable way," uniqueness and originality, and whether it "inspires you to visit there, live there, or learn more."
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Some unofficial nicknames are positive, while others are derisive. The unofficial nicknames listed here have been in use for a long time or have gained wide currency.
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120:." The second- through fifth-place slogans were "So Very Virginia" (Charlottesville, Virginia), "Always Turned On" (
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Tagline Guru conducted a small survey of professionals in the fields of branding,
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as "The
Biggest Little City in the World" on a large sign above a downtown street.
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TaglineGuru
Releases List of Top U.S. City Mottos and Monikers
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795:"Wisconsin Community Slogans: Their Use and Local Impacts"
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800:. University of Wisconsin Extension. Archived from
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249:List of city nicknames in Georgia (U.S. state)
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752:List of city nicknames and slogans in Canada
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757:List of adjectivals and demonyms for cities
35:list of city nicknames in the United States
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92:The top-ranked nickname in the survey was
1220:This article includes a location-related
581:List of city nicknames in South Carolina
504:List of city nicknames in North Carolina
493:List of city nicknames in New York State
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669:List of city nicknames in West Virginia
460:List of city nicknames in New Hampshire
370:List of city nicknames in Massachusetts
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592:List of city nicknames in South Dakota
570:List of city nicknames in Rhode Island
559:List of city nicknames in Pennsylvania
515:List of city nicknames in North Dakota
73:" themselves by adopting new slogans.
1243:Lists of city nicknames by U.S. state
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839:, MU.DOT magazine, September 10, 2007
702:List of city nicknames in Puerto Rico
403:List of city nicknames in Mississippi
216:List of city nicknames in Connecticut
1253:Names of places in the United States
658:List of city nicknames in Washington
482:List of city nicknames in New Mexico
471:List of city nicknames in New Jersey
194:List of city nicknames in California
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903:City nicknames in the United States
680:List of city nicknames in Wisconsin
603:List of city nicknames in Tennessee
392:List of city nicknames in Minnesota
337:List of city nicknames in Louisiana
124:, New Jersey), "Cleveland Rocks!" (
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647:List of city nicknames in Virginia
537:List of city nicknames in Oklahoma
438:List of city nicknames in Nebraska
414:List of city nicknames in Missouri
381:List of city nicknames in Michigan
359:List of city nicknames in Maryland
326:List of city nicknames in Kentucky
282:List of city nicknames in Illinois
227:List of city nicknames in Delaware
205:List of city nicknames in Colorado
183:List of city nicknames in Arkansas
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830:Branding the Generic City :)
691:List of city nicknames in Wyoming
636:List of city nicknames in Vermont
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425:List of city nicknames in Montana
293:List of city nicknames in Indiana
238:List of city nicknames in Florida
172:List of city nicknames in Arizona
150:List of city nicknames in Alabama
96:'s "The Big Apple," followed by "
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548:List of city nicknames in Oregon
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449:List of city nicknames in Nevada
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315:List of city nicknames in Kansas
260:List of city nicknames in Hawaii
161:List of city nicknames in Alaska
793:Muench, David (December 1993).
614:List of city nicknames in Texas
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348:List of city nicknames in Maine
271:List of city nicknames in Idaho
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625:List of city nicknames in Utah
526:List of city nicknames in Ohio
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304:List of city nicknames in Iowa
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25:, Nevada proudly displays its
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118:What Happens Here, Stays Here
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1109:Rhode Island
1104:Pennsylvania
1084:North Dakota
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809:. Retrieved
802:the original
771:on Knowledge
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729:Lists portal
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586:South Dakota
564:Rhode Island
553:Pennsylvania
509:North Dakota
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76:In 2005 the
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1198:Puerto Rico
1034:Mississippi
949:Connecticut
737:Banana belt
696:Puerto Rico
397:Mississippi
210:Connecticut
106:New Orleans
86:advertising
78:consultancy
1232:Categories
1149:Washington
1069:New Mexico
1064:New Jersey
939:California
776:References
652:Washington
476:New Mexico
465:New Jersey
188:California
57:boards or
43:sobriquets
1159:Wisconsin
1124:Tennessee
1029:Minnesota
1004:Louisiana
811:April 10,
674:Wisconsin
597:Tennessee
386:Minnesota
331:Louisiana
126:Cleveland
102:Las Vegas
82:marketing
66:Nicknames
1144:Virginia
1094:Oklahoma
1074:New York
1049:Nebraska
1039:Missouri
1024:Michigan
1014:Maryland
999:Kentucky
979:Illinois
954:Delaware
944:Colorado
934:Arkansas
833:Archived
763:General:
715:See also
641:Virginia
531:Oklahoma
487:New York
432:Nebraska
408:Missouri
375:Michigan
353:Maryland
320:Kentucky
276:Illinois
221:Delaware
199:Colorado
177:Arkansas
98:Sin City
71:branding
27:nickname
1164:Wyoming
1139:Vermont
1044:Montana
984:Indiana
964:Georgia
959:Florida
929:Arizona
919:Alabama
685:Wyoming
630:Vermont
419:Montana
287:Indiana
243:Georgia
232:Florida
166:Arizona
144:Alabama
130:Hershey
114:Chicago
110:Detroit
55:tourism
47:slogans
39:aliases
1099:Oregon
1054:Nevada
994:Kansas
969:Hawaii
924:Alaska
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443:Nevada
309:Kansas
254:Hawaii
155:Alaska
84:, and
51:cities
1129:Texas
1009:Maine
974:Idaho
805:(PDF)
798:(PDF)
608:Texas
342:Maine
265:Idaho
49:that
1188:Guam
1134:Utah
1089:Ohio
989:Iowa
813:2007
619:Utah
520:Ohio
298:Iowa
45:and
23:Reno
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